The 24 Best Martech Tools for 2024

3 months ago 77
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Looking for much tools to adhd to your selling tech stack? Here’s our usher to the champion martech tools successful 2024.

Martech tools are bundle solutions designed to assistance businesses plan, organize, execute, and measurement selling campaigns and activities.

The main advantages of utilizing a martech instrumentality include:

  • Improved efficiency: Using bundle tin assistance streamline selling workflows and assistance teams get much done successful little time
  • Enhanced pb generation: With the close martech stack, businesses tin generate much leads and amended their pb qualification process
  • Increased ROI: By improving ratio and pb generation, arsenic good arsenic enabling teams to tally amended selling campaigns, martech tools tin assistance businesses execute a higher instrumentality connected their selling spend

Key Features to Consider successful Martech Tools

With truthful galore martech tools retired there, however bash you take the champion 1 for your needs? Here are factors you should consider:

  • Functionality: Does the instrumentality connection each the halfway features you request to grip portion (or aggregate parts) of your selling workflow?
  • Integrations: Does it play good with your existing martech stack tools?
  • Scalability: Is it susceptible of scaling with your concern and needs?
  • Customer support: Does the institution down the bundle connection responsive lawsuit enactment crossed aggregate channels (e.g., unrecorded chat, email, etc.)?
  • Pricing: Does the software’s pricing acceptable your budget?

Let’s look astatine the 24 champion examples of martech tools crossed indispensable categories.

Marketing Automation Tools

1. HubSpot Marketing Hub

HubSpot Marketing Hub offers a suite of selling automation tools, which includes automated workflows, email nurture sequences, societal media marketing, and unrecorded chat automation.

It besides lets you make web forms, landing pages, and blog content.

You tin usage the built-in blogging functionality and societal media posting automation to thrust much visitors to your website. 

From there, forms created utilizing the drag-and-drop signifier builder tin assistance you person visitors into leads.

HubSpot Marketing Hub's drag-and-drop signifier  builder

Alternatively, you tin usage the unrecorded chat diagnostic to execute the aforesaid thing.

Then, you tin nurture leads done automated email sequences which tin beryllium triggered done assorted conditions wrong automation workflows.

Building an automation workflow successful  HubSpot

What We Like:

HubSpot Marketing Hub gives businesses everything they request to pull customers done inbound marketing. It provides tools for each measurement successful the process, from pb seizure to nurturing and conversion.

Pricing:

HubSpot Marketing Hub offers the pursuing plans:

  • Starter ($20/month for 1,000 selling contacts)
  • Professional ($890/month for 2,000 selling contacts)
  • Enterprise ($3,600/month for 10,000 selling contacts)

2. ActiveCampaign

ActiveCampaign’s email and selling automation tools let businesses to make personalized and automated lawsuit journeys that assistance crook leads into customers.

The level includes intuitive drag-and-drop builders for creating landing pages, forms, emails, and workflow automations.

ActiveCampaign’s drag-and-drop builder

It supports extended email personalization. You tin personalize emails by utilizing immoderate accusation you person connected your contacts (e.g., their sanction oregon company) oregon based connected behavioral triggers (e.g., making a acquisition oregon abandoning their buying cart).

Building an email personalization filter successful  ActiveCampaign

ActiveCampaign besides lets you A/B test some emails and automated workflows to assistance you uncover the highest-converting variants and boost your revenue.

What We Like:

The level includes hundreds of built-in templates for landing pages, emails, and selling workflows to assistance businesses commencement creating automated lawsuit journeys quickly.

Pricing:

ActiveCampaign offers a escaped 14-day proceedings you tin usage to trial retired the platform. Paid plans include:

  • Lite ($39/month for 1 idiosyncratic and 1,000 selling contacts)
  • Plus ($70/month for 3 users and 1,000 selling contacts)
  • Professional ($187/month for 5 users and 2,500 selling contacts)
  • Enterprise ($323/month for 10 users and 2,500 selling contacts)

3. Traffic Analytics

Semrush’s Traffic Analytics instrumentality helps you larn much astir your competitors’ website postulation metrics. 

Including the full fig of visits they get per period and their apical postulation sources.

An "Overview" dashboard successful  Traffic Analytics tool

You tin besides usage it to analyse your competition’s idiosyncratic journeys and uncover opportunities for advertisement placements and partnerships.

There’s besides the enactment to benchmark your show against the contention and spot however your website fares successful presumption of the fig of unsocial monthly visits, bounce rate, mean sojourn duration, and more.

What We Like:

Traffic Analytics provides a elaborate breakdown of your competitors’ postulation sources, which gives you penetration into which postulation channels you should prosecute to thrust maturation for your business.

Pricing:

Traffic Analytics is disposable arsenic a paid add-on ($200/month/user) connected apical of Semrush’s regular paid plans:

  • Pro ($129.95/month)
  • Guru ($249.95/month)
  • Business ($499.95/month)

You tin usage the Social Analytics instrumentality to get a amended knowing of your brand’s show crossed Facebook, Instagram, and LinkedIn.

It lets you excavation into assorted social media selling metrics, including follower growth, station reach, and engagement rate.

You tin besides usage Social Analytics to get a deeper knowing of your societal media audience— including location, age, and sex breakdown.

Facebook Audience dashboard successful  Social Analytics tool

What We Like:

Social Analytics surfaces your astir and slightest fashionable societal media posts crossed each societal media platform. This gives you tangible information to amended your societal media strategy moving forward.

Pricing:

Social Analytics is disposable arsenic a paid add-on ($19.75/month) connected apical of Semrush’s regular paid plans:

  • Pro ($129.95/month)
  • Guru ($249.95/month)
  • Business ($499.95/month)

5. Databox

Databox helps businesses make elaborate dashboards to way and visualize their show crossed marketing, sales, lawsuit support, and more.

All you request to bash is link a information root and take the metrics you’d similar to way and study on. The instrumentality past populates the dashboard with your data.

Performance overview dashboard successful  Databox

Image Source: Databox

You tin take from much than 300 templates to get a dashboard up and moving quickly.

Databox besides integrates with implicit 100 of the astir fashionable concern bundle solutions to guarantee you’re capable to bring each your information into 1 place.

Apart from tracking unrecorded performance, you tin besides usage Databox to reappraisal humanities show connected your chosen metrics.

There’s besides the enactment to acceptable and way goals for 1 oregon much metrics. And get notified erstwhile you’re not connected way to conscionable your goals truthful you tin instrumentality due action.

"Increase Signups by 2x," and "Website Conversion Rate" goals widgets successful  Databox

What We Like:

Databox’s benchmarking instrumentality lets you benchmark your information against different businesses successful your industry. Benchmarks are disposable for a wide assortment of metrics, including those for website, marketing, and advertizing performance.

Pricing:

Databox offers a escaped program that’s constricted to 3 users and 3 dashboards. Paid plans include:

  • Starter ($59/month)
  • Professional ($169/month)
  • Growth ($399/month)
  • Premium ($999/month)

All paid plans travel with a escaped 14-day proceedings connection you tin instrumentality vantage of to trial retired the software.

6. Klipfolio

Klipfolio allows you to make customized dashboards to visualize and way your selling performance.

A ocular  dashboard successful  Klipfolio

Image Source: G2

It besides generates a “homepage” for each metric you way automatically. These homepages let you to excavation deeper into each metric’s show erstwhile needed.

You tin portion and dice the information immoderate mode you privation by creating segments to filter information by selling channel, benignant of customer, geographical location, and more.

Choose information  for your metric filters successful  Klipfolio

Klipfolio supports much than 30 antithetic illustration types to assistance you visualize your information successful a assortment of ways.

It besides makes it casual to stock dashboards with your squad members—all it takes is simply a mates of clicks.

What We Like:

The galore ways you tin link your information to Klipfolio, from spreadsheets and structured query connection (SQL) to autochthonal integrations.

Pricing:

Klipfolio offers a escaped program that’s constricted to 2 users and 20 metrics. Paid plans include:

  • Standard ($300/month)
  • Custom (starts astatine $800/month, billed annually)

Content Marketing Tools

7. Organic Research

You tin usage Semrush’s Organic Research instrumentality to analyse your competitors’ keyword rankings and find retired which keywords they fertile for and however overmuch postulation they bring in.

It’s a precise utile instrumentality for knowing your competitors’ integrated hunt show and uncovering caller keywords you should target.

Here’s however to usage it:

Start by entering a competitor’s website connected the Organic Research instrumentality leafage and clicking the greenish “Search” button.

Organic Research instrumentality   hunt  bar

The instrumentality volition past make a elaborate report.

At the top, you’ll beryllium capable to spot the full fig of keywords your competitor’s website ranks for and the full magnitude of postulation it generates from integrated search.

"Keywords," and "Traffic" metrics successful  Organic Research tool

To spot each the keywords your rival ranks for, spell to the “Positions” tab.

"Positions" tab highlighted successful  Organic Research tool

Here, you’ll beryllium capable to spot a database of each their keyword rankings, on with a fig of different utile metrics, including keyword volume, keyword trouble (KD), and an estimation of the postulation generated by each keyword.

"Organic Search Positions" keywords array  successful  Organic Research tool

You tin filter the keywords by volume, difficulty, hunt intent, and much by utilizing the drop-down filters astatine the top.

Filters conception  successful  Organic Research tool

From here, you tin prime suitable keywords and adhd them to a database successful Semrush by clicking the “+ Add to keyword list” button.

"+ Add to keyword list" fastener  highlighted

Or export the keywords by hitting the “Export” button.

What We Like:

Organic Research tin assistance you uncover competitors you ne'er adjacent knew existed, which tin assistance you further amended your integrated hunt strategy. Simply sojourn the “Competitors” tab successful the Organic Research report.

“Competitors” tab successful  the Organic Research report

Scroll down to the “Organic Competitors” conception to spot a broad database of websites.

“Organic Competitors” conception  successful  Organic Research tool

Pricing:

The Organic Research instrumentality is disposable connected each Semrush plans. But the plans disagree successful the fig of projects you tin acceptable up, the fig of keywords you tin track, and the fig of reports you tin generate.

Pricing for the plans is arsenic follows:

  • Pro ($129.95/month)
  • Guru ($249.95/month)
  • Business ($499.95/month)

8. Keyword Magic Tool

The Keyword Magic Tool is simply a keyword probe instrumentality that tin assistance you place thousands of caller keywords you should target.

All you request to bash is participate a effect keyword. The instrumentality volition cheque its database to make a database of each imaginable related keywords. 

You tin past reappraisal the database and prioritize keywords that marque the astir consciousness for your strategy.

Here’s however to get started:

From the Keyword Magic Tool page, benignant successful your effect keyword and click “Search.”

"gyms" entered into the Keyword Magic Tool hunt  bar

In a fewer seconds, the instrumentality volition contiguous you with a study containing a ample fig of keyword ideas.

A database  of keyword ideas related to "gyms" successful  Keyword Magic Tool

From here, you tin filter the database successful a fig of ways, including by hunt volume, keyword difficulty, hunt intent, and much by utilizing the drop-down filters astatine the top.

Filters conception  highlighted successful  Keyword Magic Tool

Once you’ve narrowed down the database to your liking, you tin usage the “+ Add to keyword list” fastener to adhd the keywords to a database successful Semrush.

"+ Add to keyword list" fastener  highlighted successful  Keyword Magic Tool

Alternatively, you tin export the keywords to a CSV oregon XLSX record by clicking connected the export icon.

"Export" fastener  successful  Keyword Magic Tool

What We Like:

The Keyword Magic Tool tin supply you with thousands of keyword ideas successful seconds, each based connected a azygous effect keyword.

Pricing:

The Keyword Magic Tool is disposable connected each Semrush plans. You tin commencement utilizing the bundle with a escaped account. For much precocious features, you tin opt for 1 of the paid plans, which are priced arsenic follows:

  • Pro ($129.95/month)
  • Guru ($249.95/month)
  • Business ($499.95/month)

9. StoryChief

StoryChief is simply a bundle level designed to assistance contented selling teams negociate contented tasks from a azygous determination and collaborate much easily.

You tin usage it to make and stock content briefs, reappraisal and o.k. drafts, and administer your contented crossed aggregate channels.

It besides includes a useful contented calendar diagnostic that lets you spot your contented publishing docket astatine a glance.

"Content calendar" dashboard successful  StoryChief

Image Source: StoryChief

There’s besides the built-in media room you tin usage to signifier each your representation and video content.

The bundle besides offers analytics features that assistance you way the show of your content.

"Insights" conception  successful  StoryChief

What We Like:

StoryChief tin automatically people contented to your contented absorption strategy (CMS) and your societal media channels, perchance redeeming hours of your time.

Pricing:

StoryChief offers a seven-day proceedings you tin usage to trial retired the bundle for free. Paid plans for StoryChief’s afloat Content Marketing Suite merchandise include:

  • Individual (starts astatine $80/month)
  • Marketing Team (starts astatine $280/month)
  • Agency (starts astatine $500/month)

10. Semrush CRM

Semrush offers a dedicated CRM solution designed to assistance selling agencies enactment much efficiently with aggregate clients.

You tin usage it to store and signifier cardinal accusation connected leads and customers, including interaction information, pb status, budget, and more.

A conception  of "Profile" tab successful  Semrush CRM

The bundle besides lets you make and way lawsuit projects and tasks, arsenic good arsenic make elaborate reports.

What We Like:

You tin usage Semrush CRM to make dedicated lawsuit portals, which marque it easier to collaborate with clients and implicit projects.

Pricing:

Semrush CRM is disposable wholly escaped of charge.

11. HubSpot CRM

HubSpot CRM is simply a fashionable interaction narration absorption solution that helps companies enactment connected apical of each their contacts, deals, and income activity.

It lets you negociate your income pipeline and way each your income enactment successful existent clip with the assistance of a visual, drag-and-drop dashboard.

"Deals" dashboard successful  HubSpot CRM

The bundle tin way emails, calls, and meetings for each interaction to springiness your squad the accusation they request to adjacent deals much easily.

"Taylor O'neil" interaction  leafage   successful  HubSpot CRM

It besides includes pb procreation features, specified arsenic drag-and-drop builders for web forms and landing pages. You tin besides usage it to nonstop bulk email campaigns to your selling contacts.

What We Like:

HubSpot CRM automatically enriches each caller contacts you adhd to your database by utilizing third-party data. This lets you get invaluable accusation connected your leads (such arsenic institution size, yearly revenue, etc.) without spending clip connected manual research.

Pricing:

HubSpot CRM is disposable for free.

HubSpot does connection a much feature-rich CRM and income absorption solution called HubSpot Sales Hub. It’s priced arsenic follows:

  • Professional ($500/month)
  • Enterprise ($1,500/month)

12. Close CRM

Close CRM offers an intuitive interface for tracking relationships with prospects, leads, and customers.

"Inbox" leafage   successful  Close CRM

It lets you filter done your pb database by creating astute views to absorption connected your highest-priority leads.

You tin besides usage it to make and support way of tasks, arsenic good arsenic delegate tasks to leads to marque definite deals support moving forward.

Integrations with fashionable email and calendar bundle integrations assistance Close CRM subordinate applicable emails and events with interaction records.

This helps your squad recognize the past down each pb narration truthful that they tin adjacent deals much easily.

You tin besides usage the bundle to make automated email sequences to travel up with leads and enactment top-of-mind.

An dashboard showing tasks and steps for the "Could Outreach" campaign

Then, you tin instrumentality vantage of the built-in calling and SMS outreach features to scope contacts successful aggregate places to amended effect rates.

What We Like:

One-click migration instrumentality helps you migrate implicit from immoderate of the astir fashionable CRM solutions with ease.

Pricing:

You tin usage Close CRM’s escaped 14-day proceedings to spot if it’s the close acceptable for your needs. Paid plans include:

  • Startup ($59/month for 1 user)
  • Professional ($329/month for 3 users)
  • Enterprise ($749/month for 5 users)

Advertising and Campaign Management Tools

13. Advertising Research

Semrush’s Advertising Research instrumentality tin assistance you way and analyse your competitors’ Google Ads campaigns.

You tin usage it to reappraisal your competition’s ads, including the ad copy and landing pages they use. And find retired however overmuch competitors are spending connected paid ads.

Here’s however to get started with Advertising Research:

From the Advertising Research instrumentality page, benignant successful a rival domain and deed the greenish “Search” button.

"booking.com" entered into the Advertising Research tool

The instrumentality volition past analyse your competitor’s advertizing enactment and supply you with a elaborate report.

A conception  of "Positions" study  successful  Advertising Research tool

By default, the study volition commencement connected the “Positions” tab, which shows you the keywords your rival is targeting successful paid search, arsenic good arsenic the full measurement and cost per click (CPC) for each keyword.

"Paid Search Positions" array  successful  Advertising Research tool

If you’d similar to cheque retired the transcript they usage for their ads, you sojourn the “Ads Copies” tab.

"Ads Copies" dashboard successful  Advertising Research tool

The instrumentality besides lets you reappraisal the nonstop landing pages they usage for their ads. Simply click connected the “Pages” tab.

"Paid Pages" array  successful  Advertising Research tool

What We Like:

Advertising Research lets you spot each the keywords your competitors are bidding on. You tin past usage this accusation to uncover profitable keywords and amended your ain PPC strategy.

Pricing:

The Advertising Research instrumentality is included with each Semrush plans. You tin besides get started with a escaped account, which does travel with a fewer limits (such arsenic the fig of projects you tin make and track).

Paid plans include:

  • Pro ($129.95/month)
  • Guru ($249.95/month)
  • Business ($499.95/month)

14. AdCreative.ai

AdCreative.ai lets you usage the powerfulness of AI to make advertisement creatives for your products oregon services quickly.

It tin make creatives successful a assortment of sizes to adhere to size requirements connected each fashionable advertizing platforms, including Google Ads, Meta Ads, and LinkedIn Ads.

"AI-Generated Assets" conception  of AdCreative.ai dashboard

You tin besides adhd your marque logo, fonts, and colors, and the bundle volition make creatives that align with your marque style.

Then there’s the AI-powered advertisement originative scoring diagnostic that shows you which of your creatives are the astir apt to execute the best.

AdCreative.ai tin besides make transcript for your ads. All you request to bash is participate your people assemblage and the advertisement level you’ll beryllium using, and the bundle volition make compelling advertisement transcript for you successful seconds.

"AI-Generated Ad Texts" conception  of AdCreative.ai dashboard

It adjacent lets you prime a copywriting model oregon look (such arsenic AIDA, BAB, oregon PAS) you privation it to use.

What We Like:

AdCreative.ai offers the enactment to make what it calls a “complete advertisement package.”

This includes creating a implicit advertizing strategy for your merchandise oregon service—including advertisement creatives and copy—as good arsenic telling you which demographics and interests to people to scope your people audience.

All you request to bash is stock your website URL, and the instrumentality volition analyse your website and past make the close advertisement strategy for your business.

Pricing:

AdCreative.ai gives you 10 escaped credits to effort retired its features. If you’d similar to proceed utilizing the bundle aft spending the 10 credits, you’ll request to opt for 1 of the paid plans:

  • Startup ($21/month)
  • Professional ($141/month)
  • Agency ($499/month)

Bannerflow helps brands plan advertisement creatives rapidly by utilizing an intuitive, drag-and-drop interface.

Bannerflow's drag-and-drop interface

It offers astute scaling features to assistance you rapidly make aggregate sizes and formats from a azygous ad.

Features specified arsenic comments, previews, and instant approvals marque it casual to collaborate with your squad connected originative design.

You tin besides usage Bannerflow to negociate your advertisement campaigns from a azygous location, people ads crossed aggregate channels, and reappraisal elaborate run analytics.

What We Like:

Bannerflow lets you usage unrecorded information feeds to update your creatives successful existent clip with circumstantial offers oregon messaging. This allows you to make hyper-personalized advertizing and get a amended instrumentality connected your advertisement spend.

Pricing:

Bannerflow’s pricing isn’t disposable publicly. You’ll request to petition a punctuation done their website.

You tin usage Semrush’s Social Tracker to way your competitor’s societal media accounts and get a amended knowing of what benignant of societal media contented is fashionable with your people audience.

It supports astir fashionable societal media platforms, including Facebook, Instagram (Business accounts only), X (formerly Twitter), YouTube, and Pinterest.

What We Like:

Social Tracker lets you reappraisal your competition’s apical contented astatine a glance, arsenic good arsenic benignant top-performing posts by the full fig of engagements oregon the engagement rate.

"Top Content by Channel" conception  successful  Social Tracker

Pricing:

The Social Tracker is disposable arsenic a paid add-on ($19.75/month) connected apical of Semrush’s regular paid plans:

  • Pro ($129.95/month)
  • Guru ($249.95/month)
  • Business ($499.95/month)

17. Brand Monitoring

Semrush’s Brand Monitoring app helps you way mentions of your marque oregon your competitors’ brands crossed the web.

It tin show mentions crossed a assortment of quality websites, societal media platforms, and different online platforms.

You tin reappraisal the mentions successful a feed-like interface and filter them by date, type, and more.

A conception  of "Mentions" dashboard successful  Brand Monitoring app

What We Like:

Brand Monitoring gives you the enactment to acceptable up alerts and get daily, weekly, oregon monthly email digests containing the latest mentions.

Pricing:

You tin usage the escaped seven-day proceedings to effort retired the app. If you’d similar to proceed utilizing the app aft the proceedings play is over, you’ll request to opt for the paid plan, which costs $49/month.

18. Buffer

Buffer is simply a societal media selling and absorption level that helps brands negociate each their societal media channels from a azygous location.

You tin usage it to docket posts crossed astir fashionable societal media platforms, including Facebook, Instagram, LinkedIn, Pinterest, and TikTok. And negociate each your brand’s societal media messages and comments from a cardinal inbox.

The calendar diagnostic allows you to reappraisal your societal posting docket astatine a glimpse and marque edits utilizing the drag-and-drop interface.

A drag-and-drop calendar successful  Buffer

Buffer besides offers support workflows that simplify collaboration and assistance guarantee each your posts are up to marque standards.

The extended analytics features fto you reappraisal the show of your societal content, comparison paid and integrated results, and spot if you’re reaching the close audience.

What We Like:

Buffer tin analyse the show of your societal posts to supply you with the optimal clip for posting your contented to execute maximum engagement.

"Analytics" dashboard successful  Buffer

Pricing:

Buffer offers a constricted escaped program that lets you link up to 3 societal media channels. Paid plans include:

  • Essentials ($6/month for 1 channel)
  • Team ($12/month for 1 channel)
  • Agency ($12/month for 10 channels)

19. Hootsuite

Hootsuite allows you to draft, schedule, and people contented crossed Facebook, Instagram, LinkedIn, X, YouTube, TikTok, and Pinterest.

It offers a bulk scheduling diagnostic that lets you docket hundreds of posts up of time.

"Bulk Composer" conception  successful  Hootsuite

There’s besides the societal media calendar that lets you reappraisal your scheduled posts astatine a glance.

The societal  media calendar committee  successful  Hootsuite

And the unified societal media inbox allows you to reply to messages and comments from 1 cardinal location.

Hootsuite besides supports societal listening—it tin show societal media platforms for mentions of your marque truthful that you tin enactment connected apical of your estimation astatine each times.

What We Like:

Hootsuite’s OwlyWriter AI diagnostic tin prevention hours of your clip by utilizing artificial quality to assistance you make station ideas, captions, and hashtags successful seconds.

Pricing:

Hootsuite offers a escaped 30-day proceedings you tin usage to trial retired the software. Paid plans include:

  • Professional ($99/month)
  • Team ($249/month)
  • Enterprise (custom pricing)

20. Hotjar

Hotjar’s suite of tools includes 3 products: “Observe,” “Ask,” and “Engage.”

“Observe” offers heatmaps and league recordings that let you to get a amended knowing of however visitors usage your website.

Hotjar’s “Observe” merchandise  showing a league   signaling  connected  the site

“Ask” centers connected getting feedback connected your website acquisition done feedback forms and surveys.

Hotjar’s feedback model   connected  a demo Blog Posts site

“Engage” lets you behaviour one-on-one idiosyncratic interviews to larn however you tin amended your website and offering.

Hotjar’s “Engage” lets you behaviour   video interviews with users

What We Like:

Hotjar’s Funnels diagnostic gives you a ocular practice of each the stages successful your lawsuit journey.

It shows you astatine which stages visitors are dropping disconnected truthful that you tin place issues and points of friction and code them to amended the lawsuit experience.

Pricing:

All of Hotjar’s products travel with a constricted escaped plan. Paid plans include:

  • Observe
    • Plus ($39/month for up to 100 regular sessions)
    • Business ($99/month for 500 regular sessions)
    • Scale ($213/month for 500 regular sessions)
  • Ask
    • Plus ($59/month for up to 250 monthly responses)
    • Business ($79/month for 500 monthly responses)
    • Scale ($159/month for 500 monthly responses)
  • Engage
    • Plus ($350/month)
    • Business ($550/month)
    • Scale (custom pricing)

21. Dynamic Yield

Dynamic Yield helps brands make hyper-personalized lawsuit experiences to amended lawsuit restitution and summation conversion rates.

It supports creating personalized experiences connected your website, done your email campaigns, and wrong your advertisement campaigns. 

Some examples of personalized experiences you tin make utilizing the level see merchandise recommendations, personalized web content, and customized advertisement messaging.

Building a "New Recommendation Strategy" successful  Dynamic Yield

What We Like:

Dynamic Yield’s Predictive Targeting diagnostic identifies the champion personalization opportunities for each lawsuit conception and serves highly personalized lawsuit experiences automatically.

Pricing:

Dynamic Yield’s pricing isn’t disposable publicly. You tin petition a punctuation done their website.

Data Management and Integration Tools

22. Supermetrics

Supermetrics helps businesses integrate information from implicit 150 platforms.

First, you import information from the platforms you use. Then, Supermetrics blends and transforms the information automatically into a meaningful format.

It tin assistance you visualize your information utilizing a assortment of antithetic illustration types and study templates.

"Facebook Ads overview report" dashboard successful  Supermetrics

From here, you tin analyse your information and extract the insights you request to marque data-driven decisions.

What We Like:

Supermetrics offers an AI summarization diagnostic that tin analyse your information and supply meaningful overviews that you tin reappraisal astatine a glance.

Pricing:

Supermetrics’ pricing depends connected the fig and benignant of platforms you’d similar to import information from. Different platforms travel with antithetic pricing plans, astir of which are not disposable publicly.

To get an nonstop quote, scope retired to Supermetrics and picture your circumstantial needs.

23. Segment

Segment is simply a lawsuit information level that helps businesses store and usage lawsuit data.

It collects events from your website oregon app and unifies them to supply you with a implicit presumption of each customer.

"Schema" dashboard successful  Segment

You tin past usage this accusation to make personalized lawsuit experiences crossed your website, email selling campaigns, and different selling channels.

What We Like:

Segment’s drag-and-drop ocular builder helps you make personalized multi-channel journeys successful minutes.

Segment’s drag-and-drop ocular  builder

Pricing:

Segment offers a escaped program that’s constricted to 2 information sources and 1,000 visitors per month. Paid plans include:

  • Team (starts astatine $120/month)
  • Business (custom pricing)

24. Whatagraph

Whatagraph offers an all-in-one selling information level that helps you connect, visualize, and analyse your data.

It allows you to signifier information successful immoderate mode that’s adjuvant to you. Use it to group, aggregate, oregon blend your information to make insightful reports that volition assistance you marque data-driven decisions for your business.

"Marketing Report" dashboard from Whatagraph

It lone takes a fewer clicks to crook your information into charts, graphs, oregon reports that you tin contiguous to stakeholders.

What We Like:

Whatagraph lets you make customized dashboards that update successful existent time. You tin past stock these with stakeholders, who tin research the information further astatine their ain pace.

"Live Dashboard" overview from Whatagraph

Pricing:

You tin scope retired to Whatagraph’s income squad to petition a escaped trial. Paid plans include:

  • Professional ($245/month, billed annually)
  • Premium ($492/month, billed annually)
  • Custom (custom pricing)

Use this martech tools database to optimize your online selling efforts and get a amended instrumentality connected your selling spend.

Semrush’s suite of apical martech tools—like the Keyword Magic Tool, the Advertising Research tool, and Social Tracker—offers everything you request to get results from your online marketing. 

Get started contiguous with a free Semrush account and negociate your SEO, PPC, contented marketing, and societal media selling campaigns from a azygous platform.