The 19 Best Marketing Apps for Small Businesses in 2024

We’ve rounded up the 19 champion selling apps for tiny businesses (in nary peculiar order).

This integer toolkit has everything you request to summation a competitory edge, gain your audience’s attention, and streamline your selling processes.

Every app does thing different. And it’s imaginable to usage them each successful operation for nether $200 per month.*

Let’s dive into our archetypal category:

Website Analysis Apps

Your concern website is astir apt your astir important selling asset. So, it’s important to guarantee it’s well-optimized.

Use these tiny concern selling apps to spot however it’s performing. And place immoderate issues holding you back.

1. Site Audit

Semrush’s Site Audit instrumentality scans your website for implicit 140 method and on-page SEO issues. 

Including:

• Duplicate content: Identical oregon near-identical substance crossed antithetic pages
• Broken links: Hyperlinks pointing to invalid URLs
• Non-HTTPS pages: Pages that usage HTTP alternatively than the unafraid protocol
• Slow load speeds: Pages that don’t conscionable Google’s velocity recommendations
• Missing alt attributes: Images that don’t person alt descriptions for accessibility

Fixing these issues is bully for your website’s SEO and idiosyncratic experience.

Work done them successful bid of precedence (“Errors,” past “Warnings,” past “Notices”). And travel the proposal provided.

You tin click “Send to…” to make a task via Trello oregon Zapier.

After making website improvements, rerun your audit.

You should spot your site’s wide wellness people improve.

Availability 

Site Audit is simply a web app disposable done Semrush.

Pricing 

With a escaped Semrush account, you tin crawl 100 pages per month.

If you upgrade to a Pro plan, you tin crawl 100,000 pages per month. This costs $108.33 per period erstwhile you wage annually. And it gives you enhanced entree to dozens of tiny concern selling apps.

2. Accessibility Scan & Monitor

The Accessibility Scan & Monitor app checks your website for accessibility issues and prioritizes them based connected severity.

This allows you to amended compliance with the Web Content Accessibility Guidelines (WCAG), the Americans with Disabilities Act (ADA), and different standards.

Plus, accessibility tin play an important relation successful improving:

• User experience
• Conversion rates
• Website traffic

Availability

Accessibility Scan & Monitor is simply a web app disposable done Semrush’s App Center.

Pricing

You tin scan 5 pages per period for free. In-app purchases are disposable if you privation to scan more, with prices starting astatine $39 for an further 25 pages.

3. Google Analytics 4

Google Analytics 4 (GA4) is 1 of the champion escaped selling apps for tiny businesses. Because it gathers information astir the users visiting your site. And what they bash erstwhile they get there.

For example, you tin find out:

• How galore users sojourn your tract and what channels they travel done (e.g., integrated search)
• What percent of visits make conversions (e.g., online purchases)
• Which pages connected your tract are astir fashionable and however agelong users typically walk connected them

Here’s a speedy snapshot from the demo account:

For assistance grasping the basics of GA4, cheque retired our Google Analytics guide.

Availability 

You tin entree GA4 done your browser. Or usage the Google Analytics mobile app (available for iPhones and Android) to entree cardinal metrics connected the go.

Pricing 

GA4 is escaped to use. 

Content Creation Apps

Content instauration tools tin assistance you nutrient high-quality blog posts, images, videos, and more.

Here are our favourite apps for tiny businesses selling teams and individuals successful this category:

4. ContentShake AI

ContentShake AI makes it astir effortless to make SEO-friendly blog posts.

Simply participate a fewer presumption to picture your business. And click “Start writing.”

Then, the instrumentality volition place applicable keywords (also called hunt queries) and springiness each 1 an ratio rating. Which takes the pursuing metrics into account:

• Search volume: The mean fig of Google searches per month
• Difficulty score: A measurement of however hard it’ll beryllium to fertile highly

You tin besides spot the benignant of search intent (the crushed down a searcher’s query) astatine a glance. 

When you find a keyword you privation to pursue, click “Start writing” adjacent to your favourite idea.

ContentShake AI volition past nutrient an SEO-optimized outline implicit with a title, an introduction, subheadings, images, immoderate archetypal assemblage copy, etc. Which you tin past adhd to and adjust. 

Make definite to leverage the built-in AI tools, rival data, and betterment ideas provided.

When you’ve finished, you tin nonstop your nonfiction to Google Docs, people it via the WordPress plugin, oregon make a shareable nexus to nonstop to different stakeholders.

Availability

ContentShake AI is an online app disposable done Semrush’s App Center.

Pricing

The escaped mentation of ContentShake AI lets you make 3 articles per period (with immoderate further limits). You tin upgrade to the paid mentation and unlock higher limits for $60 per month.

5. Canva

We’ve picked Canva arsenic the champion graphic plan app for tiny businesses due to the fact that it’s versatile and casual to use. And has a escaped option.

If you don’t person graphic plan experience, commencement with 1 of their templates. They’re disposable for infographics, presentations, videos, and overmuch more.

Here are immoderate of the things you tin bash with your design:

• Change colors to lucifer your branding
• Generate caller images utilizing AI
• Upload your ain image, video, and audio files
• Input information to make charts
• Add and edit royalty-free photos

When you’ve finished, you tin easy share, download, oregon embed your content.

Availability 

You tin usage Canva online oregon download the app for iOS, Android, Windows, oregon Mac.

Pricing 

A escaped Canva relationship gives you entree to tons of tools, features, and media. But you tin entree adjacent much with a paid subscription (prices commencement astatine $14.99 per month).

SEO Apps

Without the close SEO tools, it tin beryllium hard to vie connected search motor results pages (SERPs).

Let’s research the champion SEO selling apps for tiny businesses:

6. Keyword Magic Tool

Semrush’s Keyword Magic Tool makes it casual to behaviour keyword research.

In different words, it helps you find retired what your assemblage searches for. And gives you the information you request to marque strategical SEO decisions.

To get started, participate a word to basal your hunt around.

Then, take your state and click “Search.”

The instrumentality volition supply “Broad Match” keywords that incorporate your starting word oregon a adjacent variation.

Some of the astir utile metrics include:

• Intent: The benignant of hunt intent
• Volume: The mean fig of monthly searches
• KD %: The keyword trouble score, which measures ranking difficulty
• SF: The fig of SERP features (results that disagree from accepted hunt results) triggered—click to spot a elaborate list

Various filters and sorting options let you to location successful connected the champion ideas.

For example, tiny businesses mightiness privation to absorption connected keywords with little trouble scores.

Availability 

Keyword Magic Tool is disposable done the Semrush platform.

Pricing 

You tin get constricted entree to Keyword Magic Tool with a escaped Semrush account. But we urge upgrading to a Pro plan. 

This costs $108.33 per period erstwhile you wage annually. And it gives you enhanced entree to dozens of tiny concern selling apps.

7. Link Building Tool

Semrush’s Link Building Tool streamlines the link building process. Which entails getting different sites to nexus to your site.

During setup, you’ll participate your people keywords and competitors. So the instrumentality tin usage them to place backlink prospects (i.e., sites that mightiness nexus to you).

The standing considers however invaluable the backlink mightiness beryllium and however hard it’ll beryllium to acquire.

When you’re acceptable to prosecute a backlink, click “To In Progress.”

Then, spell to the corresponding tab.

At this stage, you tin link your email inbox and commencement contacting prospects.

The instrumentality volition support way of each email’s status.

When you unafraid a backlink, determination the imaginable to the “Monitor” tab.

Here, you tin guarantee your backlinks stay intact.

Availability 

Link Building Tool is simply a web app disposable done the Semrush platform.

Pricing 

Semrush’s Link Building Tool is escaped to use. You’ll lone request to upgrade if you privation to import much than 100 prospects of your own. Or entree the many different benefits that travel with a Pro subscription. 

(As a reminder, the Pro program costs $108.33 per period erstwhile you wage annually.)

8. Google Search Console

Google Search Console is 1 of the champion selling tools for tiny businesses looking to amended their technical SEO. Because it allows you to:

• Submit your XML sitemap (to assistance Google recognize your tract structure)
• Check your Core Web Vitals (speed metrics that impact Google rankings)
• Ensure each your pages usage HTTPS (a information protocol)
• See which pages aren’t successful Google's index (database of imaginable results) and why

You tin besides usage Google Search Console to track your Google rankings.

Head to “Performance” > “Search results” to spot your mean presumption for your astir fashionable queries. 

Along with the fig of impressions (views) and clicks your rankings generated.

To larn much astir the tool’s functionality, cheque retired our Google Search Console guide.

Availability 

You’ll request to entree Google Search Console done an net browser.

Pricing 

Google Search Console is escaped to use. 

9. Position Tracking

Semrush’s Position Tracking instrumentality lets you show your site’s rankings for target keywords.

Unlike Google Search Console, it shows whether each query triggers immoderate SERP features (e.g., a featured snippet). And if so, whether your tract appears successful them.

For example, this tract owns the featured snippet for “red complementary color.” But not for “baking soda and vinegar.”

You tin besides spot keyword trouble scores and hunt volumes astatine a glance.

This makes it easier to recognize your show and find plans of action.

Position Tracking is peculiarly adjuvant for section businesses, because:

• In summation to tracking rankings by country, you tin way rankings successful circumstantial states/regions, cities, and ZIP codes
• You tin spot whether your Google Business Profile appears successful section representation results

We’ll stock much of the champion section selling apps for tiny businesses successful the adjacent section.

Availability

Position Tracking is simply a web app disposable done the Semrush platform.

Pricing 

With a escaped Semrush account, you tin way up to 10 keywords successful the Position Tracking tool. 

To way up to 500 keywords, you’ll request a Pro subscription. It’s priced astatine $108.33 per period erstwhile you wage annually. And you’ll get enhanced entree to dozens of different tools.

Local SEO Apps

These are immoderate of the champion apps for tiny businesses selling to section customers:

10. Google Business Profile

Google Business Profile (GBP) is simply a escaped instrumentality that lets you negociate your concern listing connected Google.

This is the listing that tin amusement up successful section hunt results. Like this:

To get started with GBP, you’ll request to adhd oregon assertion your business. And verify its location.

You tin past absorption connected providing complete and accurate accusation for would-be customers.

For example, you can:

• Update your opening hours implicit the holidays
• Post astir income and events
• Add photos of caller products

It’s besides a bully thought to work and respond to your Google reviews. So you tin stitchery utile feedback and amended your marque image.

All these efforts tin assistance your illustration fertile higher successful section results. Which tin pb to much web traffic, ft traffic, and inquiries.

Availability

To edit your profile, hunt “my business” successful Google Search. Or pat “Business” successful the Google Maps mobile app. (You indispensable beryllium signed into a linked Google account.)

Pricing 

Google Business Profile is escaped to use. 

11. Semrush Local

Semrush Local apps marque it casual to negociate online citations and reviews.

Enter your concern information, and the Listing Management app volition taxable it to apical directories similar Apple, Foursquare, and Tripadvisor. So it’s easier for imaginable customers to find you.

This tin besides assistance your concern illustration fertile higher successful Google. Because it increases your prominence and corroborates your name, address, and telephone fig (NAP).

Once that’s sorted, caput to Review Management. 

Here, you tin work and respond to reviews from aggregate directories. 

And show your estimation implicit time.

Availability 

Semrush Local apps are disposable online done the Semrush website.

Pricing 

The Semrush Local Basic program described supra costs $20 per determination per month. You tin entree additional features with the Premium plan, which costs $40 per determination per month.

Digital Advertising Apps

If you person the fund available, digital advertising tin beryllium a large mode to summation your tiny business’s reach.

These apps volition assistance you walk your wealth effectively:

12. Ads Launch Assistant

The Ads Launch Assistant is simply a escaped app that helps you get started connected Google Ads. (The work that lets you advertise connected Google properties, including hunt results pages.)

You tin acceptable up hunt ads similar the 1 beneath successful minutes.

Just travel the elemental step-by-step instructions.

And instrumentality vantage of the AI-generated keyword suggestions, header ideas, etc.

The app besides provides easy-to-understand show reports. So you tin marque informed decisions astir your aboriginal advertisement campaigns.

Availability 

Ads Launch Assistant is simply a web app disposable done the Semrush App Center.

Pricing 

The Ads Launch Assistant is free. But you’ll request to fund for your advertisement campaigns. Check retired our dedicated station to larn much astir Google Ads costs.

13. Advertising Research

Semrush’s Advertising Research instrumentality lets you analyse your competitors’ hunt ads.

Just participate their domain to see:

• How galore keywords they’re bidding on
• Estimated traffic
• Estimated postulation cost

And however these metrics person changed implicit time.

Then, scroll down for a afloat breakdown.

These details tin assistance you emulate palmy advertizing strategies. And find ways to summation a competitory edge.

Availability 

Advertising Research is simply a web app disposable done the Semrush platform.

Pricing 

You get constricted entree to the Advertising Research app with a escaped Semrush account. But we urge upgrading to a Pro account. 

This costs $108.33 per period erstwhile you wage annually, and it gives you enhanced entree to dozens of tiny concern selling apps.

Apps for Other Marketing Channels

Let’s look astatine immoderate of the champion apps for tiny concern selling connected different channels.

14. Mailchimp

You tin usage Mailchimp to build, send, and analyse marketing emails. Which are large for keeping leads and erstwhile customers engaged with your brand.

Just usage the email builder to marque a professional-looking email packed with absorbing content.

You tin adjacent import designs from Canva.

Then, determine who you privation to nonstop it to.

If you don’t person a subscriber database yet, see adding a sign-up signifier to your website. 

And let users to opt successful erstwhile they’re submitting different kinds of forms.

After your emails are sent, you tin show analytics specified as:

• Open rate: The percent of recipients who opened your email
• Click rate: The percent of recipients that clicked a nexus successful your email
• Unsubscribe rate: The percent of recipients who opened your email and unsubscribed

And you tin past use thing you larn to your adjacent campaign.

Availability 

Mailchimp has a web app, iOS app, and Android app.

Pricing 

You tin nonstop 1,000 emails per period with a escaped Mailchimp account. To summation your limits and entree precocious features, you’ll request a paid plan. Prices commencement astatine $13 per month.

Semrush Social includes a Social Poster app that allows you to docket posts connected Facebook, Instagram, X (formerly Twitter), Pinterest, LinkedIn, and Google Business Profile.

This makes it easier to support a regular posting schedule. And repurpose contented crossed aggregate platforms.

The Social Tracker app collects your and your competitors’ metrics from Facebook, X, Instagram, YouTube, LinkedIn, and Pinterest. So you tin show each these results successful 1 place. And spot however you compare.

Visit the idiosyncratic reports to spot your and your competitors’ top-performing posts and summation different invaluable insights.

Availability 

You tin entree Semrush Social apps done a web browser.

Pricing 

Semrush Social comes with a escaped seven-day trial. Then, it’s $19.75 per month.

Productivity Apps

These productivity tools assistance you (or your selling team) to go much efficient, organized, and focused.

16. Trello

Trello is simply a task absorption app that helps individuals and teams enactment organized.

You tin make a committee to get started.

Then, you’re capable to adhd cards to correspond idiosyncratic tasks oregon notes. And signifier them into lists.

Like this:

Cards tin see descriptions, comments, checklists, attachments, owed dates, and labels.

If you’re moving successful a team, utilizing the “Members” diagnostic lets you find who gets notifications connected each one.

You mightiness privation to usage 1 of your boards arsenic a content calendar for your blog.

In the illustration below, users tin easy way the presumption of each blog post. And find each the accusation they request to commencement writing.

Availability 

Trello offers apps for iOS, Android, Mac, and Windows. But you tin besides usage it done your browser.

Pricing 

Trello has a escaped plan. But you tin upgrade to entree higher limits and other features. If you take yearly billing, prices commencement astatine $5 per idiosyncratic per month.

17. Miro

Miro is simply a integer whiteboard instrumentality that helps individuals and teams to visualize ideas and concepts.

For example, you tin usage it to make contented calendars:

And representation retired lawsuit journeys: 

And brainstorm lawsuit ideas:

Availability 

Miro offers apps for mobile, tablet, desktop, and interactive show devices. You tin besides usage the bundle done your browser.

Pricing 

The escaped program allows you to make 3 boards. You tin entree higher limits and further features with a paid plan. Prices commencement astatine $8 per idiosyncratic per period billed annually.

18. Google Workspace

Google Workspace provides entree to a suite of cloud-based apps, including:

You tin usage these apps with a escaped Google account. But a Workspace subscription gives you entree to other features, amended security, and different benefits.

For example, you tin usage a nonrecreational “@domain” email code alternatively than an “@gmail” address.

And concern users get astatine slightest 30GB of retention (compared to the 15GB idiosyncratic users get).

Availability 

You tin entree Google Workspace apps done your browser. But determination are besides mobile apps for iOS and Android.

Pricing 

Google Workspace has a Business Starter program that costs $6 per idiosyncratic per period erstwhile paid annually.

19. Zapier

Zapier is an automation level that helps you integrate assorted apps for tiny concern marketing.

In different words, erstwhile thing happens successful 1 app, you tin trigger an enactment successful another.

For example, you tin acceptable up automations that:

• Create Google Calendar tasks erstwhile caller issues look successful your Semrush Site Audit
• Measure caller Mailchimp subscribers arsenic events successful Google Analytics
• Add cards to Trello erstwhile images are posted to your Instagram

This tin assistance you to prevention clip and debar mistakes.

Availability 

You’ll request to acceptable up Zapier automations (or “Zaps”) done the website.

Pricing 

The escaped program lets you make an unlimited fig of two-step automations. 

If you privation to make multi-step Zaps, integrate Premium apps, and entree different benefits, you’ll request a subscription. The Starter program costs $19.99 per period erstwhile billed annually.

Try 55+ Apps with a Free Semrush Account

Your free Semrush account gives you entree to dozens of the champion selling apps for tiny businesses, including:

• Site Audit
• ContentShake AI
• Keyword Magic Tool
• Link Building Tool
• Position Tracking

And erstwhile you’re acceptable to instrumentality things to the adjacent level, you tin upgrade to our Pro plan. 

It costs conscionable $108.33 per period erstwhile you wage annually, and there’s a free seven-day trial.

* A operation of Semrush Pro (annual billing), Semrush Social, Semrush Local, Google Workspace (annual billing), and escaped versions of each different apps. Cost of ads not included. Prices close arsenic of January 11, 2024.