The 16 Best Growth Hacking Tools for 2024

What Is Growth Hacking?

Growth hacking is simply a integer selling attack centered connected driving accelerated concern maturation by experimenting with antithetic cost-effective strategies. 

With maturation hacking, you rapidly standard the techniques that are proven to assistance physique your lawsuit base. And halt utilizing the ones that aren’t working.

While maturation hacking is usually associated with startups, immoderate benignant of concern tin usage it to standard their brand.

Further reading: 9 Ultimate Growth Hacking Strategies + Examples

Growth hacking tools marque it easier to plan, execute, and show your growth-centric selling efforts. So you tin enactment laser-focused connected the champion ways to get much customers and revenue. 

There are a batch of maturation hacker tools retired there. And trying to find the cleanable lucifer for your concern tin consciousness overwhelming. 

Keep these foundational components successful caput erstwhile evaluating bundle to constrictive down your database and present a beardown instrumentality connected investment: 

• Scalability: The maturation hacking instrumentality you take should beryllium capable to support up with your business’ changing needs implicit time
• Ease of use: Growth hacking is each astir speed—you don’t privation a instrumentality that’s going to instrumentality everlastingly to larn however to use
• Integrations: Connecting your maturation hacking bundle with your existing tech stack makes it casual to get the info you need, erstwhile you request it
• Customer support: The past happening you privation is simply a method glitch oregon bundle question to clasp you up from working

And to prevention you immoderate clip Googling, we’ve enactment unneurotic a database of the champion maturation hacking tools connected the marketplace today:

The Top 16 Growth Hacking Tools successful 2024

1. Site Audit

Semrush’s Site Audit instrumentality helps you uncover and hole technical SEO issues that interaction idiosyncratic acquisition and your quality to fertile good connected search motor results pages (SERPs). Like dilatory leafage speeds oregon a disorganized leafage structure.

Resolving these behind-the-scenes issues tin assistance you turn your web traffic, marque credibility, and lawsuit base. 

Site Audit scans your website for much than 140 communal method issues. And generates a study listing retired each the issues it found.

And the champion part?

It gives you wide tips for however to code them.

Just participate your domain sanction and deed the greenish “Start Audit” button.

In astir cases, you’ll beryllium good utilizing the basal audit settings. But you tin besides customize the settings to grip much precocious components, similar crawler settings.

Once you’ve configured the settings to your liking, click the “Start Site Audit” button.

The instrumentality volition past audit your website and make a elaborate study wrong 24 hours. The larger your website, the longer the audit tin take.

At the top, you’ll spot your wide website wellness score. (The higher, the better.)

Scroll down and you’ll spot links to “Thematic Reports” that interruption down antithetic SEO problems: 

You tin click connected the idiosyncratic reports to interruption things down by category. Or click the “Issues” tab astatine the apical to spot a database of each occupation the instrumentality found.

The “Issues” tab divides method problems into 3 categories:

1. Errors: critical issues you request to hole arsenic soon arsenic possible
2. Warning: issues of mean severity to see fixing aft addressing errors
3. Notices: minor instances wherever your website deviates from SEO champion practices

To larn much astir a circumstantial issue, click connected the “Why and however to hole it” link.

You’ll spot an mentation of the occupation and a suggested solution: 

After resolving issues, you tin re-run Site Audit by clicking the “Rerun campaign” button.

Then, you tin support way of your improvements implicit clip by clicking the “Progress” tab. Here, you tin spot a humanities illustration of your audits. Which you tin customize to amusement advancement connected antithetic issues.

What We Like

Site Audit’s detailed, actionable recommendations assistance you resoluteness method problems. So you don’t miss errors and your tract tin get much postulation from hunt engines.

Pricing

The Site Audit instrumentality is disposable connected each Semrush plans. But the plans disagree successful the fig of projects you tin acceptable up, the fig of keywords you tin track, and the fig of reports you tin generate.

Here’s the pricing for the 3 plans:

• Pro: $129.95/month
• Guru: $249.95/month
• Business: $499.95/month

2. Organic Research

The Organic Research tool from Semrush is 1 of the champion tools for maturation hacking. Because it makes it casual to show SERP competitors’ show and the keywords they fertile for.

Then, you tin usage these insights to signifier your ain SEO strategy and determine connected the astir strategical keywords to target.

Here’s however to usage it:

Enter a competing domain and deed the “Search” button.

You’ll past spot a summary dashboard. To reappraisal the keywords your rival ranks for, spell to the “Positions” tab.

Then, you tin filter the keywords by position, volume, keyword difficulty, hunt intent, and SERP features.

To export the keyword list, click connected the “Export” button.

Further reading: Organic Keywords: What Are They & How to Find Them

What We Like

Organic Research’s extended keyword filtering capabilities marque it speedy and casual to find hunt presumption that’ll thrust the astir maturation for your business.

Pricing

Like Site Audit, Organic Research is disposable connected each Semrush plans. But the plans disagree successful the fig of projects you tin acceptable up, the fig of keywords you tin track, and the fig of reports you tin generate.

Here’s the pricing for the 3 plans:

• Pro: $129.95/month
• Guru: $249.95/month
• Business: $499.95/month

3. Link Building Tool

Gaining much backlinks from reputable brands helps you fortify your ain company’s estimation among caller and prospective customers. And drives much visitors to your website done amended hunt motor rankings.

The Link Building Tool from Semrush makes it casual to uncover caller link building opportunities and automate outreach campaigns. 

Here’s however to usage it:

Enter your domain and deed the “Start Link Building” button.

Next, participate up to 10 people keywords. 

Then, participate up to 10 competitors.

Hit the “Start Link Building” fastener astatine the bottom.

The instrumentality volition amusement you a database of domains that mightiness perchance nexus to your website. The AS file refers to the domain’s Authority Score, a Semrush metric that measures the SEO powerfulness and prime of a website. Generally, the higher the number, the stronger the site.

Review each the prospects. Remove immoderate you don’t deliberation are a bully acceptable with the trash tin button. Or beforehand ones you’re funny successful to the adjacent signifier by clicking the “To In Progress” button.

If you navigate to the “In Progress” tab, you’ll beryllium capable to acceptable an outreach strategy for each imaginable and interaction them by clicking the “Contact” button.

What We Like

The Link Building Tool makes it casual to signifier your outreach efforts. You tin enactment connected apical of the presumption of each backlink accidental with automated stages, from “In Progress” to “Monitor.”

Pricing

Like Site Audit and Organic Research, Link Building is disposable connected each Semrush plans. But the plans disagree successful the fig of projects you tin acceptable up, the fig of keywords you tin track, and the fig of reports you tin generate.

Here’s the pricing for the 3 plans:

• Pro: $129.95/month
• Guru: $249.95/month
• Business: $499.95/month

4. HubSpot Marketing Hub

HubSpot Marketing Hub is an all-in-one solution that streamlines selling tasks designed to attract, engage, and person website visitors. 

For example, you tin rapidly make interaction info forms to seizure leads done your website. These tin beryllium customized to acceptable your marque guidelines. 

And erstwhile you’ve captured leads from your forms, personalized email sequences assistance you usher them done the marketing funnel. You don’t person to physique thing from scratch—the drag-and-drop bundle has plentifulness of email templates to commencement with.

You tin easy automate those email nurture sequences with Hubspot’s customizable workflows. Which marque definite you deed the close inbox astatine the close time.

Also, adding Hubspot’s unrecorded chat to your website means you tin rapidly way leads and customers to the close radical connected your team. In turn, improving their acquisition with your brand.

What We Like

HubSpot Marketing Hub supports each phases of the lawsuit travel successful 1 convenient platform. So, you get a batch for your investment.

Pricing

HubSpot Marketing Hub offers a escaped program that includes 1 email automation, 2,000 email sends per month, and constricted signifier functionality. Paid plans include:

• Starter: starts astatine $20/month
• Professional: starts astatine $890/month
• Enterprise: starts astatine $3,600/month

Further reading: How to Win People Over with Compelling Email Content

5. ActiveCampaign

ActiveCampaign offers a suite of automation tools for maturation hacking, helping you thrust maturation done personalized lawsuit journeys.

Creating personalized experiences for website visitors improves conversion rates, increases the complaint of repeat purchases, and helps you get a affirmative instrumentality connected investment (ROI) connected your selling campaigns.

ActiveCampaign uses your lawsuit and email subscriber information to make customizable emails and nurture sequences. It has much than 250 built-in templates you tin usage arsenic a starting point. And its drag-and-drop interface is large for beginners.

Like Hubspot Marketing Hub, ActiveCampaign besides automates selling workflows. Choose from adjustable, pre-set workflows oregon physique your own. Clear, drag-and-drop sections similar “Sending Options” and customized fields springiness you implicit power implicit the process.

Take this illustration of an email workflow that’s automatically triggered a fewer hours aft a visitant adds a merchandise to their cart but doesn’t implicit the purchase:

And you tin A/B test your workflows to spot which ones successfully get users to instrumentality action.

ActiveCampaign features the aforesaid benignant of easy, customizable templates for landing pages arsenic well.

What We Like

ActiveCampaign offers you much than 800 pre-built selling workflows to experimentation with. So, coupled with the A/B investigating feature, you tin rapidly fig retired what works and what doesn’t for consumers.

Pricing

ActiveCampaign offers a escaped 14-day trial. 

Paid plans for ActiveCampaigns’ email and selling automation suite include:

• Lite: $39/month
• Plus: $70/month
• Professional: $187/month
• Enterprise: customized pricing

6. Optimizely Experiment

True to its name, Optimizely Experiment helps businesses tally experiments.

With Optimizely Experiment’s ocular editor, you tin rapidly marque antithetic layouts and substance options for A/B tests. There’s nary request to codification from scratch.

It besides offers extended experimentation collaboration features that let you to:

• Log ideas
• Manage your experimentation backlog
• Prioritize experiments
• Communicate with stakeholders

These see shared workspaces, collaborative experimentation calendars, and a results repository.

What We Like

Optimizely Experiment’s personalization features let you to harvester first- and third-party information to present personalized experiences to your website visitors. This, successful turn, helps you thrust much gross from your experiments.

Pricing

Optimizely Experiment’s pricing isn’t publically available. You’ll request to scope retired to the company’s income squad to get a quote.

Further reading: 20+ SEO Experiments to Get More Organic Traffic

7. VWO

Similar to Optimizely Experiment, VWO is an experimentation level designed to assistance businesses optimize lawsuit journeys. It supports web and mobile app testing.

With some a ocular exertion and a codification editor, VWO Testing is large for some beginners and those with acquisition coding their ain tests. VWO makes it casual to tally A/B tests, split tests, and multivariate tests—all helping you get to the bosom of what genuinely resonates with prospects. 

VWO includes elaborate reports connected each experiment. And you tin comparison those results successful a convenient, azygous root of truth.

Besides VWO’s halfway experimentation offering, there’s besides VWO Personalize, which helps you make personalized web experiences informed by existing lawsuit data.

And to proceed honing your lawsuit knowledge, VWO Insights lets you way idiosyncratic behaviors done heatmaps, league recordings, and surveys.

Session recordings fto you travel on with however users navigate your tract and uncover immoderate issues they have. And heatmaps amusement you which parts of your website drawback users’ attraction the most.

From there, you tin optimize your website to springiness users much of what they want. And marque definite they tin seamlessly instrumentality cardinal actions, similar completing forms oregon purchases. Creating this affirmative acquisition tin assistance you amended conversion rates.

What We Like

VWO’s data-driven level lets you larn from your customers and amended conscionable their needs. Which helps thrust much growth. And there’s nary steep learning curve to usage it. 

We besides emotion VWO’s AI-powered transcript generator that drafts variations of selling transcript instantly, speeding up the process of launching experiments.

Pricing

VWO offers antithetic pricing plans depending connected which merchandise you’d similar to usage (VWO Testing, VWO Insights, VWO Personalize, oregon VWO Rollouts). The pricing for each plans is based connected the fig of monthly tracked visitors.

VWO Testing and VWO Insights some see a escaped Starter plan. But VWO Personalize and VWO Rollouts are lone disposable with a paid subscription.

8. Hotjar

Hotjar is simply a idiosyncratic behaviour analytics level that consists of 3 halfway maturation hacker tools: Observe, Ask, and Engage.

Observe helps you amended recognize idiosyncratic behaviour done league recordings and heatmaps. 

Ask makes it casual to cod website visitant feedback with pop-ups and surveys. This benignant of factual feedback tin assistance you amended signifier your selling strategy to conscionable user needs. And you tin physique your leads and enactment successful interaction with them.

Engage is each astir helping you link with existing and imaginable customers done 1:1 interviews. You tin seamlessly plan, schedule, host, and grounds them done the software.

For the interviews, you tin either enlistee your ain participants oregon instrumentality vantage of Hotjar’s subordinate pool—a database of much than 200,000 consumers crossed 130 countries and 25 industries.

Image Source: Hotjar

Further reading: The Complete Guide to (Effective) Customer Analysis

What We Like

Hotjar simplifies the process of qualitative research. For example, its AI Survey diagnostic generates surveys automatically based connected your inputted goals and past summarizes the findings for you to review.

And the faster you tin stitchery lawsuit feedback, the faster you tin instrumentality enactment to amended conscionable their needs and turn your brand.

Pricing

All Hotjar products travel with a escaped Basic plan, making them 1 of the fewer escaped maturation hacking tools retired determination too Semrush. The pricing for paid plans differs betwixt products:

• Observe
  • Plus: $39/month
  • Business: $99/month for 500 regular sessions
  • Scale: $213/month for 500 regular sessions
• Ask
  • Plus: $59/month
  • Business: $79/month for 500 monthly responses
  • Scale: $159/month for 500 monthly responses
• Engage
  • Plus: $350/month
  • Business: $550/month
  • Scale: customized pricing

9. Mouseflow

Like Hotjar Observe, Mouseflow offers league recordings and heatmaps to show idiosyncratic behavior.

But tin besides usage Mouseflow to cod and analyse idiosyncratic feedback. And way each measurement successful the idiosyncratic journey. 

For example, it shows you precisely wherever visitors driblet disconnected connected your website arsenic good arsenic the percent of drop-offs and conversions per stage. It besides gives you a friction people for each signifier based connected communal signs of idiosyncratic disinterest oregon vexation (e.g., bounces, rage clicks, etc.). 

What We Like

Mouseflow offers a unsocial signifier investigation diagnostic that shows you precisely wherever users springiness up connected filling retired your pb seizure forms. So, you tin modify your signifier fields to marque it faster for users to submit, helping you generate much leads. 

Pricing

Mouseflow offers a constricted escaped plan. Paid plans include:

• Starter: $39/month
• Growth: $129/month
• Business: $259/month
• Pro: $499/month

10. Drift

Drift offers a clump of features to assistance you identify, engage, and person your people customers.

Using a portion of tracking codification placed connected your website, Drift shows you a wide Activity Feed of who’s visiting your site, what pages they’re visiting, and erstwhile they’re visiting.

Image Source: Drift

You tin past usage this accusation to assistance your income squad prioritize their outreach efforts.

Drift’s AI-powered chatbot besides helps usher users down the funnel, rapidly connecting them to employees who tin reply much questions oregon connection merchandise demos and information. 

You tin adhd the bot to your existing landing pages. Or you tin make caller ones utilizing their no-code leafage builder.

What We Like

Drift’s personalization capabilities and chatbot prosecute users from the commencement and streamline the process of connecting leads to sales. And their user-tracking abilities assistance you make much close buyer personas.

Pricing

Drift offers the pursuing plans:

• Premium: $2,500/month billed annually
• Advanced: customized pricing
• Enterprise: customized pricing

11. UpGrow

UpGrow is simply a task absorption instrumentality designed specifically for maturation teams. Use it to support way of each your experiments, results, and who’s moving connected what.

Keep experiments moving on with wide tags for owners and tally dates arsenic good arsenic remark features that marque it easier to link with co-workers.

UpGrow besides helps you fig retired which experiments to prosecute archetypal with its prioritization scoring diagnostic that supports fashionable scoring models similar Impact, Confidence, Ease (ICE).

What We Like

Not each experimentation you tally volition beryllium a success, but you’ll larn thing from each one. With UpGrow, you tin make a searchable database of each your cardinal findings to stock with your full team.

This benignant of hub helps your squad continuously amended experiments with nonsubjective information alternatively of educated guesses. Which means you tin turn your lawsuit basal much effectively.

Pricing

UpGrow offers a escaped 14-day trial. Paid plans include:

• Essential: $32/month
• Advanced: $87/month
• Agency: $330/month

12. Zapier

Zapier’s no-code automation level lets you streamline antithetic growth-hacking tasks and make workflows crossed antithetic apps and software.

Creating workflows utilizing Zapier’s drag-and-drop exertion is easy. All you request to bash is adhd a trigger (e.g., a caller pb generated from Facebook Ads) and an enactment (e.g., station a connection successful Slack).

There are besides hundreds of pre-built workflows built by the Zapier squad and its idiosyncratic community. Use them arsenic is oregon tweak them to suit your unsocial maturation hacking needs.

What We Like

Apart from the drag-and-drop builder and pre-built templates, Zapier besides offers an AI-powered mode to make workflows. Just benignant successful what you’d similar to automate, and Zapier volition make a customized workflow for you successful seconds.

Pricing

Zapier offers a escaped program that’s constricted to 100 tasks per month. 

Paid plans include:

• Starter: $29.99/month
• Professional: $73.50/month
• Team: $103.50/month
• Company: customized pricing

13. Hello Bar

Hello Bar lets you instal bar, modal, slider, and full-screen pop-up calls to enactment (CTAs) with conscionable 1 click. Making it casual to seizure caller leads without disrupting users’ web experience.

Hello Bar has implicit 100 customizable pop-up templates to commencement with, giving you power implicit everything from fonts to colors. Choose which pop-ups amusement to users based connected categories similar their location, instrumentality type, and which leafage they’re visiting. 

And Hello Bar supports A/B testing, giving you wide information connected which pop-ups thrust the astir enactment among your audience.

Further reading: 30 Attention-Grabbing Call-to-Action Examples

What We Like

Hello Bar’s Design Assistant diagnostic matches your pop-up’s colors and font with your website’s styling automatically. This helps make a seamless marque acquisition for users.

Pricing

Hello Bar offers a constricted escaped plan. 

Paid plans include:

• Growth: $29/month
• Premium: $49/month
• Elite: $99/month

14. Proof

Proof’s maturation hacking instrumentality suite leverages concepts similar social proof and FOMO (fear of missing out) to nudge visitors into taking action. And the institution claims its features person mean conversion rates from betwixt 8 to 15 percent.

The archetypal diagnostic is Hot Streaks—a pop-up that displays the full fig of radical who’ve precocious taken a circumstantial enactment connected your website (e.g., bought a product). 

Then, there’s Live Visitor Count, which shows however galore radical are presently looking astatine your website.

The 3rd one, Recent Activity, displays a unrecorded enactment provender showcasing customers who’ve taken a circumstantial enactment connected your website.

Proof is precise casual to acceptable up. All you request to bash is transcript and paste a portion of code, and you’re bully to go.

What We Like

Proof’s useful A/B investigating diagnostic helps you take pop-ups that resonate the champion with visitors.

And you tin spot your website’s conversion complaint with and without Proof’s tools. Which is large for measuring advancement and demonstrating worth to stakeholders.

Pricing

Proof has a 14-day escaped trial. 

Its paid program starts astatine $29/month for 1,000 unsocial visitors. Pricing goes up with the fig of unsocial visitors you request to track.

15. Unbounce

Unbounce is simply a level designed to assistance marketers physique and amended landing pages quickly.

It offers 2 antithetic landing leafage builders: a beginner-friendly, drag-and-drop landing leafage builder and an precocious AI-powered builder. 

Both builders enactment dynamic substance replacement, wherever the landing leafage transcript changes automatically for visitors who arrived aft clicking connected a definite marque ad.

Similar to Hello Bar, Unbounce besides lets you plan and adhd pop-ups to your landing pages to promote users to instrumentality actions designed to thrust income and leads.

What We Like 

Based connected accusation similar determination and device, Unbounce’s AI-powered Smart Traffic diagnostic volition automatically show the landing leafage mentation that has the champion accidental of getting those users to convert.

Pricing

Unbounce offers a 14-day escaped trial. 

Paid plans include:

• Launch: $99/month
• Optimize: $145/month
• Accelerate: $240/month
• Concierge: $625/month

Further reading: SEO for Landing Pages: Best Practices to Rank connected SERPs

16. Instapage

Instapage is simply a user-friendly solution for gathering and A/B investigating landing pages. 

Struggling to travel up with the close look oregon words? No problem. Instapage has implicit 200 templates to take from. And its AI-powered contented generator tin assistance you constitute compelling transcript successful seconds.

Instapage’s landing pages besides enactment dynamically generated content, which changes based connected which advertisement a idiosyncratic clicked connected to instrumentality them to your website.

What We Like

Instapage’s “Instablocks” are convenient ways to prevention and reuse leafage elements erstwhile gathering aggregate landing pages. For example, you tin make a signup signifier oregon a testimonial carousel artifact once, and past conscionable popular it into antithetic leafage templates.

Pricing

Instapage has a 14-day escaped trial. 

Paid plans include:

• Build: $299/month
• Convert: customized pricing

The champion maturation hacking tools empower you and your squad to enactment smarter—not harder—in increasing your lawsuit base. 

But they aren’t catch-all solutions. Remember: At the bosom of maturation hacking is discovering however to champion link with antithetic radical and conscionable their needs. And that inactive requires quality acquisition and judgement from your team’s end.

If 1 (or all) of the Semrush tools dependable similar a bully acceptable to enactment your maturation hacking goals, effort our free trial.