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One atrocious lawsuit review, comment, oregon station tin ruin your brand’s reputation. But however bash you enactment connected apical of online reviews with truthful galore antithetic reappraisal platforms retired there?
This is wherever online estimation absorption tools tin help.
Online estimation absorption tools are bundle solutions designed to assistance companies show and negociate their marque estimation crossed the internet.
These tools often see features like:
- Social media monitoring: Tracking posts crossed aggregate societal media platforms based connected keywords oregon hashtags
- Brand notation monitoring: Tracking, gathering, and reporting connected online mentions of your brand
- Online reappraisal management: Collecting and displaying online reviews for your concern from a wide assortment of online sources, with the enactment to respond to reviews from 1 cardinal location
- Brand sentiment analysis: Analyzing online mentions and reviews of your concern to recognize customers’ wide sentiment toward your brand
Are Online Reputation Management Tools Worth It?
Most radical probe a marque earlier making an online purchase. In fact, astir 70% of online shoppers work between 1 to six lawsuit reviews earlier they bargain something.
This makes it important that you negociate your brand’s online estimation proactively. This is wherever online estimation absorption tools tin help.
These tools connection a wide scope of benefits for businesses:
- Learn what radical deliberation astir your brand: You tin usage these types of tools to measurement marque sentiment and get raw, unfiltered feedback connected your marque by analyzing existent lawsuit reviews
- Manage online reviews much effectively: Your concern apt gets reviews connected aggregate platforms, specified arsenic Google Business Profile (formerly Google My Business), Yelp, and others. Online estimation absorption bundle allows you to consolidate each of these reviews. And work and reply to them from 1 cardinal location.
- Prevent a marque crisis: A azygous unaddressed antagonistic remark tin pb to a marque crisis. A estimation absorption instrumentality tin assistance you rapidly spot and code immoderate antagonistic feedback to forestall a imaginable disaster.
Ready to amended your online reputation? Check retired our database of the champion online estimation absorption tools for 2024.
Semrush’s Social Inbox app gives you a mode to show and respond to lawsuit comments, messages, and mentions crossed Facebook, Instagram, and LinkedIn from a azygous location.
Here’s however to usage it:
Select the task you’d similar to negociate your societal messages for from the drop-down astatine the top.
Next, link your societal media profiles by clicking the “Connect profiles” button.
Choose which societal web you’d similar to link a illustration for.
Finally, participate your login details to link the profile.
Once you’ve added a profile, you tin negociate each mentions, comments, and messages for that illustration from the Social Inbox dashboard.
What We Like
The quality to signifier and benignant done messages utilizing tags makes it casual to enactment connected apical of each lawsuit communication.
Pricing
The Social Inbox app comes with a escaped seven-day trial. The paid program costs $19.75/month.
Media Monitoring is an app for Semrush that helps you way marque mentions crossed dozens of platforms. It tin conception lawsuit feedback into positive, negative, and neutral.
There’s besides the enactment to acceptable up automated email notifications to alert you arsenic soon arsenic your marque is mentioned online.
Apart from tracking your ain marque mentions, you tin besides usage Media Monitoring to way mentions of your competitors.
Here’s however to get started:
First, motorboat the instrumentality and participate the keywords you’d similar to track. Next, prime a connection (optional). Then, deed the “Create Project” button.
The app volition past look for mentions of your keywords astir the web and make a report.
The “Summary” tab volition amusement you your latest marque mentions and a graph of notation measurement by date.
If you privation to reappraisal each your mentions, click connected the “Mentions” tab.
Here, you’ll beryllium capable to spot each your marque mentions sorted by date.
You tin past filter the database by category, sentiment, and value by utilizing the checkboxes and buttons connected the right.
If you’d similar to larn much astir your brand’s reach, however radical consciousness astir your business, and the astir influential websites mentioning your brand, spell to the “Analysis” tab.
Here, you’ll beryllium capable to get a amended knowing of the ratio of affirmative and antagonistic marque mentions, however your marque scope changes implicit time, and more.
What We Like
The quality to discover influencers who are talking astir your brand, which opens up the accidental for collaborations that tin further amended your reputation.
Pricing
Media Monitoring comes with a escaped seven-day proceedings you tin usage to trial retired the app. The paid program costs $39/month.
3. Brand Monitoring
The Brand Monitoring app lets you way mentions of your marque and your competitors crossed the web. While akin to the Media Monitoring app, Brand Monitoring puts greater accent connected real-time monitoring, allowing businesses to respond to mentions arsenic soon arsenic possible.
For example, it allows you to acceptable up regular notation digests and make customized alerts to notify you of abrupt spikes successful marque mentions.
Mentions tin beryllium filtered by language, country, and more.
Here’s however to acceptable up notation tracking with the app:
From the Brand Monitoring app page, deed the “Get started” button.
Select the “Brand” option.
Now, you’ll request to make a marque query. Start by entering 1 oregon much marque keywords.
Keep the “Exact match” container checked to trim the chances of getting irrelevant mentions.
If you’d similar to person an email digest of your marque mentions connected a daily, weekly, oregon monthly basis, participate your email code successful the “Send email notification” section.
You tin take which sources you’d similar to way successful the “Sources” section.
You besides person the enactment to bounds marque monitoring to circumstantial countries oregon languages.
Once you’re blessed with the setup, deed the “Create query button” astatine the bottom.
The app volition past fetch each your marque mentions and show them arsenic a list.
You tin prime a circumstantial day scope that you’d similar to reappraisal mentions for by clicking connected the “Date range” drop-down.
Or you tin usage the “Filters” drop-down to filter the database by language, sentiment, author, and more.
For much insights connected your marque reputation, cheque the “Analytics” tab.
Here, you tin spot the full fig of marque mentions for the selected date, your estimated reach, wide marque sentiment, share of voice (how your business’ marque consciousness compares to that of your competitors), and more.
What We Like
Detailed reporting connected marque mentions, with insights connected geographical breakdown of mentions, wide marque sentiment, etc.
Pricing
You tin effort retired the Brand Monitoring app for 7 days wholly escaped of charge. The paid program costs $49/month.
4. Reputation
Reputation offers a large solution for businesses looking to show and respond to lawsuit reviews crossed the web.
Reputation tracks hundreds of reappraisal websites. And allows you to entree each lawsuit feedback from a azygous determination done a centralized inbox.
From here, you tin easy way conversations to due squad members oregon stock affirmative reviews to Facebook and X (formerly Twitter) with a azygous click.
Aside from reappraisal management, Reputation tin besides assistance you way mentions of your marque connected societal media. There’s besides the Sentiment Map diagnostic that lets you analyse marque sentiment and uncover trends and patterns erstwhile it comes to however radical presumption your brand.
You tin besides usage the bundle to way rival mentions and benchmark your marque estimation and show against the competition.
What We Like
Reputation’s proprietary Reputation Score metric helps you recognize your brand’s estimation successful a azygous metric. The bundle besides provides recommendations connected however you tin amended your Reputation Score.
Pricing
Reputation doesn’t database pricing connected its website. You’ll request to interaction the company’s income squad to get a quote.
5. Determ
Determ tracks implicit 100 cardinal sources to assistance you find each mentions of your marque online. It uses AI-powered information investigation to measurement marque sentiment and way however the cognition of your marque changes implicit time.
You tin usage it to reappraisal each conversations astir your marque from a cardinal location.
There are options to prime circumstantial sources you’d similar to track, arsenic good arsenic filter results by language, location, influencer score, and benignant of sentiment (e.g., affirmative oregon negative).
Determ’s AI adjunct diagnostic lets you execute media investigation successful seconds to uncover trends and spot patterns.
It tin besides summarize rival marque sentiment and comparison stock of voice.
You tin besides docket daily, weekly, oregon monthly reports connected your marque performance. And person them successful your email inbox.
What We Like
Determ sends you alerts for spikes successful the measurement of marque mentions. This allows you to capitalize connected affirmative sentiment oregon code immoderate issues that mightiness beryllium causing a antagonistic cognition toward your brand.
It besides offers useful AI-generated summaries that tin assistance you recognize the crushed for a circumstantial summation successful mentions.
Pricing
Determ offers 3 plans you tin take from: Plus, Premium, and Multibrand. Plan pricing isn’t disposable publicly, truthful you’ll request to scope retired to their income squad to get a quote.
6. Reputology
Reputology is an online estimation absorption solution that allows you to monitor, manage, and analyse online reviews from a azygous location.
It tracks implicit 100 reappraisal websites and societal media platforms. Including Google Business Profile and Facebook.
Apart from uncovering caller reviews done the Reputology dashboard, the bundle tin besides notify you astir reviews via automated emails. This allows you to respond rapidly and respond to each caller reappraisal that comes successful arsenic rapidly arsenic possible.
What We Like
Reputology uses semantic investigation exertion to crook reviews into actionable data, highlighting recurring themes and topics.
Pricing
Reputology offers a escaped 14-day proceedings you tin usage to trial retired the software. If you’d similar to proceed utilizing the bundle aft the proceedings period, you’ll request to opt for 1 of the paid plans:
- Solo ($110/month)
- Professional ($180/month)
- Agency ($400/month)
- Partner ($2,500/month)
7. Mention
Mention is simply a societal media estimation absorption bundle that monitors much than 1 cardinal online sources crossed blogs, reappraisal websites, societal media platforms, forums, and more.
It works by tracking circumstantial keywords you set. Note that these don’t person to beryllium your marque keywords—you tin besides way mentions of your competition.
The bundle displays mentions successful an interface akin to a societal media newsfeed.
From here, you tin reappraisal and reply to each mentions successful a mates of clicks, arsenic good arsenic filter mentions by root oregon reach.
What We Like
One happening that sets Mention isolated from different akin tools is its quality to fetch mentions up to 2 years successful the past. This ensures that not a azygous notation of your marque goes unnoticed.
Pricing
You tin effort Mention for escaped by utilizing the 14-day proceedings offer. Paid plans include:
- Solo ($49/month)
- Pro ($99/month)
- ProPlus ($179/month)
- Company (custom pricing)
8. Chatmeter
Chatmeter tracks marque mentions crossed a assortment of sources.
It uses instrumentality learning and earthy connection processing to let you to recognize marque sentiment and uncover issues earlier they harm your brand’s reputation.
There’s besides the Local Brand Visibility (LBV) score, Chatmeter’s proprietary metric that tin assistance you gauge your brand’s online beingness and benchmark it against the competition.
What We Like
With astir akin tools, you’d request to grip responses to marque mentions manually. Chatmeter gives you the enactment to usage generative AI to make due responses, helping you prevention plentifulness of time.
Pricing
Chatmeter’s pricing isn’t disposable publicly. You tin interaction the company’s income squad to get a quote.
9. Awario
Awario tin show societal media, blogs, quality websites, reviews, and forums for mentions of your brand. It crawls implicit 13 cardinal pages each time and is susceptible of tracking mentions crossed immoderate connection and location.
You tin filter for positive, negative, and neutral mentions. This tin assistance you prioritize responses.
Awario’s societal listening dashboard allows you to reappraisal your brand’s online estimation astatine a glimpse and get a amended knowing of marque sentiment trends.
There’s besides the enactment to make customized reports utilizing the drag-and-drop study builder.
What We Like
Awario lets you benignant mentions by reach, which allows you to tackle the highest-impact conversations first.
Pricing
Awario offers a escaped proceedings you tin usage to trial retired the software. Paid plans include:
- Starter ($49/month)
- Pro ($149/month)
- Enterprise ($399/month)
10. Mentionlytics
Mentionlytics is simply a media monitoring solution that tracks a assortment of online sources, including reappraisal sites, forums, blogs, Facebook, Instagram, X, YouTube, and more.
All you request to bash is participate your marque name. Mentionlytics volition find your latest marque mentions crossed the web successful a substance of seconds.
It’s suitable for some brands and selling and PR agencies.
The bundle automatically classifies mentions into positive, negative, and neutral. And sends the latest mentions to your email inbox.
What We Like
The virality detection diagnostic alerts you of abrupt increases successful mentions truthful you tin show what’s going connected and enactment accordingly.
Pricing
You tin usage Mentionlytics’ 14-day proceedings connection to trial retired the bundle for free. After the proceedings play is over, you’ll request to take 1 of the 5 disposable paid plans:
- Basic ($49/month)
- Essential ($139/month)
- Advanced ($249/month)
- Pro ($399/month)
- Agency/Enterprise (custom pricing)
11. Brandwatch
Brandwatch helps brands way and quantify marque mentions crossed dozens of channels. It offers user intelligence, societal media management, and influencer selling features.
The bundle tracks implicit 100 cardinal sources and uses AI investigation to uncover trends and insights astir your brand’s reputation.
It besides gives you the quality to categorize mentions into customized categories. So you tin prioritize definite responses oregon delegate circumstantial categories to squad members.
What We Like
Brandwatch’s database stores conversations going backmost to 2010 (a full of 1.6 trillion online conversations)—one of the astir broad databases among this class of software.
This means that you’ll apt beryllium capable to find the bulk of online mentions of your marque that were ever made.
Pricing
Brandwatch offers the pursuing plans:
- Consumer Intelligence: Aimed astatine researchers and analysts who privation to analyse user sentiment and stitchery marketplace insights
- Social Media Management: Designed for societal media marketers looking for a mode to negociate each their company’s societal media channels from a azygous location
- Influencer Marketing: Suitable oregon influencer selling agencies looking to observe caller influencers and negociate power relationships from a cardinal dashboard
Plan pricing isn’t disposable publicly, truthful you’ll request to scope retired for a quote.
12. Brand24
Brand24 tracks 25 cardinal online sources, including blogs, forums, reappraisal sites, Facebook, Instagram, X, Reddit, YouTube, and more.
It besides supports tracking mentions crossed 108 languages.
Brand24’s mentions provender diagnostic lets you reappraisal and respond to marque mentions successful a fewer clicks.
The bundle tin besides digest thousands of marque mentions into an easy-to-review connection cloud.
It identifies positive, negative, and neutral mentions automatically. And allows you to filter mentions by sentiment, source, fig of visits, and more.
Then, determination are Brand24’s proprietary metrics similar Brand Reach and Brand Reputation. Which tin assistance you benchmark and enactment connected apical of marque show much easily.
What We Like
Brand24 tin way mentions crossed podcasts, a diagnostic that’s hard to find among online estimation absorption tools.
Pricing
Brand24 offers a 14-day escaped proceedings you tin usage to trial retired the bundle and spot if it’s the close acceptable for your needs. Paid plans include:
- Individual ($99/month)
- Team ($179/month)
- Pro ($249/month)
- Enterprise ($499/month)
13. YouScan
YouScan allows you to negociate marque reputation, analyse lawsuit opinions, and uncover actionable insights astir your brand.
It monitors implicit 500,000 media sources and lets you way mentions utilizing keywords, logos, oregon marque names successful images. You tin signifier mentions utilizing tags oregon fto YouScan categorize them automatically based connected sentiment.
There’s besides the enactment to make customized rules to automate tagging and categorization.
You tin make customized reports and dashboards to analyse marque estimation and show successful detail.
What We Like
The AI-powered ocular investigation diagnostic tin observe your marque logo successful images, uncovering mentions astir different tools aren’t susceptible of.
Pricing
YouScan offers 2 plans:
- Starter 3 ($299/month, billed annually)
- Unlimited (custom pricing)
14. Reviewshake
Reviewshake tin automatically notify you astir caller reviews of your business.
It allows you to spot marque sentiment astatine a glimpse and helps you recognize however your brand’s estimation improves oregon worsens (hopefully not!) implicit time.
Reviewshake tracks implicit 85 reappraisal sources, including Google, Yelp, Tripadvisor, and Facebook. And allows you to reappraisal your estimation and ratings by platform.
You tin besides usage it to benchmark marque estimation and show against your competitors.
What We Like
The quality to comparison marque sentiment by geographical determination and recognize however your estimation changes crossed antithetic states oregon countries.
Pricing
You tin effort retired Reviewshake for escaped by taking vantage of the 14-day proceedings offer. Paid plans include:
- Small ($39/month)
- Medium ($79/month)
- Large ($99/month)
- Agency ($199/month)
15. ReviewTrackers
ReviewTrackers monitors implicit 90 of the astir fashionable reappraisal sites, including Yelp, Tripadvisor, and Trustpilot.
It uses earthy connection processing to place trends and patterns crossed lawsuit feedback. And organizes lawsuit reviews automatically to assistance you absorption connected positive, negative, oregon neutral feedback.
What We Like
ReviewTrackers besides includes features for helping you negociate and amended your leader marque reputation. It analyzes wide sentiment crossed worker feedback and identifies areas for betterment by monitoring reviews connected websites specified arsenic Glassdoor.
Pricing
ReviewTrackers’ pricing is babelike connected the fig of locations you’d similar to track, starting astatine $119/month per location, paid annually.
Online estimation absorption tools tin assistance you enactment connected apical of each the antithetic reviews and mentions of your marque online. And let you to forestall a imaginable marque crisis.
While determination are nary wholly escaped online estimation absorption tools, astir are reasonably affordable. And worthy the money.
To get started with online estimation management, cheque retired the Media Monitoring and Brand Monitoring apps for Semrush. Then, usage the Social Inbox app to centralize each lawsuit connection and guarantee nary connection goes unanswered.
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