ARTICLE AD BOX
Content lies astatine the bosom of astir each integer selling strategy.
You request to consistently nutrient high-quality contented that attracts, engages, educates, and guides your readers to instrumentality the desired action. Like booking a demo oregon scheduling a call.
To assistance you execute your contented selling goals, we’ve enactment unneurotic a database of the 10 champion contented penning services.
But earlier we dive in, let’s commencement with the basics.
What Are Content Writing Services?
Companies usage contented penning services to outsource their contented penning efforts.
These services see a wide scope of content types. Like blog posts, email newsletters, website content, ebooks, and achromatic papers.
The superior extremity of these services is to nutrient high-quality and engaging contented that helps companies execute their selling goals.
There are 2 kinds of businesses that connection content writing services:
- Content penning agencies: Businesses that person teams of professionals (including writers) with divers sets of skills. An example: Beam Content, a B2B contented selling agency, has a squad of researchers, strategists, writers, and editors who enactment unneurotic to nutrient high-quality content for their clients.
- Content writers: Individual professionals who connection their contented penning services independently. An example: Melissa King is simply a freelance B2B SaaS content writer who has worked with immoderate of industry’s biggest names. Like Zapier and WordPress.
Whether it’s an bureau oregon a freelance contented writer, it’s important to enactment that providers often specialize successful circumstantial industries and/or contented formats.
For instance, immoderate contented penning agencies oregon freelance writers specialize successful ebooks and achromatic papers. If you request assistance with email newsletters, they mightiness not beryllium the close fit.
It’s important to archetypal recognize what your circumstantial contented needs are. Then look for contented penning services that align with those needs.
Why Content Writing Services?
Here are a 3 reasons you should put successful nonrecreational contented penning services:
1. You Can Produce Quality Content astatine Scale
Working with companies oregon solopreneurs that connection contented penning services tin assistance you accelerate your contented production.
Suppose you privation to people 30 long-form blog posts connected your website each month. This tin beryllium hard to execute erstwhile relying solely connected an in-house squad of 1 oregon 2 contented writers.
Here’s why:
Many companies don’t recognize the relation of quality contented successful a buyer’s journey. And the magnitude of time, effort, and probe that’s required to nutrient high-quality content.
Due to this deficiency of understanding, they prosecute 1 oregon 2 full-time writers and expect them to churn retired a immense measurement of contented each month.
The extremity result?
The contented provided by the in-house writers is rushed, lacks depth, and doesn’t resonate with the people audience. Because they didn’t person capable clip to give to each piece.
Investing successful reliable, top-tier contented penning services tin assistance you execute a higher publishing frequency, portion besides making definite that the contented meets your prime standards. Basically, much hands marque lighter work.
2. You Eliminate the Need to Onboard Full-Time Writers
Hiring a full-time writer is simply a immense commitment. And it’s expensive.
Plan for an yearly wage anyplace betwixt $40,000 and $100,000 each twelvemonth successful the U.S. Throw further costs into the mix. Like clip spent hiring and training, bureau abstraction and equipment, and benefits and perks.
Many companies are not acceptable to marque this commitment. Especially the ones without a well-established contented selling motor successful place.
For specified companies, investing successful contented penning services tin beryllium a astute alternative.
You besides person the flexibility to standard up oregon down. Or adjacent intermission contented accumulation if plans change.
Suppose your institution is cutting down costs and has slashed your contented penning fund from $5,000 to $1,000 per month. In that case, you tin conscionable trim the magnitude of contented you committee from the penning services.
Imagine if that happened with full-time writers connected board. Now you’re looking astatine layoffs. Severance pay, imaginable ineligible fees associated with employment termination, and the interaction connected worker morale and institution estimation tin each make further costs.
3. You Can Produce Different Forms of Content Effortlessly
Finding an in-house writer who excels successful a ample array of contented formats isn’t impossible. But it’s tough.
Some writers clasp expertise successful long-form blog posts. Some are well-known for their achromatic insubstantial writing. Then determination are writers who are champion suited for email newsletters and societal media.
While you tin inquire your in-house writer to accommodate to unfamiliar formats, they whitethorn not beryllium capable to connection the aforesaid prime that much specialized writers can.
Investing successful contented penning services solves this challenge.
Many contented penning agencies person a divers squad of writers, each specializing successful a fewer antithetic contented formats. On the different hand, if you’re much comfy moving with freelance writers, you person the vantage of handpicking individuals who are experts successful precisely the formats you need.
Outsourcing your contented accumulation offers a batch of benefits. However, it’s important to cautiously measure companies and solopreneurs that connection these services. Let’s reappraisal what to look for successful a contented penning service.
What to Look For successful a Content Writing Service
Whether you’re looking to enactment with a contented penning bureau oregon freelance writers, measure them based on:
Content Quality
High-quality contented tin assistance you physique spot and long-lasting relationships with your people audience. And promote them to instrumentality immoderate benignant of desired action.
Conversely, low-quality contented tin propulsion imaginable customers away. And whitethorn adjacent harm your brand’s reputation.
So, portion evaluating contented penning services, look for those with a proven way grounds of producing high-quality content.
You tin bash this by reviewing their portfolio thoroughly and speechmaking lawsuit testimonials.
Semrush Content Writing Managers Ana Camarena and Vlado Palvik emphasized the value of prime content:
“We’re looking for perfectionists who are committed to producing top-notch content. We privation to enactment with professionals who recognize the taxable thoroughly and are consenting to connection alternate approaches erstwhile necessary.
Our enactment process includes a rigorous proceedings assignment, and we complaint their enactment connected antithetic aspects. This helps america comparison them fairly.
Budget considerations are important, but we spot a higher worth connected quality. Receiving an fantabulous archetypal draught often equates to little editing and amended show successful the agelong run.”
You should besides measure their past enactment to spot if it:
- Directly addresses the needs, interests, and symptom points of the people audience
- Has a beardown opening that instantly catches readers’ attention
- Keeps the people assemblage engaged
- Provides invaluable accusation to the readers
- Follows the search motor optimization (SEO) champion practices
- Encourages readers to instrumentality action
You tin adjacent spell the other mile by reaching retired to immoderate of the writer oregon agency’s erstwhile clients straight for feedback.
Past Work Performance
Evaluate their past enactment based connected however good it has performed oregon is presently performing. And whether it has helped their clients execute their contented selling goals. For example, by expanding their integrated hunt traffic, the fig of leads generated, and/or getting caller signups.
A bully mode to measure the show of their blog posts is by utilizing the Domain Overview tool.
Just participate the URL of a blog station they’ve written, and click “Search.”
Select “Exact URL” from the drop-down menu, arsenic highlighted successful the screenshot below. This volition assistance you spot circumstantial metrics for that peculiar blog post.
Keep an oculus connected these metrics:
- Organic hunt traffic: The fig of visits the blog station received from hunt engines
- Backlinks: The fig of times different websites person linked to the blog post
- Top organic keywords: The keywords for which the blog station is ranking good successful hunt motor results
- Organic postulation growth: The alteration successful integrated postulation implicit time
Evaluate respective blog posts they’ve produced utilizing the Domain Overview tool. Click the “Compare domains” tab to spot statistic broadside by side.
For different contented formats, antithetic metrics request to beryllium tracked. Read our broad usher connected the content selling metrics for more.
Reliability
Avoid collaborating with companies oregon solopreneurs that consistently miss deadlines, are hard to pass with, and marque the collaboration process much hard than it should be.
Ask yourself:
Do you truly privation to enactment with idiosyncratic who consistently misses their deadlines by 10 days? Or takes 5 days to respond each clip you scope retired to them?
There whitethorn beryllium instances that warrant occasional delays, slower responses, oregon mediocre collaboration. But if your contented spouse perpetually misses deadlines, takes everlastingly to respond, and makes collaboration difficult, you’re astir apt amended disconnected with different partner.
While evaluating contented penning services, inquire for references. Scope retired their LinkedIn recommendations. Or scope retired straight to their past clients to inquire however reliable they recovered the bureau oregon freelancer to be.
Add-On Services
Content penning is conscionable 1 facet of contented marketing.
To marque definite your contented drives the desired results, you request to:
- Build a almighty content selling strategy
- Optimize your contented for hunt engines
- Get high-quality backlinks
- Distribute this contented successful ways that it reaches your people audience
It’s worthy considering contented penning services that besides connection a scope of add-ons. Like contented strategy development, contented management, SEO, nexus building, contented distribution, and promotion.
Many contented penning agencies, especially, connection these kinds of add-on services. They whitethorn beryllium little commonly disposable erstwhile moving with freelance writers.
Cost
While evaluating contented penning services, outgo is an important consideration.
Prices tin alteration widely, depending connected the prime of the service, contented format, and the acquisition level of the professional(s) involved.
There’s nary acceptable modular for pricing successful the contented penning industry. For instance, contented writers complaint anyplace betwixt $150 and $2,500 per long-form blog post.
It tin beryllium tempting to take the budget-friendliest enactment each time. But remember: The cheapest enactment whitethorn not ever beryllium the champion successful presumption of prime and effectiveness.
The aforesaid applies if you’re considering the astir costly options. For instance, a freelance writer who charges $2,500 a station mightiness not really present amended prime than a writer who charges $1,000.
To find the champion acceptable for your business:
- Analyze your monthly contented requirements
- Set a fixed monthly fund you tin put successful contented writing
- Then, look for contented penning services that tin present the desired prime wrong your budget
Content Writers vs. Agencies: Which Should You Choose?
There is nary nonsubjective incorrect answer. But 1 reply volition enactment amended for immoderate companies than for others.
Here’s a array illustrating the differences betwixt moving with contented writers vs. agencies:
| Aspect | Content Writers | Content Writing Agencies |
| Time and Resources Spent | You’ll walk much clip and resources finding, hiring, managing, training, communicating with, and providing guidance to freelance writers. An perfect attack is to physique an in-house contented selling squad and past onboard freelance writers arsenic contented partners. | Agencies volition apt prevention you clip and resources. That’s due to the fact that they usually person a squad of writers, on with task managers who oversee the task from commencement to finish. You don’t request to physique a dedicated in-house contented selling team. You tin conscionable delegate idiosyncratic to oversee the collaboration with the bureau and guarantee that the contented aligns with your marque guidelines and goals. |
| Control | Offers much control implicit the wide contented instauration process. You take writers to enactment with. You person a nonstop enactment of connection with the writers. You supply each the guidance and feedback they’ll request to nutrient high-quality content. | Doesn’t connection arsenic overmuch nonstop control implicit the contented instauration process. Typically, you pass with task managers and contented leads alternatively than straight with the writers themselves. Often, you can’t supply nonstop feedback oregon guidance, but much a wide overview oregon reaction. If you’re not good aligned with the bureau contented team, this tin effect successful prime issues. |
| Expertise and Specialization | Allows for selective hiring based connected circumstantial expertise oregon niche specialization. But it takes a small much legwork to find each idiosyncratic individually. | Typically, agencies person a squad of writers already who clasp expertise crossed antithetic industries and contented formats. |
Top 10 Content Writing Services to Consider successful 2024
Here are immoderate of the champion contented penning services you tin usage successful 2024.
1. Superpath
Superpath is simply a starring Slack assemblage for contented marketers and writers. It had much than 15,000 progressive members arsenic of the clip of publication.
Businesses of each sizes usage Superpath to find contented penning services.
There are 2 ways to prosecute contented penning services connected Superpath:
Post Your Request successful the #freelance-gigs Channel
Head implicit to their #freelance-gigs channel.
Find the Airtable URL successful the channel's description.
Click connected the nexus and capable retired the submission form.
After filling the form, your petition volition automatically beryllium posted connected their #freelance-gigs channel. Like this:
You tin besides station your petition directly. However, it’s not the recommended approach.
Post Your Request Using Their Job Board
This is simply a paid option.
To station a freelance occupation listing, you request to wage a level interest of $99.
Once you taxable your request, it’ll look connected Superpath’s Job Board.
Your petition volition besides beryllium cross-posted successful Superpath’s #job-listings channel.
And successful their play roundup:
Superpath is simply a goldmine for companies looking to outsource their contented production. You tin find a batch of talented writers and agencies that connection contented penning services here.
Aside from contented writing, you tin besides find talented professionals who tin assistance you with different aspects of contented selling similar SEO, contented audits, contented strategy, and more.
2. Upwork
Upwork is simply a freelance marketplace that connects companies with idiosyncratic professionals and agencies from each crossed the globe.
According to the astir caller data, much than 18 cardinal professionals connection their services connected Upwork.
You tin usage Upwork to prosecute idiosyncratic professionals and agencies with circumstantial accomplishment sets. Like graphic designers, contented writers, and merchandise managers.
There are 3 ways to prosecute contented penning services connected Upwork:
Post a Job
Sign up arsenic a lawsuit and station a occupation listing.
Once published, freelancers and agencies who find your task applicable to their skills volition nonstop you proposals.
These proposals typically see an introduction, an overview of their experience, a projected attack to your project, and their pricing.
You tin reappraisal these proposals and scope retired to the ones you find promising.
To pull the champion contented writers and agencies, marque your occupation statement arsenic elaborate arsenic possible. Verify your outgo method and marque definite to notation a fund range.
You tin besides browse supplier profiles and invitation circumstantial freelancers oregon agencies to use to your occupation if you find they align good with your needs.
Find Them Directly
This attack involves utilizing Upwork’s hunt functionality to hunt for freelancers oregon agencies directly.
Just participate the work you privation to prosecute and prime “Talent” from the drop-down menu. Like this:
Next, manually vet the resulting freelancers and agencies based connected your circumstantial requirements. You tin usage filters to constrictive your search. Like hourly rate, endowment benignant (freelancers, agencies oregon both), and location.
Once you place the champion fit(s), you tin straight connection oregon adjacent prosecute them.
Use Upwork’s Project Catalog Feature
This diagnostic lets you find writers/agencies that tin commencement moving connected your task astir immediately.
Just participate the work you’re looking to prosecute and prime “Projects” from the drop-down menu. Like this:
You’ll spot a database of pre-defined projects offered by freelancers and agencies.
Each task successful the catalog includes a fixed terms (for antithetic tiers) and a elaborate statement of what the work includes.
Peak Freelance is simply a Slack assemblage of 1,000+ writers and bureau professionals from crossed the globe. It’s a spot wherever immoderate of the astir talented freelance writers inquire questions, assistance each other, and sermon all-things-content.
There are 2 ways to find contented penning services connected Peak Freelance:
Post Your Request successful the #jobs channel
Just caput implicit to their #jobs transmission and station your request.
Post Your Request Using Their Job Board
Just similar Superpath, Peak Freelance besides has their ain Job Board.
To station a freelance occupation listing, you request to take from 1 of their paid plans.
4. Content by Peak
Content by Peak is simply a boutique B2B contented selling bureau tally by Michael Keenan, the cofounder astatine Peak Freelance. As a freelance writer, Michael has worked with starring SaaS companies similar Shopify, Descript, ManyChat, and HelpScout.
Content by Peak offers the pursuing services: contented strategy, production, and refreshing.
They don’t person a factual pricing successful place, but they notation that their pricing starts astatine $5,000/month connected their Contact Us page.
5. Fiverr
Fiverr is different freelance marketplace. More than 4.3 cardinal progressive buyers usage it each year.
You tin usage Fiverr to prosecute idiosyncratic professionals and agencies who connection a wide scope of services.
Fiverr operates conscionable similar Upwork’s Project Catalog. The level lets you find professionals who tin commencement moving connected your task astir immediately.
Just hunt for the benignant of work you want.
You’ll get a database of pre-defined gigs (projects) related to that service. Explore them to find the champion acceptable for you.
You tin usage filters to constrictive your search. Like seller details, budget, oregon transportation time.
Every gig connected Fiverr includes pricing (for antithetic tiers) and a elaborate statement of what the work includes. Along with further accusation related to the work being offered.
Once you find the champion professionals for your business, you tin either acquisition their pre-defined gig oregon scope retired to them straight to sermon customized requirements.
6. ProBlogger
ProBlogger’s Job Board attracts thousands of freelance writers each month.
It’s an online work utilized by companies to find writers and agencies.
Standard occupation listings commencement astatine $80.
You tin besides opt for Employer Membership packages to get further discounts.
Once you motion up, taxable a request. Add accusation to it similar occupation benignant (contract, freelance, full-time, part-time), occupation title, category, and description.
Once live, your listing volition look similar this:
7. Verblio
Verblio is fashionable among companies with smaller contented accumulation budgets.
They person an extended web of implicit 3,000 freelance writers and editors on with dedicated task managers to assistance you nutrient contented effortlessly.
You tin bid antithetic forms of contented similar website copy, blog posts, achromatic papers, and property releases.
Verblio connection 2 pricing tiers:
- AI+ quality contented ($0.06 per connection + $49.50 monthly fee): Created by writers utilizing their interior AI tools
- Human contented ($0.16 per word): 100% created by writers
If you program to nutrient much than 50 articles a period connected a regular basis, Verblio besides offers a 100% managed services tier. It comes with a dedicated task manager and customized workflows built specifically for you.
8. Beam Content
Beam Content is simply a contented selling bureau for B2B SaaS companies. They person worked with immoderate of the champion B2B SaaS companies successful their respective industries. Like Outreach, Dooly, Groundswell, and MessageBird.
Brooklin Nash, Beam Content cofounder, brings much than a decennary of acquisition to the table. He’s well-known and fashionable among companies for penning contented that drives existent conversations.
Beam Content tin assistance you with antithetic aspects of contented marketing—from contented ideation to penning to repurposing and distribution. They clasp expertise successful gathering results-driven contented engines from scratch.
Their pricing depends connected your circumstantial requirements. But connected their website, they notation that their minimum monthly complaint is $7,500.
9. HawkSEM
HawkSEM is simply a full-fledged integer selling bureau well-known for producing high-quality contented for clients.
They specialize successful antithetic forms of contented similar website copy, blog posts, whitepapers, lawsuit studies, and property releases.
HawkSEM has worked with brands similar Microsoft, Verizon, and DirectTV.
Aside from contented writing, HawkSEM besides offers a wide scope of contented selling services similar contented strategy, distribution, SEO, and contented editing.
HawkSEM doesn’t person nationalist fixed pricing.They connection a escaped consultation wherever you tin sermon your circumstantial requirements. And based connected that, they’ll springiness you a quote.
10. Pepper Content
Pepper Content is an AI-powered contented selling level that offers a dedicated marketplace for companies to link with writers.
Businesses of each sizes enactment with Pepper Content. Some of their customers see Amazon Pay, Adani, and RVshare.
Their endowment marketplace comprises implicit 100,000 writers who person gone done a rigorous vetting process. These freelancers specialize successful antithetic forms of contented similar blog posts, societal media, merchandise descriptions, and more.
The institution leverages its AI exertion to lucifer businesses with the astir suitable writers based connected the project's requirements and the writer's expertise.
Pepper Content besides provides businesses with task absorption capabilities to enactment with freelance writers. This includes tracking their progress, sharing files, and managing workflows.
You tin besides straight pass with these writers to sermon task details and supply feedback.
Empower Your Content Team to Produce High-Quality Content
Whether you enactment with an bureau oregon an idiosyncratic writer, empower them to present top-notch contented utilizing Semrush’s affluent suite of contented selling tools:
- Topic Research: Generate ideas for engaging content
- SEO Content Template: Generate actionable briefs for SEO-friendly content
- SEO Writing Assistant: Optimize your contented for SEO and engagement, erstwhile it’s delivered
English (US)