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I attended Sydney SEO Conference for the 2nd time, and I’ve got to say, it’s hands-down becoming 1 of my favorites. Great vibe, knock-out speakers, and possibly champion of all, awesome attendees. And it’s not just me who thinks so: There are loads of affable folks successful SEO I’m grateful to person met done this conference. Those of america who unrecorded down nether don’t often get chances to link with each different astatine ample events similar this (at slightest not without an insane magnitude of travel). Kudos to James Norquay and the Prosperity Media squad for putting unneurotic specified a large event. You’ll decidedly beryllium seeing maine again next year. To springiness you a consciousness for the lawsuit (and hopefully transportation you to articulation maine adjacent year), present are my apical takeaways. Both times I’ve attended this conference, the Prosperity squad has gone each retired connected hiring top-notch, five-star venues. Located successful the bosom of Sydney, some venues person been casual to get to and are adjacent galore attractions for interstate oregon planetary travelers to enjoy. You tin besides expect five-star work from the venue staff, and the nutrient and drinks provided passim the time exceeded my expectations. None of that undrinkable league java over here. There are besides a fig of large sponsors (including Ahrefs, of course) supporting the event. We shared a stack of our SEO for Beginners and White-Haired SEO children’s books with attendees: Not to notation the after-party overlooking the harbor. It was a large spot for radical to fto their hairsbreadth down, bask immoderate drinks connected Prosperity Media’s tab, and get into heavy and absorbing conversations. Just what a miss needs to nerd retired implicit cognition graphs with Nik Ranger oregon Google’s adjuvant contented updates with affiliate folks. It was a amusive time each around! Some conferences person a consciousness astir them wherever you cognize you’ll chiefly beryllium astir affiliate folks, oregon endeavor folks, oregon generalist marketers. Sydney SEO Conference wasn’t like this. There were astir 300 radical astatine the event, and I was pleasantly amazed by the divers scope of skills and interests of the attendees. I met affiliate marketers, bureau owners, in-house teams, and part heads from endeavor companies. There were besides immoderate non-SEO developers and WordPress specialists. If you’re thing similar maine past chatting to different attendees successful the breaks oregon societal events aft the league is wherever you larn immoderate ace absorbing things! It’s honestly my favourite portion of going to conferences. My champion SEO-related takeaway came from Georgia Tan who shared immoderate awesome things she’s moving connected with her squad astir “digital support optimization” for clients similar Pepsico. It’s astir going beyond Google oregon different hunt engines to optimize products for circumstantial ecommerce, marketplace, oregon app platforms wherever radical shop. I besides learned immoderate large non-SEO tips astir surviving successful Andorra and the digital-nomad residency options available. Worth checking retired if you’re looking for a nomad-friendly spot successful Europe arsenic your next base! The talker lineup delivered cognition bombs for each and each attendee, nary substance their relation oregon SEO experience. It wasn’t the lawsuit that lone 1 oregon 2 speakers were the standout favorites here. The diverseness successful presumption topics deed the nail connected the head, and each attendee I spoke to walked distant with caller insights and actionable tips applicable to their role. That’s however you cognize a league has nailed it with its talker lineup. If you’re feeling a small FOMO, not to worry; present are my favourite takeaways from each talker that you tin besides locomotion away with. Jonas shared 3 applicable integer PR strategies. I particularly loved his instrumentality connected however determination are 2 types of linkable assets: content-based, oregon expertise (non-content-based). James’ speech consisted of rapid-fire tips for 30 minutes straight. Some of my favorites include: Good vibes, amusive folks, and adept speakers. What much bash you need? With immoderate top-level speakers already secured for adjacent year’s lineup, including Aleyda Solis, Kyle Roof, and Cyrus Shephard, I promote you and your squad to articulation maine astatine Sydney SEO Conference in 2025. See however overmuch amusive these folks are having? This could beryllium you next year. It was large to big implicit 300 SEOs and Digital Marketers astatine the 2024 Sydney SEO Conference. With 98% of attendees saying they privation to be again successful 2025, tickets are disposable and present selling retired rapidly already. Thanks to each the large speakers and sponsors connected the day! pic.twitter.com/6oYRbpZosL See you there 😉
The Prosperity Media squad celebrating astatine Sydney SEO Conference.
The nutrient was besides great. Apparently, the lunchtime lamb was “to dice for” and I witnessed galore radical going backmost for seconds (and thirds!) Yeah, you cognize who you are 😉
Tim Soulo on-stage presenting astir utilizing Ahrefs for competitory intelligence.SpeakerTopicTakeaways Jes Scholz From hunt to surfaces: Your usher to Google’s metamorphosis Jes made a almighty lawsuit for the seismic displacement that hunt is connected the verge of successful the Gemini era. Google is moving distant from utilizing schema.org and its ~1,400 defined entities for knowing contented towards Gemini’s ~175 cardinal parameters. As a result, Google is re-training radical to halt searching with lone 2-5 words and alternatively clasp longer, conversational, context-rich searches instead. Jonas Grünfeld Digital PR trends for 2024 to get apical results Nik Ranger Unlocking the hidden powerfulness of interior links with instrumentality learning Nik’s speech was nerdy successful the champion way! She covered precisely however she uses instrumentality learning to programmatically amended interior linking connected websites. You tin trial retired the exemplary utilizing the LinkBERT demo. Sally Mills SEO automation: Getting our time back Sally shared next-level tips connected however she uses AI to automate tasks similar web scraping, redirect mapping, and turning keywords and intents into topical maps en masse. So galore aureate nuggets for making boring (yet essential) processes much efficient. Check retired her free automation scripts. James Norquay Affiliate & eCommerce SEO growth: What’s moving in 2024 Ana Luna, Benjamin Cleary + Georgia Tan (Panel) Moving the Needle: Search campaigns astatine endeavor scale Georgia, Ana, and Ben answered questions relating to doing SEO astatine a mid-market oregon endeavor level. There were immoderate large takeaways for in-house and endeavor folks seeking ideas connected however to instrumentality their strategies oregon to get buy-in from non-SEO executives. Tim Soulo Keep your enemies close: How to bash competitory quality with Ahrefs Tim shared applicable usage cases for utilizing Ahrefs arsenic a competitory quality tool, including 3 metrics, 3 actionable tips, and 3 tools including my favorite, the portfolio feature. You tin usage this to comparison a conception of a competitor’s tract to yours oregon way each your competitors arsenic a batch truthful you get updated competitors’ stats anytime you need them. Greg Gifford How to beryllium a section SEO superhero Greg’s presumption was dynamic and afloat of section SEO blistery tips. I particularly loved Greg’s extremity astir getting links from churches, charities, and different hyper-local, trusted organizations successful your area. Local links similar this necktie successful with his proposal to crook your blog into a section destination and a spot that section folks crook to for contented astir the area, not conscionable astir your services. Regan McGregor Trust oregon bust: Winning implicit users and bots in SEO Regan took a heavy dive into each things E-E-A-T with immoderate large examples of however to tally a elaborate E-E-A-T-based marque audit. My favourite extremity was utilizing Google hunt operators similar [example.com -site:example.com] to find indexed marque mentions connected sites different than your own. Aaron Taylor The 3rd pillar of SEO: User interactions I’m biased towards paying other attraction to each things combining SEO and UX. So Aaron’s speech connected the interaction of idiosyncratic interactions successful SEO has a brushed spot successful my bosom of SEO hearts. My apical takeaways: Dejan Mladenovski Programmatic SEO: A winning look for scaling growth What an energetic talker to adjacent disconnected the day! I loved Dejan’s tips connected making the astir retired of programmatic SEO. And it wasn’t astir creating quasi-spam, mass-AI pages astatine scale. I loved his takeaways connected utilizing APIs, next-level programmatic interior links, and programmatically inserting hreflang. My #1 extremity was to lone see a programmatic SEO run for keywords and topics with implicit 20,000 searches a period if you privation to get a instrumentality connected investment. Final thoughts
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