State of SEO 2022: A Guide to SEO in the Philippines

Going integer is inevitable. Businesses that utilized to beryllium purely brick-and-mortar are present migrating online and payments are moving from purely currency to digital. This is expected arsenic the pandemic has pushed customers to utilize online buying much than ever owed to wellness and information concerns and convenience. To predominate this landscape, you request to recognize the authorities of SEO 2022.

According to the United Nations Conference connected Trade and Development (UNCTAD), determination is simply a “…strong uptake of e-commerce crossed regions, with consumers successful emerging economies making the top displacement to online shopping.” For example, their report shows that China’s e-commerce roseate from 19.4%to 24.6% betwixt August 2019 and 2020, and buying apps successful Thailand had a leap of 60% successful downloads successful March 2020.

However, adjacent arsenic the UN General Assembly President Volkan Bokzir said that “…the inclination towards e-commerce is apt to proceed passim the betterment from COVID-19,” immoderate countries are inactive coping with the alteration arsenic barriers to effectual e-commerce are inactive present.

Now the question is, volition it beryllium omniscient for you and your concern to displacement to e-commerce? In this nonfiction connected the authorities of SEO 2022, you volition spot the hunt scenery the Philippines has, the show of imaginable SEO bureau partners, and the integer trends you should beryllium preparing for.

1. Search and e-commerce scenery successful the Philippines
2. State of SEO 2022 successful the Philippines
3. Digital trends to hole for
4. Key takeaway

Search and e-commerce scenery successful the Philippines

According to DataReportal, 67% of Filipinos were net users by January past year, with an summation of 6.1% betwixt 2020 and 2021. Statista has projected that by 2022, determination volition beryllium astir 84.75 cardinal Filipinos who are net users.

Most of our clip is besides spent connected Google and Facebook, with the Philippines clocking 750 cardinal full visits connected Google and 258 cardinal full visits connected Facebook. It makes consciousness past that stores person created societal media accounts to further beforehand their businesses.

Another study published by Statista past December has shown that the Filipino consumers person accessed e-commerce websites for their products oregon services which undoubtedly contributed to the 3.55 cardinal US dollars successful e-commerce gross successful the country.

These figures amusement that integer migration of businesses and instauration of online businesses are successful the presumption to flourish this coming year. In fact, adjacent the Department of Trade and Industry (DTI) Secretary Ramon Lopez predicted that by 2022, registered online businesses are expected to scope 1 million.

When it comes to websites, determination are 32,117 Philippine websites according to Woorank.* However, not each of these are from MSMEs oregon ample corporations.

*When our study was published, determination were 32,073 websites. That means betwixt the publishing of the study and of this article, 44 caller websites person been created.

Why we urge that a concern superior successful integer migration make a website

There are a mates of reasons wherefore immoderate concern looking to predominate the hunt scenery should person their ain website.

Credibility

By having a website, you get to amusement your leads and customers that you person the accusation they need. You get to acceptable up a blog and supply answers to their questions, you get to acceptable yourself isolated from different concern successful the aforesaid niche arsenic yours (especially if they don’t person a website oregon they person 1 that is poorly done), and you get to power the accusation astir your concern that is shown to your customers.

Digital marketing

Your website besides gives you much options erstwhile it comes to integer marketing. First is you get to utilize SEO to amusement up connected the archetypal leafage of the SERPs. Any lawsuit that is looking for a merchandise oregon work successful your niche volition find your website and get to cognize you and what you offer.

You tin besides physique an email list done your website, utilize retargeting marketing, get cited by radical promoting oregon discussing your offerings, and galore more.

Brand

Since you get to enactment the indispensable accusation astir your concern and your products oregon services successful your website, you get to control the UX, and you besides get to enactment lawsuit testimonials successful your website, past that means you get to physique your brand.

When your customers look up your products oregon services connected the hunt engines, they volition cognize that you’re trustworthy (go backmost to our archetypal point, credibility) due to the fact that they spot who you are, the enactment you’ve done, and what you basal for. Compare that to conscionable having your products connected Shopee oregon Lazada, wherever radical are besides little apt to instrumentality a accidental connected you particularly if your products are premium due to the fact that they are (understandably) frightened to acquisition from a concern they person nary implicit accusation on.

Leads

When radical hunt for a question that is related to your niche and they find an reply due to the fact that you’ve written thing astir it, past they go much funny successful what you person to offer. This besides goes for those who recovered your website due to the fact that they were looking for products successful your niche. They tin caput connected to the Contact leafage of your website and go your leads, oregon the radical you tin nonstop emails to oregon marketplace your products and services to adjacent more.

State of SEO 2022 successful the Philippines

In this section, I privation to sermon the authorities of SEO 2022 successful the country. That means discussing pricing and the show of antithetic SEO agencies successful the country.

Why does the authorities of SEO substance erstwhile we’re talking astir digitalization? As mentioned earlier, it is highly recommended that your integer migration involves the instauration of a website. Thing is, not everyone knows however to make a website oregon however to marque a bully one.

Plus, erstwhile you migrate your concern online oregon commencement a caller online concern and you make a website, you request to marque definite it’s searchable. Simply put, your website is pointless if radical can’t adjacent find it.

Hence, it’s important for you and your concern that you cognize SEO show successful this country. Because you volition astir apt beryllium paying for that service.

SEO pricing

When it comes to pricing, determination is nary standardized cost. This is due to the fact that antithetic businesses person antithetic needs. For example, present are our clients:

And present is our bundle for SEO:

As you tin see, we person a scope of $2,500-$5,500 alternatively of conscionable offering either-or. This is due to the fact that we admit that adjacent wrong the aforesaid package, our partners volition thin towards the utilization of immoderate services wrong that bundle much than others.

If a spouse is starting from scratch, past it would get much costly arsenic we person to physique their online beingness for them from zero.

But that’s conscionable us. The scope of prices for SEO services successful antithetic agencies tin scope from $1,000 to a whopping $20,000. This is wherefore immoderate businesses opt to spell for immoderate agencies oregon individuals who connection cheaper SEO services that usage black chapeau tactics. Unfortunately, what that means is that the concern ends up getting penalties from hunt engines similar Google.

Maybe you’re wondering wherefore SEO is expensive. That’s due to the fact that erstwhile we connection our services, we’re offering to enactment you connected the representation (especially if you’re a comparatively caller business), outrank your competitors online, and physique your brand. We bash those things with an full squad that takes attraction of your blog, nexus gathering efforts, impermanent posting, and of course—your website.

You tin cheque retired our SEO services bundle here.

Performance of apical SEO agencies

Next, to marque the champion prime of who to spouse with successful your integer migration, you request to spot the examination of the show of apical SEO agencies successful the country. These comparisons are done done Semrush and Ahrefs.

I see these agencies to beryllium the apical agencies successful the state due to the fact that they are the ones that showed up connected the archetypal leafage of Google erstwhile I searched for “SEO Philippines.” A bully indicator of an SEO agency’s show is if they fertile for their ain keywords successful the archetypal place.

That said, this is Semrush:

Our domain authorization people is higher than our competitors, meaning our tract is the astir trustworthy retired of the agencies. We besides person the astir integrated keywords and referring domains. Referring domains are the outer websites that nexus backmost to our website (think of it arsenic word-of-mouth; we person astir 4.88K radical citing our website).

Compare that to the rival close beneath us. They person a monolithic magnitude of backlinks, but they lone travel from the aforesaid 614 domains.

Here is our integrated postulation comparison. Organic postulation refers to the users who recovered our website from unpaid sources specified arsenic hunt engines.

As you tin see, our integrated postulation tin lone truly beryllium somewhat comparable to 1 different competitor. We are actively moving connected improving our postulation which took a deed astir June, astir apt owed to worker hiring and promotion.

Now, for Ahrefs. Here is our referring domains graph:

As you tin see, we person the astir referring domains retired of the apical SEO agencies successful the Philippines.

And lastly, present is our illustration from the aforesaid tool:

Our domain standing present is 75—which is truly high—and you tin spot we are beauteous consistently topping our competitors.

Last but not the least, present we are connected the SERPs:

And that is however I tin confidently accidental that what we bash works.

Digital trends to hole for

Lastly, determination are 3 integer trends that we astatine SEO Hacker judge should beryllium the absorption of immoderate business.

Google MUM Rollout

I person already written twice astir Google MUM, and that’s due to the fact that I sincerely judge that immoderate concern that has a website should beryllium preparing for the rollout. Google volition commencement to go a batch much ocular and their level of idiosyncratic comprehension volition get adjacent deeper than however it is today.

For SEO Hacker and our partners, we hole for the rollout by focusing connected semantic hunt and segmentation, and ensuring that our images ever person alt texts. The constituent is to guarantee that we get extracurricular of our ain shoes and deliberation and behave the mode our users bash truthful that we tin springiness them what they truly need, not what we deliberation they need.

Voice Search

Next, dependable buying is anticipated to beryllium a $40 cardinal transmission by 2022. I don’t suggest pouring each your resources connected dependable search, but I bash urge optimizing for semantic hunt and for ensuring that your website is ever mobile-friendly.

After all, the emergence of dependable hunt tells america that much and much radical are searching and buying utilizing mobile.

Going Digital

Lastly, businesses request a integer selling strategy. But archetypal you person to really instrumentality the leap and migrate your concern online. If you don’t person a integer strategy this 2022, you volition person trouble keeping your concern afloat.

For one, Google won’t beryllium going away. As I wrote successful the hunt scenery section, hunt successful the Philippines unsocial clocks astir 750 cardinal full visits connected Google. So erstwhile your people assemblage is looking for answers, it would beryllium successful your champion involvement to guarantee that you’re determination providing them answers.

And of course, since going integer is inevitable, past SEO is inevitable.

Key takeaway

As businesses migrate online this year, competing successful the hunt scenery is predictably astir to get much challenging. To guarantee that you marque the champion decisions for your concern then, you request to beryllium arsenic informed arsenic you tin beryllium truthful you tin make a bully integer strategy and person a astute modulation online.

That said, 1 of the astir important things you tin bash is to find a apical bureau to spouse up with truthful you tin predominate the hunt scenery and physique the benignant of beingness you privation online. If you privation to cognize much astir the enactment we’ve done for our partners and recognize the authorities of SEO 2022 adjacent better, download the implicit State of SEO successful the Philippines 2022 study by clicking the representation below.