State of Search 2022: Google's Changes and Trends to Know Now

We compiled a database of the apical changes and trends we've seen successful Google truthful acold this year. Read astir them beneath oregon travel on with the mini webinar.

Let's dive in.

For ecommerce sites, 1 of the biggest changes has been the accrued fig successful diverseness of assorted merchandise listing SERP features connected Google.

(Image carousel illustration showing fashionable products from assorted retailers.)

Atigro's survey showed examples of these listings greatly expanding connected mobile since the May 2020 Core update. In galore cases, the fig 1 integrated web effect was being pushed acold down the leafage by these SERP features.

Recommended Reading: Evolution of the Google SERPs: New and Notable Search Features

(The SERPs are becoming progressively much visual.)

The Atigro survey highlighted a fig of examples wherever merchandise listing SERP features tracked successful seoClarity as products.google.com had taken implicit the apical spots successful the SERPs successful caller months.

Recommended Reading: Are SERP Features Taking Over Your Search Results?

(Google Products person taken implicit apical positions.)

They determined that much often than not, successful the existent emblematic quality of a mobile SERP for an ecommerce transactional intent query, anywhere from 4 to 5 SERP features look earlier the archetypal integrated transactional result.

The apical 10 integrated results for ecommerce SERPs are mostly acceptable up to include:

• 2 to 3 merchandise listings + 1 section representation battalion + 1 People Also Ask
• 4-7 "transactional" URLs
• 2-4 "informational" URLs

Our Takeaway

Now much than ever, you request to way much than conscionable accepted fertile and absorption connected however overmuch you are competing with merchandise listings and different Google SERP features utilizing seoClarity capabilities similar SERP Features and Visibility Share.

In contrast, Google seemed to tally an extended experimentation starting successful aboriginal July successful drastically reducing the occurrence of People Also Ask boxes connected desktop. We judge this was apt an experimentation due to the fact that 3 weeks later, they reverted to their erstwhile level.

(People Also Ask saw a diminution past a resurgence.)

Our Takeaway

Don't unreserved into making semipermanent strategical changes erstwhile thing changes radically successful the mode Google presents hunt results. These often beryllium to beryllium tests, and if Google doesn't spot the results they'd hoped for with the change, they enactment things backmost the mode they were.

TL;DR: Always hold a fewer weeks, astatine least, earlier deciding that specified a alteration is permanent.

Recent Known Google Updates

The biggest confirmed Core algorithm update this twelvemonth occurred backmost successful May. However, arsenic SEO Glenn Gabe notes here, it is the lawsuit with specified updates that it is intolerable to discern the nonstop ranking factors oregon signals that were changed.

It's been existent for rather immoderate clip that hunt ranking results from a precise analyzable intermixture of signals, truthful trying to hunt retired idiosyncratic factors is simply a losing game. Instead:

Always support your oculus connected the fundamentals of creating and improving hunt acquisition for users.

One happening to enactment from Glenn's observations, determination were galore ecommerce sites wherever the merchandise pages felt small effect from the May update, but blog contented was devalued. Maybe due to the fact that portion it was prime content, it was not cardinal to the site's purpose.

The May update whitethorn person favored contented that is intelligibly connected taxable for the site.

Also worthy noting: Google precocious started a leafage successful the hunt cardinal blog listing each announced Google update. We automatically annotate these successful inclination charts passim the seoClarity platform.

Site Quality

And each truthful often, Google spokespeople astonishment america with an antithetic spot of candor.

While Google has been saying publically for years that ranking is based connected each idiosyncratic page, not the site, Google's John Mueller stated:

… wide prime of the tract tin person an effect successful definite cases (source)".

Title Rewrites

This alteration is simply a spot older, but inactive worthy noting if you missed it past year. We conducted a large survey of however Google rewrites titles aft noting that the occurrence of SERP rubric rewrites accrued dramatically.

Our Takeaway

If you privation to debar having your titles rewritten by Google:

• • Keep the magnitude betwixt 11 and 60 characters

  • Get escaped of words that don't adhd thing utile (like location oregon FAQ oregon about)

  • Don't fuss with emojis anymore 😟

  • Bonus insight: results successful presumption 1 look to get rewritten acold little than others.

Why is Google Rewriting Titles?

From what we could discern from the patterns we saw, it appears they are doing it to … 

• Eliminate overwritten titles
• Make titles much wide for users by doing things similar expanding acronyms, destruct unnecessary words that don't adhd utile accusation for the idiosyncratic and trim redundancy of repeated words oregon phrases
• Emphasize marque names more

SEO arsenic Product Management

Finally, I usually similar to see immoderate insights from our co-founder and main architect, Mitul Gandhi. Recently, Mitul shared with our full squad wherefore it's utile to presumption SEO arsenic merchandise management.

A merchandise manager is acrophobic with 3 areas:

1. Features: these are aspects of the merchandise already available, but which could beryllium improved
2. Bugs: problems with the merchandise that request to beryllium fixed
3. Testing: acceptable up invaluable feedback loops to observe problems and uncover opportunities for improvement

Mitul's proposal is that endeavor SEOs should question to signifier their enactment with the extremity of a equilibrium of each 3 of these priorities.

Conclusion

Staying up-to-date with Google's caller initiatives gives you the precocious edge. Keep an oculus retired for much summaries connected Google updates.   

seoClarity clients person continuous entree to workflows, manufacture updates, and more.