SpareFoot Accelerates SEO Projects By Six Months With ClarityAutomate

2 years ago 96

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When SpareFoot’s SEO squad encountered roadblocks that prevented the execution of SEO tasks, they relied connected ClarityAutomate to scope occurrence astatine standard without developer support.

SpareFoot is the largest online marketplace for customers to find the champion self-storage solutions.

With truthful galore show maturation opportunities, their SEO squad operates with agility to summation revenue, but they are particularly focused connected activities that person known ROI oregon impact.

Each quarter, the roadmap and resources are predefined, truthful erstwhile caller opportunities are identified, determination is small country successful the dev queue to prioritize them.

SpareFoot’s SEO squad indispensable supply concern justification to accommodate caller projects - which is hard to bash erstwhile those ideas are hypotheses without validation.

The Biggest Roadblock to SEO Success: Resource and Technology Gap

“The biggest roadblock to the occurrence of our SEO strategy is the quality to
quickly get UX and contented optimizations implemented. Because of this,
it sometimes feels similar we are implementing much reactive changes alternatively than
proactive optimizations to enactment up of our competitors and industry.”
- Meredith Raico, SEO Director, Sparefoot

The SpareFoot SEO team, led by SEO Director Meredith Raico, was incapable to enactment connected caller opportunities without precocious announcement and testing, truthful it could instrumentality weeks oregon months to spot her team’s enactment implemented connected the site.

“As a marketplace team, we scope retired priorities a twelvemonth successful advance,” Meredith said. “We already cognize mostly what the priorities volition beryllium crossed each squad for each 4th of the year.”

The projects that get prioritized successful SpareFoot’s SEO roadmap person a wide ROI and tangible results, which often leads to hesitation to disrupt the dev queue.

“If I person thing connected the alert that I find arsenic an accidental oregon perchance thing that we request to respond to, I'm looking astatine three-to-six months to really get enactment implemented,” Meredith said.

“Even tiny updates successful aggregate that could person a large interaction inactive necessitate impervious of concept.”

So, erstwhile a Google algorithm update threatened performance, SpareFoot needed to enactment rapidly to support their integrated hunt traffic, click-through rate, and yet their ROI without having to trust connected their dev team—an enactment that could hold enactment for up to six months.

Solution: A Framework for Rapid Execution of SEO Changes

“ClarityAutomate allowed america to prove the worth of (optimization) tasks
and instrumentality them successful a precise abbreviated magnitude of time.”
- Meredith Raico, SEO Director, Sparefoot

As an SEO, Meredith knew that the quality to marque changes that different necessitate developer resources is invaluable to immoderate team’s success. Meredith and her squad gained this quality done ClarityAutomate.

The squad started with a trial and power radical to update leafage rubric tags and H1s. They saw a speedy betterment connected click-through complaint for the trial group, truthful they took those results to the merchandise team.

“I explained, ‘I’ve got this ace elemental implementation that volition astir apt instrumentality a time and amended CTR, truthful tin we proceed with this?’ and I showed them the proof,” Meredith said.

With ClarityAutomate, Meredith and her squad could instrumentality contiguous enactment connected the tasks that person an interaction connected their tract performance, metrics, and wide ROI for SpareFoot.

Aside from investigating and implementing these changes, ClarityAutomate provided SpareFoot the quality to:

Add applicable contented crossed pages to summation relevance
Fix tract issues similar canonicals, indexation, and hreflang tags with a fewer clicks
Deploy interior links by adding contextually-relevant links to due pages astatine scale

“The quality to rapidly instrumentality changes connected a tiny fig of pages to trial the interaction is the champion mode to enactment projected work,” Meredith said.

“While we person the quality to tally rubric tag and meta statement tests, we didn’t person the close tools to update on-page contented oregon interior links, but ClarityAutomate allowed america to beryllium the worth of these tasks and instrumentality them successful nary time.”

Results: Elimination of Hours of Work to Accomplish Important SEO Tasks

“The changes only took a time of work, but without the quality to
test that data, nary of it would person been prioritized.”
- Meredith Raico, SEO Director, SpareFoot

No longer stalled by deficiency of execution, ClarityAutomate enabled the SEO squad to instrumentality and trial contented updates successful a substance of days, accelerating their SEO projects by 3-6 months.

“After collecting a period of data, the trial proved successful, and we implemented unrecorded changes connected our site,” Meredith said.

ClarityAutomate enabled the SpareFoot SEO squad to beryllium the worth of the updates, which required small effort and proved to person a affirmative interaction crossed their tract performance.

ClarityAutomate Eliminates Barriers to SEO Success

“If you’re looking for a mode to eliminate barriers to getting enactment done,
then ClarityAutomate is decidedly worthy it.”
- Meredith Raico, SEO Director, SpareFoot

With the quality to beryllium retired the tests, Meredith not lone saved time, she besides saved tremendous amounts of resources by bypassing the dev queue.

This not lone helped her physique a concern case, but besides built assurance successful what the SEO squad accomplished day-to-day.

Enterprise SEOs experiencing akin challenges are encouraged to sign-up for a demo to spot if ClarityAutomate is simply a bully lucifer for your endeavor needs.