Should You Use A Blog Or Email Marketing For Your Travel Brand? via @sejournal, @seo_travel

Less than 5 years ago, starting a blog was a immense selling absorption successful the question community.

Not lone did the SEO bonuses person a batch of appeal, but question blogging was besides an incredibly fashionable format that promised a ample people assemblage if you recovered the close niche.

While the bulk of question blogs are inactive going strong, email marketing has been having a infinitesimal successful the past fewer years arsenic well.

With its debased cost, precocious ROI, and elemental method of keeping customers engaged, questions person precocious surfaced astir whether sharing contented via email is amended than posting it to a blog.

First things first: This isn’t a station comparing the 2 approaches to crown an wide winner.

Blog contented instauration and email selling are 2 beauteous antithetic types of content, and some person their benefits.

However, if you’re a caller question marque wondering which format to absorption on, oregon privation to alteration your selling strategy by pouring much resources into an approach, it’s decidedly worthy examining each with respective antithetic factors successful mind.

This station volition assistance you bash conscionable that.

The Benefits Of Blog Content

Blogging is simply a format that has been astir for decades now.

Whether you’re a ample question marque with a blog connected your website oregon a dedicated question enthusiast moving a blog to stock your stories, determination are plentifulness of benefits to this benignant of content.

The archetypal payment is much applicable to brands with websites offering a merchandise oregon service. Having a blog is simply a superb mode of driving much postulation to your tract and reaching imaginable customers that whitethorn not person been affected by accepted advertizing material.

On average, companies with a blog spot 55% much website visitors than those who don’t, truthful there’s monolithic imaginable for increasing your lawsuit base.

From an SEO perspective, having a blog that you regularly update with caller contented tin bash wonders for however good your website ranks connected hunt engines.

Not lone tin you summation postulation by producing contented that targets longtail keywords, but having a blog besides helps indexation supports rankings of your commercialized pages.

A blog tin besides beryllium a truly utile instrumentality successful nexus building, which again helps to boost your website’s ranking.

Blog contented tin assistance found your marque arsenic a root of authorization successful your industry. By consistently sharing invaluable and engaging insight, you’ll summation a estimation for being a reliable root of information.

This volition pb to greater marque consciousness and assistance to turn your lawsuit base.

Finally, erstwhile it comes to marque image, blog contented is 1 of the champion ways to found a “voice” and a code that your assemblage volition recognize.

Regularly sharing caller posts connected your question blog that each embody your marque values volition assistance amended designation and fortify your image, peculiarly if this code is reflected crossed each your different selling channels.

The Benefits Of Email Marketing

Email selling has arsenic galore benefits arsenic penning blog content, whether sending regular newsletters, moving imaginable customers down the purchaser funnel, keeping successful interaction with existing customers, oregon expanding engagement among your people audience.

More commercialized brands thin to usage email selling to beforehand products and offers, but email selling is often different transmission for sharing contented and communicating with customers successful the question industry.

One of the biggest benefits of email selling is that it’s a beauteous low-cost strategy, which is perfect if you’re a comparatively tiny concern oregon a question blogger moving connected your own.

You tin besides tally campaigns without excessively overmuch effort if you’re consenting to enactment successful the enactment astatine the beginning, making this attack rather elemental to transportation retired adjacent without overmuch experience.

A cardinal payment often mentioned with email selling is its awesome instrumentality connected concern (ROI).

Exact figures volition disagree depending connected your manufacture and the benignant of run but, connected average, brands tin marque around $36 for each $1 spent connected email marketing, which is an awesome statistic.

The quality of email selling means that recipients of your contented person to supply their interaction details to articulation your mailing list, which means that everyone speechmaking your contented is already funny successful what you share.

This means your assemblage is overmuch much engaged with your contented than immoderate different channel, starring to greater levels of enactment and much palmy conversion.

Another payment is that uninterested recipients tin opt out, truthful you won’t discarded clip oregon resources pitching your contented to radical who won’t prosecute with it.

Engagement is simply a wide payment of email marketing, some with existing and imaginable customers.

When you nonstop retired email content, you’re delivering (sometimes personalized) messages close into your audience’s inboxes, which means they’re overmuch much apt to interact with this contented than immoderate of your different selling efforts and volition consciousness person to your marque due to the fact that of it.

Sending retired regular email contented tin beryllium precise utile for question brands that privation to support their offering successful beforehand of their audience’s minds.

When imaginable customers determine they privation to publication a holiday, for example, that brand’s website is wherever they spell first.

Email selling ensures that you support regular interaction with your assemblage and builds up a narration with this connection that volition hopefully pb to customers reasoning of your marque independently and expanding conversion rates.

Finally, different of the cardinal benefits of email selling is that it’s a superb transmission for distributing personalized content.

80% of consumers person said that they are much apt to marque purchases from brands that connection personalized experiences, truthful tailoring your emails and providing your mailing database with applicable contented means that you’re overmuch much apt to turn your audience.

Audience Engagement

Trying to pit email selling and blog contented against 1 different is unproductive. The 2 approaches person precise antithetic intentions and are often utilized unneurotic arsenic portion of a wider selling strategy.

However, 1 country of overlap betwixt the 2 is assemblage engagement, which provides immoderate absorbing points of examination to investigate.

Engagement is an indispensable portion of lawsuit experience, and bully lawsuit acquisition is the cardinal to a affirmative marque image, repetition customers, and concern growth.

Today’s consumers person much choices than ever regarding their contented and the brands they support.

The question manufacture is simply a assemblage wherever contention is peculiarly fierce, truthful engagement is thing that astir each marque strives to improve.

Travel blog contented tin improve assemblage engagement if you instrumentality the clip to trade interesting, emotive, and invaluable contented that your assemblage is genuinely excited to read.

Once a scholar is connected your site, usage banners and calls to enactment to get them to prosecute with different blog posts and landing pages, establishing your marque much firmly successful their mind, and hopefully starting to determination down the purchaser funnel toward booking.

However, you request to get funny readers arriving connected your blog successful the archetypal place.

And if they don’t marque a acquisition oregon enquiry connected their archetypal visit, you request to marque a beardown capable content that they’re going to travel backmost to your blog of their ain accord and work much of the contented connected there.

That’s 1 hellhole of a challenge.

The authorities of the satellite we unrecorded successful contiguous means that brands aren’t lone competing with 1 different for the attraction of imaginable customers. They’re besides competing to capable the constricted magnitude of clip that modern consumers person each time to work and prosecute with caller content.

Most radical don’t person the clip to question retired caller things to consume; they privation the contented to get astatine their fingertips to instantly prosecute without excessively overmuch effort.

This is wherever email selling comes into its own.

Blogging surely had its heyday and remains a precise invaluable transmission that isn’t going anyplace soon.

But to drawback your customer’s attraction portion they’re commuting, boiling the kettle, oregon scrolling earlier bed, speechmaking an email that is already successful their inbox containing a curated enactment of stories, ideas, and further speechmaking volition beryllium a wide archetypal prime implicit seeking retired a blog station to prosecute with instead.

Is determination inactive a spot for blogs that regularly station long-form contented for their audience?

Of course!

But with attraction spans dwindling, instrumentality separation anxiousness growing, and the tendency for instant gratification higher than ever, email selling has plentifulness going for it that makes it the cleanable format for reaching and engaging today’s consumer.

When Should You Create Blog Content?

As outlined astatine the commencement of this article, there’s nary “winner” erstwhile comparing blogging with email marketing.

There are plentifulness of instances wherever creating blog contented is the champion prime successful a question selling strategy, which we person listed below.

• You can produce ample amounts of content.
• Your people assemblage enjoys engaging with long-form, informational content.
• You are skilled astatine writing contented that keeps the scholar engaged, emotionally resonates with them, and helps transport them from the contiguous moment.
• You already person an established blog with immoderate repetition readers.
• You are a question marque that values sharing unsocial proposal and penetration arsenic overmuch arsenic you worth bookings.
• You are targeting longtail keyword phrases arsenic portion of an SEO strategy.
• You are looking to summation the magnitude of postulation coming to your website.
• You privation to establish your marque arsenic a thought leader oregon reliable root of proposal successful your sector.

When Should You Create Email Content?

Some factors bespeak that creating email contented similar a newsletter oregon regular “round up” would beryllium the champion approach.

• You person constricted contented penning resources which means producing abbreviated email newsletters is much manageable.
• You person a constricted fund for gathering retired your selling strategy.
• You person a knack for penning shorter, instantly engaging pieces of content.
• You privation to make a consciousness of “community” betwixt your customers and physique person relationships with them.
• You already person a bully magnitude of contented connected your website that you tin share.
• You are looking for ways to determination much imaginable customers down the purchaser funnel.

The Best Way Forward

If possible, the champion mode guardant is to dedicate clip to processing some blog contented and email contented arsenic portion of your wider selling strategy.

Email selling tin instrumentality assorted forms, from automated messages reminding customers what they viewed connected a website to much idiosyncratic messages from brands sharing stories, insight, and advice.

Many marque newsletters see links to the contented connected their blog, which is simply a fantastic mode to nexus these 2 approaches unneurotic and promote much website postulation portion besides appealing to the customer’s request for instant, easy consumable content.

The champion mode guardant is to harvester your approaches and usage some blogging and email selling successful an integrated way.

Begin by focusing connected creating engaging, evergreen blog content. Once you’ve reached a bully banal of content, displacement your absorption much to email, wherever you tin usage that contented to physique assemblage and engagement much actively.

If you’re an established question marque it’s apt you already person some of these techniques successful your selling strategy.

In this case, it’s worthy considering the interaction your email contented tin person connected lawsuit engagement and whether you could accommodate the contented you nonstop retired to amended this portion besides keeping your blog updated and linking backmost to these caller posts successful your emails.

If you’re a caller marque processing a selling strategy, see the conditions supra and determine wherever you privation to absorption your efforts depending connected your goals and capacity.

As this station has highlighted, some email selling and blog contented instauration person their merits. Both are incredibly utile methods that question businesses tin usage to found a recognizable marque representation and prosecute their audience.

Instead of crowning a victor betwixt the two, see the worth that each of these formats has to today’s consumers and accommodate your offering accordingly to get the champion imaginable results.

More resources:

• Content Repurposing for Travel Brands: A Complete Guide
• 5 Tips For More Engaging & Impactful Branded Travel Content
• Perfectly Optimized Content From Start To Finish

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