Should I Use AI-Driven Content Tools After the Helpful Content Update?

Enterprise SEOs often usage immoderate benignant of AI-powered contented instrumentality to standard their contented instauration process.

But with Google’s Helpful Content update, is it inactive imaginable to leverage these tools and make contented successful enactment with the update?

With this determination — which aims to demote low-quality, unoriginal contented — Google calls retired extensively “automated content.”

So, however tin you proceed to standard contented instauration portion staying wrong Google's guidelines? 

4 Reasons to Avoid Automated Content

Automated, oregon GPT-3, contented lacks immoderate publication from a human. Artificial quality is capable to make full blocks of transcript — usually aft you input a chosen topic.

Here’s an analogy to amended picture GPT-3 content.

Imagine Tom Hanks’ quality successful the fashionable Christmas movie “The Polar Express.” The animated quality looks similar Tom Hanks, but you cognize that thing is inactive a small off.

This is the "uncanny valley," wherever thing intimately appears to beryllium thing that it’s not.

That’s what GPT-3 contented is like.

Yes, it’s copy, but you cognize that thing is missing: there’s nary quality element.

Even Sam Altman, the CEO of OpenAI, tweeted that GPT-3 contented has immoderate “serious weaknesses.”

So, present are four reasons to avoid auto-generated content.

#1. The Helpful Content Update Says To Avoid It

Don’t conscionable instrumentality it from us. Google virtually says, don’t usage contented automation arsenic a portion of your contented instauration process.

They airs the question:

Are you utilizing extended automation to nutrient contented connected galore topics?”

— Google Search Central

Full automation doesn’t crook retired prime content.

Sure, you tin leverage automated contented and inactive edit it and adhd your expertise, but isn’t that risky? After all, Google’s position is simple: don’t bash it.  

Recommended Reading: Is Full Content Automation Possible?

Rather, prime contented comes from equipping your writers with insights that volition empower them to constitute the highest quality, astir authoritative contented successful the shortest magnitude of time.

#2. It's Not Written for Your Users

Valuable contented is written by people, for people. Content coming from a instrumentality is moving with 1 extremity successful mind: make contented for hunt motor clicks.

It doesn’t person the sophistication to cognize and resonate with your people audience.

This makes the contented hunt engine-first arsenic opposed to user-first — different origin that Google calls out.

Is the contented chiefly to pull radical from hunt engines, alternatively than made for humans?”

— Google Search Central

For our industry, determination are a batch of SEO sites retired determination competing for SEO queries. It’s casual to find 50+ pages connected SEO topics similar How to Do Keyword Research or The Ultimate Guide to [insert immoderate SEO tactic].

If we were to summarize the apical performing content, what worth does that springiness backmost to a user, and the net astatine large, for that matter?

Our extremity is to presumption and attack our contented based connected our model (Search Experience Optimization) and code our endeavor SEO audience. 

For us, that means creating contented that benefits readers that enactment connected analyzable websites and monolithic integer teams. 

#3. It Lacks Brand Voice

Your adept writers recognize however your marque presents itself done contented and messaging. A portion of artificial quality doesn't.

So, portion AI-generated contented tin churn retired copy, it volition beryllium stale and deficiency the marque dependable and code that your assemblage trusts and expects from you.

#4. Missing Expertise

Authority and expertise are important for content. You’re looking to supply worth to your audience, and that comes done being knowledgeable astir the taxable astatine hand.

A taxable substance adept volition beryllium capable to out-do and out-write instrumentality learning immoderate time of the week.

ContentBot AI, an AI company, adjacent writes that:

If you expect GPT-3 to regenerate each of your contented needs, you’re going to beryllium highly disappointed.”

Human engagement is needed to marque quality, valuable, and applicable contented due to the fact that it brings successful a unsocial perspective.

GPT-3 contented generates transcript based connected what already exists connected the internet. It can’t make thing caller — it’s simply a compilation of content.

If you’re aggregating contented and repurposing it for your ain site, it’s not original. Offer a unsocial constituent of presumption and expertise for your audience.

Your writers person the discourse of however a taxable has been written astir connected different websites, truthful they’ll make overmuch amended contented than GPT-3.

One of seoClarity’s contented strategies has agelong been to conscionable the contented wherever it is by covering the tactical basics. Then we adhd our unsocial space to the content.

For us, that includes covering the endeavor perspective, oregon explaining however to standard the SEO tactic.

We inquire ourselves: if an SEO Manager for a Fortune 1000 institution ended up connected this page, however would this use to their enactment successful a ample enactment with a analyzable website?

That way, we tin ever support the extremity idiosyncratic successful mind.

How to Leverage Content Assistant Tools and Still Follow Google’s Helpful Content Update

It’s inactive good (and recommended) to usage contented tools to standard your content.

There is simply a cardinal difference, however, betwixt AI-generated content and AI-driven insights for contented writing.

AI-Generated Content vs. AI-Driven Insights for Content Writing

So, what’s the difference?

There are a batch of tools with claims of utilizing AI to make contented oregon recommendations.

One specified instrumentality is the AI, GPT-3 method that we saw above. We experimented and researched specified approaches for years. 

Our Chief Architect, Mitul Gandhi, came to a elemental conclusion:

GPT-3 conscionable isn’t bully capable and creates contented that is low-quality and creates a antagonistic hunt experience.”

Then determination are AI-driven insights that accelerate a writer's knowledge connected a fixed taxable and supply recommendations to guarantee authoritativeness.

We spent much than 5 years processing our contented optimization and investigation instrumentality Content Fusion. It provides you with cardinal insights truthful you tin make high-quality, authentic content.

Content Fusion doesn’t effort to regenerate your experts, it makes your experts better, faster.

It generates the insights, you do the writing.

One of the questions we get connected demos is "Why doesn't Content Fusion constitute it for you?" oregon “Where’s the contented writer?”

Well, this Helpful Content update is precisely why!

Content Fusion tells your writers what to spell and probe — they cognize the main topics to cover. Then, idiosyncratic expertise is inactive worked into the copy.

Plus, it gives you entree to competitory data. You’re capable to spot however different sites screen the aforesaid topic, implicit with an outline of however those sites operation their content.

From the H1 and H2s to the meta statement and rubric tag, you tin spot this each at-a-glance close wrong Content Fusion.

With GPT-3 content, these are insights that you whitethorn miss.

How To Evaluate if Your Content is User-First

The champion happening you tin bash is inquire yourself if you’ve been prioritizing the extremity idiosyncratic acquisition with unique, prime contented and a affirmative tract experience.

We enactment unneurotic a database of 5 reasons wherefore you shouldn’t (or should) interest astir the adjuvant contented update. We anticipation it’s the former!

Recommended Reading: Worried About Google’s Helpful Content Update? Don’t Be If…

Here’s a speedy peek astatine what that database looks like:

• Auto-generated content
• Authoritative content
• Optimize for stickiness
• Topical relevance
• Search acquisition optimization