Should ChatGPT Set Your SEO Writing Strategy?

10 months ago 22

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My snarky broadside debated penning a one-word blog station this week, with “no” arsenic the reply to the rubric question.

But I didn’t privation to bash that to you. (Although I committedness I’ll constitute a one-word blog station someday!)

Let’s dive successful and sermon the extended creation premix reply of “Should ChatGPT acceptable your SEO penning strategy?”

Here we go…

Have you ever gone to a enactment and met that idiosyncratic who has an sentiment connected everything? They’ll importune they cognize however thing works — erstwhile actually, they’re conscionable spewing retired words that dependable authoritative and cool.

Are they close immoderate of the time? Sure. They whitethorn adjacent beryllium superb people. But does that mean you should instrumentality each connection they accidental arsenic gospel?

Oh no. Definitely not.

It doesn’t mean that you can’t spot thing they say. But you bash privation to instrumentality their adept proposal with a monolithic atom of salt.

Just similar with ChatGPT.

ChatGPT: High wow factor, but nary clue.

This taxable popped up when I saw this article sharing however Google’s Gary Illyes advises against utilizing AI and LLM (language learning models similar ChatGPT) to diagnose SEO issues.

Illyes said connected LinkedIn, “LLMs person a precise precocious wow factor, but they person nary hint astir your website; don’t usage them for diagnosing imaginable issues with it.”

And this is what’s scary. I’m seeing articles astir however to usage ChatGPT to diagnose contented issues oregon ranking problems.

Sure, with the close prompts, I tin comparison 1 of my blog posts successful ChatGPT against a competing leafage with a amended ranking and inquire what should beryllium improved.

I’ve adjacent tested this myself connected my astir trafficked page.

And you cognize what happened?

My ranking dropped. So…yeah.

Plus, determination was that clip I asked Google’s Bard what the champion keyphrases were for a leafage astir SEO copywriting training.

Bard spit backmost [digital marketing] arsenic 1 of the answers — a keyphrase truthful wide and competitive, there’s nary mode successful hellhole the leafage would presumption for it.

I’m not saying that ChatGPT is worthless. I usage it similar a penning intern who helps maine bash insignificant research, brainstorm transcript ideas and heighten my originative process.

But I would ne'er manus implicit my strategy to an intern and say, “Figure it out.”

Sorry. I had to propulsion a Letterkenny notation successful determination (IYKYK).

Writing tools don’t regenerate smart, strategical SEO writers.

The happening astir ChatGPT, Google’s Bard, Yoast — oregon adjacent Semrush — is they’re conscionable tools.

They assistance america bash our occupation easier — and they whitethorn adjacent emblem things we could amended — but they should ne'er dictate our strategy.

Especially since we cognize their proposal is often incorrect — nary substance however authoritative it sounds.

Only a living, breathing quality should marque those calls.

Just similar the charismatic idiosyncratic astatine the enactment — ChatGPT whitethorn speech a bully SEO game. It whitethorn springiness you insights oregon supply immoderate invaluable facts. You whitethorn consciousness amazed astatine its brilliance and privation to spot each connection from its LLM mouth.

But does it person immoderate existent hint astir what to bash with your website?

Nope. Only an adept tin springiness you that information.

Everything other is conscionable fluff.