Shopify Unveils 100+ New Updates & Features via @sejournal, @BrianFr07823616

Shopify has released its Summer ’22 Edition, adding much than 100 caller features – including NFTs, Twitter shopping, and tap-to-pay connected iPhone.

Called Connect-to-Consumer (C2C), the ecommerce tract aims to assistance sellers find customers and standard their businesses with the astir caller mentation of its semi-annual showcase of caller products.

Tobi Lütke, laminitis and CEO of Shopify, said successful a property release:

“We enactment hard to lick the analyzable challenges merchants look contiguous portion imagining wholly caller ways for them to turn their businesses. With Shopify Editions, we’re sharing our large bets and latest innovations successful commerce truthful that those ambitious capable to effort their manus astatine entrepreneurship tin commencement and standard faster than ever before.”

Release Marks Shopify’s Foray Into B2B

In summation to adding direct-to-consumer functionality, C2C besides includes Shopify’s archetypal incursion into the business-to-business marketplace. The feature, called ‘B2B,’ connects merchants with wholesalers.

B2B is designed to make a seamless acquisition for Shopify Plus merchants who privation to merchantability to different businesses connected the aforesaid level they merchantability to consumers.

It volition automatically integrate indispensable information into the solution via integrations with partners similar NetSuite, Brightpearl, and Acumatica.

Other Key Features Aim To Open New Commerce Channels

C2C showcases the breadth and extent of the e-commerce giant’s initiatives. Some of the cardinal caller features include:

• Tokengated commerce: Shopify’s instauration into the NFT marketplace links crypto wallets to online stores and allows merchants to make commerce experiences gated by tokens.
• Twitter income channel: Retailers tin present item their products straight connected their Twitter profile, providing entree to the societal media company’s hundreds of millions of users.
• Tap-to-pay connected iPhone: As portion of its inaugural to marque point-of-sale transactions easier, merchants tin merchantability offline with nary other hardware oregon investment.
• Local inventory sync: Mirroring Google’s absorption connected section search, this update allows merchants to notify customers a merchandise is disposable in-store.
• Shopify Functions: This update allows developers to make their ain backend code, providing the flexibility of an open-source level without having to grip their hosting and security.
• Dovetail: This makes it easier for Shopify merchants to find and link with influencers and affiliate marketers.

With truthful galore updates released astatine once, it whitethorn instrumentality immoderate Shopify sellers clip to fig retired conscionable what volition enactment for them. But galore of these tools service the aforesaid function: expanding vulnerability and generating caller sales.

More ecommerce stores that person accepted SEO and their ain websites to pull consumers whitethorn present look caller contention successful the signifier of Shopify sellers.

Likewise, Shopify sellers whitethorn find optimizing their sites for much clicks beneficial.

Source: Shopify

Featured Image: rafapress/Shutterstock

Subscribe to SEJ

Get our regular newsletter from SEJ's Founder Loren Baker astir the latest quality successful the industry!