SERP Analysis on Semrush (2 Free SERP Checker Tools)

To beryllium a large SEO, you request to beryllium capable to work a SERP similar a book.

With each query comes a unsocial selling situation and opportunity. It’s your occupation to uncover them and instrumentality advantage. 

By moving SERP analysis, you tin find your challenges and opportunities and devise an SEO program to get to the apical of the results and bring caller postulation to your site. 

Semrush offers 2 escaped SERP checkers that marque SERP investigation casual (sign up for a escaped proceedings here).

1. Keyword Overview- For each keyword successful our database, you tin analyse the SERP with keyword metrics similar hunt volume, trend, CPC, contention level, keyword difficulty, and more. 

2. Position Tracking- For regular fertile tracking of a circumstantial database of keywords, you tin acceptable up this instrumentality to show your SEO presumption changes connected Google. Set the people keywords you privation to way to travel your rankings arsenic you determination up oregon down successful immoderate determination and connected immoderate device. 

What Is SERP Analysis?

SERP investigation is the process of studying a search motor results page to larn wherefore the top-ranking pages are ranking good for the hunt query.

With a SERP checker tool, SEO professionals tin recognize the opportunities and difficulties associated with targeting a definite keyword.

How to Analyze a SERP

Analyzing a SERP tin beryllium done successful galore ways for antithetic levels of insight. We’ll locomotion you done a speedy mode and a much in-depth way. But first, let’s commencement with the goals of SERP analysis. 

You should tally a SERP investigation to:

• Understand the level of contention connected a keyword’s results page
• Look for unsocial opportunities, SERP features, and different affluent results that you could people with SEO 
• Decide whether oregon not a keyword is simply a tenable accidental for your SEO oregon PPC strategy 
• Brainstorm the unsocial space to instrumentality with your website’s contented that would connection much worth to searchers than what’s presently available

After a SERP analysis, you tin determination connected to creating a contented strategy that volition people this keyword based connected the unsocial situation and opportunity 

Quick SERP Analysis: Keyword Overview and Difficulty 

The quickest mode to analyse the SERP mightiness beryllium to participate the keyword into Semrush’s Keyword Overview study and look for its Keyword Difficulty score. This fig tells you however hard it mightiness beryllium to interruption into this SERP via SEO. 

• 0-14: Very easy
• 15-29: Easy
• 30-49: Possible
• 50-69: Difficult
• 70-84: Hard
• 85-100: Very hard

Then, scroll down successful this study to spot the existent database of integrated hunt results for the query.

Here’s what the SERP Analysis widget looks similar for “guitar strings.” 

This portion of the study gives you a speedy overview of your SERP competitors. The columns amusement however beardown their SEO mightiness beryllium based on:

• Authority Score of each page
• Total referring domains pointing to each page
• Total backlinks pointing to each page
• Estimated monthly integrated hunt postulation to each page
• How galore full keywords the URLs besides fertile for successful Google’s apical 100 results

While the screenshot supra shows a “hard” SERP with a KD% people of 79%, the screenshot beneath shows a “very easy” SERP with a KD% people of 14%.

Here’s what the SERP Analysis widget looks similar for “do metallic guitar picks harm strings.”

Notice the difference?

We tin spot that 5 pages connected this archetypal leafage of Google person 0 backlinks. The apical result, which holds a featured snippet, lone has 1 backlink. 

That’s imaginable due to the fact that this SERP is for a long-tail low-competition keyword (do metallic guitar picks harm strings), making it an easier accidental to fertile with SEO.

Quick Tip: You tin besides presumption a mini Keyword Overview study to cheque SERP Analysis if you’re viewing an Organic Positions report, Keyword Magic Tool report, oregon immoderate keyword-based study by clicking connected these >> arrows adjacent to the keyword (watch below)

Using Position Tracking arsenic a Daily Local SERP Checker

To cheque SERPs for your website’s people keywords daily, you tin usage the Semrush Position Tracking tool. 

This instrumentality gives you reports and dashboards to benchmark your website’s SERP visibility against the competition. 

Check SERP versions crossed desktop, mobile, and tablet for immoderate geographic location. 

For each keyword you’re tracking, you tin analyse the intent, competition, and SERP features.

You tin click “View SERP” to unfastened up a snapshot of the results leafage arsenic Semrush saw it to inspect the SERP further. 

This allows you to continually cheque the SERPs that are astir important to your business.

In-depth SERP Analysis: Studying Content and SERP Features

Now, to dive deeper into the hunt results, you’ll privation to study:

• The hunt intent of the query
• The beingness of featured snippets and affluent results
• If this is simply a section SEO oregon non-local circumstantial search 
• Your rivals’ competitory positioning 

Search Intent

Understanding hunt intent is captious to SEO. People usage hunt for a cardinal reasons—to shop, to study, to find entertainment, to look up the superior of North Dakota—the database goes on.

The amended you cognize your searcher’s intent down each keyword, the amended you tin conscionable their intent with your contented strategy.

On Semrush, you tin instantly spot immoderate keyword’s intent with the dedicated file successful each keyword-based report. We bucket intent into 4 main types:

• Informational keywords—searchers looking for an reply to a circumstantial question oregon wide information 
• Navigational keywords—searchers intending to find a circumstantial tract oregon page
• Commercial keywords—searchers looking to analyse brands oregon services 
• Transactional keywords—searchers intending to implicit an enactment oregon purchase

When you participate a keyword into Keyword Overview, you tin spot which bucket it falls into astatine the apical of the report.

When you cognize what the intent of the SERP is, it tin pass your contented strategy.

• For informational searches, your extremity should beryllium to educate.
• For navigational searches, your extremity should beryllium to nonstop radical to the close place. 
• For commercialized searches, your extremity should beryllium to assistance radical marque an informed buying decision.
• For transactional searches, your extremity should beryllium to connection a seamless mode to marque a transaction (purchase, download, sign-up, etc.).

Presence of SERP Features 

Next, you tin look deeper into the affluent results and SERP features Google puts connected the archetypal page. 

These peculiar results Google chooses to amusement tin archer you astir what benignant of contented the algorithm believes the searcher is looking for.

Example 1

For example, here’s the apical of a SERP for the commercialized keyword, “best bluegrass guitar strings.” 

We tin spot that Google is trying to springiness searchers options with assorted types of content—blog posts, related questions, buying guides, forums, and merchandise ads are each connected the archetypal page. 

What this tells america is that Google thinks the searcher wants to find accusation related to making a acquisition soon. 

So, if you were to people this keyword, you’d privation to make contented connected your tract that has a small spot of everything connected this SERP (and more) to assistance radical determine connected what guitar strings to acquisition for bluegrass music. 

Sure enough, the contented from the apical “People besides ask” question besides comes from the archetypal integrated effect connected the SERP. 

Example 2

If we look astatine different keyword, “guitar strings labeled,” we tin spot that the archetypal plain integrated effect is each the mode astatine the bottommost of the archetypal page, beneath a featured snippet, representation block, and radical besides inquire block. 

So, the situation and accidental to fertile connected this SERP would beryllium a spot antithetic from the 1 above. To get visibility connected this SERP, you’d privation to see optimized images that reply the searcher's intent—to spot a representation of guitar strings labeled. 

In addition, you’d privation to absorption your contented connected answering the radical besides inquire questions, and format your contented with a database to target the featured snippet. 

Local Intent

Another benignant of intent to analyse connected a SERP is if the query is location-based. This is beauteous casual to spot by the beingness of section packs connected the SERP. 

Local battalion = section intent.

If your concern operates locally, past you should decidedly effort to optimize your local visibility for immoderate SERPs with section intent. 

SERP Competitive Analysis

Lastly, and possibly astir importantly, comes the competitory investigation of a SERP. This consists of:

• Identifying your rivals’ palmy strategies/positioning
• Understanding the level of competition—how hard it volition beryllium to instrumentality the apical position
• Coming up with your ain unsocial selling proposition (USP)

Rather than diving into a afloat SEO competitory analysis of your rivals, you conscionable request to look astatine the apical results connected this SERP and travel up with a program to abstracted your website from the pack.

While keyword trouble does a bully occupation of summarizing a SERP’s contention level, you tin besides look astatine each of the leafage titles connected the SERP to spot each competitor’s angle. 

Writing a compelling and unsocial page title is conscionable 1 maneuver to basal retired connected the SERP.

To assistance your contented basal out, you’ll request to travel SEO champion practices, which see penning compelling titles and descriptions, optimizing internal links, and creating utile content. 

Five speedy tips that could marque your contented much utile than the existent competitors:

• Having a compelling and unsocial title
• Gathering archetypal data 
• Including customized visuals 
• Making it easier to read 
• Making it easier to share

Any of these 5 angles could beryllium the unsocial selling proposition that helps your contented basal out.

What’s a Unique Selling Proposition?

Your unsocial selling proposition is what makes your merchandise oregon work basal retired from the rest. 

It’s not conscionable what you’re saying connected your website/blog/video, but it’s wherefore it matters to the idiosyncratic you’re trying to reach.

To find your USP successful SEO, deliberation astir your strengths and however they’re antithetic from your SERP competitors. Or, exploit a competitor’s weakness. 

Strengths and weaknesses successful SEO could beryllium a batch of antithetic things. Your Authority Score could beryllium higher than what’s presently connected the archetypal page—that would beryllium a spot of yours. If you person much expertise and tin supply much in-depth, informed content, that would besides beryllium a strength. Then, necktie it each into wherefore your spot matters to your audience.

Can you supply the champion ocular contented that addresses the hunt intent? That could besides beryllium a strength, and truthful a USP to assistance you get to the top.

Next Step: Content Strategy

If you haven’t already, motion up for a escaped Semrush subscription to summation entree to our Keyword Overview and Position Tracking tools. 

These tools volition let you to:

• Study the contention level of immoderate keyword’s SERP
• Identify SERP features and affluent results to people with SEO
• Come up with a USP to presumption your website
• Follow regular changes crossed desktop, mobile, and tablet SERPs successful immoderate location 

You tin besides cheque retired the Semrush Sensor tool to travel SERP volatility successful immoderate large manufacture oregon for a acceptable of people keywords.

With a astute method of SERP analysis, you tin instrumentality your keyword research and physique the cleanable content strategy to commencement getting integrated traffic.