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In the SEO industry, it is communal for businesses who are looking to get SEO services to petition an audit of their website. I cognize from acquisition that SEO audits tin marque oregon interruption the deal. It shows imaginable clients an bureau oregon a freelancer’s level of competency and expertise. It besides allows imaginable clients to acceptable expectations and KPIs.

As the CEO of SEO Hacker and the pb concern developer of the company, I person done and sent hundreds of SEO audits to businesses. In this blog post, I’m consenting to stock immoderate of my kept secrets that whitethorn look elemental astatine archetypal but person allowed maine to adjacent much deals for our team.

Customize your Reports

There are a batch of pb procreation tools for SEO that connection automated SEO audits for leads and we astatine SEO Hacker adjacent usage them ourselves. However, I would accidental that those are lone bully for archetypal engagement with leads.

What matters much is the audit that you bash erstwhile you are already successful talks with your clients oregon during your income pitch. Instead of relying connected tools to automate the audit process, what I similar to bash is make a full-customized study wherever I look into the website myself and database cardinal points to improve.

Here are immoderate tips that whitethorn assistance you retired successful picking retired the details you would privation to see successful your audit:

• Try to get everything retired of their homepage and constituent retired each accidental for optimization there.
• Pick retired important pages with unoptimized rubric tags. You don’t person to springiness them a afloat list. You conscionable person to prime retired those that could perchance beryllium giving them much postulation and much sales.
• Check their tract operation and website indexability.
• Critique their content. Many companies cognize that contented is important successful SEO but they don’t needfully cognize however to constitute SEO-friendly articles. 
• Use a backlink checker to analyse their backlinks. Link gathering is simply a blistery taxable for businesses looking for SEO services truthful if you tin constituent retired areas of betterment determination you tin get higher chances of closing the deal.
• Show them screenshots and/or springiness a database of URLs you spot that request to beryllium optimized. Clients similar to beryllium precise specific. Simply giving them a database of slug points is not enough. 

I usually database what I spot connected a elemental connection papers with a template that we usage for the header. Then I person it to a PDF record and nonstop it to the client. Sounds elemental capable but it does work. Most of the time, you don’t person to usage flashy presentations. What you request is simply a clear, concise, and consecutive to the constituent website audit that is casual to digest for immoderate imaginable client.

Show What you Can bash for Them

Simply diagnosing the problems of a website and showing it to your imaginable lawsuit volition not marque the cut. They already cognize that their website has problems and it needs to beryllium optimized. That’s the crushed wherefore they’re reaching retired to you successful the archetypal place. If they conscionable wanted a elemental audit of an SEO tool, past they could person done it themselves.

What clients are looking for successful an SEO audit is however are you capable to assistance them. You request to person your imaginable clients that you are the SEO for the job. But earlier you adhd immoderate solutions, you request to gauge your lead’s level of SEO knowledge.

If your pb is wholly caller to SEO, past you request to supply much details arsenic to wherefore this origin needs to beryllium optimized and however important it is for ranking. Let’s accidental you’re moving connected an e-commerce website and you recommended that rubric tags of merchandise class changes request to beryllium changed. Why did you urge changing those rubric tags? Why is it important to optimize the rubric tag of a merchandise class page? 

But for clients who are knowledgeable already with SEO, you whitethorn not request to sermon the value of a merchandise class leafage oregon of a rubric tag to them but you inactive request to springiness your investigation connected wherefore their existing tags are not good.

You person to retrieve erstwhile businesses are buying for SEO services, you are not the lone 1 they are engaged with. They are astir apt successful talks with different work providers. What you are trying to bash present is making them consciousness comfy with you. By crafting the close website audit, you tin physique trust, amusement your clients you’re competent and capable, and that they could springiness the task to you with nary 2nd thoughts.

Don’t Reveal All Your Cards

I cognize that I conscionable said that you should amusement what you tin bash for them but that doesn’t mean you wholly uncover everything you’ll beryllium doing for them. There are 2 purposes for this: archetypal is that it keeps your leads connected the borderline of their seats and 2nd is to support your oregon your company.

Using the illustration I utilized earlier, let’s accidental you listed down the merchandise class pages of your imaginable lawsuit and told them that their rubric tags are not good. You accidental wherefore they are not bully but you don’t person to accidental what you would regenerate it with.

What you’re trying to bash present is you’re keeping imaginable clients engaged and interested. On the concern broadside of things, you’re trying to debar giving imaginable clients escaped work.

Compare them with their Competitors

Adding a competitor investigation successful your SEO audits for imaginable clients tin beryllium a game-changer. Most businesses volition usually inquire for an audit of their website unsocial but I highly urge that you spell the other mile and bash a speedy oregon abbreviated audit of their competitors.

What you would privation to bash present is successful your audit, you would privation to comparison immoderate of the problems connected their website and amusement what their rival is doing. Make them consciousness that they’re falling down their competitors.

You don’t a precise elaborate analysis. You tin conscionable insert a fewer comments connected your slug points. Screenshots of information are besides adjuvant particularly connected backlink information and rankings.

Key Takeaway

SEO audits are lone 1 portion of the wide income process but they are a important portion of it. It gives your imaginable clients a small sneak highest connected what you tin bash for them aft putting ink connected the contract. It helps acceptable expectations and KPIs. It tin beryllium the quality betwixt them choosing a antithetic institution oregon you.