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Last updated connected January 20, 2022.
It’s Olga from SEOSLY here. Welcome to episode #29 of the SEO Newsletter.
If you haven’t already, marque definite to follow maine connected Twitter. I volition beryllium sharing much utile SEO tips determination soon.
📰 Top SEO News
A batch of absorbing things person been happening successful the SEO manufacture implicit the past week. Here is what I person selected for you.
A dedicated desktop conception successful the GSC Page Experience report
To enactment the upcoming rollout of leafage acquisition ranking to desktop, Search Console present has a dedicated desktop conception successful its Page Experience report to assistance tract owners recognize Google’s ‘good leafage experience’ criteria. The Google leafage acquisition update for desktop is coming successful February.
Do URL operation changes impact SEO? #AskGooglebot
In this episode of AskGooglebot, John Mueller explains what happens erstwhile you alteration your URLs and what steps to instrumentality to marque definite Google tin scale the site. Make definite to ticker it if you are readying a migration.
Unconfirmed Google Search Ranking Update connected January 14th and 15th
As Barry Schwartz reports (and has been reporting a batch recently), determination mightiness person been yet different unconfirmed Google algo update past Friday and connected Saturday. If you saw ranking fluctuations connected your sites, past you are not alone.
Year successful Google Search
In this episode, John, Martin, and Gary wrapper up 2021 by reflecting connected updates, debates, and events. They sermon the presumption of JavaScript and Search, bridging the spread betwixt SEOs and developers, halfway updates, and overmuch more!
Can Google documentation beryllium trusted?
Host Martin is joined by impermanent Michael King, laminitis and managing manager of iPullRank, a method and selling SEO bureau successful New York. They sermon issues with documentation starring to developers not trusting SEOs, the value of discourse successful regards to automation, tools, rules, and more!
Improve your SEO with Google Search Console (Webinar)
How overmuch clip bash you walk successful Google Search Console? Probably not enough! There’s a large woody of invaluable information for SEOs wrong of Google Search Console and successful Episode 25 of Old Guard vs New Blood we research what information you mightiness beryllium missing retired connected and however to incorporated the usage of this information into your enactment patterns. Join me!
📰 SEO Guides To Check
I volition soon beryllium going done the SEO guides I created for you successful 2021 and updating them. Below is the database of the SEO guides you liked the most.
- Google Product Reviews Update & E-A-T
- How to audit a tract with Google Search Console
- SEO basics guide
- 180+ SEO champion practices from Google
- 15 illustration method SEO issues & however to hole them
- 15 Ways to cheque wherefore your postulation whitethorn beryllium down
- On-Page SEO Checklist
- Website Redesign SEO Checklist
⚙️ SEO Tools
Ahrefs [Main Sponsor]
I americium precise blessed to denote that the SEOSLY newsletter and the tract person a caller sponsor. Yes, it’s Ahrefs, my favourite SEO tool.
I powerfully urge you check Ahrefs Webmaster Tools which is simply a escaped SEO instrumentality that lets you amended your website’s SEO and show however your tract is doing. All you request to get started is to verify the ownership of your site.
Check Ahrefs Webmaster Tools
Soon I volition people the archetypal of a bid of guides wherever I amusement you however to usage Ahrefs to marque your SEO analyses and SEO audits better. Stay tuned!
☝️ SEO Tips
And present are the SEO tips for you.
#1: Don’t usage non-standard URL encoding for faceted navigation
John Mueller confirms that utilizing non-standard URL encoding parameters, specified arsenic commas oregon brackets (instead of key-valyes&pairs ) is inactive a atrocious thought for faceted navigation.
#2: Keyword density is NOT a ranking origin (a reminder)
“So it is present 2022 and immoderate folks are asking if keyword density is an SEO Google hunt ranking factor. The reply is inactive no, according to John Mueller, a Search Advocate astatine Google.” Barry nicely summarizes this taxable here.
#3: Disavow the full domain
The proposal fixed by Matt Cutts successful 2013 inactive holds true. If you are unsure of the links from the domain, it’s amended to disavow the full domain instead of disavowing circumstantial links. It’s a immense clip saver!
If you privation adjacent much tips, cheque my list of 60+ SEO tips I person prepared for you.
🤓 Don’t Miss These SEO Resources
100 things to cognize astir Google Core Updates by Marie Haynes (MUST-SEE)
In this video, Marie Haynes is sharing 100 things that volition assistance you recognize Google halfway updates. Marie is astir apt 1 of the top SEO experts connected earth. We are each fortunate that she wants to stock her contented with us. Make definite to ticker this.
5 method SEO issues connected ample e-commerce sites & however to lick them
In this post, you’ll find proven solutions for immoderate of the astir persistent method SEO issues plaguing sites similar yours. You’ll larn however to tackle issues astir crawl budget, tract architecture, interior linking, and much that are holding your site’s show back.
HTTP Status Codes: The Complete List
In this nonfiction from Ahrefs, Patrick Stox walks america done the implicit database of HTTP presumption codes and what they really mean. This is an indispensable work for each method SEO.
Why we request to speech astir audits
Host Martin Splitt is joined by impermanent Bartosz Goralewicz. They sermon what happens erstwhile SEOs don’t see everything astir a task oregon product, an attack for SEOs to enactment good with web developers, the complexity of JavaScript, contented marketing, web show metrics, and more!
What Is Googlebot & How Does It Work?
Googlebot is the web crawler utilized by Google to stitchery the accusation needed and physique a searchable scale of the web. Googlebot has mobile and desktop crawlers, arsenic good arsenic specialized crawlers for news, images, and videos.
Verifying Googlebot and different Google crawlers
You tin verify if a web crawler accessing your server truly is simply a Google crawler, specified arsenic Googlebot. This is utile if you’re acrophobic that spammers oregon different troublemakers are accessing your tract portion claiming to beryllium Googlebot.
SEO archetypal principles
It’s casual to get mislaid successful chaotic speculations with SEO, but bully strategies and tactics are ever the results of reasoning from archetypal principles. Here Kevin Indig shares the SEO archetypal principles you should beryllium alert of and travel successful your regular SEO routines.
What I Learnt from Analysing 7 Million Log File Events
“This blog station is not astir an SEO lawsuit study, but much of a probe and learnings portion based connected my acquisition of implicit 7.2 cardinal idiosyncratic cause events. The lone idiosyncratic cause I tracked during this probe is Googlebot’s, which had 124 antithetic idiosyncratic agents and respective 1000 existent IP addresses.”
Top 25 blogging SEO tips for 2022
In this nonfiction from Search Engine Watch, you volition learn the apical 25 blogging SEO tips to assistance each blog posts vie for a first-page Google ranking. Very bully tips!
5 Competitor Analysis Tools You Should Be Using
In this nonfiction from Ahrefs, you volition larn astir 5 rival investigation tools that you should beryllium using. The tools see Ahrefs, Brand24, SparkToro, BuiltWith, and Visualping.
📢 Other Announcements
As you astir apt noticed determination was nary SEO newsletter successful December. That’s due to the fact that I person been progressive successful a batch of caller projects and person been transitioning to my caller relation arsenic the Director of SEO astatine Market JD and readying retired the contented strategy for SEOSLY. New chill things are coming soon.
🙏 Please enactment that I americium getting hundreds of messages and I americium not ever capable to respond to each of you quickly. Please beryllium patient. I volition get backmost to you. I americium doing my best.
See you adjacent week!
Olga Zarzeczna is a elder SEO specializer with 8+ years of experience. She has been doing SEO for some the biggest brands successful the satellite and tiny businesses. She has done much than 150+ SEO audits truthful far. Olga has completed SEO courses and degrees astatine universities, specified arsenic UC Davis, University of Michigan, and Johns Hopkins University. She besides completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is besides a Google Product Expert specializing successful areas, specified arsenic Google Search and Google Webmasters.
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