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The past weeks person been precise intensive for maine and Barbados SEO is coming… Nevertheless, I americium devoting Monday greeting to going done everything that has been happening successful SEO successful the past 2 weeks and preparing an easy-to-digest recap.
Really a batch is happening and you don’t privation to miss this episode.
The archetypal SEO quality I person for you is that my SEO podcast hasn’t been performing precise good recently…😞 That’s wherefore I person a tiny favour to ask.
🙏 Would you see standing my SEO podcast? I determination immense effort into it. If you judge it’s worthy, a five-star standing would beryllium immensely appreciated.
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In instrumentality I volition support doing my champion and allowing you to larn from maine for free. Thank you for your support… ❤️
The SEO Newsletter by #SEOSLY is sponsored by JetOctopus
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😱 Ex-Googler Reveals The Truth About Search Quality & Predicts The Future Of SEO #65
Pedro Dias shares his unsocial position connected hunt prime and the aboriginal of SEO successful this fascinating interview. Pedro brings a thoughtful attack that combines method expertise with focusing connected existent idiosyncratic needs.
Let’s Talk About The Biggest Google Update Ever, The Killer Whale… (With Jason Barnard)
I had an insightful speech with Jason Barnard, The Brand SERP Guy, astir Google’s biggest algorithm update ever – the Killer Whale update. We discussed however Google made monolithic changes to its Knowledge Graph successful July 2023, focusing connected radical entities and EEAT credibility signals. This past rolled retired into halfway updates successful August and September 2023.
Top SEO news
Here is the astir important SEO & AI news from past week.
Google November 2023 Reviews Update rolls retired [Google]
The antecedently announced November 2023 Core Update is yet rolling out.
Generative AI successful Search expands to much than 120 caller countries and territories [Google]
Google is bringing Search Labs and SGE successful English to much than 120 caller countries and territories astir the world, including Mexico, Brazil, South Korea, Indonesia, Nigeria, Kenya and South Africa.
The Holiday 100: A acquisition usher for everyone connected your database [Google]
Google is sharing the Holiday 100, our yearly database of 100 acquisition ideas and insights based connected trending searches passim the year. You’ll find buying trends and acquisition inspiration crossed categories similar Home & Garden, Apparel & Accessories, Electronics, Beauty, Toys & Games and Health & Wellness.
Google hunt antitrust proceedings updates: Google is ‘best successful class’
Google questioned Jamie Rosenberg, erstwhile VP of Operations for Android and Google Play. Rosenberg praised Android’s open-source vision, but the absorption was connected Google’s requirements for OEMs and carriers done Mobile Application Distribution Agreement (MADAs) and Revenue Share Agreement (RSAs). Google sees these requirements, including hunt preinstallation and exclusivity, arsenic a mode to vie with Apple.
Learning video (LearningResource, VideoObject, Clip) structured data
When you explicitly provide learning-specific accusation with structured data, specified arsenic the acquisition level and conception and skills covered successful the video, Google tin amended recognize the contented successful your video, and supply an enhanced acquisition to assistance learners find the close content.
Google leafage acquisition study updated successful Search Console
Plus the bully leafage acquisition hunt quality filter from the Performance study has been removed.
Cora Pro SEO Software 25% OFF (my SEO instrumentality of the year)
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Cora SEO Software is susceptible of measuring thousands of factors and tells you precisely which ones look to power rankings and however overmuch you request of each to vie with higher ranking competitors. More and much we are uncovering that having a wide diverseness of ranking signals is the astir important ranking origin and nary SEO instrumentality connected the marketplace handles origin diverseness amended than Cora.
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Check my interrogation with Ted Kubaitis, the creator of Cora.
Watch my interrogation with Ted Kubaitis, the creator of Cora, to larn much astir however game-changing this instrumentality is.
More AI & SEO news
Here is different SEO news, little breaking but arsenic important.
How we taught Google Translate to admit homonyms [Google]
In 2016, Google Translate started utilizing a neural instrumentality learning exemplary for translations — and got a full batch smarter.
Custom GPTs Now Available For All ChatGPT Plus, Enterprise Subscribers
OpenAI CEO Sam Altman announces customized GPTs are present disposable for each ChatGPT Plus users connected X.
Any interaction of ChatGPT connected Google’s hunt dominance is overblown astatine this point, arsenic ChatGPT lone has 2% of Google’s monthly traffic.
A study from BofA argues that Google's hunt marketplace stock is down ever truthful somewhat and attributes that to ChatGPT. (I question that.) I deliberation a much absorbing metric to look astatine would beryllium hunt frequency; are radical conducting arsenic galore searches connected Google arsenic they utilized to? pic.twitter.com/S9iBXR4biP
— Greg Sterling 🇺🇦 (@gsterling) November 9, 2023Google Claims Core Web Vitals Saved Over 10,000 Years In Load Times
Google claims optimizing Core Web Vitals saves implicit 10,000 years successful load times. However, astir sites don’t conscionable thresholds.
On Friday, Danny Sullivan, Google’s Search Liaison, shared connected X immoderate interior documents showing however helium complies immoderate of the feedback from SEOs online and past prepares that feedback to stock with the Google Search teams.
Microsoft patent connected website and tract contented reliability scores for Bing Search ranking
Having a patent does not mean that Bing is utilizing these techniques successful Bing Search – but it is amusive to read. Microsoft has published a caller patent exertion named Web Content Reliability Classification (US 20230350956 A1). It seems this patent describes however to fig retired a reliability people for a website oregon information of the contented connected a website for usage successful Bing Search.
7 must-see Google Search ranking documents successful antitrust proceedings exhibits
Learn Google’s 3 pillars of ranking, the important relation of extremity idiosyncratic information – however radical interact with hunt – and more.
SEO Interviews
New astonishing interviews with SEO stars similar Cyrus Shepard, Barry Adams, Kaspar Szymanski, Kristina Azarenko and much are coming! Stay tuned! Get notified erstwhile they air.
100 SEOs to follow
☝️ THROWBACK: One of the resources I’m creating is the database of 100+ SEOs to follow. I initially wanted to people my ain version, but that wouldn’t beryllium nonsubjective enough, truthful I privation to inquire you to suggest SEOs to enactment connected my list.
If you haven’t already done it, delight fill successful this Google form, and I volition adhd you to the database unneurotic with a nexus to your tract and your societal media profiles. Thank you!
Top SEO Tips & Inights
And present are the Google SEO tips for you.
1: Google: Stop Thinking What Should I Do For Google When Writing Content
Danny Sullivan, the Google Search Liaison, said that you request to halt thinking, “What should I bash for Google” erstwhile you are penning content. He said conscionable deliberation what you request to bash for your readers and permission everything other retired of caput erstwhile it comes to the contented you are writing.
I recognize that you look astatine different sites and think, "But what about…?" However, if those sites aren't producing people-first content, they're not going to beryllium palmy successful the long-term, either.
I'd promote you (or anyone) to halt reasoning "What should I bash for Google" in…
2: Google: Keyword Stuffing Isn’t About The Number Of Times A Word Is Repeated
While Google has a wide explanation of what keyword stuffing is connected its spam policies page, Danny Sullivan, Google’s Search Liaison, explained that it is not astir the fig of times a connection is repeated connected a page. Rather, it is astir however the words connected the leafage read, helium explained.
You don't get penalized for making adjuvant updates to a page. Anyone tin update their pages immoderate clip if they are doing that due to the fact that the update is designed to assistance people. If you're removing worldly you did due to the fact that you though "this was chiefly to assistance my Google rankings," that's…
— Google SearchLiaison (@searchliaison) October 31, 20233: Google Video Structured Data Docs Now Recommend Time & Timezone Inclusion
Google had made immoderate tiny adjustments to its video structured information documentation to urge that you see clip and timezone accusation successful video structured data. Google has precocious been stressing clip arsenic an important constituent successful crawling and different structured information components.
4: Google’s Helpful Content Update Is Sitewide; A Single Character Change Won’t Help You
As a reminder, the Google adjuvant contented system/update is a sitewide algorithm. It looks astatine your tract arsenic a full erstwhile applying its ranking strategy to the Google Search results. So changing a quality connected 1 leafage of your site, won’t bash thing to assistance you retrieve from this Google ranking algorithm.
5: Google’s 3 Pillars Of Search Ranking Via DOJ Documents
The SEO assemblage is buzzing astir immoderate caller U.S. Department of Justice documents released that hint astatine immoderate ranking concepts astatine Google. One descent is named “The 3 Pillars of Ranking” and sermon body, anchors and idiosyncratic interactions.
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Videos to ticker this week
Here are the latest videos from different SEOs I find particularly absorbing and worthy watching.
Barry’s play recap of SEO news
Recovery After Google Updates
The Killer Whale Google Update
Features and deprecations connected Steve
How to get Freedom arsenic SEO Manager
Do Big Brands Dominate SERPs?
Must-read articles
And you request to allocate immoderate clip to work these articles from different SEOs. They are brilliant.
Some thoughts astir The Verge nonfiction connected SEO
I recovered myself portion of The Verge’s nonfiction astir SEO today, and I wanted to code immoderate of the things that are circumstantial to me. For background, this is my idiosyncratic blog. What I’m penning present successful this station isn’t officially from Google. No 1 astatine Google has reviewed it. These are my idiosyncratic thoughts.
By Danny Sullivan
Top 5 SEO information pitfalls to debar for close investigation and reporting
Flawed information assumptions pb to flawed optimization decisions. Learn to critically measure your SEO information to nutrient close insights.
By Sara Taher
Why you shouldn’t measurement SEO show by ROI
Learn wherefore ROI whitethorn not beryllium the astir close metric and however to measure the effectiveness of your SEO efforts instead.
By Andrew Holland
7 must-see Google Search ranking documents successful antitrust proceedings exhibits
Learn Google’s 3 pillars of ranking, the important relation of extremity idiosyncratic information – however radical interact with hunt – and more.
A implicit usher to preventing keyword cannibalization
Anyone that works connected a medium- oregon large-sized website for agelong capable volition inevitably tally into keyword cannibalization—which refers to competing against yourself for website rankings (i.e., 2 oregon much pages competing against 1 different for the aforesaid acceptable of keywords).
By Lazarina Stoy
Google’s Helpful Content Update (HCU) and the information of low-quality AI user-generated content
Including tips and recommendations for helping tract owners navigate the AI UGC triple (detection, volume, and gait of lower-quality AI user-generated content.)
By Glenn Gabe
Core Update, Reviews Update November 2023 -Status, Examples and Data
The November 2023 Core update was announced connected the 2nd November. Our information shows that the SERP movements started connected the 2nd November.
By Steve Paine
There’s a bully accidental we’ll spot much Google updates successful December
As I constitute this, Google has conscionable released the November 2023 Core update, conscionable a mates of weeks aft the October 5-19 Core Update. And I americium inactive studying the September 2023 adjuvant contented update!
By Marie Haynes
The Location Landing Pages Salad Bar: Making Smart Local Business Content Choices successful 2024
For each the uncertainty section concern owners whitethorn consciousness astatine the outset of creating a acceptable of determination oregon metropolis landing pages connected their websites, the information is, the options for what to see connected those pages to marque them invaluable are arsenic loaded arsenic a stocked crockery bar.
By Miriam Ellis
Location Page Strategies for SEO Success
Location pages people consumers funny successful a section business. They tin assistance summation the chances of appearing successful section Google hunt results and thrust customers to your website.
By Semrush Team
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