SEO Newsletter #52: The Latest & Hottest SEO News & Tips For You!

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Welcome to episode #52 of the SEOSLY newsletter.

🙏 Before we start, I privation to inquire you a favor. Can you assistance my caller SEO transmission grow? Subscribe to SEOSLY connected YouTube where I person precocious started sharing my cognition astir SEO.

Also, I privation to convey you for helping maine execute 1000 subscribers! You rock!

🙏 Also, if you haven’t already, delight travel maine connected Twitter astatine @olgazarzeczna. Thank you!

Here are the champion SEO quality and SEO tips I person curated for you this week. There is truly a batch to speech about!

❓Looking to prosecute idiosyncratic to audit your website oregon bash SEO? Make definite to cheque the SEO services I connection specified arsenic SEO auditing, SEO consulting, SEO mentorship, and monthly SEO services.
👉 Contact maine for much accusation oregon if you person immoderate questions oregon larn much astir wherefore you privation to prosecute maine arsenic your SEO consultant.

Top SEO News & Articles

Here is the astir important quality from the satellite of SEO.

❗Google Provides Examples Of How To Improve Your Meta Descriptions

Google has updated its meta descriptions assistance documentation to supply 5 examples of however to amended your meta descriptions. This was added yesterday, positive Google did immoderate formatting updates to the page. By Barry Schwartz.

❗Google Isn’t Done Rolling Out The Helpful Content Update

We support watching to spot if this Google adjuvant contented update is making immoderate benignant of dent successful the rankings but truthful far, we are not seeing massive, Panda-like, ranking changes owed to this update. By Barry Schwartz.

Check these SEO guides & videos!

❗Olga & Dan Shure Talk SEO Mistakes

Make definite to cheque this speech I had with Dan Shure. Also don’t hide to subscribe to Dan’s podcast.

⚡ How to bash an SEO Audit (188+ Steps)

This is simply a complete SEO audit checklist that volition fto you execute an in-depth method SEO audit of immoderate website. I personally usage this checklist each clip I bash a method SEO audit. And I invitation you to usage it arsenic well!

⚡ Top 100 SEO Mistakes I Identified In My Last 100 SEO Audits

Over the past 2 years, I’ve performed astir 100 audits and identified assorted SEO mistakes. In this list, I americium sharing with you the 99+ disfigured SEO mistakes I identified successful the past 100 SEO audits I person performed.

Ahrefs [Main Sponsor]

The SEOSLY newsletter is proudly sponsored by Ahrefs, my favourite SEO tool. I person been utilizing Ahrefs and Ahrefs Webmaster Tools for much than 7 years present and I usage this instrumentality each azygous day.

❗UDPATE ALERT: The caller Calendar study for positions is present live, and it shows you each presumption changes each time successful a calendar format. The Calendar study is disposable connected Standard plans for caller users and connected Advanced plans for bequest users.

Check all caller features and changes successful Ahrefs.

👉 Make definite to cheque these 3 guides wherever I amusement you however to marque the astir of Ahrefs:

📹 And present are a fewer videos wherever I amusement you however I usage Ahrefs successful my regular occupation arsenic an SEO:

SEO Tips

And present are the SEO tips for you.

☑️ #1 Google’s John Mueller: No Recent Search Algorithms Focused On Links Outside Of Webspam

Google’s John Mueller said on Twitter that helium is not alert of immoderate caller hunt algorithm update that focused connected links, extracurricular of webspam algorithms. He said this erstwhile idiosyncratic asked however applicable links volition beryllium successful the aboriginal to Google’s ranking algorithm. By Barry Schwartz.

Perhaps much straight – we person a batch of signals for search, and I don't cognize of immoderate update focused connected links precocious (other than webspam updates regarding links).

— 🖖 johnmu (personal), logically 🖖 (@JohnMu) August 30, 2022

☑️ #2 Google Says Cloaking Affiliate Links Does Not Gain You Anything

Google’s John Mueller was asked astir the pros and cons of cloaking affiliate links. John responded connected Twitter saying, “I don’t deliberation you summation thing by cloaking the affiliate links, it conscionable adds complexity. You tin usage a DB-driven setup without cloaking too.” Learn more.

☑️ #3 Google: Soft 404s Do Waste Crawl Budget

Google’s Gary Illyes said connected the latest Search Off The Record podcast that brushed 404s, pages Google thinks are 404s but instrumentality a 200 server presumption code, bash discarded crawl budget. However, 404s oregon 410s bash not discarded crawl budget, Gary added. Learn more.

Other SEO News

And present is other, less-breaking SEO news.

❗How to amended your e-commerce websites beingness successful Search results (6 tips)

Improve your e-commerce concern beingness successful Search results with our 6 tips. This occurrence focuses connected the narration betwixt Google Merchant Center and Google Search from what it is to however to get the astir retired of it.

❗Should I interest astir the crawl budget?

Learn erstwhile you should and shouldn’t beryllium disquieted astir your crawl budget. This occurrence covers misconceptions and often asked questions concerning crawl budget.

❗Full database of Google Search Operators

The full database of 50+ Google hunt operators to assistance you hunt much efficaciously and find precisely what you are looking for. By Olga Zarzeczna.

❗Google Tests Quick Read & 5 Minute Read Label In Search Results

Google is investigating a caller statement successful the hunt results to archer searchers what is simply a speedy work oregon a leafage that takes little than 5 minutes to read. I emotion this, Google is showing a searcher that they tin scan done a portion of contented quickly. By Barry Schwartz.

Live SEO Audits Of Websites (Under 10 Minutes)

✋ If you are looking for idiosyncratic to audit your website, marque definite to cheque my SEO auditing offer.

Here are a fewer escaped SEO audits I person precocious performed. New videos are coming soon!

🔍 9-Minute Live SEO Audit Of An SEO/SEM Agency Site

🔍 7-Minute Live SEO Audit Of The Website Of A Digital Marketing/SEO Specialist

🔍 8-Minute Live SEO Audit Of The Website Of A Digital House

🔍 5-Minute Live SEO Audit Of The Site Of A Web Design Agency

The SEOSLY newsletter is kindly sponsored by Sitebulb, an astonishing desktop-based SEO crawler. The SEOSLY newsletter subscribers tin get an extended 60-day escaped proceedings of Sitebulb (no recognition paper accusation required).

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Shoutouts To Brillant SEOs

Here are the superb SEOs you request to travel RIGHT NOW:

Lyndon NA (Darth Autocrat) who creates the astir absorbing SEO threads and ever pays attraction to the astir important things galore radical neglect.

Myriam who is simply an perfectly superb SEO and SEO trainer!

Are determination EAT metrics?

Yeah. Calories＊.

＊this is not existent SEO advice.

— Myriam 🦩 (@myriamjessier) September 5, 2022

Anton Shulke who needs your assistance to beryllium capable to assistance Ukrainian cats & dogs.

SEO Resources You Don’t Want To Miss

Don’t miss these either.

Hiring for SEO roles? Asking these questions tin assistance you abstracted the pretenders from the contenders during interviews. By Jackie Chu.

☝️ How To Stand Out In Search & Leadership: Advice From Schema App’s CEO

How tin enterprises payment from utilizing a schema markup? Learn from the co-founder and CEO of Schema App successful this Q&A-style interview. By Search Engine Journal.

☝️ 11 Ways to Improve E-commerce Category Pages for SEO

If you’ve been doing SEO for a while, you’ll recognize what I mean erstwhile I accidental class pages are a communal country SEO and UX experts disagree on. By Sam Underwood (Ahrefs).

☝️ Alt Text: What It Is & How To Write

Make it easier for some hunt motor bots and radical utilizing surface readers to entree your content. Here’s how. Check my latest nonfiction connected Search Engine Journal.

☝️ How to Do Better, Lazier Keyword Research

This station is an enlargement connected thing I discussed successful my speech astatine MozCon this year: my presumption that a batch of clip spent connected keyword probe is fundamentally wasted. By Tom Capper.

☝️ Top 10 Free Online SEO Training Courses

Here, we volition amusement you the apical 10 champion escaped SEO grooming courses offered successful 2022. By Semrush.

☝️ How to Write a Blog Post (That People Actually Want to Read) successful 9 Steps

Anyone tin constitute a blog post. But not everyone tin make 1 that radical privation to read. In this post, you’ll larn however to constitute blog posts that really get readers. Let’s get started. By Si Quan Ong (Ahrefs).

☝️ Should I Use AI-Driven Content Tools After the Helpful Content Update?

Enterprise SEOs often usage immoderate benignant of AI-powered contented instrumentality to standard their contented instauration process. But with Google’s Helpful Content update, is it inactive imaginable to leverage these tools and make contented successful enactment with the update? By SEO Clarity.

This contented of the newsletter is kindly sponsored by JetOctopus. JetOctopus is the fastest and astir affordable endeavor SEO level that has apical crawling speed, real-time log analysis, and elaborate 3D SEO reports connected a site’s health.

If you are not acquainted with JetOctopus, marque definite to cheque my usher on how to audit a tract with JetOctopus and how to bash a log record analysis.

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SEO Videos & Podcasts

Here are the podcasts and videos you decidedly don’t privation to miss.

Alan Kent from Google and Marie Haynes sermon tips for eCommerce and merchandise reappraisal sites

In this peculiar podcast episode, Marie welcomes Alan Kent from Google. Alan is simply a developer advocator who presently works connected communicating changes successful regards to Google’s merchandise reviews updates. The merchandise reviews updates are discussed successful detail. Alan besides shares immoderate precise absorbing thoughts connected however instrumentality learning is utilized by Google successful this benignant of algorithm.

Weak Google Helpful Content Update, Links In Search Algorithms, Google Ads Glitch & More

A ace absorbing and indispensable recap of the SEO quality by nary 1 different than Barry Schwartz.

Underrated SEO Tasks: Optimizing your About Page

Rankable Ep. 80 – In-house SEO: The Glue Of Your Marketing Team ft Areej AbuAli

In occurrence 80, Areej AbuAli of Papier stops by to chat astir the strategies, wins, and challenges that an in-house SEO squad tin experience.

SEO Twitter Nuggets

And present are a fewer Twitter nuggets I deliberation you mightiness like.

Have immoderate of your Websites experienced immoderate interaction from the Google Helpful Content Update truthful far?

— Aleyda Solis 🇺🇦 (@aleyda) September 2, 2022

I'm moving connected an nonfiction connected the imposter syndrome successful the #SEO manufacture and immoderate ways of dealing with it from the position of a person/woman (me) who has been dealing with it. Your answers are highly needed.

❓Do you person imposter syndrome?

— Olga Zarzeczna (seosly.com) (@olgazarzeczna) August 26, 2022

See you adjacent week!