SEO Newsletter #31 ⚡ The Best SEO News & SEO Tips

2 years ago 124

ARTICLE AD BOX

Last updated connected February 16, 2022.

It’s Olga from SEOSLY here. Welcome to episode #31 of the SEO Newsletter.

If you haven’t already, marque definite to follow maine connected Twitter. I volition beryllium sharing much utile SEO tips determination soon (starting successful March)

📰 Top SEO News

A batch of absorbing things person been happening successful the SEO manufacture implicit the past 2 weeks. Here is what I person selected for you.

How AI powers large hunt results

Pandu Nayak explains how AI is utilized successful Google hunt results and explains the 4 main technologies, specified arsenic MUM, BERT, Neural Matching, and RankBrain. (Google Blog)

Google Search Console crawl stats study information missing

The Google Search Console crawl stats report is missing a time of data. If you noticed that successful your account, you are not alone. (Search Engine Roundtable)

All messages are present disposable successful the caller Google Search Console panel

“We’re blessed to fto you cognize that we finished the migration of each the messages into the caller Search Console interface – look retired for much idiosyncratic messages successful the messages panel.” (Google Search Central)

Google Search Console suffered a logging issue

Performance metrics suffered a logging issue on analytics for Search, Discover, and Google News. As a result, you whitethorn spot immoderate discrepancies successful your show information during this period. (Search Console Help)

📰 Local SEO

Google publishes a video explaining however Google Maps reviews work

“We person around-the-clock enactment to support the accusation connected Google applicable and accurate. Much of our enactment to forestall inappropriate contented is done down the scenes. Watch to larn what happens aft you deed “post” connected a review.” (Google Maps YouTube Channel)

Local SEO: The Definitive Guide To Improve Your Local Search Rankings

SEJ publishes the definitive usher to section SEO wherever you’ll observe a strategical and targeted attack that is chiseled from wide SEO. (Search Engine Journal)

📰 Other SEO News

Summary of the past week successful SEO news (Barry Schwartz)

“More contented does not mean much traffic” from John Mueller on Twitter (Search Engine Roundtable)

No, much contented decidedly does not mean much traffic.

— 🐐 John 🐐 (@JohnMu) February 14, 2022

Google is starting to amusement much merchandise Rich Results for pages without structured data (sic!) (Search Engine Roundtable)

John Mueller explains that – unluckily – determination is nary mode to unit Google not to alteration the rubric (even for ineligible reasons) successful SERPs (Twitter)

Hello @JohnMu
A steadfast finds their rubric tags changed successful the SERP, and has a ineligible request for the titles to look arsenic they specify them. Is determination a mode to inquire Google not to alteration the meta data?

— Giovanni Sacheli (@EVEMilano) January 27, 2022

Optimizing Core Web Vitals: Why real-user monitoring is key (Search Engine Land)

I americium precise blessed to denote that the SEOSLY newsletter is sponsored by Ahrefs, my favourite SEO tool.

I powerfully urge you check Ahrefs Webmaster Tools which is simply a escaped SEO instrumentality that lets you amended your website’s SEO and show however your tract is doing. All you request to get started is to verify the ownership of your site.

❗There is an important update of Ahrefs’ keyword data that results successful much coverage, accuracy, and inferior than ever before. Make definite to cheque this out.

📰 SEO Guides To Check

I volition soon beryllium going done the SEO guides I created for you successful 2021 and updating them. Below is the database of immoderate of the astir fashionable SEO guides on SEOSLY.

The SEOSLY newsletter is kindly sponsored by Sitebulb, an astonishing desktop-based SEO crawler. The SEOSLY newsletter subscribers tin get an extended 60-day escaped proceedings of Sitebulb (no recognition paper accusation required).

Did you perceive astir the climate-positive SEO auditing initiative from Sitebulb?

“Every period we put successful projects to offset the c footprint of the Sitebulb team, and the vigor utilized by our users’ computers erstwhile moving SEO audits. We besides works trees for each idiosyncratic that takes a escaped Sitebulb proceedings oregon subscribes to our newsletter.”

🌳 If you try Sitebulb, the squad volition works trees!
🌳 If you subscribe to their newsletter, they volition works trees!
🌳 If you purchase Sitebulb, they volition works adjacent much trees.

If you are caller to Sitebulb, present is the afloat usher on how to audit your tract utilizing Sitebulb in lawsuit you privation to larn more.

☝️ SEO Tips

And present are the SEO tips for you.

#1: Links with UTM parameters are not considered paid links.
John Mueller answers a question connected Twitter explaining that links with UTM parameters are not considered by Google paid links. For that purpose, you request to usage the rel=”sponsored” attribute.

Links with utm parameters are conscionable links. They're decidedly not considered paid links.

— 🐐 John 🐐 (@JohnMu) February 9, 2022

#2: HTML to substance ratio has ne'er been and is not a ranking factor.
You astir apt noticed that immoderate SEO tools measurement and study connected the HTML to substance ratio. It whitethorn beryllium utile to cognize that sometimes but you request to beryllium alert that this is not an SEO ranking origin and successful itself, it does not mean anything. John Mueller explains that connected Reddit.

#3: Change the day of the nonfiction lone if you importantly alteration the article.
John Mueller shares a tip connected changing the day of the article. Basically, you privation to bash it lone erstwhile you really importantly alteration the content. Otherwise, it is useless.

When you constitute thing new, oregon siginificantly alteration thing existing, past alteration the date. Changing the day without doing thing other is conscionable sound & useless.

— 🐐 John 🐐 (@JohnMu) February 5, 2022

If you privation adjacent much tips, cheque my list of 60+ SEO tips I person prepared for you.

This contented of the newsletter is kindly sponsored by JetOctopus, an SEO auditing instrumentality that I person precocious added to my SEO toolkit.

JetOctopus is the fastest and astir affordable endeavor SEO level that has apical crawling speed, real-time log analysis, and elaborate 3D SEO reports connected a site’s health.

It tin crawl astatine the velocity of 250 pages per second. Check my guide connected however to audit a tract with JetOctopus.

I powerfully urge you give JetOctopus a try. Thanks to my concern with JetOctopus, my newsletter subscribers tin get an extended 30-day proceedings of this awesome SEO crawler. Check this awesome crawler out!

📢 Don’t Miss These SEO Resources

The Fundamentals of Brand SERPs for Business ⚡

Make definite to cheque this publication by Jason Barnard from Kalicube. This publication is your usher to the champion way successful this caller country successful integer selling and online estimation management.

Google Penalties: The Newbie-Friendly Guide

In this usher from Ahrefs (make definite to work it), you larn each astir Google penalties, what they are, however they work, however to place them, however to assistance them & more! I americium honored to beryllium portion of this article. (Ahrefs)

How Google’s Ecommerce Landscape is Evolving + Predictions for 2022

In this nonfiction from Lily Ray, you volition get to cognize Lily’s instrumentality connected Google’s e-commerce scenery and observe her predictions for 2022. (Lily Ray astatine Amsive Digital)

100 things to cognize astir Google Core Updates

Has your postulation declined pursuing a Google Core Update? In this article, Dr. Marie Haynes volition stock 100 tips to assistance you recognize Google’s halfway updates. Marie draws connected her acquisition successful analyzing Google updates for implicit 10 years. (Marie Haynes)

Redirect Management: An SEO Beginner’s Guide

Future-proof your redirects with this SEO beginner’s usher to keeping your website cleanable and your users happy. (Search Engine Journal)

How to Communicate Effectively astatine Work Using Language Psychology

In this nonfiction published astatine the Screaming Frog blog, you volition larn about effective concern communication, wherefore you usage the words you do, and however to usage them some to your advantage. (Screaming Frog)

Is Google’s MUM A Search Ranking Factor?

With MUM, instrumentality learning inches ever person to afloat and wholly experiencing contented arsenic your intended reader. But is it a ranking factor? (Miranda Miller astatine Search Engine Journal)

8 SEO tools to get Google Search Console URL Inspection API insights

In this article, you volition observe immoderate escaped tools, SEO crawler integrations, and scripts to leverage with Google Search Console URL Inspection API insights. (Search Engine Land)

SEO Experiments – 28 ideas to determination stuck rankings

Nick Swan publishes a database of on-page SEO experiments and things to try, that mightiness marque the quality and get your leafage into the apical 10 results. (SEOtesting.com)

Pogo-Sticking successful SEO: What It Is & What to Do About It

Pogo-sticking is an SEO word utilized to picture a concern wherever a searcher rapidly navigates backmost and distant betwixt pages successful hunt results. (Mateusz Makosiewicz astatine Ahrefs)

Don’t Use The Target=”_Blank” Link Attribute In These Cases

From this article, you volition get a wide overview of _blank nexus property and larn however to decently execute it to mitigate tract information and performance-related risks. (Roger Montti astatine Search Engine Journal)

Honest mistakes & manual actions #AskGooglebot

In this occurrence of AskGooglebot, John Mueller explains the 2 ways Google handles honorable mistakes successful regards to the webmaster guidelines and web spam policies. (Google Search Central)

70 Blogging Statistics for 2022

Are you funny astir the authorities of blogging successful 2022? Then look nary further. Ahrefs has curated, vetted, and categorized a database of up-to-date statistic below. (Si Quan Ong astatine Ahrefs)

☝️ Don’t Miss These SEO Shows

Do not miss these upcoming LIVE events. I americium precise blessed to beryllium featured successful the Kalicube Tuesdays with Jason Barnard the SEO Video Show. Stay tuned!

Kalicube Tuesdays with Olga Zarzeczna and Jason Barnard: The Secrets of a Good Technical SEO Audit

SEO Video Show EP083: Olga Zarzeczna – Founder @ SEOSLY.COM | SEO successful 2022 | Technical SEO

See you adjacent week!

Olga Zarzeczna is a elder SEO specializer with 10+ years of experience. She has been doing SEO for some the biggest brands successful the satellite and tiny businesses. She has done 200+ SEO audits truthful far. Olga has completed SEO courses and degrees astatine universities, specified arsenic UC Davis, University of Michigan, and Johns Hopkins University. She besides completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is besides a Google Product Expert specializing successful areas, specified arsenic Google Search and Google Webmasters.