SEO for Roofers: Definitive Guide for 2022

If you’re searching for “SEO for roofers,” past you already know:

Search Engine Optimization tin assistance you get much traffic, leads, and clients.

But the question is:

How?

In this guide, I’ll amusement you however to bash SEO for your roofing institution (even if you’re new).

Let’s dive in.

Want much qualified leads and astonishing clients for your roofing company? We tin help.

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SEO for Roofers: The Ultimate DIY Plan

Before I amusement you the 8-step SEO process, let’s talk…

You and I some cognize 1 thing:

If you privation to turn your roofing business, you can’t deterioration each hat.

Think astir it:

How tin you beryllium an exceptional roofer and SEO adept simultaneously?

Even Michael Jordan (arguably 1 of the top athletes of each time) couldn’t beryllium exceptional astatine 2 things.

And the information is:

The occurrence of your roofing concern is 100% based connected the prime of the enactment you do. Great enactment and lawsuit acquisition pb to referrals and adjacent repetition business.

That should beryllium your focus, and you should permission the geeky SEO worldly to idiosyncratic similar maine (who lives and breathes it).

But with that said:

It’s adjuvant to spot what a morganatic SEO process is. That way, you person the basal cognition to find the close SEO partner.

So let’s dive in:

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Step #1: Gauge the SEO Opportunity

The champion mode to tackle this measurement is to usage a almighty SEO instrumentality similar Semrush (get a 14-day escaped trial).

Go to their Keyword Tool and participate a keyword that you deliberation your perfect clients would search, similar “st louis roofer”:

Semrush volition past amusement you the hunt measurement for the keyword and estimated difficulty.

But that’s not all.

It volition besides amusement you each different keywords that are applicable arsenic well.

For example, look nether “Keyword Variations“:

You’ll spot “roof inspection st louis” and “tin extortion st louis.”

These are 2 further ways that your perfect clients tin find you connected Google. Each would necessitate a dedicated work page.

You tin besides look nether “Related Keywords” to spot each the different variations that searchers are utilizing close present to find services similar yours:

And the last conception is “Questions“:

These are opportunities for you to physique informational contented that educates your perfect clients. It besides helps you physique topical authority.

More connected this later.

So you tin usage each this Semrush keyword information to find however overmuch SEO accidental exists successful your market.

It’s not 100% accurate, but it’s the champion mode to forecast opportunities.

Now let’s bash immoderate basal mathematics to find the opportunity:

So erstwhile you harvester the full hunt volume, determination are ~50,000 disposable searches (per month) successful the St Louis roofing market.

You would seizure up to 30% of clicks based connected integrated CTR information if you ranked #1 (according to Backlinko):

Source: Backlinko.com

That’s ~15,000 integrated hunt visitors per month.

Now let’s presume that lone 20% of these visitors are a bully acceptable for your service.

That’s 3,000 qualified website visitors.

Assuming a 5% conversion complaint connected your website, you could get ~150 caller leads each month.

But to execute a 5% conversion rate, you’ll request to:

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Step #2: Optimize for Conversions

The information is that astir roofing institution websites don’t person well. I could dedicate an full usher to conversions, but present are immoderate elemental techniques:

✅ Eliminate thing that distracts from the objective

Notice however this roofing institution has societal media icons supra the fold:

Big mistake. If idiosyncratic clicks and ends up connected Facebook, you person a 0% accidental to person them.

Distraction is the force of conversions.

✅ Place a clickable telephone fig supra the fold

Every telephone fig should beryllium clickable due to the fact that otherwise, it wrecks the acquisition connected mobile.

So it should besides beryllium salient and supra the fold.

✅ Always person a signifier supra the fold

The adjacent conversion mechanics is simply a pb signifier supra the fold.

Again, this is captious for radical who aren’t acceptable to call.

✅ Use left/right plan patterns

You’ve heard the thought that radical person the attraction span of a goldfish.

It’s true. You suffer their attention, and it’s crippled over.

That’s wherefore your plan needs changeless signifier interrupts.

The champion method is the left/right plan technique. In short, you’ll person an representation connected the near and substance connected the right.

And vice versa.

These are lone a fewer of the hundreds of methods you tin use, but they’re ace impactful.

Now it’s clip to:

Step #3: Identify All SEO Opportunities

Geeky SEO radical similar maine telephone this portion of the process an SEO audit. Here’s an illustration of maine performing a unrecorded SEO audit for a St Louis roofer:

In short, you’re going to usage a instrumentality similar Screaming Frog to crawl your website. You’ll past beryllium capable to find each kinds of SEO opportunities like:

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❌ Keyword Cannibalization

Keyword cannibalization occurs erstwhile 2 (or more) pages people the aforesaid keyword.

For example, if your homepage was targeting “St Louis roofer” and you besides had a blog station targeting “St Louis roofer,” it could wounded performance.

As a wide rule:

Only ONE leafage should people a halfway keyword.

And the lone clip you should make different leafage is if the intent is different.

For example, “tin extortion st louis” has a antithetic intent and deserves a dedicated page.

While “roofers successful st louis” is conscionable a saltation of the aforesaid keyword and doesn’t request a abstracted page.

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❌ Thin Content

Most radical deliberation of bladed contented arsenic having debased connection counts. While this is true, contented is besides “thin” erstwhile it doesn’t adhd immoderate unsocial value. In different words:

Regurgitated content.

You request to combat some connected your websites. Focus connected prime implicit quantity erstwhile it comes to contented connected your website.

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❌ Poor Internal Link Coverage

Internal links are a almighty mode for Google to crawl, index, and fertile your pages. Unfortunately, astir roofing websites person precise small contented and mediocre architecture.

As a result, you’ll person a debased quantity of interior links, and Google won’t crawl and scale your tract efficiently.

The mode to close this is to physique much topical authority. Or successful different words, make much keyword-targeted pages.

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Step #4: Optimize UX

The adjacent portion of this puzzle is to optimize User Experience (UX). The astir important UX origin is website loading speed.

Run your website done Google PageSpeed Insights:

If your people is little than 90 connected mobile and desktop, past you person immoderate enactment to do.

There are galore different UX factors, but this is the precedence due to the fact that it’s a ranking origin and it affects conversions.

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Step #5: Optimize Existing Pages

Now that your website is connected a beardown foundation, it’s clip to optimize your existing pages (on-page SEO).

In the lawsuit of a roofing company, you’ll apt privation to absorption connected the homepage first.

If you’re targeting 1 halfway determination similar “St Louis”, you should optimize the homepage.

The crushed is simple: your homepage is usually the strongest page.

So what does it mean to “optimize?”

It means placing your superior keyword similar “St Louis Roofer” successful the title, URL, H1 tag, archetypal sentence, archetypal H2 tag, and past sentence.

There are much precocious optimization techniques.

But spot your superior keyword successful those captious spots, and you’ll beryllium up of 80% of your competitors.

Then repetition this optimization process for each your existing pages.

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Step #6: Build Topical Authority

Once you’ve optimized existing content, it’s clip to physique much topical authority.

Ignore the SEO geek-speak, and it means:

Create much keyword-driven contented that helps your perfect clients.

Keep successful mind:

There are 2 types of SEO-driven content:

1. Keyword-targeted content

This contented targets keywords similar “st louis roofer” oregon “what’s the champion roofing for st louis home.”

2. Linkable assets

It mightiness look strange, but linkable assets aren’t for your perfect clients. They’re for radical who are susceptible of linking.

For example, let’s accidental we make a linkable plus astir “The Average Hail Damage Cost successful Chesterfield, MO.”

This plus is designed to pull backlinks from section reporters, bloggers, oregon adjacent different roofing companies.

Speaking of backlinks.

That’s the adjacent captious portion of the SEO puzzle:

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Step #7: Acquire Backlinks

You tin nail everything successful this usher perfectly, but you won’t fertile without backlinks.

Backlinks are the cardinal differentiator betwixt roofing companies that win with SEO and those that don’t.

And this isn’t my opinion.

Backlinks are the #1 ranking origin successful Google, and there’s information to beryllium it.

Now the question is:

How bash you get much backlinks?

Get Foundational Links

I urge listing your roofing concern connected each trusted concern directory similar Angie, Thumbtack, Home Advisor, Chamber of Commerce, etc.

Focus connected Your Local Area

One of my favourite techniques is to find donation oregon sponsorship opportunities.

You tin donate to these organizations and people a coagulated backlink.

Search “CITY + donors”:

Become an Authority successful Your Niche

Find impermanent posting opportunities by searching “write for america + “home improvement” successful Google:

Then scope retired and transportation 3 impermanent station ideas.

After your nexus gathering program is successful motion, it’s clip to:

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Step #8: Optimize GBP & Get Reviews

Your Google Business Profile (formally Google My Business) is captious to ranking successful Google’s section pack.

Two factors dictate your show successful Google’s section pack:

1. Location

The person you are to your people location, the amended you volition perform.

For example, if you’re targeting “St Louis roofing company,” you’ll request an code successful St Louis to bash well.

2. Reviews

You request arsenic galore (or more) high-quality reviews arsenic your competitors. So marque it your ngo to get much reviews due to the fact that it’s critical!

Use this escaped tool to make a Google reappraisal nexus and stock it with your champion clients.

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SEO for Roofers: What’s Next?

Action! There is nary SEO occurrence without acting connected this information. The information is that you person 2 choices:

1. Try to fig it retired yourself

2. Work with an expert (and not interest astir SEO astatine all)

I urge the second truthful you tin absorption connected what matters successful your roofing business:

Doing large enactment and making your clients happy.

So if you’d similar my squad to assistance you fertile #1 for each your astir important keywords, publication a call.

Thanks for reading!