SEO for Dentists: Definitive Guide for 2022

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If you’re Googling “SEO for dentists,” you already know.

SEO is simply a fantastic mode to get much patients and turn your practice.

But astatine this point, your caput is astir apt spinning with the countless theories, tactics, and different silliness you’ll find successful this industry.

Don’t worry.

This is the past usher you’ll ever request to recognize however to bash SEO for your dental practice.

Let’s dive close in.

How to Do SEO for Dentists (Like a Pro)

Follow this elemental 8-step process, and you’ll outrank each the different dentists paying thousands a period to agencies.

1. Develop Your Keyword Strategy

Keyword probe is the instauration of each palmy SEO campaign.

Here’s however to bash it the close way:

Open up a instrumentality similar Semrush and spell to the “Keyword Magic Tool”:

Enter your work connection + your people city. For example, “emergency dentist St Louis”:

The extremity is to find a keyword with decent hunt measurement (50 + searches per period for local) and debased keyword trouble (< 50%).

You tin usage Semrush to physique a keyword database by clicking the + fastener adjacent to the keyword:

Repeat this process for each your work offerings, oregon spell wide similar “dentist st louis”:

Look connected the left-hand broadside nether “All Keywords”:

You’ll present beryllium capable to filter done the keywords based connected what’s astir applicable to you.

So wrong a fewer minutes, I built a keyword list.

Now that you’ve built a keyword list, it’s clip to audit your site.

Related: Semrush review – Is it the champion SEO tool?

2. Audit Your Website

Go to the “On-Page & Tech SEO” conception and click connected “Site Audit”:

Click “Add caller project”:

Enter your domain and task name:

Semrush volition past amusement you each the method issues connected your site. One that matters a ton is Core Web Vitals due to the fact that it’s a confirmed ranking factor:

To corroborate however good your tract is loading, usage Google PageSpeed Insights:

Enter your website, and Google volition people your velocity connected some mobile and desktop:

If your people is low, past you request to enactment to amended it.

Now that you cognize what method SEO opportunities exist, it’s clip to:

3. Optimize Existing Pages

Before you bash anything, retrieve this 1 principle:

One leafage per keyword.

For example, you’d person ONE dedicated leafage for each keyword operation like:

  • St Louis Dentist
  • St Louis Emergency Dentist
  • St Louis Cosmetic Dentist
  • St Louis Dental Implants

Notice that these keywords each person antithetic intents. You should NEVER make a abstracted leafage for a keyword saltation with the aforesaid intent.

For example, you shouldn’t make different leafage for “dentist successful St Louis.”

Now let’s accidental you wanted to optimize for “St Louis Emergency Dentist.”

Related: On-page SEO checklist – travel this 80-point checklist and rank.

Place your superior keyword successful the astir captious spots

“St Louis Emergency Dentist” (or variations of) should beryllium successful the rubric tag, meta description, URL, H1 tag, archetypal sentence, archetypal H2 tag, and past sentence.

These are the minimum locations and volition enactment you up of 80% of your competition.

But aft that, you request to deed the people connection number for the page.

Use Surfer

Go to Surfer’s SERP analyzer instrumentality and participate your people keyword:

Open up the report, and you’ll spot the mean connection number for the apical 10:

You tin besides power this to the apical 5 (which I recommend):

Once you cognize your people connection count, you indispensable make the content.

Related: Surfer review – Is it the champion on-page SEO tool?

After the contented is ready, I urge moving it done Hemingway editor:

And past done Grammarly to people astatine slightest 95:

The last measurement for optimizing your contented is utilizing Surfer much often. Go to the “Content Editor” and participate the people keyword:

Now participate your contented into the Content Editor:

All you request to bash is travel the recommendations nether “Terms” and adhd the keywords to your page:

Then repetition this process for each keyword you privation to fertile for:

  • Select keyword
  • Optimize the existing leafage oregon make a caller leafage and optimize it (keyword successful title, meta description, URL, H1, archetypal sentence, H2, and past sentence)
  • Upgrade the contented to marque definite it hits the people connection count
  • Run the contented done Hemingway & Grammarly to amended spelling, grammar, and readability
  • Optimize the contented with Surfer

Rinse and repeat!

Once you person each of your foundational SEO-driven pages successful place, it’s clip to:

4. Create Geo-Targeted Content

So creating contented for section SEO is the astir misunderstood taxable of all. The champion benignant of contented to make volition beryllium topically and geo-targeted relevant.

So my favourite method is to find ideas connected the nationalist level and past usage them for inspiration for localized content.

For example, let’s accidental I was trying to physique topical relevance for a St Louis dentist.

So I’d spell into Semrush, usage the keyword overview tool, and participate a wide taxable similar “dentist.”

Then spell to the Questions conception and look for ideas that whitethorn person a antithetic reply based connected the location.

For example, “how overmuch is teeth whitening.” This keyword is competitory connected the nationalist level.

However, I would alteration it to “how overmuch is teeth whitening successful St Louis” and make a data-driven portion of content.

The cardinal to this strategy is to debar slapping a determination connected a taxable that isn’t adaptable based connected location.

For example, a keyword similar “how bash you spell dentist” won’t alteration based connected the location.

Therefore, creating a leafage similar “how bash you spell dentist successful st louis” would beryllium spammy and wouldn’t marque sense.

5. Optimize Your Google Business Profile

Creating a Google Business Profile is the archetypal measurement to ranking successful the section pack.

And Google determines rankings successful the section battalion based connected 3 factors:

Relevance

Your listing needs to beryllium hyper-relevant to what you offer. So, if you’re a “St Louis Dentist,” you request to optimize your Google Business Profile (and website) accordingly.

Distance

Your code needs to beryllium successful the halfway determination you’re trying to rank. So if it’s “St Louis,” you indispensable person a St Louis address. The further your code is distant from the people location, the worse you’ll execute successful the section pack.

Prominence

The “Prominence” origin is based connected third-party signals confirming your service’s quality. The astir important origin for the section battalion is reviews. Your extremity indispensable lucifer your competitor’s quantity and prime of reviews.

6. Develop a Review-Generation Strategy

Every section concern needs a wide review-generation strategy. The archetypal measurement is to get your shareable nexus for leaving a Google review.

Log into your Google Business profile:

Search for your concern sanction connected Google:

Click connected “Customers,” “Reviews,” and “Get much reviews”:

You tin past stock this nexus straight with your customers.

7. Optimize Your Business Citations

Your Google Business Profile is the astir important listing you’ll make online. However, you’ll besides request to make listings connected different authoritative websites.

And you’ll besides request to update immoderate existing listings to guarantee the NAP-W (Name, Address, Phone, Website) accusation is accurate.

The simplest mode to tackle this is to usage Semrush.

Go to Semrush, click connected Local SEO, and spell to their listing absorption tool.

Then participate your institution name, Semrush should populate the determination and tally the scan.

Semrush volition past amusement you your existing listings, and different missed opportunities.

Semrush besides allows you to cleanable up your listings, which I urge taking vantage of due to the fact that it’s ace time-consuming.

And the last portion of this SEO puzzle is:

8. Acquire Backlinks

You high-quality backlinks from different websites to execute maximum SEO performance. There are 2 types of websites you request to get links on:

Geo-Targeted Websites

If you’re a St Louis dentist, you should effort to get links connected different St Louis websites. The champion strategy is to donate to section charities.

Just hunt “st louis + sponsors” oregon “st louis + donors” connected Google:

Then scope out, donate, and marque definite you get a link.

The 2nd benignant of nexus should travel from niche-relevant websites.

You should get links connected “dental” oregon “health” websites.

The cardinal to palmy nexus gathering is relevance. So ever strive to get the astir applicable links you can.

Keep successful mind:

You CAN (and should) get links from different authoritative websites adjacent if they aren’t a 100% applicable match.

For example, getting a nexus from Huffington Post oregon Forbes is highly valuable, adjacent though it’s not 100% relevant.

Now the question is: however bash you get niche-relevant links?

The astir reliable method is to make contented for different websites (also called impermanent posting).

Go to Google and hunt “dentist + constitute for us”:

Then vet these opportunities utilizing Semrush.

Enter the domain into Semrush and spot if the tract A) has authority, B) has high-quality backlinks, and C) has integrated traffic.

Take a look at this opportunity I found:

They person an Authority Score of 40 and implicit 7,000 integrated hunt visitors. So this is simply a terrific link-building accidental that you should pursue.

SEO for Dentists: What’s Next?

Now it’s clip to execute. You tin bash SEO yourself if you’re dedicated and privation to physique a team.

However, the downside is that executing an SEO run needs absorption and changeless attention.

If you’d similar professionals to grip this enactment for you, past my squad tin help.

Go here to publication a escaped SEO diagnosis for your dental practice.