SEO Blog Post Checklist

The pursuing is simply a blog station checklist we usage astatine Pacelab to guarantee each of our SEO posts are optimized for the keyword we’re trying to fertile them for. Feel escaped to incorporated this checklist (or a saltation of it) into your ain SEO program.

Not each azygous point connected the checklist needs to marque it into each SEO post, but we mostly effort to deed arsenic galore of them arsenic possible. That being said, readability and a bully idiosyncratic acquisition is ever much important than having a “perfectly” optimized blog post!

• Does the station reply the searcher’s intent?

Google has 1 superior goal: to amusement searchers the web pages that volition springiness them precisely what they’re looking for. We tin deliberation of each hunt keyword arsenic a “question,” and it’s our occupation to reply that question amended than anyone other connected the internet.

For example, idiosyncratic mightiness hunt for “how to marque other money.” Our archetypal instinct mightiness beryllium to constitute an in-depth nonfiction connected freelancing (since we merchantability products astir freelancing). But that’s lone 1 mode to marque other money. A amended attack would beryllium to constitute an nonfiction showing readers ALL the imaginable ways to marque other money, which ones we recommend, and which ones we deliberation they should avoid.

• Is the station astatine slightest 2,000 words oregon more?

This isn’t a hard requirement, but it’s a adjuvant line to gauge however overmuch extent we’ve added to the article. Hitting a connection number for the connection count’s involvement won’t get america anywhere. But adding doubly arsenic overmuch extent to an nonfiction and penning the champion imaginable station connected that taxable volition assistance america summation rankings.

Google wants the azygous champion portion of contented connected each taxable — truthful let’s springiness it to them!

2,000 words is simply a bully regularisation of thumb connected whether oregon not we’ve added capable extent to a fixed post.

• Place the keyword successful 5 locations

1. 1. The station title
      1. The person the keyword is to the FRONT of the title, the
      2. An casual mode to bash this is with this rubric format: Your Keyword – Your Catchy Copy
      3. For example: Early Retirement – Quit Working Earlier Than You Ever Thought Possible
   2. The station URL (more connected this later)
   3. The assemblage content
      1. Do this astatine slightest 3 times, and astatine slightest erstwhile wrong the archetypal 100 words of content
   4. In astatine slightest 1 subhead wrong the post
   5. The alt property connected astatine slightest 1 image

Keep successful caput that we bash NOT privation to “keyword stuff” our content. Higher keyword frequence does not needfully pb to higher rankings. Once we deed the 5 superior locations listed above, we tin determination on.

Also, the keyword should consciousness wholly earthy successful each placement; it should ne'er look similar we forced the keyword into a location. For example, the alt property connected the representation should not conscionable beryllium a keyword, it should besides picture the representation utilizing the keyword. If this doesn’t enactment with the image, we astir apt request a amended representation that’s much connected topic.

• Use 3 “secondary” keywords successful the post

A secondary keyword is fundamentally conscionable a synonym oregon keyword that’s related to our superior keyword. They’re besides known arsenic Latent Semantic Indexing (LSI) keywords.

In summation to our superior keyword being utilized successful the locations above, we besides privation to find 3 different keyword variants to see successful the post. Finding 3 different keywords and utilizing each of them erstwhile successful the assemblage should beryllium capable — nary request to cram them into headlines, subheads, oregon URLs.

Where bash we get these keywords? Two locations, some from Google:

❱ The “Keyword suggestions” astatine the bottommost of the hunt results

❱ The “People besides ask” container (if determination is one)

Let’s usage the keyword “early retirement” arsenic an example.

• Make the URL the keyword

As we mentioned earlier, you decidedly privation to get your keyword into the URL of the post. But an adjacent amended attack is to marque the keyword the entire URL.

Here’s an example: Let’s accidental my keyword is “how to go rich.”

This URL is OK: https://www.iwillteachyoutoberich.com/blog/3-proven-steps- anyone-can-take-to-become-rich/

But this URL would person been adjacent better: https://www.iwillteachyoutoberich.com/blog/how-to-become-rich/

Whenever publishing a caller SEO post, lone usage the superior people keyword arsenic the URL. Don’t adhd thing else.

This does NOT use to aged posts. We bash not privation to alteration URLs connected posts that are already live, arsenic that tin vessel our rankings if we’re not careful. So this measurement lone applies to marque caller SEO posts that we people going forward. (The supra illustration is an aged post, which is wherefore it doesn’t travel this convention. Oh well!).

• Embed astatine slightest 1 representation and/or 1 video, if possible

Don’t effort to unit this though. It’s much important to usage precocious prime images and videos that enactment the searcher’s intent. Irrelevant banal photos oregon videos won’t get america anywhere.

Also, premix up the images and videos that we’re utilizing connected caller posts. If we support embedding the aforesaid images and videos, implicit and over, not lone bash we hazard duplicate content, it’s not a large acquisition for our regular readers. If we’re going to usage an representation oregon video much than once, effort to bash it lone each fewer months oregon so.

If you find that we request much videos oregon images connected a peculiar topic, bring this up during 1 of our SEO calls. We tin find a mode to enactment successful a plan petition of get topics added to our YouTube calendar truthful you person much options.

• Link to 2-3 different posts connected our ain site

❱ They tin beryllium placed anyplace wrong the post

❱ The substance of the nexus to the different articles should picture the station that is being linked to. E.g. Four ways to inquire for a rise is a large mode to nexus to our salary dialog guide.

• Finally, adhd 2-3 outbound links to different sites

Linking to relevant, high-quality contented helps Google cognize that we’re trustworthy. Find 2-3 large resources applicable to the keyword taxable and marque definite we nexus to them.

As a wide rule, don’t nexus to different pages that are competing for the aforesaid keyword that you’re penning the station for. That volition springiness the different leafage a stronger

ranking and marque it much hard for america to fertile the caller SEO post.