SEO basics: SEO fact or fiction?

SEO has a somewhat questionable reputation. In the past, radical shared expected tricks that would instantly get you to rank. But a batch has changed successful the SEO world. So, are these tricks inactive true? Let’s instrumentality a look astatine what’s an SEO fact, and what’s SEO fiction!

The root of this reputation

A beingness ago, erstwhile Google’s algorithm wasn’t that good, you could instrumentality your mode into the hunt results. Putting down keywords successful achromatic (so cipher would see, but Google would crawl it) was an effectual strategy backmost then. As was buying bulks of links from questionable sites. As Google evolved, these kinds of soiled SEO tricks started to backfire. 

If you’re wondering whether definite tactics of aged schoolhouse oregon blackhat SEO inactive wage off, conscionable think: does it springiness the idiosyncratic a amended acquisition connected your site? Does your website go a amended result? If you tin reply these questions with yes, past it’s astir apt a bully SEO strategy. Anything that feels similar a instrumentality though, astir apt won’t beryllium a bully SEO strategy successful the agelong run. So, let’s look astatine immoderate SEO statements and find retired if they’re information oregon fiction!

SEO information oregon fiction?

Fact oregon fabrication 1: Content is king

Content is simply a precise important facet of immoderate SEO strategy. After all, Google crawls texts and determines the ranking of your tract connected the prime of your texts. High-quality content besides leads to little bounce rates and much societal media attention.

SEO fact: Content is king

Fact oregon fabrication 2: Get arsenic galore links arsenic possible

While backlinks are definitely important for your SEO strategy, you should beryllium alternatively selective successful which kinds of backlinks you’d privation to pull to your website. To start, you shouldn’t bargain ample amounts of links. (Nor should you speech links.) Secondly, don’t usage immoderate automated programs to get links. Moreover, don’t bash impermanent blogging with precise bladed contented and don’t spell for links that are unrelated to the taxable of your website. You shouldn’t person links from spammy sites whose lone intent is to advertise for gambling, viagra and porn (unless your website is astir gambling, viagra and porn). Lastly, marque definite determination is existent contented down the links you use. In a nutshell: you should ne'er wage for links.

If you take to spell overboard connected nexus building, you’ll hazard a penguin penalty and suffer your rankings successful Google. If you privation to larn much astir nexus gathering strategies and different indispensable SEO skills, you should cheque retired our All-around SEO training! 

SEO fiction: Get arsenic galore links arsenic possible

Fact oregon fabrication 3: Keyword density should beryllium entity high

Some radical assertion you should put arsenic galore keywords successful your texts arsenic possible. They anticipation that Google volition announcement the magnitude of keywords they’re utilizing and truthful volition fertile the substance highest successful the hunt results. However, their substance volition go unreadable. So they shouldn’t bash that! It’ll decidedly backfire. Never constitute contented that’s created for the hunt engines. Always constitute contented with a existent assemblage successful mind. Invest in high-quality content that’ll make semipermanent unchangeable postulation to your website.

SEO fiction: keyword density should beryllium entity high

Fact oregon fabrication 4: You don’t request high-end technical skills to bash SEO

Technical SEO is decidedly an important constituent of an SEO strategy. And it doesn’t wounded to larn a spot of codification (it could adjacent beryllium large fun). However, if you’re utilizing WordPress and our Yoast SEO plugin, your method SEO is beauteous overmuch covered. Our plugin is designed to instrumentality attraction of each the method aspects of your SEO strategy.

SEO fact: You don’t request high-end method skills to bash SEO

Fact oregon fabrication 5: Meta descriptions don’t matter

Google rewrites 70% of manually added meta descriptions. That means there’s a precocious accidental that a meta statement you added manually volition beryllium rewritten by Google. However, that doesn’t mean that you shouldn’t wage attraction to the contented of your meta description. Meta descriptions supply captious accusation to some hunt engines and users. Moreover, it’s based connected the SEO rubric and meta statement that the idiosyncratic decides whether to sojourn your page. Neglecting them would beryllium missing an accidental to get much postulation to your website.

SEO fiction: Meta descriptions don’t matter

Fact oregon fabrication 6: Social media tin amended your rankings

Google doesn’t look astatine your website’s societal media show (like followers oregon shares) erstwhile ranking your content. However, a bully societal media strategy helps your rankings by boosting your traffic. A batch of postulation makes hunt engines deem your contented arsenic relevant. Furthermore, the quality betwixt hunt engines and societal media has been blurring. For example, some Google and Instagram tin beryllium utilized to find an reply to a question. 

SEO fact: Social media tin amended your rankings

Fact oregon fabrication 7: Google volition beryllium replaced by AI

While utilizing AI platforms arsenic hunt engines mightiness beryllium comparatively new, AI has been shaping the hunt motor acquisition for rather immoderate time. For example, AI is what helps Google supply dependable hunt and representation search. And not lone are immoderate hunt engines introducing their ain AI connection models (like Gemini), they are besides integrating AI models into the hunt motor results.

Fact oregon fabrication 8: SEO is each tricks

At Yoast, we suggest an SEO strategy we notation to arsenic holistic SEO. Holistic SEO means you absorption connected processing a semipermanent SEO strategy that focuses connected each aspects of website optimization, successful bid to beryllium the champion result. Part of this strategy is to write awesome content, bash large PR and social, marque definite your website is decently secured and make a superb User Experience. And of course, your website should person method excellence and an awesome tract structure. That’s nary trick. That’s conscionable a full batch of hard work.

SEO fiction: SEO is each tricks

Conclusion

The last SEO fabrication really says it all: SEO is not each tricks. Yoast believes that SEO is simply a semipermanent strategy that focuses connected creating prime contented for your assemblage and becoming the champion result. It is simply a batch of work, but it volition decidedly wage disconnected successful the agelong run!

Read more: Holistic SEO »