SEJ Exclusive: Surfer SEO Unveils New Semrush Integration via @sejournal, @KayleLarkin

1 year ago 74
ARTICLE AD BOX

Surfer SEO has a caller maturation absorption instrumentality that includes backlink information provided by manufacture leader, Semrush.

Here’s what the integration means for users.

Surfer SEO

Surfer SEO is simply a instrumentality learning instrumentality utilized by SEOs to behaviour keyword research, make contented strategies, and make AI outlines.

Companies specified arsenic Square, ClickUp, and Shopify usage the tool, successful summation to implicit 15,000 different brands and agencies.

Semrush

Semrush is an endeavor SEO instrumentality marketers usage to audit websites, behaviour rival investigation and make contented strategies.

IBM, TESLA, and Amazon are conscionable a fewer companies utilizing it, successful summation to much than 10 cardinal selling professionals.

Starting today, Surfer SEO volition usage Semrush’s backlink information to grow Grow Flow task recommendations.

Grow Flow

Grow Flow is similar your affable SEO AI assistant.

Described connected the Surfer website arsenic an “AI maturation absorption platform,” the instrumentality provides a fewer SEO tasks each week to assistance you enactment connected way — and not get mislaid successful the overwhelming magnitude of accusation that comes with learning SEO.

For example, it whitethorn urge adding keywords (GSC) that a website is ranking for but not explicitly speaking to successful an article.

recommended keywords_growflow_surfer seoScreenshot from Grow Flow, June 2022

Or, the instrumentality whitethorn urge wherever to adhd interior links.

internal links_growflow_surfer seoScreenshot from Grow Flow, June 2022

It tin besides urge caller contented topics that users tin unfastened successful a contented exertion astatine the propulsion of a button.

new contented  topics_content editor_growflowScreenshot from Grow Flow, June 2022

The integration with Semrush comes into play successful the Grow Flow recommendations.

Once you link Surfer to the freemium Semrush account, you unlock caller tasks.

connect semrush to surfer_growflowScreenshot from Grow Flow, June 2022

Voila – a database of referring domains each week pulled from your competitors!

Backlink probe   automated_Growflow_Surfer SEOScreenshot from Grow Flow, June 2022

Manually researching a competitor’s backlinks is simply a sizeable drain connected interior resources. Thanks to this integration, you’ll observe caller opportunities automatically.

An Industry First

Until now, Semrush has not integrated with an SEO company.

Historically, Semrush has lone integrated with Google Products similar Search Console and Analytics, and societal media networks similar Facebook and Twitter.

It’s besides worked with task absorption tools similar Trello and Monday.com – but ne'er a nonstop SEO competitor.

Semrush’s “SEO penning assistant” diagnostic is simply a nonstop rival to Surfer’s “SEO Content Editor”: 1 of its astir fashionable features.

So, wherefore spouse and connection this fantastic AI adjunct to hunt marketers – for free?

I asked Tomasz Niezgoda, Surfer SEO’s Marketing Executive and Partner, however this concern came to be.

“Pretty straightforward,” helium said. “Semrush reached retired to america with a proposition to integrate Surfer wrong their marketplace [and] aft immoderate time, we decided to springiness it a changeable and started moving connected this integration.”

From the beginning, Semrush felt similar this would beryllium a palmy integration due to the fact that it was applying its backlink information successful a customer-oriented way.

“For Semrush, it’s a precise meaningful integration. It allows Surfer SEO users to summation invaluable nexus gathering insights and knowledge, which is important for ranking their content,” said Eugene Levin, President, Semrush.

What This Means

Two large SEO competitors are moving unneurotic to make a escaped instrumentality for tiny concern owners and entry-level marketers to make play champion practices.

Matt Diggity, CEO and Founder astatine Diggity Marketing, calls the instrumentality “Simple. Efficient. Automated.”

“You get the database each week and summation contiguous insights [into] which referrals your contention is getting. Then, you tin commencement moving connected your ain link-building strategy consecutive away.”

The 2 giants hint that combining Semrush’s backlink information with the instrumentality learning powerfulness of Surfer is lone the beginning.

“We similar each other,” said Niezgoda. “Maybe it’s conscionable the archetypal integration that’s coming.”


Featured Image: Screenshot from Grow Flow, June 2022