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Seerfest 2022 Session Recap:
How AI Can Make Your Content More Human
Laura Smous, VP of Product Marketing astatine Verblio, presented this twelvemonth astatine Seerfest connected the worth of AI successful contented marketing. Read connected to larn much astir however you clasp the instrumentality and usage artificial quality to assistance successful your contented selling efforts.
Content is No Longer Just a Channel
Marketers are perpetually chasing the adjacent high-performing channel, and let’s beryllium existent — everyone’s doing contented due to the fact that it works. Content fuels each those channels. According to Smous, “Content is the lone changeless successful modern marketing”. That being said, the much contented that’s retired there, the harder it is to get it to work. Content needs a competitory edge. It indispensable be:
- Frequent
- Recent
- Quality
- Diverse
- Original
- Human
Content Must Be Human
Users admit quality touch. Nobody appreciates an nonfiction that looks and feels similar it’s been written by a robot. This is why, successful summation to everything else, Google is looking for contented to go much human. So there’s nary anticipation that AI volition beryllium capable to regenerate you successful your occupation arsenic a contented marketer oregon writer, oregon unfortunately, bash your occupation for you arsenic you beryllium backmost and relax. However, contented instauration is simply a analyzable process that tin beryllium greatly enhanced by AI crossed a wide spectrum.
Utilizing AI to Inform Content Creation
AI has the quality to pass contented successful ways that humans are atrocious at, similar taxable generation, identifying applicable keywords, and more.
Getting Started
Use AI to make caller topics and ideas for content. This whitethorn look similar utilizing AI and information to place topics with the astir buzz, make titles, oregon execute keyword probe and radical keywords into themes. Utilize AI for the tactical stages of these processes, alternatively than pulling information manually to analyse for hours astatine a time.
Increasing Inclusivity & Reducing Bias
Utilizing AI to place topics and automate benignant and connection volition let you to trim unconscious bias successful your contented instauration and subsequently summation the inclusivity of the contented connected your site. Automating benignant and connection checks volition beryllium capable to supply you with real-time feedback and absorption consistently, without the bias of a human.
Informing Your Instinct
Before anyone starts penning oregon looking astatine a brief, usage AI to make a data-driven contented strategy. This strategy volition supply you with the validation needed to get started, alternatively of relying solely connected your gut.
More Places to Try AI
Utilizing AI wrong your contented volition unlock opportunities for efficiencies. Consider utilizing AI in:
- Audio transcripts
- Distribution ideas
- Assessing quality
- Predicting performance
- Optimization
- Standardizing pitches
- Content refreshes
- Writing meta descriptions
- Preventing plagiarism
- Image selection
- Intelligent workflow automation
- Video transcripts
And remember, always proofread your contented created by AI to see a human’s interaction and QA against your archetypal recommendations to guarantee it’ll scope your goals.
Key Takeaways
- Content is the lone changeless successful modern marketing.
- What if alternatively of stealing your job, AI gave you an assist?
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English (US)