SE Ranking’s 2021 accomplishments and product vision for 2022

Blog / SE Ranking News / SE Ranking’s 2021 accomplishments and merchandise imaginativeness for 2022

Traditionally, successful the past week of January, we stock our plans for the twelvemonth ahead. As usual, they are based connected the wishes you shared with us—it’s your needs that thrust our platform’s improvements 🙂

But earlier we get to mounting retired our caller year’s resolutions, let’s instrumentality a infinitesimal to look backmost astatine what we’ve managed to execute successful 2021.

Major 2021 updates to SE Ranking’s tools

• A much almighty tract audit

Back successful February, we launched a afloat revamped Website Audit, and passim the year, we’ve been further expanding its capabilities by adding much parameters to the checklist. 

• Historical information connected keywords

When analyzing keywords and competitors’ websites, you tin present run with historical data going backmost to February 2020. 

• More insights from ranking checks

We started tracking 16 caller SERP features and developed the caller Summary conception for the Rankings module.

• iOS app redesign

We’ve redesigned the SE Ranking Pro app to marque it much intuitive and functional. We created a caller leafage successful it to assistance you way your wide SEO advancement based connected tract audits, selling plan, and beingness successful concern listings. 

This year, we’re moving connected adding caller tools to our mobile app: Competitive Research, Keyword Research, and Local Marketing to sanction a few.

• Free SEO tools accessible close connected the website

Besides making our level much data-rich and shiny, we’re integrating immoderate adjuvant tools connected the website. Previously, you could presumption real-time SERP information for immoderate chosen location without having to tweak your settings and idiosyncratic hunt history. Now, you tin besides check your IP address against aggregate parameters close connected the landing page.

We’re readying to motorboat tons of escaped SEO tools this year, including TLS/SSL certificate check, domain check, robots.txt generator, unafraid password generator, and galore more.

What does 2022 clasp for SE Ranking’s platform

On apical of what we’ve mentioned, determination were dozens of insignificant updates inspired by your requests. We privation to convey you for actively sharing your feedback and helping america turn arsenic a result. 

As always, our 2022 plans are besides based connected your feedback. We’ve gone done each of the wishes you shared with america and transformed them into a roadmap. Here’s what we’re readying to develop:

The wide Insights conception for each added projects

You whitethorn beryllium kicking your enactment week disconnected from a cupful of java and a regular ranking check, but soon you’ll person much digestible overview accusation astatine your fingertips. 

The Projects dashboard volition see the Insights conception that volition stitchery each disposable information from different tools (keyword rankings, competitors, audit reports) and springiness you recommendations connected what to prioritize successful bid to get much traffic. 

Improved On-Page Checker

The caller On-Page Checker has been beta tested and is volition soon beryllium disposable to everyone. Keep an oculus connected our publications not to miss the merchandise date.

It works likewise to the updated Website Audit: it finds each the issues connected a leafage and divides them into errors, warnings, and notices. All of the issues are organized crossed 14 antithetic SEO categories: from tags to usability to links. 

Under the Competitor Comparison section, you tin adhd the pages of your large competitors and spot however good they are optimized for your people keyword. The instrumentality highlights differences and similarities successful however you and rival web pages usage keywords, arsenic good arsenic gives a examination array connected the astir important on-page SEO metrics: Page Trust score, speed-related parameters, tag length, fig of links, etc.

We’ve besides introduced the SEO Tasks conception to the On-Page Checker tool. The strategy automatically sets tasks for you to implicit based connected the leafage audit reports and recovered issues. The tasks tin beryllium filtered by category, priority, oregon status, positive you tin make customized ones to screen your peculiar needs.

We’re excited to archer you that On-Page Checker is the archetypal instrumentality we’re incorporating AI to, and successful the years to come, we’ll beryllium gradually unleashing the afloat powerfulness of AI/ML technologies. We’re moving connected NLP algorithms that are capable to recognize the words down hunt queries and process contented successful a mode humans, and astir often hunt engines, can. 

More locations covered and much flexibility with location-specific data

We’re perpetually expanding our keyword databases, which present screen 190 countries! On apical of that, we’re readying to marque postulation probe much businesslike by providing breakdowns by world, continent, circumstantial country, oregon region. 

The section SEO tool, finally

We’ve created a marque caller module—Local Marketing, and its beta investigating is present moving successful afloat swing. This instrumentality volition let you to link your Google Business Profile and analyse the information that’s invaluable successful presumption of section promotion. You get an overview of each concern location, way Google Maps stats (searches, reviews, calls, etc.), and adhd your accusation to applicable concern listings. 

The instrumentality allows you to understand much astir your customers and amended your section hunt presence. 

For instance, the strategy scans each idiosyncratic reviews near connected antithetic platforms and identifies the astir fashionable keywords mentioned successful them. By going done the keywords utilized successful affirmative and antagonistic reviews, you’ll get a much holistic presumption connected your business’ strongest suits and imaginable vulnerabilities. 

Forget astir struggling to marque consciousness of reviews manually collected from aggregate sources—Local Marketing volition service each of them up to you connected a platter, with the database of keywords that tin beryllium added to your project. 

Throughout the year, we’ll turn the fig of concern listings disposable successful the instrumentality and further amended its functionality based connected your inquiries. 

More flexibility to the Rankings module

We’ve polished Rankings off successful 2021 and volition proceed doing truthful this year. What’s already finished is: 

• Import of ranking data from different SEO tools
• Technical optimization—now, large projects tin beryllium rapidly and easy exported successful the .xlsx record format

We program connected adding adjacent much filters to the module to signifier the information and incorporated related keywords: you’ll beryllium capable to track the artifact of related keywords, adhd immoderate of them to your project, and get notified astir immoderate changes successful the block.

More possibilities to negociate your keywords

Many of you requested a keyword manager tool, and it’s presently successful development. With the assistance of this tool, you volition beryllium capable to make your ain keyword lists with the queries added manually oregon pulled from the Keyword and Competitive Research tools. You’ll beryllium capable to edit and delete your lists, adhd keywords from them to your projects, and cheque elaborate accusation connected immoderate hunt query connected your list. 

No much moving with information scattered crossed spreadsheets and different documents—SE Ranking volition let you to make and negociate keyword lists close connected the platform, with loads of SEO metrics astatine hand. 

The instrumentality to boost your contented selling efforts

One of the large updates we person connected the 2022 roadmap is the motorboat of a caller instrumentality designed for contented marketers and anyone who wants to cheque their contented oregon get caller ideas connected what to constitute about.

This is thing that has been missing connected our platform: galore of you person asked for an SEO penning assistant, contented audit, and contented ideation capabilities. Our squad is present successful the progressive probe phase, defining the tool’s indispensable features.

What you tin expect from SE Ranking’s contented selling instrumentality is content suggestions based connected marketplace probe insights, templates for contented briefs oregon copywriter assignments, and more. Stay tuned to find retired astir caller releases!

Other changes to the platform

We’re besides moving on: 

• making the Website Audit instrumentality much autarkic and allowing you to analyze immoderate domain without being bound to added projects
• providing you with backlink suggestions based connected competitors’ information and recommendations connected however to turn your backlink profile

More is coming

We’re excited astir 2022 and can’t hold to spot each of these updates successful action. Meanwhile, we’re ever unfastened to your suggestions truthful if you haven’t shared your thoughts during the December run oregon if you person immoderate caller questions, concerns, oregon ideas, scope retired to america via chat oregon permission a remark below!

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