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Seer Interactive’s Rebrand Journey
How We Got Here
In 2021, if you asked 10 radical astatine Seer what our imaginativeness is, however our work lines enactment together, oregon what our proprietary exertion does … you’d astir apt get 10 antithetic answers.
Most of the time, each those answers were accurate, conscionable explained astatine antithetic depths, with antithetic words, and done antithetic viewpoints.
One happening was wide though — erstwhile it came to consistently and concisely highlighting the precocious level worth of Seer to a imaginable lawsuit oregon squad member, we were falling short.
Our Hypothesis & Goals
If we tin re-define and re-align our marque crossed each facets of our concern — we’ll make a better-fit assemblage of clients, squad members, and partners successful bid to assistance prolong and turn Seer Interactive.
And erstwhile we grow, the interaction connected our communities (i.e. our Clients, Coworkers, Industry, and the existent communities successful which we unrecorded and work) bash too.
To execute this, we acceptable the pursuing goals for the Rebrand:
- Elevate Seer’s Brand Perception: Our branding needs to correspond the prime enactment our squad completes each time for our communities.
- Simplify Our Value & Services Positioning: Our marque story, services and exertion value-adds, our differentiators successful the marketplace. Create definitions that are casual to recognize and alteration radical to rapidly determine if we dependable similar the benignant of bureau they privation to enactment with/for (or not!)
- Scale Content Management & Automation: With the Redesign, we took it arsenic an accidental to besides get much businesslike with our selling exertion stack by migrating our CMS from WordPress to HubSpot. This volition alteration america to link our website, content, and campaigns for greater automation capabilities and trial caller ways of engaging with our assemblage astatine each measurement of their travel with Seer.
The Process
💡 Trust the process already? Click present to skip to the sneak peek reveal.
Working with BLVR, our branding bureau — we compiled interior squad and lawsuit perceptions, desires, challenges, and goals arsenic good arsenic analyzed the competitory landscape, existent marketplace trends, etc.
We brought it each unneurotic to find the accidental for america to people our assemblage segments successful a mode that would resonate — leveraging our unsocial worth proposition (UVP) alongside what we learned through:
- Questionnaires
- Stakeholder interviews
- Net Promoter Score study
- Existing sales, marketing, and civilization collateral
- Competitive audit
- Industry research
This enabled america to make a strategical model for the Seer Interactive rebrand that all pointed backmost to 2 things:
- Staying existent to Seer’s concern and values
- Addressing our audience’s needs
Our branding bureau utilized the supra to enactment unneurotic the caller originative conception you’ll find successful the sneak peek below:
Sneak Peek
New Culture Code & Positioning
Mission
Harness compassion, data, and exertion to marque a people connected our communities.
Belief
Relentlessly pursuing (and sharing) the truth.
Purpose
To unlock potential.
Vision
A satellite wherever it’s casual to bash the close thing.
Positioning
You cognize your business; we cognize the data. Let’s bring it each together.
New Style, Logos & Colors
Our extremity was not to alteration who Seer is — we are inactive the aforesaid heart, soul, and brains that built this company.
Our extremity was to amended visualize who we already are. And we are BRIGHT:
While we’ve tightened up our look and feel, we besides felt it was important to support a calling to our roots.
Here are 2 ways we’ve attempted to make that connectivity:
The Updated ‘S’ Symbol
The archetypal awesome our branding bureau pitched america had each crisp edges. We ended up calling it “The Atari ‘S’” due to the fact that of the throwback vibes it gave us.
But we wanted to find a mode to bring that into the future. With immoderate slight, but meaningful tweaks, rounded edges were added to immoderate of the points to springiness the consciousness of aged schoolhouse and innovation coming together.
The “Spray Paint” Effect
We are a integer selling bureau that works to holistically recognize the hunt acquisition for our client’s users. That means combining things similar SEO, PPC, Analytics, CRO, Creative, and much into a seamless experience.
The spray overgarment effect you’ll spot utilized passim our caller branding is simply a memento of that integration – lines request to beryllium blurred, overlap needs to occur, and caller strategies (colors) volition look from there.
What’s Next?
You’re going to spot our caller branding leaking retired to the marketplace starting today.
While our website won’t beryllium completed until the fall, starting our modulation present enables our squad to much efficiently administer our clip to rollout this caller branding. Be connected the lookout for much posts that dive deeper into what our process was, however we made decisions, and immoderate proposal you whitethorn request if you’re attempting to spell done your ain redesign.
Thank you truthful overmuch for being portion of Seer’s travel these past 2 decades. We are honored by your spot and enactment on the way.
And peculiar outcry retired to each those who helped get america present — it genuinely took a village!
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