Preparing For 3rd-Party Cookie Deprecation: How To Adjust Your Data Collection Strategy via @sejournal, @hethr_campbell

1 week ago 13
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Are you acceptable for the extremity of third-party cookies successful Google Chrome? Join america unrecorded and larn however to navigate the upcoming changes.

Promotional representation  for a SEJ webinar connected  Google 3rd-party cooky  deprecation, featuring speakers Andrew Miller and Ryan Johnson. This league   focuses connected  preparing a information  postulation  strategy   with institution  logos for Call

As a marketer, lawsuit information is fundamentally your breadstuff and food – and if your strategy is heavy reliant connected third-party data, you’re successful for rather an awakening this year. 

With Google Chrome already starting to signifier retired third-party cookies (with afloat implementation scheduled for 3rd 4th 2024), it’s clip to commencement rethinking your attack and strategizing for the impending changes.   

That’s wherever we travel in. 

On May 1, we’re hosting a live webinar with experts from CallRail and Workshop Digital to assistance you navigate the challenges successful a post-third-party cooky world.

Join us arsenic we bash a heavy dive into the antithetic types of cookies (first-party, third-party, etc.) and what they mean for marketers similar you. 

Ryan Johnson, Chief Product Officer astatine CallRail, and Andrew Miller, Co-Founder of Workshop Digital, volition present innovative information postulation solutions to guarantee your selling tactics are primed for occurrence successful this caller era.

Key takeaways from this webinar:

  • Impact connected Current Marketing Strategies: The decease of third-party cookies volition fundamentally change however we way idiosyncratic behaviour online. Therefore, prioritizing first-party information postulation and exploring alternate targeting methods volition beryllium important to run success, moving forward. 
  • Preparing for Change: Learn what you should beryllium doing to hole for Google Chrome’s upcoming phase-out of third-party cookies. Start by conducting a broad audit of your existent information postulation practices and identifying ways to adjust. 
  • Strategies for Success & Diversifying Your Data: Embracing selling tools and platforms that prioritize zero- oregon first-party information postulation is cardinal to future-proofing your selling strategies. These tools alteration you to straight seizure and leverage invaluable lawsuit accusation without relying connected third-party insights.

If you’re an bureau oregon SMB marketer looking to enactment up of the curve, you won’t privation to miss this webinar. 

Sign up now and get the adept insights you request to accommodate your information postulation strategies and clasp the aboriginal of data-driven marketing. 

Plus, you’ll get the accidental to inquire Ryan and Andrew your astir pressing questions, pursuing the presentation. 

And if you can’t articulation america live, don’t worry. Just register here and we’ll nonstop you a signaling aft the webinar. 

SEJ STAFF Heather Campbell Director of Marketing astatine Search Engine Journal

Heather has implicit 20 years of manufacture acquisition and is the Director of Marketing astatine Search Engine Journal. Having worked ...

 How To Adjust Your Data Collection Strategy

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