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As a website owner, tracking pageviews successful Google Analytics 4 is astir apt precocious connected your database of priorities.
You’ve enactment a batch of effort into gathering your website and optimizing it for a large idiosyncratic experience. And pageviews information allows you to measurement the occurrence of your efforts and find areas for improvement.
In this guide, we’ll amusement you wherever to find pageviews information and however to usage it to amended your website’s performance.
What Is a Pageview successful Google Analytics 4?
A pageview successful Google Analytics 4 (GA4) is an lawsuit that triggers erstwhile a idiosyncratic views a leafage connected your website.
Here’s an illustration of a pageview study successful GA4:
Technically, the lawsuit is spelled “page_view.” But for the involvement of readability, we’ll besides spell it without the underscore passim this article.
The pageview lawsuit triggers each clip the user’s browser loads oregon reloads a page. So, if a idiosyncratic sees the aforesaid leafage aggregate times, GA4 volition inactive number the repeated views.
GA4 automatically collects pageview data—you don’t request to acceptable up thing manually successful your account.
This lawsuit tin assistance you recognize which pages connected your website get the astir traffic. It besides allows you to comparison postulation numbers implicit time:
Comparing pageview information allows you to analyse the occurrence of your SEO strategy, place postulation trends, and marque data-driven decisions.
But support successful caput that pageviews connected their ain don’t supply the full picture. You request to origin successful different metrics similar conversions and engagement clip for a much in-depth analysis.
You mightiness get a precocious fig of pageviews. But if those pageviews don’t pb to engagement with your contented oregon conversions (like income oregon email signups), it could beryllium a motion of deeper problems with your contented oregon website.
Further reading: Conversion Rate Optimization: 9 Tactics That Work
GA4 Pageview Event Parameters Explained
Whenever your website receives a pageview, Google Analytics besides collects further pieces of accusation astir this interaction. These are known arsenic lawsuit parameters.
They connection “valuable discourse and details astir the interaction,” according to Google.
GA4 collects these page_view lawsuit parameters:
- page_location (the URL of the page)
- page_referrer (the URL of the leafage the idiosyncratic was antecedently on)
These parameters are important due to the fact that they supply other accusation astir the visitor’s acquisition connected your site.
Before we spell into item connected uncovering pageviews information successful GA4, we request to recognize a fewer different metrics.
GA4 Views vs. Sessions vs. Users
Views, sessions, and users each correspond to antithetic metrics wrong Google Analytics 4:
- Views: The sum of pages and screens that your users saw (a screenview is the aforesaid arsenic a pageview—just for apps, alternatively than webpages). It includes repeated views of 1 leafage oregon screen.
- Sessions: The play of clip during which a idiosyncratic interacts with your website (or app). It starts from the infinitesimal a visitant opens your website and ends aft 30 minutes of inactivity.
- Users: An idiosyncratic who visited your website oregon app. In GA4, the superior idiosyncratic metric is “Active users.” These are users who had an engaged session. An engaged league lasts astatine slightest 10 seconds oregon includes astatine slightest 1 conversion event, oregon astatine slightest 2 screen/pageviews.
Further reading: 12 Key Google Analytics Metrics to Track
Universal Analytics Pageviews vs. GA4 Views
There are galore differences betwixt Universal Analytics (UA) and Google Analytics 4. But the pageview metric has mostly remained the same.
In UA, “Pageviews” referred to the full fig of pages a visitant viewed connected your website. This included repeated views.
In GA4, “Views” refers to however galore pages and/or app screens a idiosyncratic sees connected your website oregon app. It besides counts repeated views.
Previously, UA measured app information (like screenviews) successful a antithetic property. GA4 merges website and app information successful the aforesaid property. So, if you are tracking your website and app successful GA4, retrieve that the views metric contains information from both.
Are There Unique Pageviews successful GA4?
Unlike UA, GA4 does not person “Unique Pageviews” arsenic a metric.
Instead, the pages and screens study contains “Views," “Users,” and “Views per user,” alongside different metrics.
Some marketers trust connected the “Users” metric arsenic an alternate to unsocial pageviews. This is the full fig of unsocial progressive users that viewed a fixed page.
How to See Pageviews successful Google Analytics 4
There are a fewer antithetic ways to spot pageviews successful antithetic GA4 reports. We screen the 2 main methods below:
1. Pages and Screens Report
The pages and screens study displays information connected the pages users visited connected your website. If you’re besides tracking an app successful GA4, this study volition see information connected the circumstantial screens users viewed, too.
To find the pages and screens report, find the sidebar successful the GA4 dashboard and click “Reports.”
Click “Life cycle” > “Engagement” > “Pages and screens.”
This volition instrumentality you to the pages and screens report.
The array beneath the graph includes information connected “Views,” “Users,” “Views per user,” and different metrics. (Remember that the “Views” metric includes pageviews and screenviews.)
You tin filter the array study utilizing the hunt bar. You tin hunt for idiosyncratic words oregon circumstantial URL paths.
Type successful the keyword oregon way you’d similar to analyse and deed enter. Now, you’ll lone spot information related to this leafage oregon radical of pages.
2. Events Report
The events study contains information connected each the events users triggered connected your website. This is wherever you tin find the full fig of views crossed each of your site’s pages.
To find the events report, unfastened the left-hand paper successful your GA4 dashboard. Click connected “Reports.”
Then, click “Life cycle” > “Engagement” > “Events.”
This volition instrumentality you to the events report. In summation to the “page_view” event, you’ll spot information regarding “user_engagement” and different events related to your property.
Scroll down to spot a array overview of your lawsuit data. Click connected “page_view” to spell to different study containing lone pageview data.
In the page_view report, you tin larn however galore views your website received successful a acceptable period. If you privation the graph to show users instead, click connected “Total users” astatine the apical of the graph.
Scroll down to spot further data, specified arsenic the geographical organisation of your pageviews.
How to Use GA4 Views Data to Audit and Grow Your Website Traffic
Now that you cognize wherever to find pageviews successful GA4, it’s clip to usage this information to analyse and boost your postulation numbers. Here are a mates of ways to bash that:
Identify Your Most Popular Pages
Measuring Google Analytics pageviews tin assistance you place your top-performing pages. And this lets you cognize what benignant of contented attracts the astir visitors to your website.
You tin past travel a akin blueprint erstwhile creating oregon updating different pages connected your site.
A leafage with tons of views could inactive person a debased conversion rate. And this is simply a imaginable motion of mediocre idiosyncratic experience.
Since views information contains postulation from each channels, it’s not suitable for each types of analysis.
If you privation to analyse the occurrence of your SEO strategy, for example, you’ll request to look astatine integrated postulation specifically.
You tin find and analyse your integrated postulation information with easiness utilizing a instrumentality similar Semrush’s Organic Traffic Insights.
To start, participate your domain successful the hunt bar. Then click “Get Insights.”
Then, link your Google Analytics and Google Search Console accounts to Semrush. This measurement is important to harvester each your integrated postulation information into 1 place. And to observe each the keywords that are starring searchers to your site.
Do this by clicking “Connect Google Account” and pursuing the setup instructions.
After completing the setup process, look to the “Sessions” file to find important integrated postulation data, including “Engaged Sessions” and “Average Engagement time.”
Using some pageview information and Organic Traffic Insights to analyse your website volition springiness you a granular overview of leafage performance. And it helps radiance a airy connected imaginable issues.
For example, a leafage with tons of sessions but a debased mean engagement clip could mean the leafage doesn’t seizure idiosyncratic attention.
You tin besides analyse keyword information wrong the tool. This volition assistance you recognize which hunt queries are liable for sending integrated postulation to your astir fashionable pages.
Since Organic Traffic Insights brings each of your keyword information into 1 place, you tin research some Semrush and Google Search Console information from 1 dashboard.
Click connected the fig of keywords successful the left-hand file to spell to the Semrush report.
You’ll spot a database of the apical keywords your leafage ranks for and its presumption successful search. It besides lists the postulation stock for each keyword, indicating the proportionality of that page's postulation that comes from circumstantial keywords.
This information tin supply a elemental mode to recognize which keywords are driving pageviews for your content. You tin usage these insights to further optimize each leafage for your people keywords, portion tracking them implicit clip wrong the tool.
Find Pages That Are Losing Views
Tracking pageviews successful GA4 besides allows you to easy spot which pages are losing postulation implicit time. This is utile due to the fact that you tin rapidly place which pages you mightiness privation to update.
Head to the pages and screens study that we outlined successful the erstwhile section.
In the apical close corner, you’ll find a day range. Here, it’s acceptable to amusement information from the past 28 days.
Click connected the day to propulsion up a model wherever you tin customize the dates. Click the toggle adjacent to “Compare.” This volition automatically acceptable the examination day to the preceding 28 days.
Feel escaped to customize this scope to acceptable your analysis. When you’re done, click “Apply.”
The updated dashboard volition present incorporate 2 information sets: acheronian bluish for the astir caller play and airy bluish for the preceding period.
Scroll down to the array to spot whether pageviews person accrued oregon decreased compared to the preceding play for each leafage path.
You tin usage the hunt barroom to benignant successful a connection oregon URL to isolate views information for a circumstantial leafage oregon radical of pages.
If you lone privation to spot the percent alteration implicit time, click the “Show All Rows” enactment and past prime “Show % Change.”
This is useful for rapidly identifying which pages person mislaid important postulation implicit time. In the illustration below, the 2nd enactment stands retired due to the fact that its views person dropped by 77.69%.
It could beryllium worthy analyzing this leafage to recognize wherefore determination has been specified a decline. And updating it wherever necessary.
When you find pages you privation to update to summation their pageviews, you tin boost your efforts with a instrumentality similar Semrush’s On Page SEO Checker.
It volition analyse your webpages and place SEO weaknesses that whitethorn beryllium impacting your content’s show successful search. Then, you’ll person tailored recommendations to rapidly hole them and assistance turn your traffic.
Get started by entering your domain sanction into the hunt barroom and click “Get Ideas.” (If you’ve utilized the instrumentality before, you’ll request to click “+ Create Project” instead.)
Then, prime your people location, and click “Continue.”
Add pages you privation to optimize. Semrush volition automatically make a database for you but you tin besides import a CSV file, oregon you tin usage Google Search Console (GSC) oregon Organic Research data.
When you’re ready, click connected “Collect ideas.”
When your dashboard is ready, click connected the “Optimization Ideas” tab to research the suggestions.
Click connected the blue buttons successful the “All Ideas” file to spot optimization suggestions for each page.
In this example, the contented suggestions see improving readability and adding people keywords to antithetic parts of the page. You tin click the “See elaborate analysis” fastener to larn much astir each recommendation.
Now, you’re acceptable to instrumentality these optimization ideas to amended your hunt rankings and pull much visitors to your site.
Amplify Your Pageview Analysis with Semrush
Pageview information is indispensable to analyse and amended your website performance.
And with Semrush tools similar Organic Traffic Insights and the On Page SEO Checker, you tin get invaluable SEO insights and tips to instrumentality your investigation 1 measurement further.
Sign up for a escaped trial today.
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