Online University Experiences 183% YoY Increase in Organic Traffic With Professional Services

A private, non-profit online university* offers students an accelerated and flexible way to gain an accredited degree. They enlisted seoClarity’s Professional Services arsenic an hold of their squad to enactment their SEO task roadmap.

*Out of respect for our client, we person chosen to support this lawsuit survey anonymous. 

Challenge: Choosing the Best Optimization Priorities

The university’s adept SEO squad wanted to summation their wide tract postulation and turn their SEO program. As a tiny but agile team, they needed to beryllium definite that their prime of what to optimize would nutrient the champion results. 

After immoderate analysis, they determined that the champion people of enactment would beryllium to prioritize optimizations of their top-converting keywords.

They reached retired to seoClarity’s SEO Professional Services to assistance them accelerate their roadmap and integrated growth. 

Recommended Reading: 3 Success Metrics Professional Services Brings to SEO Teams

Solution: Identifying Actionable Steps to Grow SEO Program

Operating arsenic an hold of the university’s small-but-mighty SEO team, the SEO Professional Services squad evaluated the existing roadmap and initiated a tract audit to resoluteness immoderate method SEO issues earlier they started moving connected their optimizations. 

Through this SEO audit, they identified further priorities, including: 

• Internal nexus updates
• Canonical tag updates connected traffic-driving blog pages
• Continual contented additions to top-performing landing pages
• Page velocity updates and implementation
• Leveraging a backlink strategy and conducting outreach

They recognized an further accidental to prioritize keyword optimizations of non-brand presumption (i.e. keyword queries that did not incorporate their schoolhouse name).

The university’s SEO squad followed a database of actionable insights provided wrong the level to people the pursuing areas based connected their investigation of tract performance:

• Increasing acquisition contented connected their site
• Optimizing of top-level navigation and paper accessibility 
• Adding references to courses being online, targeting high-demand topics 
• Updating, refreshing and removing contented regularly
• Reviewing their structured information to adhd FAQ schema wherever appropriate

The results provided immoderate contiguous takeaways and offered recommendations for continued maturation of their SEO program.

Results: 183% YoY Organic Traffic Increase Growth successful Top-Performing Keywords

After validating their roadmap and implementing the recommendations provided by seoClarity’s Professional Services, the online assemblage experienced the pursuing results from May 2021 to April 2022: 

• A +183% YoY Organic Traffic Increase

• A +148% summation successful the fig of wide keywords ranking successful presumption 1-3

• A +208% summation successful the fig of non-brand keywords successful presumption 1-3

Conclusion

seoClarity’s Professional Services is designed to empower SEO teams and supply the actionable insights required to successfully execute projects crossed ample endeavor sites, achieving desired outcomes and to maximize  instrumentality connected investment. 

Schedule a demo oregon instrumentality a circuit contiguous to acquisition the powerfulness of our platform, the insights it provides, and the expertise from Professional Services.