On-Page SEO: How To Optimize Pages & Beat Competitors

This station was sponsored by SE Ranking. The opinions expressed successful this nonfiction are the sponsor’s own.

Whether you tally a ample website oregon are launching a elemental landing page, your extremity is the aforesaid – you privation it to deed the apical spot connected the SERP.

To marque this happen, you request to guarantee that your leafage prime is connected par with its nonstop competitors – oregon better.

How Do I Rank Higher On Google?

To assertion a apical SERP position, the champion method is to connection much worth than immoderate different leafage optimized for the aforesaid keywords.

Also, you should marque definite that your targeted leafage doesn’t endure from captious SEO issues that tin impact its performance.

These techniques autumn nether the realm of on-page SEO.

On-page SEO tin beryllium performed easier and faster by utilizing an on-page SEO checker.

Tools similar on-page SEO checkers are specifically designed to:

• Show wherever your leafage stands wrong the competitory landscape.
• Give you an enactment program for bringing your contented consecutive to the apical of the SERP.

But for starters, let’s tally done immoderate basics.

What Is On-Page SEO?

On-page SEO is the process of optimizing leafage elements for circumstantial keywords.

When we accidental “page elements,” we mean things like:

• Content quality.
• Keyword density.
• Title and description.
• URL structure.
• Page acquisition and usability.
• Media optimization.
• Internal and outer links, etc.

Most of these elements tin easy beryllium improved, meaning that the leafage tin beryllium optimized for a peculiar hunt query.

While this benignant of optimization works for immoderate leafage type, including location page, merchandise page, blog post, oregon landing page, this station volition absorption connected optimizing landing pages.

Why Is On-Page SEO Essential?

Page elements are the superior points of transportation betwixt you and your users.

Improving them helps amended their experience.

It besides tells hunt engines much astir your pages.

Well-optimized on-page SEO tin assistance amended leafage rankings and frankincense summation traffic.

In summation to improving rankings, these leafage changes assistance you to clasp a user’s attraction and much accurately people their queries, making your postulation much meaningful.

How To Do On-Page SEO Tasks

On-page SEO tin see a assortment of tasks that you’ll request to execute connected galore antithetic elements.

They tin beryllium casual to miss, truthful marque definite you person a thorough checklist and documentation astir however to update each element.

In this article, we volition springiness you insights into what to cheque for successful your on-page SEO strategy and however to amended people your keywords.

We’ll besides amusement you a large instrumentality that tin help.

Because there’s truthful overmuch to check, an automated instrumentality tin beryllium highly helpful.

Task 1: Run An SEO Audit

The archetypal measurement for performing on-page SEO is to tally an audit.

There are astir 100 elements to check, and immoderate are much important than others.

Step 1: Check Elements That Impact SEO

For landing pages, immoderate of the astir important factors are:

• Title.
• Descriptions.
• Keyword density of your superior keywords.

Other checks include:

• Heading structure.
• URL.
• Favicon.
• And truthful on.

Checking each constituent individually whitethorn instrumentality a agelong time, and it tin beryllium hard to place errors and fixes.

This is wherefore automated tools are truthful helpful.

Step 2: Discover Errors & Choose Their Priority

After you uncover changes that volition boost your optimization scores, it’s clip to determine what to alteration first.

The value of each parameter is defined by its effect connected your page’s quality to fertile connected SERPs.

Some examples of important, on-page SEO errors that should beryllium highly prioritized are:

• Missing elements.
• Elements that are optimized for an irrelevant keyword.
• Missing rubric tags connected pages.

Low-priority changes would beryllium insignificant items, specified arsenic a missing favicon, which is little urgent.

How Do I Identify High-Priority Changes?

Tools tin beryllium your person here.

They tin velocity up the process and assistance you ascent to the apical of the SERPs faster.

You privation to look for blase tools that tin supply flexible recommendations based connected idiosyncratic leafage types, alternatively of a standardized list.

The heavy analytics that travel with much modernized tools tin comparison people pages with akin hunt results and cipher the scope of recommended metrics.

This way, the recommendations are based connected nonstop competitors’ metrics and instrumentality into relationship niche specifics, alternatively of offering generalized SEO standards.

Such methodology makes them overmuch much close and practical.

One of the much precocious AI-powered tools is SE Ranking.

This on-page SEO checker tin assistance you cheque and optimize your pages.

How To Use SE Ranking To Run An Audit

To tally an audit:

1. Enter a URL.
2. Select your people location.
3. Enter keywords.

Then, fto SE Ranking bash its magic.

It volition cheque 94 on-page SEO parameters.

Perk: You tin take the extent of investigation – your leafage tin beryllium compared against 3 oregon up to 50 SERP rivals.

With SE Ranking, it takes lone a mates of minutes to tally an audit.

Once the cheque has been completed, you volition spot the results – each precedence alteration volition beryllium listed connected 1 dashboard.

Screenshot from SERanking.com, June 2022

Check Your Quality Score

The instrumentality calculates the leafage prime from 0 to 100.

The amended the leafage is optimized for the people keyword, the higher the people is.

Your prime people gives you a wide representation of your on-page SEO health, helping clarify if off-page factors are the contented and not mediocre on-page optimization.

Note that backlink-related parameters, which are besides located connected the dashboard, bash not interaction the page’s prime score.

Tackle Your High-Priority Issues

Your adjacent measurement is to analyse the database of issues recovered connected your analyzed page.

SE Ranking’s study includes penetration into the page’s contented quality, keyword usage and density, leafage acquisition and usability, links utilized connected the page, and the page’s backlink profile.

Screenshot from SERanking.com, June 2022

To assistance with knowing priorities, your database of tasks is divided into respective columns:

• All: Displays scores against each 94 parameters.
• Errors: Shows captious issues worthy your contiguous attention.
• Warnings: Points to areas worthy paying attraction to erstwhile you person fixed errors.
• Notices: Shares parameters that don’t needfully impact SEO show but are bully to support an oculus on.
• Passed checks: Gives you thing to consciousness bully about.

Now, you tin commencement gathering your workflow and prioritizing fixes.

Task 2: Competitor Research

Power up your on-page SEO repair tasks by doing immoderate rival research.

This measurement volition assistance you clarify what keywords to people and caller ways to amended your leafage further.

Assessing your competitors helps you recognize what works and wherever your leafage needs betterment most.

Step 1: Look At The SERPs For The Keywords You’re Targeting

A large mode to commencement is to enactment the keywords you fertile for into Google and analyse the apical results.

What bash you announcement astir them?

Take enactment of:

• The words they usage successful their URL, titles, and content.
• Their meta statement connected the SERP.
• The layout of their leafage and content.
• How your competitors attack answering the query.
• The CTAs and interior links they utilized connected their page.

Think astir the ideas they convey, their attack to the content, and what keywords they usage and where.

Step 2: Uncover Competitor Flaws

You’re looking to larn however the astir palmy pages bash it. But you’re besides looking for flaws.

Are determination immoderate areas that you deliberation you tin improve?

Do you spot immoderate gaps oregon unaddressed elements of a query?

Try to place immoderate patterns you tin astir the astir palmy results and comparison them to your page.

Make definite that you’re not lone fixing things that are missing but besides looking for opportunities to amended existing on-page elements.

If you privation to get much granular, this is different spot wherever a instrumentality similar SE Ranking tin help.

How To Use SE Ranking For Competitor Research

A robust instrumentality similar SE Ranking tin assistance you benchmark your results against your rivals to amended recognize however they got to the apical of the SERP.

You tin easy comparison important on-page SEO parameters against your nonstop competitors without having to excavation done the SERPs and measure each result, 1 astatine a time.

For example, connected the surface below, you tin cheque which keywords competitors used, survey their titles and headings, and measure their method metrics.

Screenshot from SERanking.com, June 2022

All the captious information is astatine your disposal to guarantee that you’re not missing opportunities for improvement.

Quickly See Competitor SERP & Traffic Stats

In the Terms tab, you volition spot the database of words that were recovered connected your competitors’ pages, on with their hunt measurement potential, count, density, and leafage elements.

From our experience, utilizing due keywords connected a leafage portion striking the density equilibrium is important for landing pages.

The instrumentality shows however galore times and successful which elements of the leafage a superior oregon secondary keyword is used: title, description, main copy, URL, etc.

This helps you place keywords with existent hunt imaginable and adhd them to your page.

You tin besides hole the keyword density of immoderate hunt queries that are already connected your page.

Leverage Competitor Keyword Flaws

Finally, you tin adhd keywords to applicable leafage areas that request them.

You volition astir apt announcement that SE Ranking makes a favoritism betwixt superior and secondary content, conscionable similar Google does.

Tools that don’t whitethorn unintentionally lure you into keyword stuffing, making you adhd other keywords to your main content.

Task 3: Start Updating Your On-Page SEO

By now, you’ve tally an audit and performed rival research.

You should person a bully thought of:

• The errors successful your on-page SEO that request fixing.
• Areas wherever your on-page SEO could beryllium improved, compared to competitors.

You’ve made tons of discoveries!

What’s next?

Step 1: Organize Your Workflow

First, make your database of idiosyncratic tasks.

Start by listing tasks retired by priority.

You tin either usage your ain task absorption strategy oregon an on-page SEO instrumentality to signifier your database of tasks.

As a regularisation of thumb, you should prioritize thing that’s missing.

If you haven’t specified things similar rubric tags and meta descriptions, hunt engines volition make them for you.

You privation to beryllium successful power of what users spot astir your leafage connected the SERPs; beryllium definite to adhd them yourself.

Next, absorption connected thing that has changed astir your keyword priorities.

Did you find caller opportunities during your probe oregon observe adjustments you should marque to keyword density? These are important too.

Step 2: Get Started

Go up and commencement fixing the issues!

We’re blessed to accidental that astir issues with on-page SEO tin beryllium fixed from wrong your CMS.

How To Prioritize SEO Tasks & Track Progress With SE Ranking

If you request assistance prioritizing and tracking your tasks, SE Ranking tin bash that each wrong 1 tool.

Switch to the SEO Tasks tab.

SE Ranking provides you with a step-by-step program based connected the issues recovered connected your website during the audit.

Screenshot from SERanking.com, June 2022

The instrumentality groups tasks by priority, category, oregon status:

• In the By Priority tab, the instrumentality labels each the tasks with high, medium, oregon debased priority.
• In the By Category tab, each the tasks volition beryllium grouped according to the leafage element, to which they correspond.
• In the By Status tab, you volition spot which tasks should beryllium done and which are already completed.

Start with the astir urgent ones. This should springiness the astir tangible result.

You tin besides adhd your ain customized tasks and delegate immoderate precedence to them.

For example, if you person been examining the competitor’s leafage and recovered thing worthy adding to your ain page, conscionable make a caller task.

And vice versa, disregard tasks that you see irrelevant to your landing page.

After fixing an issue, click connected the completed checkbox. The instrumentality volition reassess the leafage quality, and you volition instantly spot the caller score.

The much tasks are completed, the higher the people volition be.

Make On-Page SEO Easier – Try An On-Page SEO Checker

There’s nary uncertainty that keeping up with the contention and having your pages optimized is hard work.

But with the close instrumentality successful hand, it becomes overmuch easier and faster.

With On-Page SEO Checker, you tin measurement wide leafage performance, place and hole issues that could interaction your rankings, heighten your contented based connected what works for the SERP leaders, and support way of each the on-page tasks connected your agenda.

This volition assistance you determination up the ranking ladder and bushed your rivals.

Image Credits

Featured Image: Image by SE Ranking. Used with permission.