Most prominent ranking factors of TOP ecommerce websites in Spain

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The survey was conducted successful practice with Sock Data marketing agency

The nonsubjective of this survey was to azygous retired the astir applicable SEO factors of the TOP ecommerce sites that bask bully positioning successful Google Spain.

We person selected the largest top-ranking websites belonging to immoderate of the astir applicable industries specified as:

• Children
• Sports
• Feeding
• Computer/Electronics
• Home
• Fashion
• Perfumery/Makeup
• Health
• Books
• Jewels
• Flowers
• Sex shops

The information shown successful the survey was obtained with the assistance of SE Ranking tools and nonstop probe of the selected ecommerce sites. Check retired the infographics for large insights, and support speechmaking to get into the details.

Domain-related factors

HTTPS protocol

100% of the analyzed ecommerce sites person an SSL certificate and a domain indexed successful Google with HTTPS.

At archetypal glance, we assumed that having an HTTPS protocol is an important origin successful presumption of SEO for these websites. We tin reason that it is unfeasible to person an online store with an “UNSAFE SITE” message.

Domain type

Among the websites we person studied, we person divided those that usage a determination domain—in this lawsuit a “.es,” and those not utilizing a determination domain.

We person chosen the apical ecommerce sites successful the sectors studied, and we’ve figured retired that 58% of these sites tally connected a determination domain. However, this does not mean that 58% of each e-commerce stores successful Spain person an “.es” domain—the conclusions are lone applicable to the sectors studied.

Based connected the data, we tin presume that it is beneficial to person a website 100% dedicated to the people country. At the aforesaid time, we indispensable not suffer show of planetary domains, arsenic they besides correspond a ample stock of the studied top-ranking ecommerce sites.

Content-related factors

Wordcount

The astir important pages of an ecommerce tract astatine an SEO level are the location page, class pages (subcategories included), and merchandise pages. These pages are expected to fertile for astir of the site’s people transactional keywords—or astatine slightest the immense bulk of specified keywords.

The extremity was to cipher the mean wordcount for each benignant of leafage astatine the contented level, disregarding interior links, HTML code, etc.

The effect are arsenic follows:

• Home page’s wordcount reaches astir 300 words
• Category pages’ wordcount is astatine slightest 450 words
• Product pages’ wordcount is astir 180 words connected average

It is worthy noting that immoderate of the analyzed websites had importantly higher wordcount and the numbers indicated supra are average.

The decision we’ve reached is that the location pages of immoderate of the analyzed e-commerce stores did not person excessive contented due to the fact that they were not targeting transactional keywords with their homepages. Instead, they focused mostly connected attracting marque traffic.

Category pages, however, featured much content, arsenic they were targeting larger groups of keywords and truthful utilized this contented to present much keyword variations.

Except for a fewer circumstantial websites, determination was not overmuch contented connected the merchandise pages. The crushed is that producing long-form contented for thousands of merchandise pages of a ample e-commerce store is alternatively challenging. It besides makes much consciousness to enactment with categories and subcategories to pull higher volumes of postulation and summation much profit. At the aforesaid time, it is inactive imaginable to marque your merchandise pages fertile for high-volume keywords. 

Number of keywords connected a page

In this study, we wanted to cheque the fig of times the astir important keywords were utilized connected a leafage to measurement the keyword density.

The effect we obtained was an mean density of  2.4%. 94% of the analyzed ecommerce sites had keyword density of little than 3%.

Therefore, we concluded that the studied pages were not over-optimized astatine the leafage level.

Keywords successful applicable areas

It is important to cognize which areas of a leafage Google gives much relevance—then you tin spot your astir important keywords wrong these areas.

In this study, we person analyzed however the selected websites usage keywords successful their rubric tags, statement meta tags, H1 tag, and different H tags, wrong main substance contented and images.

We obtained the pursuing results:

• Meta title: 100% of the ecommerce stores successful the survey comprised people keywords successful meta titles.
• Meta description: 80% of the ecommerce sites successful the survey mentioned keywords successful meta descriptions.
• H1: 80% of the ecommerce companies successful the survey featured people keywords successful their H1 tags.
• Other H tags: 87% of the ecommerce companies successful the survey utilized H tags different than H1 to showcase important keywords.
• Main substance content: 60% of the e-commerce companies successful the survey placed keywords wrong the pages’ substance content. 
• Images: 56% of the e-commerce companies successful the survey utilized images to showcase important keywords.

With these data, we tin conclude:

• All SEO specialists instrumentality to the regularisation that the page’s rubric tag should diagnostic the astir applicable keywords
• Most e-commerce store adhd their people keywords to meta descriptions; however, not each of them.
• The H1 is optimized by a immense bulk of ample ecommerce companies, though determination are immoderate who are not utilizing it to spot people keywords.
• Adding keywords to different H tags is besides a communal strategy.
• Using people keywords wrong the page’s main contented isn’t a cosmopolitan practice. Many websites don’t optimize merchandise descriptions fixed that the page’s title, description, and H tags diagnostic each the indispensable keywords. 
• Even much websites thin to not usage keywords arsenic images’ alt tags. 

Paid advertising

Next, we decided to cheque if the selected ecommerce stores were investing successful Google’s paid advertising. 

90% of the ecommerce companies successful the survey utilized PPC to thrust postulation to the websites.

The mean fig of keywords sites were targeting successful their ads reached 41,684 queries—most of the analyzed ecommerce stores were bidding connected a ample fig of keywords.

These efforts let the ecommerce stores to not lone boost sales, but besides to summation marque searches and visibility connected Google.

Factors related to keyword positions and traffic

Number of keywords a tract ranks for

In this study, we wanted to measurement the fig of keywords the selected apical ecommerce sites ranked for.

The mean fig was 1,300,000 keywords. The tract with the smallest magnitude of keywords nether its loop ranked for much than 30,000 queries, portion the largest websites ranked for millions of keywords.

We tin reason that ample ecommerce stores extremity up ranking for ample amounts of keywords, which was to beryllium expected with respect to the fig of categories, subcategories, and products these sites featured. 

In this study, we person besides reviewed the fig of indexed URLs, verifying that the fig of keywords each tract ranked for exceeded the fig of its indexed URLs.

Keywords’ taxable relevance

We person besides checked if the keywords a tract ranked for were related to its large topic, oregon if ample groups of keywords covered different topics.

We tin corroborate that the keywords the analyzed ecommerce sites ranked for were each applicable to the website’s niche.

This proves that having an “expert” website successful a niche sends affirmative signals to Google.

Stable postulation growth

Knowing however postulation is increasing with the fig of keywords the tract ranks for helps you measurement its SEO growth.

We person studied the correlation for the selected ecommerce stores.

The result: 75% of the ecommerce sites successful the survey show a unchangeable maturation of some postulation and keywords they fertile for.

The remaining 25% are not increasing oregon are experiencing a flimsy nonaccomplishment successful postulation and positions.

With this, we tin reason that it is important for a task to germinate successful presumption of postulation and the fig of keywords. This shows Google that the tract is supported and that the task is inactive alive.

Site moving a blog

Of each the ecommerce websites successful the study, 65% person a blog, and of that 65%, 40% person the blog connected a subdomain.

On average, blogs relationship for astir 8% of sites’ planetary traffic. However, antithetic sites successful our survey demonstrated precise divers information wherever immoderate ecommerce stores would get little than 1% of postulation from their blog, and others would summation much than 40% from blog articles.

Therefore, though the blog is not a deciding origin for ample ecommerce sites—since galore groups of keywords are targeted connected category, subcategory, and merchandise pages—a well-established blog tin besides thrust plentifulness of postulation to specified websites.

Factors related to Link Building

Total fig of referring domains

Link gathering is an indispensable portion of immoderate SEO strategy, and we could not but see respective information successful our study.

We person figured retired that, connected average, the analyzed ecommerce sites had 13,000 referring domains.

Ecommerce sites with the smallest backlink profiles had astir 400 referring domains, and those with the biggest magnitude of backlinks boasted astir 50,000 referring domains connected average.

We tin reason that the fig of referring domains is an important ranking origin for ample ecommerce websites.

Total fig of backlinks

In summation to checking the fig of referring domains, it is important to measurement the full fig of backlinks a tract has.

On average, the studied ecommerce sites had astir 4 cardinal backlinks.

With the mean fig of referring domains being 13,000, and the mean fig of backlinks being 4 million, the analyzed ecommerce tract had thousands of mentions connected the aforesaid referring domains.

Total fig of dofollow backlinks

Dofollow/nofollow backlinks ratio is different large origin to track.

The analyzed sites had connected mean 84% of dofollow backlinks.

At the aforesaid time, immoderate of the selected ecommerce sites had lone 40% of dofollow links portion others boasted a 96% to 4% dofollow/nofollow ratio.

We tin reason that for ecommerce sites, it is important to besides person a ample information of dofollow links successful the backlink profile.

Total fig of referral IPs

Another origin we person studied is the magnitude of referral IPs of the backlinks e-commerce sites had.

On average, we person spotted 3,700 referral IPs per backlink profile.

With 13,000 referring domains connected average, we tin reason that lone 28% of the referring domains of the analyzed websites had antithetic IP addresses.

Therefore, we tin reason that determination is nary occupation successful having a ample fig of backlinks from repeated IPs, astatine slightest connected this ample scale, wherever having repeated notation IPs is “diluted.” 

Variety of anchor texts

100% of the e-commerce sites we person studied show a wide assortment of anchor texts successful their backlink profiles. 

Therefore, we tin summarize that utilizing assorted anchor texts works good for SEO, and it makes a site’s backlink illustration look natural.

As a rule, each idiosyncratic would nexus to your tract differently; radical don’t usually usage the aforesaid texts erstwhile expressing their opinion.

Backlinks with branded anchor text

On average, 59% of each the anchor substance we’ve singled retired successful the websites’ backlink profiles were branded. Backlinks with branded anchor texts pointed some to sites’ location pages and different pages.

Some of the analyzed ecommerce sites had less backlinks with branded anchor substance portion others show bigger numbers; still, the immense bulk of sites had a important percent of branded anchor texts successful their backlink profiles.

We tin reason that astir of the backlinks pointing to a website should person branded anchor texts—this is to beryllium taken into relationship erstwhile crafting a link-building strategy. Again, specified a organisation is foreseen, since galore radical volition people nexus to a tract utilizing its marque sanction variation.

Backlinks with exact-match anchor text

Something that we person besides studied is the usage of exact-match keywords arsenic anchor texts. For this, we person studied websites areas that usually diagnostic the site’s people keywords. 

We person figured retired that, connected average, 17% of each anchor texts site’s backlinks utilized were exact-match keywords.

Some websites we studied didn’t usage exact-match keywords astatine all, portion others had up to 50% of exact-match anchor texts successful their backlink profiles.

We tin reason that gaining backlinks with exact-match anchor texts tin nonstop a affirmative ranking awesome to Google, but specified anchors should beryllium utilized successful moderation truthful that a site’s backlink illustration inactive looks natural.

Backlinks to the location page

We wanted to wage peculiar attraction to ecommerce sites’ backlinks pointing to the location page.

We’ve learned that 32% of the backlinks were pointing to the location leafage of the analyzed e-commerce stores. Some websites person lone 8% of links pointing to the location page, and others person up to 50% of links starring to the location page, but arsenic a wide rule, astir websites person a important fig of links pointing to the location page.

This tin beryllium erstwhile again explained by earthy nexus building—most of the integrated backlinks usually pb to the location page. 

Stable backlink growth

95% of sites demonstrated unchangeable backlink growth, and their backlink profiles support scaling. 

As the popularity of your marque grows, your tract should people get much backlinks from newspapers, forums, blogs, etc. 

Backlinks from newspapers

100% of the analyzed sites had astatine slightest immoderate backlinks from newspapers. Large websites with recognized brands often get paper mentions naturally.

Backlinks from sites successful the aforesaid niche

44% of the selected sites had a important fig of backlinks from different websites successful their ain niche. 

We tin reason that having specified links is simply a comparatively important factor, but is not essential.

Although links coming from websites that screen akin topics tin beryllium a almighty ranking signal, specified links are hard to gain.

Other types of backlinks

100% of the studied ecommerce tract person backlinks from assorted forums, blogs, escaped sites, etc.

Such links look perfectly natural. If a tract is well-known among the wide public, it volition usually get mentions connected assorted forums and blogs.

Brand-related factors

Brand searches

The analyzed ecommerce sites get an mean of 3 cardinal marque searches per month.

To execute the astir close effect possible, we analyzed hunt measurement for each marque variations. 

Websites offering much circumstantial products get lone 20,000 searches, portion bigger sites offering fashionable goods get up to 12 cardinal of marque searches monthly. 

This information proves that it is indispensable for immoderate ecommerce tract to enactment connected marque consciousness and frankincense unafraid a dependable travel of bran traffic.

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