Microsoft Clarity Analytics: Everything You Need To Know via @sejournal, @martinibuster

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Maybe you’ve heard colleagues oregon manufacture experts talking astir Microsoft Clarity. But what is it and however does it work?

Microsoft Clarity is simply a idiosyncratic behaviour and website debugging analytics instrumentality dissimilar immoderate other.

What Clarity does is supply insights into however users interact with the site, making it wholly antithetic from different analytics tools, including Google Analytics.

Learn astir its assorted features, limitations, wherefore it’s not a rival to Google Analytics, and however you tin marque the champion usage of Microsoft Clarity here.

User Experience Analytics

Other analytics tools absorption connected things similar reporting connected traffic, keywords, leafage popularity, and truthful on.

Microsoft Clarity focuses connected the idiosyncratic acquisition to assistance publishers summation insights into however users are interacting with their site.

The idiosyncratic behaviour information helps publishers place areas to improve, find web leafage bugs, and summation insights into conversions, among galore different utile insights.

Microsoft Clarity adjacent provides instrumentality learning and heavy AI components successful the inheritance that automatically make insights based connected patterns created by website idiosyncratic behaviors. It provides these insights arsenic suggestions for further probe and tracking.

With Clarity, a steadfast tin spot user engagement patterns connected antithetic parts of idiosyncratic pages and tin play backmost idiosyncratic sessions to larn however users interact with web pages.

Over 25 filters marque it casual to zero successful connected idiosyncratic symptom points to debug website issues oregon observe what works successful bid to replicate that acquisition connected different pages.

All of these insights are delivered by Microsoft Clarity successful adjacent real-time.

Microsoft Clarity Versus Google Analytics

You mightiness wonderment whether you request Microsoft Clarity if you already person Google Analytics. Some judge that due to the fact that they’re some analytics services, determination whitethorn beryllium overlap betwixt the two.

However, determination truly is nary examination betwixt Google Analytics and Microsoft Clarity due to the fact that they bash precise antithetic things.

Google Analytics provides insights into postulation patterns.

Microsoft Clarity provides actionable insights into however users interact with web pages.

Microsoft Clarity is not a rival of Google Analytics. Instead, it really complements Google Analytics to the constituent that you tin link Google Analytics to Clarity and summation adjacent much idiosyncratic behaviour insights utilizing the imported data.

Privacy Compliance

Although Microsoft Clarity tracks idiosyncratic behaviour connected the website, Clarity is afloat compliant with the European GDPR and the California CCPA privateness requirements.

Microsoft Clarity Impact On Page Speed

Microsoft Clarity’s JavaScript is loaded asynchronously and, according to Microsoft, does not interaction website performance.

Microsoft says:

“Visitors to your tract won’t acquisition immoderate quality successful tract velocity oregon performance. The Clarity JavaScript is asynchronous truthful it does not dilatory down the leafage load time.”

Does Microsoft Clarity Have Traffic Limitations?

There are nary limits to the magnitude of postulation that tin beryllium measured by Clarity.

Unlike different heatmap and analytics tools that enforce postulation limits to the escaped versions of their tools, Microsoft imposes nary limits based connected traffic.

According to Microsoft:

“There are perfectly nary limits connected the fig of sites per account. Clarity tin standard to enactment adjacent the largest websites.

Clarity process much than 1 petabyte of information from implicit 100 cardinal users per month. Also, determination are nary postulation limits connected these sites.”

Microsoft Clarity Features

The main features of Microsoft Clarity are:

  • Clarity Heatmaps.
  • Session Recordings.
  • Clarity Insights.

Clarity Heatmaps

Clarity Heatmaps provides 2 kinds of heatmap data:

1. Click Heatmaps

Click heatmaps:

  • Show engagement levels of antithetic parts of a webpage.
  • Reveal wherever radical are clicking (including non-clickable leafage elements).
  • And supply an thought of which leafage elements are important to astir tract visitors.

Click heatmap information tin beryllium shown for a azygous leafage oregon for a radical of pages.

This information tin beryllium further refined and segmented with filters to drill down and spot however antithetic users are clicking connected web leafage elements.

Screenshot of Microsoft Clarity HeatmapScreenshot of Microsoft Clarity Heatmaps, October 2020

2. Scroll Heatmaps

Scroll Heatmaps amusement however acold users are scrolling connected a web page. Like each the different Clarity features, filters tin beryllium applied to the Scroll Heatmap successful bid to spot however antithetic users scroll done a leafage – by device, for example.

Scroll Heatmap information is incredibly utile due to the fact that it tin amusement however acold users are scrolling earlier they click a telephone to action.

The Scroll heatmaps tin besides assistance place if users aren’t reaching a telephone to enactment oregon important information.

If users aren’t reaching definite contented and are backing retired of the tract without converting, past the scroll heatmap information volition amusement astatine which constituent users are bailing connected your site.

Actionable Heatmap Data

The Clarity Heatmaps tin beryllium segmented by filters specified arsenic postulation sources, devices, and browsers to place patterns displayed by antithetic visitors.

The heatmap information is utile for debugging web leafage issues by identifying wherever they are clicking, amended knowing the idiosyncratic experience, and identifying wherever users linger.

Additionally, it helps to amended conversions by showing wherever users are bailing oregon if telephone to actions are scrolled past and not stimulating clicks.

In my opinion, the astir important prime of the Clarity Heatmaps diagnostic is helping to amended conversions due to the fact that astir sites person a conversion enactment they privation users to implicit whether it’s clicking an ad, buying a product, clicking an affiliate link, oregon signing up for a newsletter.

The Clarity Heatmap helps debug conversion issues and amended them.

The accusation successful Clarity Heatmaps tin besides beryllium shared with others successful your institution and with clients.

There are nary postulation limits to the Clarity Heatmap feature, which makes it an charismatic diagnostic for publishers with ample magnitude of postulation and those starting out.

Session Recordings

Clarity league recordings is simply a diagnostic that records and plays backmost idiosyncratic journeys done the web site. It shows however users interact with tract navigation, calls to action, hunt features, and different on-page elements.

Session recordings shows publishers if tract navigation and links assistance users find the contented they privation and tin besides amusement what on-page factors aren’t working, similar the calls to action.

Screenshot of Session TimelineScreenshot of a User Session Timeline, October 2020

The league recordings tin place rage clicks, dormant clicks, speedy backs, and excessive scrolling.

Rage Clicks

Rage clicks bespeak areas of a web leafage that whitethorn not beryllium interactive erstwhile a idiosyncratic expects them to be. The emblematic rage click is characterized erstwhile a idiosyncratic repeatedly clicking connected a web leafage constituent similar a link, button, oregon image.

For example, if a nexus isn’t moving due to the fact that the leafage hasn’t afloat loaded oregon an representation seems similar a nexus but it isn’t 1 astatine all. Rage clicks are highlighted by Clarity to constituent retired areas of the idiosyncratic acquisition that bespeak idiosyncratic vexation with the web page.

Dead Clicks

A dormant click is what happens erstwhile an interactive constituent does not respond successful a tenable magnitude of clip oregon doesn’t respond astatine all.

This is besides a awesome of idiosyncratic frustration.

Quick Backs

The speedy backmost is erstwhile a idiosyncratic clicks distant from your tract to different tract but past returns.

Microsoft indicates that this information constituent volition beryllium updated to see the root tract truthful that it volition grounds erstwhile a idiosyncratic clicks from 1 leafage successful a tract to different leafage successful the aforesaid tract and past returns to the archetypal page, indicating dissatisfaction with the leafage they clicked to.

Excessive Scrolling

Session recordings tin besides uncover what Microsoft calls “excessive scrolling.”

Excessive scrolling is erstwhile Clarity detects that a tract visitant scrolls up and down successful an antithetic signifier that indicates a mediocre idiosyncratic experience.

This information constituent could bespeak that the idiosyncratic is not uncovering what they expect to find and is apt frustrating the tract visitant successful immoderate different way, capable to origin them to permission the site.

Clarity Session Recordings supply invaluable insights that tin assistance summation sales, affiliate clicks, advertisement clicks, and tract visitant satisfaction.

A utile diagnostic of Session Recordings is that these information points tin beryllium segmented by browser, campaign, and 23 different filters.

Clarity Session recordings is simply a almighty mode to summation insights into idiosyncratic behaviour and amended web leafage and website performance.

Clarity Analytics Recordings DashboardScreenshot of the Recordings Dashboard, October 2020

The league timeline, shown successful the screenshot above, is similar a movie of the idiosyncratic enactment with a page. Cursor movements are shown.

The league sheet connected the near allows a steadfast to filter the information to isolate a wide scope of information types.

The idiosyncratic sessions seen successful the boxes tin beryllium selected and viewed.

Additionally, 1 tin click connected the Filters fastener astatine the apical successful bid to prime for a ample magnitude of information types, similar idiosyncratic instrumentality and truthful on.

Clicking connected the Filters fastener results successful an full web leafage of filters.

To prevention abstraction and supply a closeup, I sliced the filters leafage successful half, a near broadside and a close side.

Microsoft Clarity Analytics Sessions FilterScreenshot of the Left and Right Side of the Filters, October 2020

Clarity Insights

Microsoft Clarity Insights is simply a diagnostic that applies the powerfulness of Deep AI and Machine Learning algorithms to automatically aboveground actionable insights from the analytics information collected by Clarity.

Screenshot of the Microsoft Clarity "Insights" dashboardScreenshot of Insights Dashboard, October 2020

Clarity watches for league recordings with JavaScript errors, rage clicks, and dormant clicks, arsenic good arsenic identifies browsers and besides idiosyncratic groups to watch.

Users tin prevention groups for tracking.

The Clarity Insights documentation says:

“Clarity Insights are a acceptable of Machine Learning (ML) based filters and recommendations connected what contented should beryllium astir important for you.

…Through the dashboard, you tin recognize the users without having to analyse the water of information derived from idiosyncratic interactions connected the website.

There comes a cardinal question: If Clarity tin grounds each idiosyncratic interaction, however tin it aboveground the sessions and pages that substance the most? One solution comes via the Clarity Insights platform.

Clarity Insights thin connected Microsoft’s decades of acquisition successful Data Science and Machine Learning to place cardinal trends and patterns successful your tract activity.

…Providing accurate, accessible, and proactive analytics is simply a foundational diagnostic of Clarity.”

Screenshot of a closeup of the Microsoft Clarity "Insights" dashboard.Screenshot of a closeup of the Microsoft Clarity “Insights” dashboard, October 2020

Adding Microsoft Clarity Analytics To Your Stack

The large question galore person is whether they should usage Clarity considering that they already usage different analytics program.

Clarity provides actionable insights for improving website net and the idiosyncratic experience, which is thing galore analytics programs bash not provide.

It’s wide that Microsoft Clarity is not a rival to Google Analytics, it is complementary to it.

Thus, it could beryllium said that it is not due to comparison the 2 due to the fact that they some lick antithetic problems.

Clarity is simply a bully merchandise due to the fact that it helps publishers amended conversions and sales, arsenic good arsenic the tract visitant idiosyncratic experience.

What Clarity does is to assistance publishers place shortcomings successful their site(s) and amended them.

There is nary pricing exemplary for Microsoft Clarity – it is free, careless of however overmuch postulation a tract attracts.

The lone regulation to Clarity is that financial, government, and aesculapian websites are not recommended by Microsoft to onboard to Clarity.

The reply to the question of whether you should usage Microsoft Clarity, speech from the supra caveat, depends connected however important it is to you to amended net and tract visitant idiosyncratic experience.

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