Major Retailer Saved 960+ Hours With Dynamic SEO Segmentation

A large retail brand* with a monolithic ecommerce website wanted to summation integrated traffic, but their SEO squad encountered difficulties owed to the quality of their perpetually evolving tract taxonomy. Here’s however they worked with seoClarity to lick that challenge. 

*Out of respect for our client, we person chosen to support this lawsuit survey anonymous. 

Challenge: Site Taxonomy Complicates SEO Segmentation 

The retail brand’s merchandising teams were each liable for antithetic merchandise categories. They perpetually made changes to tract pages to reorganize, enhance, oregon adhd to these merchandise categories. 

Changes to the site’s architecture, though important for driving purchaser behaviour forward, only stalled the SEO squad successful their reporting and analysis. 

Because the URLs lacked class and sub-category variables, they had to manually set each keyword oregon leafage radical they were monitoring successful integrated hunt every time determination was a tract update. 

These changeless changes caused issues with reporting, organization, and monitoring which prevented them from having an close presumption of class performance. 

Solution: Dynamic SEO Keyword and Page Grouping

Advanced dynamic keyword and leafage grouping opened up a satellite of accidental by simplifying SEO segmentation for the retail brand. 

With this solution, seoClarity crawled the retailer's breadcrumbs crossed their merchandise and class pages to create the groupings automatically. This offered: 

• Seamless instauration of class leafage groups based connected the breadcrumbs crossed each pages
• Automatic keyword tags based connected highest ranking URL
• The quality to cheque and delegate keyword groupings to a keyword if it:
• Ranked successful a definite position
• Had a rival ranking
• Contained definite presumption appearing successful the SERP
• Triggered/did not trigger definite SERP features

Advanced, dynamic groups from seoClarity let for blase and seamless groupings successful immoderate mode needed, including:

• Rules based connected URL operation oregon highest ranking URL, 
• Crawl data, similar breadcrumbs oregon contented connected the page
• Third-party information sources similar a CMS oregon ecommerce platform, and lookup files

Results: 960+ Hours Saved

The SEO squad saved astir 1 week’s worthy of clip to their process per merchandising squad per quarter, which totaled a clip savings of 960+ hours of manual work. 

Their erstwhile process required a manual process, and with seoClarity it happens automatically.

Together, the SEO and merchandising teams unlocked a much proactive absorption connected their SEO and improved reporting, monitoring, and show management.

Conclusion

Thanks to the preserved configuration of existing keyword groups and dashboards and removal of the manual process. This created much close reporting for the SEO team. Any caller changes wrong the retail site's taxonomy are present seamless.

Advanced dynamic grouping is disposable to each seoClarity clients connected a Pro Subscription Package. 

For endeavor brands looking to negociate SEO show based connected immoderate segment, request a demo today to debar the scramble and disorganization with a changeless alteration to your tract taxonomy.