Local Strategies: How Better Online Reputation Drives Revenue via @sejournal, @lorenbaker

3 months ago 26
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Join america arsenic we look astatine however your online estimation and section selling strategies tin thrust gross for your business, portion avoiding pitfalls on the way.

With impermanent Raj Nijjer of Edge, we’ll dive into the gross impacts that your online estimation tin have, and wherefore this estimation gathering should beryllium important successful your planning.

Join your big Loren Baker, arsenic helium and Raj sermon however to debar wasteful strategies of section selling and multi-location businesses, positive a mates tips connected however a bully estimation tin assistance pull and clasp apical talent.

[01:14] – Raj’s Background and Journey to Edge.
[02:44] – Edge’s Concept of Employee-Driven Growth and Its Connection to Google Reviews.
[10:34] – How Reviews Contribute to Local SEO.
[11:27] – Customer-Facing End: In-Depth Reviews and Personalization.
[13:24] – Standing Out successful Cutthroat Competition: Franchises and Service Businesses.
[14:37] – Motivating Employees and Transparent Recognition Through Reviews.
[20:49] – Reputation Management and Injecting Employee Recognition.
[45:06] – Employee Retention During Challenges Like The COVID-19 Pandemic.

We promote businesses to amplify affirmative reviews and larn from the antagonistic reviews. – Raj Nijjer, 5:34

Now not lone does the marque triumph and the concern win, but employees tin consciousness large oregon a idiosyncratic tin consciousness large astir the occupation that they’ve done. – Raj Nijjer, 9:21

Positive reviews are truthful important. There’s 1 stat I work connected your site…53% of customers won’t spell to a concern rated nether 4 stars. – Loren Baker, 15:21

I deliberation the injection of motivating and recognizing your employees portion they’re doing this work is thing that we’re precise arrogant of, due to the fact that we tin spot which employees are doing truly well. And past you tin duplicate that. – Raj Nijjer, 21:44

Our extremity is to wed the selling with operational excellence. You privation to clasp radical accountable, particularly if you’re rewarding them. – Raj Nijjer, 30:53

I deliberation 1 happening COVID taught each concern proprietor is worker retention and however hard it’s been to find radical and erstwhile a displacement happens, it truly jeopardizes your concern if you don’t program it well. So you privation to support your superstars, don’t ever suffer your superstars. – Raj Nijjer – 41:10

Resources Mentioned:

Connect With Raj Nijjer:

Raj is Head of Marketing for Edge, an employee-driven maturation level for work brands. Previously, helium was the CMO of Refersion (acquired), and held enforcement selling roles astatine Yotpo and Yext (IPO successful 2017). Raj besides spent implicit 9 years astatine Godaddy (IPO successful 2015) successful enactment roles launching innovative merchandise lines with implicit 10 patents issued and starring to a PE buyout and an IPO.

Raj is besides fractional CMO to aboriginal and mid-stage exertion startups. Raj received his Bachelors of Science grade successful International Management and his MBA from the W.P. Carey School of Business astatine Arizona State University.

Connect connected LinkedIn: https://www.linkedin.com/in/rajnijjer/
Follow him connected Twitter: https://twitter.com/RajNijjer

Connect with Loren Baker:

Follow him connected Twitter: https://www.twitter.com/lorenbaker
Connect with him connected LinkedIn: https://www.linkedin.com/in/lorenbaker