Fri, May 20, 2022, 10:00 AM – 10:30 AM PT
Local SEO Guide’s CEO, Andrew Shotland, and VP of SEO Services, Karl Kleinschmidt, are holding a live event connected LinkedIn this Friday to sermon immoderate breathtaking caller LSG probe findings that supply opportunities for optimizing however efficaciously directory listings rank. This unrecorded lawsuit & probe has SEO strategy implications for:
- Directory sites
- SEO stakeholders
- Multi-location businesses
Viewers tin expect to travel retired of the SEO Office Hours league with a amended grasp of however to optimize the rankings of directory listings. In summation to a reappraisal of the probe and 3 lawsuit studies, the lawsuit volition besides diagnostic an AMA information to reply questions from the audience. You tin register for the event and/or submit questions astir SEO successful wide arsenic good arsenic much circumstantial research-related questions for Karl & Andrew to reply during the unrecorded stream.
What is Name Consistency Theory & what volition we beryllium talking about?
Local SEO Guide has discovered caller information insights which suggest that directories summation much hunt measurement erstwhile the titles of their section listings match Google Business Profile Knowledge Panel titles. During the people of conducting research, Karl Kleinschmidt analyzed implicit 500,000 listings and noticed a cardinal relation betwixt these 2 precise absorbing elements.
We’re calling it Name Consistency Theory.
The archetypal hypothesis
- A definite percent of the directory’s hunt measurement stems from radical looking for the businesses successful their directory via Google Search.
- So, if your directory listing accusation matches what Google has arsenic the concern accusation past you volition apt fertile higher erstwhile idiosyncratic searches for that entity.
To trial this proposal we looked astatine the information for antithetic concern directories…
What we recovered out
In the archetypal pass, we looked astatine conscionable 1 concern directory and the results seemed to enactment the hypothesis. We recovered a correlation betwixt an nonstop lucifer successful the listing and GBP titles and the presumption they ranked for successful Google SERPs. On average, the listings that were a lucifer tended to bash overmuch amended than those that didn’t lucifer the rubric and address.
But, this was lone looking astatine 1 directory truthful we had much enactment to bash to travel up connected this penetration with antithetic directories successful antithetic industries. We’ll sermon these findings successful much item during the LinkedIn live watercourse and walk done each 3 lawsuit studies and uncover what this means for SEO stakeholders, businesses that usage directories, and directory websites.
How important is this discovery?
Well, for the archetypal directory alone, LSG recovered 8851 opportunities wherever the accusation recovered connected the Google Knowledge sheet didn’t lucifer the accusation successful the directory.
The findings could beryllium precise impactful connected the quality of antithetic directories & businesses to prehend caller opportunities to fertile better. What’s more, is that the information truthful acold suggests that fewer of the directories & businesses examined are noticing oregon prioritizing listing sanction consistency. This is costing them visibility crossed thousands of locations.
Live lawsuit registration information
LIVE Event Registration: Join america for the amusive connected Friday, May 20, 2022, from 10:00 AM-10:30 AM PST. And, don’t hide to taxable immoderate questions you whitethorn person for the AMA here.
English (US)