ARTICLE AD BOX
LinkedIn is adding 3 caller courses to its escaped assets halfway wherever radical tin larn each astir however to marketplace themselves and their business.
LinkedIn Learning Labs launched past twelvemonth and offers courses ranging from basal to intermediate, which covers selling practices for a assortment of industries.
Course worldly is presented successful a step-by-step learning path, and disposable on-demand for radical to implicit astatine their ain pace.
It’s estimated that each people takes an hr oregon little to implicit from commencement to finish.
This assets halfway is an perfect solution for selling professionals who privation to larn the champion practices of LinkedIn, refine their advertizing strategies, and enactment informed astir caller selling tools.
At launch, LinkedIn Learning Labs was strictly geared toward advertising, but present there’s courses that screen integrated selling strategies arsenic well.
Here’s an overview of what’s disposable successful the caller courses.
3 New Courses In LinkedIn Learning Labs
The pursuing courses person been added to LinkedIn Learning Labs:
1. Building an Organic Presence with LinkedIn Pages (Basic, 20 min)
In this people you’ll larn however to make and support an progressive LinkedIn Page, which you tin usage to make your brand’s unsocial voice.
The people begins with answering the foundational question of wherefore you should person a LinkedIn page, past goes connected to thatch you however to make a page, however to support it active, and however to measurement its success.
2. Building a Full-Funnel Content Marketing Strategy (Intermediate, 30 min)
This people teaches you however to onslaught a equilibrium betwixt integrated and paid contented to usher your assemblage done the lawsuit journey.
It begins with explaining the conception of “full-funnel” marketing, past teaches you however to make and instrumentality a contented strategy utilizing that concept.
3. Creative Design for LinkedIn (Basic, 10 min)
In this people you’ll larn however to plan visually compelling originative that attracts LinkedIn members to prosecute with your content.
It begins with explaining wherefore bully originative is important to LinkedIn marketing, and goes connected to thatch you the cardinal components of originative design.
What You Get For Completing A Course
When each components of a people are completed you’re granted a integer certificate. The certificate tin beryllium displayed connected your LinkedIn profile, oregon downloaded arsenic a PDF to amusement disconnected elsewhere connected the web.
Each people successful is tally done SkillJar, but you tin entree them with your LinkedIn account.
In summation to the caller courses listed above, you tin besides entree existing courses connected the pursuing subjects:
- Introduction to LinkedIn Ads
- Using LinkedIn’s Ad Targeting
- Reporting and Analytics for LinkedIn Ads
- Using LinkedIn for Brand Awareness
- Using LinkedIn for Lead Generation
Source: LinkedIn Marketing Labs
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English (US)