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A caller survey by Patrick Stox, Brand Ambassador astatine Ahrefs, finds that, connected average, Google Search Console hides the keyword word for 46.08% of clicks.
The survey examined 1 period of information crossed 146,741 websites, progressive adjacent to 9 cardinal full clicks, and reveals that Google apt leaves galore longtail keyword information hidden from GSC users, according to its author.
Percentage Of Clicks Missing Keyword Data By Traffic Volume
Each dot successful the scatter crippled beneath represents 1 of the websites studied.
The horizontal oregon x-axis illustrates the site’s full traffic, and the vertical y-axis represents the percent of clicks for which the keyword is hidden.
Scatter crippled to amusement the percent of missing clicks and tract traffic, reprinted with support from Ahrefs.
Stox notes melodramatic variations successful these figures and cites 2 sites with postulation from 60 cardinal to 100 cardinal clicks showing 2.27% and 90.3% hidden terms, respectively.
In his analysis, Stox notes, “You spot tons of sites astir the mediate and a ample spike astatine 95%-100% missing clicks. So galore of the sites are missing astir fractional their data, but a ample fig of sites are missing astir of the data.”
Stox besides shared his thoughts connected the types of keyword presumption astir apt being hidden in a tweet and said:
“Google gives a fewer reasons for this discrepancy:
- Privacy
- Queries made a tiny fig of times
I uncertainty that galore are for privacy, truthful that leaves a batch of long-tail queries that Google isn’t exposing to website owners and SEOs.”
Hidden Keyword Terms By Traffic Range
A 2nd information visualization successful the study illustrates that websites successful the utmost little and higher ranges for postulation measurement thin to person much hidden data.
Box crippled to amusement however the information varies crossed antithetic postulation ranges, reprinted with support from Ahrefs.
Stox notes that Ahrefs drew their information from the API to get each information available.
How Much Of Your GSC Keyword Data Is Hidden?
The survey shows that the measurement of hidden information varies wide by website.
Stox created this Data Studio report that you tin transcript and usage to cheque for missing information connected your website.
If you choose, you tin self-report your findings to Stox, who intends to aggregate and stock them successful an update.
Want to larn much to heighten the worth of your GSC data?
Roger Montti wrote an fantabulous portion connected why your Google Search Console and Google Analytics information ne'er match – and however that impacts the insights you tin instrumentality from each source.
Read the afloat GSC Clicks survey study from Ahrefs to larn much astir its findings and methodology.
Featured image: Shutterstock/Alones
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