Keyword Ranking: How to Track Your Keywords on Google (with Semrush)

What is Keyword Ranking Tracking?

Keyword ranking tracking (referred to sometimes arsenic "position tracking") involves monitoring however your website ranks for your people keywords. You tin way your rankings manually oregon with a fertile tracking tool. 

SEO professionals often execute keyword research to find their people keywords, past see those keywords successful their content. Keyword tracking is the accustomed adjacent step, truthful they tin recognize whether their strategies are helping them execute the fertile they want.

Why Should You Be Tracking Your Keyword Positions?

Tracking your keywords positions is important if you privation to measurement the occurrence of your SEO strategy. You tin usage ranking information to measurement the occurrence of your SEO campaigns oregon stock advancement with your clients. 

You tin besides usage keyword tracking to determine how good your competitors' strategies are performing oregon whether they're ranking for your people keywords.

If a rival has started a run that targets the aforesaid keywords arsenic you, presumption tracking tin alert you. If they abruptly commencement to determination up the ranks, then you cognize they’ve started to people the aforesaid keywords and phrases.

If they're ranking higher, you whitethorn request to refocus your efforts, refresh oregon amended your content, oregon code different parts of your strategy.  

How to Track Keyword Ranking with Semrush:

Step 1: Set up a task successful Semrush

Step 2: Setup presumption tracking for your keywords

• Select your caller task from the database to unfastened your task dashboard. Select the  Position Tracking tool from the dashboard: 
   

  

• Select the hunt motor & instrumentality you privation to usage to way your rankings. Add the main determination your website targets (e.g. Australia oregon a circumstantial city) if applicable:

• Add the keywords you privation to way into the sandbox: 

  

• Click “Add keywords to campaign”
• Click “Start tracking” 

Step 3: View your keyword rankings

• Visit the instrumentality from your task dashboard:

• Scroll down to “Rankings Overview:”
   

  

You'll present person entree to a database of your people keywords and their important metrics, including immoderate presumption changes. 

Understanding Your Position Tracking Report

Once you've acceptable up your presumption tracking report, you'll privation to cheque it consistently to way your rankings. The Position Tracking instrumentality tracks keywords regular truthful you'll stay up-to-date connected the latest changes.

Understanding your study results tin assistance you make much effectual strategies moving forward. You'll cognize from archetypal glimpse what keywords request much attention. 

We’ll usage the study of an SEO selling bureau based successful Melbourne, Australia arsenic an example. When reviewing your report, you mightiness privation to see the:

Position Column

This metric compares keyword ranking positions betwixt 2 dates acceptable by you. You tin usage this to way a campaign's advancement by mounting the dates to the commencement and extremity of the campaign. This file indicates immoderate presumption changes that occurred during those dates. 

In this example, the agency ranks 6th for "onsite SEO," 7^th for "SEO specializer Australia," and  8^th for "SEO specialist." These positions are shown 6 days apart.

Difference Column

This file volition archer you the quality successful rankings betwixt the 2 dates you person set. This shows you however acold you’ve climbed, oregon however acold you person fallen. 

A fallen fertile could bespeak that a rival is present targeting the aforesaid keywords arsenic you, so you request to revamp your SEO campaign.

For this example, the bureau improved their rankings for "onsite SEO" and "SEO specialist" betwixt June 2 and June 8. The greenish fig indicates they climbed 3 spots up successful the rankings.

A reddish arrow and fig bespeak that you person dropped successful ranking.

Volume Column

This file shows you the measurement of searches for your keyword wrong the clip play you've set. You tin set your SEO run if you announcement the hunt word measurement is dropping implicit time, which would bespeak that less radical are searching for these terms.

However, this could besides mean little competition, so you could effort targeting these keywords much thoroughly to fertile again.

This highlighted file shows the measurement of searches made from June 2 to June 8. 

The bureau has climbed 23 spots with the keyword "local SEO Melbourne," with 320 searches made successful the clip period. 

URL Column

This file displays the URL for the webpage included successful the SERP for your people keywords. These are the pages that volition amusement up connected a SERP erstwhile a idiosyncratic inputs that keyword phrase.

If the close URL isn't included for your people keywords, you'll request to readjust the contented connected your preferred pages.  

In this example, we tin spot that the agency's blog station connected onsite SEO is ranking for the keyword "onsite SEO." Their homepage ranks for the keyword "SEO specialist."

"Onsite SEO" is ranking for the blog nonfiction discussing onsite SEO, and "SEO Specialist" is ranking from their location page.

Determining advancement connected an existent campaign

You'll usage the dates file to recognize however your SEO run is performing implicit time. In this example, we're tracking run show betwixt March 19 and June 16. 

We tin spot that portion ranking has dropped for the keyword "SEO Specialist Australia," the bureau has improved their ranking for "onsite SEO" and "SEO specializer Melbourne." 

We could presume that different institution is pushing to beryllium ranked for ‘SEO Specialist Australia,’ which bumped StudioHawk down. For the adjacent signifier of the campaign, they mightiness nutrient contented with those keywords to gain backmost their losses.

Final Thoughts

Once you acceptable up your presumption tracking campaign, you should cheque your rankings regularly. We urge checking your rankings erstwhile a month. Daily algorithm updates from Google tin change the existent stats and origin insignificant fluctuations that do not bespeak what's really happening with your rankings.

Use the Position Tracking instrumentality to cheque your keywords, past make a strategy that tin decently enactment affirmative movements oregon code immoderate antagonistic moments you see.  

Remember: this is simply a agelong game. Consistent monitoring and effort will get you the results you’re looking for.

Read much astir fertile tracking with our usher to  SEO ranking.