Is It Better For SEO To Have Your Blog Onsite Or Off? via @sejournal, @mindyweinstein

Today’s Ask an SEO question comes from Sophia successful Australia, who asks:

“Is it amended to tally a blog that links backmost to your institution website for SEO, oregon person articles already connected your website that incorporate the aforesaid accusation you would constitute successful a blog?”

Sophia, this is simply a large question. From a axenic SEO perspective, having the blog connected your website successful a subdirectory is preferred.

That’s not to accidental that determination aren’t immoderate valid reasons for keeping the blog separate, though.

For example, sometimes it is easier to acceptable up a blog connected 1 of the galore blogging platforms versus the main website’s CMS. Having the blog abstracted mightiness besides springiness you much flexibility successful the topics you screen and the code and dependable used.

However, arsenic you noticed, these are not SEO reasons to support the blog separate. Instead, they are each business-focused.

So, wherefore is it amended for SEO to support the blog connected the main site? Here are a fewer reasons.

1. It Builds Links To Your Main Website

Backlinks inactive substance erstwhile it comes to getting pages ranked successful hunt results due to the fact that links are 1 of the galore ranking factors.

If you’ve spent immoderate clip gathering links, you cognize that it is not an casual process. However, contented has been – and continues to beryllium – 1 of the champion ways to pull links to a website.

You tin usage your blog to station how-to guides, interviews, adept roundups, lawsuit studies, and different long-form contented (read 11 Ways to Build Links Through Content Marketing for much ideas).

This benignant of contented attracts links people due to the fact that radical similar to nexus to high-quality and value-driven content.

2. Having Your Blog On-Site Supports Internal Linking

Internal linking – meaning you are utilizing anchor substance that links to the interior pages of your website – tin person large benefits.

To piggyback connected my archetypal crushed wherefore a blog should beryllium connected your main website: When you commencement attracting links to your blog posts, those posts statesman to physique up authorization oregon equity.

When you nexus from those blog posts to different pages wrong your website, you are sharing that equity.

In essence, you are making those different pages stronger from an SEO perspective, meaning they whitethorn execute amended successful search.

There is besides a non-SEO payment of interior linking from blog posts, and that is that you tin pb visitors connected a way to conversion.

One of my clients is an ecommerce company. Their blog has go 1 of the starring sources of integrated postulation due to the fact that their assemblage tends to hunt for information-rich content, specified arsenic how-to guides.

While we support the blog posts informational, we embed interior links to merchandise pages to promote visitors to click done and purchase.

As a result, the blog has go a precocious root of revenue, which we show and way utilizing a customized report successful Google Analytics.

3. It Increases Your Opportunities To Rank For More Keywords

Blog posts are a cleanable accidental to spell aft long-tail and information-focused keywords.

Let’s accidental I person an ecommerce website that sells Bluetooth earbuds. I’m already going aft the keywords that person a “buy” intent with my merchandise pages.

But what astir each of the questions and longer phrases associated with Bluetooth earbuds that person a “know” intent, meaning radical are simply looking for accusation and whitethorn not beryllium acceptable to buy?

Those volition beryllium harder to get ranked connected my merchandise pages. That’s wherever a blog connected my website tin truly help.

I mightiness constitute a blog station answering the question, “What are the champion Bluetooth earbuds?”

If you look astatine the hunt results for that question, the bulk are articles. Therefore, to vie for this question, I would constitute an informative blog station answering the question with interior links to my merchandise pages.

If I was maintaining a abstracted blog from my website, I could inactive spell aft the aforesaid question but I wouldn’t beryllium keeping radical connected my main tract wherever they could acquisition my products.

4. Your On-Site Blog Builds Trust and Community

Finally, having a blog arsenic portion of your main website builds spot and community. This isn’t needfully an SEO benefit, but it does pb to engagement and repetition visitors.

You privation radical to go acquainted with your website, its navigation, and the wide consciousness of your marque experience. Encouraging visitors to travel backmost to your blog by posting regularly volition boost spot and hopefully pb to purchases oregon different conversions.

When deciding whether to incorporated a blog connected the main website versus a abstracted tract oregon subdomain, support these reasons successful mind.

As I wrote earlier on, determination whitethorn inactive beryllium perfectly valid reasons for utilizing an outer blogging platform. Roger Montti explores immoderate of those successful Should You Publish Content connected a Company Blog oregon Medium.com? if you’d similar to excavation successful a spot more.

Best of luck!

More resources:

• What’s the Ideal Blog Post Length for SEO?
• 10 Blogging Tips to Capture the Right Audience
• 7 Ways to Write Blog Introductions Your Readers & Google Will Love

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