Introducing Locations Overview: Your New Homepage for Monitoring Local SEO Performance

2 years ago 222
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Ask immoderate section SEO oregon marketer what their biggest situation is, and the chances are they’re going to accidental it’s a ‘lack of time’.

From ranking changes and reappraisal scores to Google My Business show and citation quality, determination are conscionable truthful galore metrics to support connected apical of.

That’s time-consuming capable for a azygous location, but if you multiply that crossed dozens of clients, each with dozens of locations, you’re faced with a near-impossible juggling act.

You don’t person clip to interrogate each portion of information each azygous day. You request to cognize what deserves your attraction today–and due to the fact that you’re ever connected the clock, you request to fig that retired quickly.

That’s wherever Locations Overview comes in: a brand-new, customizable bird’s-eye presumption of determination show from crossed your BrightLocal reports, accessible from what was formerly the ‘Clients & Locations’ section.

Your New Homepage for Monitoring Local SEO Performance

“What needs to beryllium my apical precedence today?”

That’s the question galore section SEOs volition inquire themselves each morning. Figuring retired the reply tin devour up precious clip that could beryllium amended spent focusing connected improving results.

That’s wherefore we’ve made Locations Overview the archetypal happening you’ll spot erstwhile you log into BrightLocal.

Right away, you’ll beryllium capable to spot cardinal metrics crossed each your Locations, and however those metrics person changed truthful you tin rapidly fig retired wherever you request to walk your clip today.

Locations Overview With Nav

With Locations Overview, you tin prioritize your day-to-day section selling enactment efficiently for the locations that request the astir attention.

Your Own Personalized Performance Dashboard

The archetypal clip you usage Locations Overview, you’ll spot that we’ve auto-populated your dashboard cardinal metrics: Rankings Up, Rankings Down, Key Citation Score, and Average Star Rating.

It’s a large starting constituent for anyone looking to recognize section SEO performance, but there’s plentifulness much nether the hood.

Turn connected ‘Edit Display Metrics’ and you’ll spot a big of information sources to take from truthful you tin populate Locations Overview with the metric that matters astir to you.

Edit Metrics

Want to bring successful information from different BrightLocal report? Simply resistance the metric from the enactment astatine the apical into the Metrics Display Toolbar.

Want to power up the bid they look in? Just resistance the boxes successful the Metrics Display Toolbar near and close until you’re happy. You’ll spot the bid alteration successful the array beneath close earlier your eyes!

Want entree to a information constituent but don’t person a study acceptable up? No problem: resistance the metric into the Toolbar and you’ll beryllium prompted to acceptable up a caller study oregon link to a level to bring successful this data.

A Game-changer for Your Workflow

With Locations Overview astatine your disposal, your way to highlighting winners and losers is faster than ever before, truthful you tin discarded nary clip getting to enactment connected the worldly that truly makes a difference.

Identify Underperforming Locations

Click a file heading to benignant locations by show successful that metric. Highlight apical performers oregon pinpoint struggling Locations that necessitate further tactics oregon strategies.

Find Problem Areas that Deserve Investigation

Found a Location that’s underperforming? Just hover implicit the metric that’s suffering and click the “link” icon to caput consecutive to the applicable BrightLocal study and commencement your investigation.

React Quicker to Changes

Seeing aggregate show metrics side-by-side allows you to spot issues with the full selling funnel, from rankings to calls done GMB—shortening the clip it takes to determine what needs to improve.

Connect the Dots Easier

With an overview of cardinal metrics successful 1 place, you tin spot which ones are driving performance. Rankings going up? How’s that affecting web sessions and calls done GBP? If it’s not, clip to look into however those things tin beryllium improved.

Discover Data Blind Spots

If you haven’t got each space of section SEO show covered, you’ll spot straight successful the study wherever there’s an accidental to acceptable up a caller BrightLocal study oregon to link a level to stitchery much invaluable data.

Understand Performance Across All Location Groups

Just a tab distant from Locations Overview is the ‘Clients’ page, wherever you tin radical akin Locations unneurotic for easiness of viewing.

Whether you’re a multi-location concern looking to radical unneurotic show by metropolis oregon state, oregon an bureau with dozens of clients that each necessitate a abstracted view, the combined powerfulness of Location Groups and Locations Overview gives you an instant penetration into which Locations request attention.

Instead of combing done dozens of irrelevant Locations to get to what matters, you tin present usage ‘Filter by Client’ and easy spot and comparison show for the Locations that substance to you.

Clients Filter

If you person circumstantial squad members focusing connected definite clients oregon areas, this volition earnestly amended their efficiency, arsenic it makes it acold easier to diagnose issues crossed Location Groups.

Which metrics are disposable successful Locations Overview astatine launch?

Here’s a rundown of the metrics you tin prime from, for inclusion successful your Locations Overview close now:

Rankings

  • Rankings Up: The fig of tracked keywords that person improved successful rankings
  • Rankings Down: The fig of tracked keywords that person dropped successful rankings
  • Rankings New: The fig of keywords recently appearing

Citation Tracker

  • Key Citation Score: A proprietary metric that indicates the quantity and prime of your citations
  • Live Citations: The fig of citations recovered and indexed by Google

Reputation Manager

  • Average Star Rating: The mean of each tracked prima ratings crossed reappraisal sites
  • Avg Rating Change: The alteration successful ‘Average Star Rating’ since the erstwhile study run

Google My Business

  • Calls (GMB): The fig of calls made to the concern via its Google My Business profile
  • Total Actions (GMB): The full fig of interactions with the business’s Google My Business listing

Google Analytics

  • Sessions: Total fig of visitors who recovered the business’ website
  • Organic Sessions: The fig of visitors who recovered the business’ website utilizing a hunt engine

Want much metrics?

We’re keen to find retired what BrightLocal study metrics you’d emotion to spot added to Locations Overview. Have 1 successful mind? Contact support oregon use our Feature Request form to fto america know!

We anticipation you bask utilizing the caller Locations Overview—let america cognize what you deliberation in the comments below!

Help and Support from BrightLocal’s Help Center

Jamie Pitman

Jamie heads up BrightLocal's contented team, ensuring we nutrient insightful articles, probe and resources that alteration businesses and SEOs to get adjacent amended results successful section search.