Interview With Ex-Googler Pedro Dias #65

SEO Podcast #65: Ex-Googler Reveals The Truth About Search Quality & Predicts The Future Of SEO #65

Episode #65 of the SEO Podcast by #SEOSLY features Pedro Dias, an ex-Googler turned autarkic SEO consultant. Pedro shared truthful galore insightful perspectives connected SEO and hunt quality.

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You tin perceive to episode #65 of the SEO Podcast by #SEOSLY below.

Interview notes

I had the grant of interviewing Pedro Dias, an ex-Googler turned autarkic SEO consultant, connected my podcast. Pedro shared truthful galore insightful perspectives connected SEO and hunt quality.

Background connected Pedro Dias:

• Started retired studying web plan and moving successful advertizing agencies earlier joining Google successful 2006
• Was hired by Google’s Ireland bureau to enactment connected the Portuguese connection market
• Went done a 5-6 signifier interrogation process focused connected applicable web improvement cognition and mindset fit
• Began arsenic a contractor doing hunt prime valuation and past converted to full-time worker successful 2007
• Helped physique interior tools for detecting spam and argumentation violations wrong hunt results
• Led hunt prime efforts for Portuguese connection market, identifying issues and trends
• Left Google successful 2011 and co-founded an SEO bureau successful Brazil with different ex-Googlers
• Agency grew to 70-80 employees moving with large brands and advertisement agencies
• Shifted absorption to autarkic consulting, moving wrong lawsuit merchandise teams alternatively than marketing
• Recently moved to London successful 2020 and started caller solo consulting business
• Current clients see eBay, MercadoLibre, publishers successful the UK

Key Quote:

“Your encephalon is much important than the tool.”

Perspectives connected Search Quality:

• Quality is subjective and dynamic, based connected idiosyncratic expectations alternatively than dictated by Google
• As expectations evolve, what was erstwhile precocious prime contented whitethorn degrade implicit time
• Google assesses prime via idiosyncratic behaviour changes to algorithm tweaks
• English connection results often higher prime fixed much usage measurement and scrutiny
• Search prime squad started by investigating changes with English results first
• Then collaborated with analysts fluent successful different languages to recognize section marketplace issues
• Had to equilibrium removing debased prime results with imaginable tradeoffs of fewer alternatives
• Tough to dictate hard rules erstwhile violations didn’t acceptable neatly into existing guidelines
• Group of analysts would conscionable to determine close people of enactment successful these grey areas

Thoughts connected Web Accessibility:

• Many SEO champion practices primitively came from web accessibility guidelines
• Alt substance connected images, semantic HTML headings, keyboard navigation each necktie to accessibility
• Critical to acquisition tract done surface readers and keyboard, not conscionable visually
• Tools similar Lighthouse assistance audit accessibility, but insufficient connected their own
• Need to survey broader accessibility principles and plan inclusively
• Apply SEO connected apical of coagulated accessible foundation

Perspectives connected UX and SEO:

• User acquisition includes accusation architecture, accessibility, usability
• Plan logical IA aboriginal connected – helps debar changeless tract migrations later
• Organize IA based connected concern vertical, audience, merchandise complexity
• Don’t overcomplicate IA connected ample sites oregon support excessively elemental connected niche sites
• Use sitemaps, subfolders vs subfolders based connected UX purpose
• Apply SEO expertise connected apical of UX champion practices, not the different mode around
• Know existent idiosyncratic needs earlier chasing SEO tactics
• Breadcrumbs utile for IA but guarantee they acceptable due context

Thoughts connected the Future of SEO:

• AI volition augment method SEO enactment but not regenerate strategy
• Leverage AI for assistance with information queries, analysis, etc.
• But quality penetration inactive required to find goals and approach
• Don’t fto tools thrust strategy – they don’t recognize nuances
• SEO expertise volition inactive beryllium captious adjacent arsenic AI capabilities improve

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