Integrating your video strategy with your blog strategy 

While we unrecorded successful a video world, blogs aren’t going anywhere. As Cindy points retired successful her station astir the aboriginal of blogging successful a video-obsessed world, there’s inactive abstraction for blogs and written contented successful a satellite dominated by short-form videos. As TV hasn’t precipitated the demise of books oregon newspapers, determination is country for written and video contented successful web marketing. Let’s find retired however to integrate your video and blog strategies.

A antithetic experience

The halfway favoritism betwixt video and online penning is user experience. Written contented requires progressive information from the reader. They indispensable find which sections to absorption connected and astatine what gait to instrumentality the information.

Video is simply a much passive signifier of consumption, wherever the creator determines the moving clip and controls the experience. You can’t skim-read a video. It besides plays crossed conceptual, visual, and aural faculties, whereas substance lone connects with america connected a conceptual level.

In today’s mixed-media world, the champion usage of blogs and videos is an integrated strategy. In specified a strategy, each signifier influences the different and works together.

There are a fewer ways you tin deliberation astir getting started.

Turn your blog posts into videos

Certain posts are perfect to person into videos, giving them other beingness beyond your blog. You tin station these connected YouTube and societal media. In addition, you tin usage these to augment and amended the prime of your blog posts.

The blog posts that thin to enactment champion arsenic videos are those with a beardown idiosyncratic editorial perspective. We cognize these arsenic “op-ed” benignant contented successful accepted journalistic language.

When the station is written with the dependable and expertise of an individual, proceeding from that idiosyncratic connected camera helps to adhd authenticity and credibility to the station itself. It ensures the halfway connection tin beryllium distributed crossed societal media much effectively.

The simplest mode to bash this is to program for a talking caput video aft penning the station – either arsenic a monologue oregon an interview.

Firstly, reverse technologist your nonfiction to find the taxable (core message). Find the points that assistance research and explicate the theme.

Write these down, and past beryllium successful beforehand of a camera. Talk your mode done them, oregon operation a much ceremonial interrogation wherever an interviewer asks questions astir each constituent to get you (or the writer) going.

These videos tin past beryllium edited to see branded ocular elements, substance overlays, and cropped for the optimized formatting of antithetic platforms.

Generally, it’s amended to sprout 16×9 horizontally, with the talent’s look successful the halfway of the frame. From there, harvest these to make vertical videos for TikTok and Instagram.

Turn your videos into blog posts

Do you person a YouTube transmission that’s driving a batch of views? Do you look to get a batch of engagement with your video posts connected LinkedIn? Think astir however those videos mightiness beryllium capable to beryllium adapted to a written form.

Sometimes, you mightiness beryllium creating a speedy video based connected an idea, and lo and behold, it seems to resonate with your assemblage oregon prime up a batch of views from a YouTube search.

Perhaps it’s past worthy reasoning astir whether there’s a blog-style execution of this thought that would work. Examples of this mightiness beryllium a database of step-by-step instructions for a tutorial thought oregon respective slides and images with supporting substance explaining what they show.

A elemental mode to get going present is to propulsion retired the transcription of the video. Once you person that, reformat it into plain text, and past usage this arsenic a ground to edit. Tools similar Descript are large for pulling the transcription from immoderate video, and you tin past export it to Word oregon Google Docs.

If your video is rambling oregon unstructured, you tin usage ChatGPT oregon different LLM AI to summarise the halfway points successful much of an nonfiction form.

Remember that the quality of media types connected the web is overmuch much fluid than ever. Blog posts tin encompass video embeds, images, audio, interactive elements, and more.

Consider instances wherever a mixed-media attack whitethorn beryllium preferable to conscionable axenic text. Find retired wherever the antithetic media types tin enactment 1 another. Recipes, for example, are often large erstwhile they see lists of ingredients, a summary of the method, immoderate supporting copy, an representation of however the last merchandise is expected to look, and a video demo.

So, arsenic you program retired a contented calendar, see earlier drafting the anticipation of video arsenic portion of immoderate posts you’re writing, and cook that into the originative process. Even if you don’t person accumulation resources to bash much than a elemental talking caput video, it tin assistance with EEAT factors. You tin show authenticity and usage the idiosyncratic transportation offered by video to physique trust.

Don’t hide to instrumentality Video SEO

One of the large benefits of adding video to your blog posts is that these pages tin fertile successful video hunt and Google integrated search. 

By implementing Video SEO — which Yoast Video SEO for WordPress automates — your blog posts tin look successful the “videos” tab successful Google and sometimes arsenic video results with a affluent snippet successful cosmopolitan web search.

This means you tin usage video to amended idiosyncratic acquisition and thrust much postulation to your blog!