Integrating Google Analytics 4 with Your Wix Site: An 8-Step Guide

Connecting your Wix website to Google Analytics 4 (GA4) gives you entree to invaluable information that tin assistance you optimize your design, content, and selling campaigns. 

In this guide, we’ll amusement you however to integrate GA4 with your Wix tract successful 8 elemental steps. We’ll besides explicate however to analyse your Wix site’s show and marque data-driven decisions utilizing GA4 reports and metrics.

Why Is Integrating Google Analytics 4 with Wix Essential?

Adopting GA4 tin beryllium a strategical determination if you privation to support your website analytics up to day and afloat usage Wix’s capabilities. 

Google Analytics offers blase tracking and analysis, enhancing your wide knowing of your site.

Adding GA4 to your Wix website lets you:

• Effectively way and analyse your website’s performance, idiosyncratic behavior, and conversions
• Customize your reports and metrics based connected your concern goals and industry
• Use precocious functionality similar predictive analytics, cross-platform measurement, and information integration

How Can Google Analytics 4 and Wix Integration Benefit Your Site?

The Google Analytics-Wix integration tin springiness you heavy insights into your online assemblage and however your website is doing. 

Website Performance Data

GA4 tracks however galore users sojourn your tract astatine immoderate moment, however users interact with your site, what devices they're using, and wherever they're coming from. 

You tin besides observe your postulation sources—such arsenic integrated search, societal media, email, oregon ads.

Audience Insights

Google Analytics 4 paints a elaborate representation of your online visitors. You tin observe their interests, languages, locations, gender, and age. 

This accusation is invaluable for tailoring your contented and selling strategies to your assemblage and their preferences.

User Experience and Events

GA4 besides tracks engagement rates connected your pages. And provides elaborate accusation astir idiosyncratic interactions. 

For example, you tin spot which links users click, the videos they view, and however they navigate your site.

Data-Driven Decisions

GA4 shows you the most-viewed URLs, what keeps users connected your tract the longest, and which pages assistance you execute your goals. 

This way, you tin optimize your integer strategy based connected what’s moving and what’s not. 

Suppose you acceptable up a extremity to way newsletter signups. See which pages make the astir conversions, and usage that accusation to amended your call-to-action (CTA) oregon design. 

What Do You Need to Connect Google Analytics to Wix?

Integrating Wix and Google Analytics requires 2 cardinal components:

• A Wix Premium account 
• A Google Analytics account

Let’s recognize why. 

Wix Premium Site

Wix offers some escaped and (four) paid plans. 

The escaped program is capable for a elemental website with constricted features. But lacks precocious functionality for broad website analytics—like mounting up a customized domain sanction for your tract oregon adding third-party codes. 

A Wix Premium tract enables functions similar adding a customized domain, which enables Google Analytics 4 integration. As good arsenic accrued retention space.

Any of the paid options fto you link customized domains and third-party codes. Which you volition request to acceptable up GA4.

Google Analytics Account

If you ‌already person a Google relationship and usage proprietary products similar Gmail, usage your existent relationship to motion successful to Google Analytics. 

You tin create a Google account if you don’t already person one. 

Step-by-Step GA4 Installation connected Wix

We’ll present spell done the steps for however to adhd Google Analytics codification to a Wix website. It lone takes a fewer minutes. 

1. Sign In to Google Analytics 

Sign successful to Google Analytics with your Google account. You’ll spot a Welcome leafage if it's your archetypal clip logging in. Click the "Start measuring" button.

If you're a returning user, click the settings icon to entree the “Admin” screen. Select "Account" from the top-left “+ Create” drop-down.

A “Create an account” leafage volition load. Give your relationship a name—preferably your concern name. 

Next, take your information-sharing preferences and click “Next” erstwhile you’re done.

2. Create Your GA4 Property

You'll get a punctual to create your GA4 property. We suggest you sanction your spot aft your website's domain for casual identification. 

Select your reporting clip portion and currency for close information reporting, careless of your audience’s location. Click “Next.”

3. Provide Your Business Information

Inform Google Analytics astir your concern class truthful the instrumentality tin supply insights tailored to your industry.

Select "Other Business Activity" if your manufacture doesn’t look successful the list.

Next, bespeak your concern size. Google Analytics volition customize the information and reports based connected the standard of your activity. Hit “Next” erstwhile done.

4. Select a Business Objective

Choose from 5 concern extremity options: pb generation, online sales, marque awareness, idiosyncratic behaviour analysis, and baseline reporting.

Choose “Get baseline reports” if you’re unsure astatine this stage. You’ll beryllium capable to adhd much reports later. 

This option volition show the “Life cycle” postulation connected your dashboard.

Choosing a antithetic nonsubjective volition regenerate the “Life cycle” paper with a antithetic information set. Here’s the pb procreation option:

Click "Create" to spot a popup of GA’s presumption of service. Review the terms, cheque the GDPR box, and click “I Accept.”

5. Set Up Your Data Stream

Getting your information watercourse up and moving volition let your website information to travel into your GA spot for investigation and reporting.

Choose 1 of 3 level types for your data.

• Web 
• Android app
• iOS app

If you're tracking a website, prime "Web." You’ll get a pop-up that looks similar this:

Here, participate your website URL and supply a sanction for your information watercourse that reflects your website’s domain oregon purpose. It volition assistance you to place your information watercourse successful your GA4 relationship easily. 

Enable the "Enhanced measurement" toggle. To let Google Analytics to way assorted interactions connected your website—like pageviews, scrolls, clicks, video plays, and downloads. 

Hit the “Create stream” button. Your Google Analytics relationship is present live. 

6. Access Your GA4 Tracking ID

Clicking “Create stream” (see above) takes you straight to the Wix information watercourse associated with your GA4 account. 

Here, you’ll find your GA4 measurement ID—a unsocial identifier that links your Wix domain to your Analytics account. And lets GA way idiosyncratic interactions connected your site.

The ID is simply a bid of letters and numbers that usually starts with "G." Copy it for the adjacent step.

You're present acceptable to integrate your Wix website with Google Analytics. 

7. Add the Measurement ID to Your Wix Site

To adhd Google Analytics to Wix, you'll request to log successful to your Wix website and caput to the dashboard. 

Navigate to “Marketing” > "Marketing Home." Look for "Google Analytics" and deed the "Connect Google Analytics" button.

You'll get a punctual to adhd your Google Analytics ID. 

Paste successful the measurement ID you retrieved from your GA4 account. Then, click the “Add Google Analytics ID” button.

Enter the ID successful the pop-up that appears and click "Save."

8. Test if GA4 Collects Data Correctly

Verify that the information flows decently from your Wix tract to GA4 utilizing 1 of 2 methods.

Check real-time reports successful GA4: Navigate to your GA4 account’s “Admin” country and prime the “Reports” screen.

Click the “Realtime” study option, which captures unrecorded website information (i.e., leafage views, idiosyncratic activities, and different metrics).

Here, you'll spot a conception called "Realtime overview" that monitors pageviews arsenic they happen.

If your tracking setup is moving correctly, you should spot the fig of progressive users connected your site, their locations, devices, and more. 

To trial your Wix integration, unfastened your website’s homepage (or immoderate different page) successful an Incognito window. 

If the information successful your GA4 “Realtime overview” study matches your idiosyncratic existent activity, you're bully to go.

Use the debugger feature: Download the Google Analytics Debugger extension to show information sent to GA successful existent time.

It’s peculiarly utile for troubleshooting issues with your tracking setup. And ensuring that the information GA4 collects is reliable for analysis. 

Click the hold icon to activate “DebugView” and hold for the “ON” alert.

Now, caput implicit to your Google Analytics account. Go to “Admin” > “Data Display” > “DebugView.”

Since you haven’t performed immoderate actions connected your tract yet, you’ll spot an bare debugger interface indicating a “0” lawsuit number and “Waiting for debug events.”

To corroborate if GA4 is collecting information from your Wix website, spell to the tract and deed the refresh button.

If the GA4 transportation is successful, you volition spot events being sent to your GA4 property. The Debug Device interface volition alert you to caller events connected your website.

Troubleshooting Common Issues

What if you don't spot immoderate information successful the real-time reports? Here are communal reasons wherefore your trial mightiness fail: 

• Incorrect measurement ID installation: To lick this astir apt issue, instrumentality to your Wix site. Ensure determination are nary spaces earlier oregon aft the code, arsenic this is simply a communal error. 
• Data processing delay: In astir cases, the information should commencement flowing into GA4 close aft the integration. Sometimes, it tin instrumentality up to 24-48 hours. If you've conscionable installed the tracking code, you mightiness request to hold a portion earlier you commencement seeing data.

Key Metrics successful Google Analytics 4

Amid the countless Google Analytics metrics available, you’ll find indispensable ones to support astatine the apical of your watchlist—regardless of your website’s goal. 

The beneath GA4 metrics springiness you a wide overview of your website’s performance, idiosyncratic behavior, and postulation sources. 

For a much in-depth look, work our broad usher connected the 12 Key Google Analytics Metrics to Track. 

Making Data-Driven Decisions with Analytics

Understanding your website's show is important for making informed strategical decisions. GA4’s invaluable insights tin assistance you amended your site's performance, user experience (UX), and selling campaigns.

Here’s how.

Website Performance and User Experience

Website show and UX are cardinal factors that interaction your site’s wellness and wide success. You tin delve heavy with GA4 metrics similar leafage speed, bounce rate, conversions, and events. 

For instance, a precocious bounce complaint mightiness bespeak that visitors don’t find what they're looking for. Likely prompting you to tweak your contented oregon plan to marque it much relevant.

The "Engagement" reporting section shows the mean clip users walk connected each page, the fig of times each idiosyncratic views a page, and the fig of conversions coming from each page. Through which you tin place what your assemblage enjoys astir astir your tract to amended connected it.

Analyzing Key Pages

The “Pages and screens” report successful GA4 lists your astir viewed pages, with information sorting based connected full views. 

It besides offers metrics similar views per user, mean engagement time, and conversions for each page. Helping you to place your best-performing contented and areas that request improvement.

A leafage with a precocious mean engagement clip mightiness bespeak that visitors find the contented absorbing and engaging. On the different hand, a leafage with debased conversions mightiness request a much compelling CTA.

Measuring Specific Marketing Campaigns

Your selling efforts should pb to a cookware of gold, not a dormant end. Metrics similar postulation sources and conversions let you to measurement the effectiveness of your selling campaigns and channels.

If you announcement that a circumstantial run drives a batch of postulation but doesn’t pb to conversions, it mightiness beryllium clip to revisit your run strategy oregon landing leafage design.

Further reading: To larn much astir navigating the GA4 interface, cheque retired our broad usher connected however to usage the Google Analytics dashboard. And if you privation to get much retired of your GA4 data, effort these seven precocious tips.

Connect Your Analytics Data With Semrush

Now you cognize each astir adding Google Analytics to a Wix website, the adjacent champion measurement would beryllium to sync them up with Semrush. 

Why? 

Integrating your analytics with Semrush lets you presumption each your tract metrics from a cardinal location. Plus, you’ll get casual integration with different Semrush tools—like Position Tracking, which tracks your site’s rankings regular for a customized acceptable of people keywords.

Open Semrush’s Organic Traffic Insights instrumentality to nexus your Google Analytics and Google Search Console account. First, participate your domain and click “Get Insights.”

In the punctual that appears, click connected “Connect Google Account.” 

Once you person access, a popup volition look with 4 drop-downs: “Account,” “Property,” “Data stream,” and “Property.” Select the spot you privation to nexus to your task successful Semrush. 

When done, deed the “Location and Device” fastener astatine the bottommost right. 

This ensures that each your integrated information is stored wrong your Google Traffic Insights campaign.

Next, you’ll person the enactment to way a definite determination database, similar the US. Alternatively, instrumentality to “All regions.” You tin besides take whether to look astatine lone desktop, mobile, oregon tablet devices—or each three. 

Finally, click “Go to Organic Traffic Insights.”

All your important metrics crossed these 3 platforms volition look connected a azygous dashboard. 

Improve Your Wix Website with Organic Traffic Insights

The Semrush-Google analytic tools integration gives you implicit visibility implicit your Wix site’s: 

• users and caller users
• sessions and engaged sessions
• average engagement clip and engagement rate
• conversions
• keyword performance

Use this level operation to easy spot what's moving and what's not. So you tin marque informed decisions to amended your website’s performance.