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Instagram confirms it’s investigating a caller photo-centric diagnostic called Candid Challenges, which shares similarities with the progressively fashionable app BeReal.
App researcher Alessandro Paluzzi uncovered Candid Challenges, a diagnostic that encourages users to stock a selfie each time astatine a random time.
#Instagram is moving connected IG Candid Challenges, a diagnostic inspired by @BeReal_App 👀
ℹ️ Add other's IG Candid to your communicative tray. And mundane astatine a antithetic time, get a notification to seizure and stock a Photo successful 2 Minutes. pic.twitter.com/caTCgUPtEV
— Alessandro Paluzzi (@alex193a) August 22, 2022
Candid Challenges exclusively uses Instagram’s dual camera capability, which captures a photograph with the beforehand and rear lenses astatine the aforesaid time.
ℹ️ This is the camera for IG Candid, you tin lone crook connected the Dual Camera instrumentality 👇 pic.twitter.com/wXisCG8p2U
— Alessandro Paluzzi (@alex193a) August 22, 2022
Combining random photos and dual camera mode is simply a conception that the full BeReal app is built around.
The thought is for radical to make an authentic snapshot of wherever they are and what they’re doing astatine a fixed moment, hence the sanction “Be Real.”
Launched successful 2019, BeReal deed the fig 1 spot successful Apple’s App Store successful July 2019 and has been downloaded 28 cardinal times.
BeReal has 21.6 cardinal monthly progressive users, and 2.93 cardinal entree the app daily.
Given the accelerated maturation of BeReal, it’s not astonishing that much established apps are starting to mimic its features.
We don’t cognize however acold into the improvement signifier Candid Challenges is oregon erstwhile it whitethorn launch, but Instagram confirms to Engadget it’s successful investigating arsenic an “internal prototype.”
That means lone radical wrong the institution tin entree it, dissimilar a unrecorded trial with regular users.
It’s absorbing to larn Instagram is processing caller capabilities built astir sharing photos aft precocious vowing to spell all-in connected video.
However, Instagram’s displacement to video isn’t getting a lukewarm reception from users, with high-profile influencers clamoring for the app to instrumentality to its roots.
Adam Mosseri, Head of Instagram, confesses that the institution has leaned “too far” into video recently.
instagram: “we’ve leaned excessively acold into video successful the past mates of months” pic.twitter.com/OwvgbhCJf1
— Matt Navarra (@MattNavarra) August 19, 2022
Candid Challenges could beryllium Instagram’s mode of trying to quell the disapproval astir excessively overmuch video portion besides trying to enactment applicable with younger generations.
Heralded arsenic Gen Z’s favourite app, BeReal is gathering a idiosyncratic basal by processing a mode for radical to stock authentic contented with friends.
Another sticking constituent with users is Instagram’s propensity to aboveground contented from accounts users don’t follow. People privation to spot much contented from their friends, family, and favourite brands.
BeReal offers an acquisition that’s successful stark opposition with Instagram.
Now, arsenic it has done galore times, Instagram is cloning features from a fledgling societal media app that’s capturing the attraction of today’s youth.
First came stories, which was cloned from Snapchat. Then came Reels, which was cloned from TikTok. Soon we’ll person Candid Challenges, cloned from BeReal.
Sources: Business of Apps, Engadget, The Guardian
Featured Image: mundissima/Shutterstock
English (US)