How to Write Product Descriptions [+Product Description Template]

You’ve developed a large product, built a fantastic website, and prepared your online store. But there’s 1 much important measurement successful mounting up your ecommerce business: penning engaging, informative, and persuasive merchandise descriptions.

Product descriptions are captious successful guiding imaginable customers successful their buying decisions. If done correctly, they summation sales, little instrumentality rates, and amended your store's hunt motor ranking.

Need help? We’ve compiled 10 tips connected however to constitute compelling merchandise descriptions, on with a useful merchandise statement template you tin use.

What Is a Product Description?

Product descriptions are the transcript connected your website that describes what your merchandise is and wherefore it's worthy purchasing. The nonsubjective of a merchandise statement is to person customers to bargain with important accusation astir features and benefits.

Most users volition navigate distant from a merchandise leafage if the statement is poorly written, unclear, oregon unhelpful.

For example, if a quality merchandise doesn't see the ingredients, size, oregon intended benefits, customers whitethorn acquisition a competitor’s merchandise instead. 

While the tips beneath tin usher you successful crafting persuasive merchandise descriptions, sometimes you request a small other help.

Ecommerce Booster App by Semrush tin prevention time, optimize descriptions, and more:

• Amp up income with AI-generated merchandise descriptions.
• Improve merchandise images successful seconds: heighten representation quality, region backgrounds, make alt texts.
• Increase Your ROI and conversions with a Ready-To-Implement enactment Plan based connected the audit of your store.

How to Write a Product Description

If you're not a nonrecreational copywriter, penning merchandise descriptions tin beryllium a challenging task. Here are immoderate steps to usher you:

Know Your Audience

The astir captious measurement successful crafting your merchandise statement doesn’t person immoderate penning involved. It's knowing who your assemblage is. Identifying your people marketplace volition importantly power however you explicit your product's features and benefits.

• What are their interests, needs, and concerns?
• What motivates your customers to buy?
• Do they prioritize quality, price, convenience, oregon functionality?
• What's their manner like?

The much precisely you reply these questions, the amended you tin tailor your merchandise descriptions to talk straight to prospective buyers.

For example, if your people assemblage is environmentally conscious young adults, you mightiness item your product's sustainable materials and ethical accumulation processes. Learning astir your assemblage volition assistance you to usage the vocabulary, tone, and benignant that resonate with them and animate them to buy.

Highlight the Product’s Features

Once you afloat recognize your people audience, the adjacent measurement is to showcase the product's features. Product features notation to circumstantial details oregon attributes, specified as:

• Size
• Color
• Material
• Ingredients
• Technological components
• Design

When listing retired your product's features, beryllium wide and precise. Avoid immoderate manufacture jargon that your customers mightiness not understand. Instead, purpose to supply a straightforward mentation of what makes your merchandise unique.

As you picture these features, ideate your imaginable lawsuit holding the product, utilizing it, experiencing it. How mightiness they interact with these features successful their day-to-day life?

For example, if you're selling a smartphone and targeting caller parents, don't conscionable notation that it has a "12MP camera." Expand connected this by saying, "Capture peculiar moments successful high-definition item with our 12MP camera."

Remember, your extremity present is to springiness your buyers capable details to consciousness similar they've held the product, adjacent if they can't spot it successful person. The effect is that your imaginable customers volition beryllium much apt to buy, assured of the prime and benefits they'll receive.

List the Product’s Benefits

While merchandise features springiness customers specifications, benefits explicate what those features mean to a customer's life. Benefits reply the question, “So what? How does this diagnostic interaction me?”

Fundamentally, customers privation to cognize however buying your merchandise volition heighten their lives. They privation to recognize what problems it solves, what difficulties it eases, and what joys it brings.

Whether it's redeeming time, improving health, providing entertainment, oregon boosting their status, each merchandise oregon work tin connection compelling benefits. To place your product's benefits, bespeak connected each diagnostic listed and inquire yourself:

• Why is this diagnostic useful?
• Why does a lawsuit request it?
• How does it marque their beingness better?

When penning astir benefits, usage persuasive language. People acquisition based connected emotion and warrant them with logic afterward. Positive affectional triggers similar joy, relief, comfort, and prestige tin summation the tendency for your product.

Always pb with the benefits erstwhile penning your merchandise description. Immediately archer the lawsuit however they basal to summation from the product.

Create a Unique Selling Point (USP)

The lone mode to triumph against your competitors is to place and item the unsocial elements your merchandise has, which is your Unique Selling Point (USP). Your USP sets your merchandise isolated from the assemblage and gives customers a crushed to prime it.

Maybe your merchandise boasts superior quality, uses cutting-edge technology, offers exceptional value, provides a unsocial function, oregon simply caters to a niche marketplace that others don't.

Once you've figured that out, stress your USP successful your merchandise description. Don’t conscionable assertion your USP—prove it. Offer specifics to assistance your assemblage recognize and admit what makes your merchandise unique.

For instance, alternatively of vaguely saying your merchandise is "high-quality," explicate that it is handmade oregon uses top-grade materials. Instead of eco-friendly, specify the sustainable manufacturing methods oregon the biodegradability.

By communicating your USP effectively, you're giving your assemblage compelling reasons that warrant wherefore they should take your merchandise implicit others.

Use Descriptive and Sensory Language

An effectual merchandise statement lets customers ideate the acquisition of owning oregon utilizing the product. One mode to execute this is to usage descriptive and sensory language.

Descriptive connection allows you to overgarment a much elaborate and vivid representation of what you're selling, making it much existent and enticing successful the minds of your customers.

Instead of saying, "Our java tastes good," picture however "our rich, full-bodied coffee, with notes of caramel and chocolate, delivers a smooth, robust spirit that dances connected your palate."

Sensory connection focuses connected engaging the customer's 5 senses:

• Sight
• Sound
• Smell
• Touch
• Taste

When you picture however thing looks, sounds, smells, feels, oregon tastes, you're helping customers visualize the product, which makes it much existent for them and prompts a stronger affectional connection.

By utilizing this benignant of connection successful your merchandise descriptions, you make a much immersive, sensory buying acquisition that tin thrust customers toward a purchase. This strategy is much important than ever, arsenic online buying cannot supply the aforesaid sensory acquisition arsenic carnal stores.

Avoid Jargon

While it's important to beryllium knowledgeable and elaborate successful your merchandise descriptions, debar utilizing manufacture jargon, analyzable method terminology, oregon obscure acronyms that your mean lawsuit mightiness not understand.

Always retrieve to constitute for your audience, not for experts.

The cardinal to effectual merchandise descriptions is simplicity and clarity. Make your descriptions casual to work and comprehend, conversational, and relatable. If a word oregon diagnostic needs explanation, supply it successful an easy digestible manner.

For instance, alternatively of saying, "Our headphones utilize ANC technology," state, "Our headphones see Active Noise Cancellation (ANC) exertion that blocks retired unwanted sounds, truthful you tin suffer yourself successful the music."

After penning your description, it's ever a bully signifier to person idiosyncratic unfamiliar with your manufacture work it. If they tin recognize and admit your merchandise based connected the description, you've achieved your goal.

Search Engine Optimization (SEO)

While penning for customers is crucial, it's arsenic important to constitute descriptions that are affable to hunt engines.

SEO, oregon Search Engine Optimization, is meant to strategically amended your website's visibility successful hunt engines. Higher ranks successful hunt results assistance thrust much postulation to your merchandise leafage and summation your chances of making a sale.

Here are a fewer tips for penning SEO-friendly descriptions.

• Keyword Research: Before penning your description, place the hunt presumption imaginable customers mightiness usage erstwhile looking for your product.
• Keyword Integration: Weave these keywords into your merchandise descriptions naturally. Remember, the superior intent of your contented is to entreaty to your audience, not conscionable hunt engines. So debar keyword stuffing!
• Unique Descriptions: Avoid duplicating content. Search engines, particularly Google, penalize duplicate content. Ensure that each merchandise has a unsocial description, which gives it the champion accidental to fertile highly successful hunt motor results.
• Meta Descriptions: Although not disposable straight connected the merchandise page, meta descriptions are a important SEO element. They are the abbreviated summaries that look nether website URLs connected a hunt motor results page.
• Image Alt Text: Search engines can't spot images, but they tin work text. By providing alt substance (a statement of an image), you're not lone assisting visually impaired customers but besides giving yourself different accidental to see your keywords.

For instance, if you're selling vegan leather bags, immoderate imaginable keywords could beryllium "vegan leather bags," "cruelty-free bags," "sustainable leather bags," etc. Smoothly integrate these keywords successful your descriptions, like:

"Our stylish and durable vegan leather bags are the cleanable prime for those seeking a cruelty-free and eco-friendly manner statement."

By implementing SEO tactics successful your merchandise descriptions, you'll guarantee greater merchandise visibility, starring to higher web postulation and much sales.

Show Reviews and Ratings

Social impervious is simply a almighty instrumentality to power buying decisions. We inherently spot different customers much than selling material. According to 1 study, 82% of consumers work merchandise reviews earlier making buying choices.

Make definite reviews and ratings are visible, genuine, and casual to navigate. If your merchandise attracts a precocious rating, item it. Positive lawsuit reviews that stress the merchandise benefits tin adhd a fantastic real-life entreaty to your product.

Encourage your customers to permission reviews, photos, and ratings by making the reappraisal process easy, oregon adjacent incentivize it with discounts oregon loyalty points. These reviews are an fantabulous plus to your merchandise leafage arsenic they supply credibility and foster spot successful your imaginable customers.

By showcasing reviews and ratings successful the merchandise statement itself, you supply your customers with the reassurance of the prime and worth of your merchandise from those who person already purchased it.

The transparency of including some affirmative and antagonistic reviews besides adds to the credibility and authenticity of your brand. Be proactive successful responding to antagonistic reviews and resolving issues, demonstrating that you worth lawsuit feedback and satisfaction.

Include a Call To Action (CTA)

Another constituent of compelling merchandise descriptions is simply a beardown Call To Action (CTA). After you've highlighted the features, benefits, and unsocial selling points of your product, you privation to usher your customers toward completing the purchase.

A CTA is an acquisition that prompts your customers to instrumentality contiguous action. In the discourse of a merchandise description, your CTA could beryllium things like:

• Elevate your style
• Join the revolution
• Don’t miss out

Don't beryllium acrophobic to get creative. Use compelling CTA connection that aligns with your marque and makes it basal out. It could beryllium a brightly colored fastener oregon a hyperlinked substance with a catchy font. It should gully the customer's eyes and promote them to click connected it.

The much straight your CTA leads your customers to conversion (a purchase), the much apt they are to travel it. By creating an effective, persuasive CTA, you're not lone conveying what enactment you privation your customers to instrumentality but besides expanding the likelihood they'll instrumentality that action.

Proofread

Regardless of however compelling your merchandise statement is, errors and mistakes tin beryllium a large turn-off for imaginable customers. They tin marque your marque look unprofessional and careless, resulting successful prospective buyers losing trust.

After penning your merchandise description, proofread, proofread, proofread. Check for typos, grammatical mistakes, and improper condemnation construction. Ensure everything is accurate, including the facts and claims astir your merchandise and immoderate numbers oregon specifications.

Even if it’s grammatically correct, you don't privation to confuse your customers with convoluted sentences oregon excessive vocabulary. Think astir whether the code and benignant of penning lucifer your marque voice.

Reading your statement retired large tin often assistance you spot immoderate awkward phrasing oregon agelong sentences. Alternatively, you tin usage online tools similar Grammarly oregon Hemingway to cheque for errors oregon tally it done a readability trial tool.

It’s besides a bully thought to person a 2nd brace of eyes spell implicit your copy. Different radical drawback antithetic things. Getting idiosyncratic other to proofread tin assistance place immoderate errors oregon unclear elements you whitethorn person missed.

A well-proofread, error-free statement not lone demonstrates your committedness to prime but besides enhances the customer's spot successful your brand.

AI Product Description Generator

While the tips supra tin usher you successful crafting persuasive merchandise descriptions, sometimes you request a small other help.

Tools similar the Ecommerce Booster App from Semrush tin prevention time, optimize descriptions, and more. Here’s a speedy look astatine what it tin do:

Amp Up Sales with AI-Generated Product Descriptions

Through artificial intelligence, the app creates compelling, unsocial descriptions to boost income and summation conversions.

The generator bases its descriptions connected your circumstantial merchandise details and its extended database of high-selling merchandise phrases. It besides conducts keyword investigation to guarantee your descriptions are SEO-optimized and generates meta descriptions with conscionable a fewer clicks.

Improve Product Images successful Seconds

Quality merchandise images are indispensable for driving income successful an ecommerce business.

The app evaluates the existent authorities of your merchandise photos and suggests areas for improvement. Things like:

• Automatically make SEO-friendly alt text
• Remove backgrounds from merchandise images
• Enhance representation prime oregon optimize for leafage loading speed

By elevating the look of your merchandise images, you tin guarantee they basal retired and drawback customers' attention.

Increase Your ROI with a Ready-To-Implement Plan

The app does much than instrumentality a band-aid connected your existing ecommerce merchandise statement penning woes. It conducts an expert-level audit of your merchandise pages, identifying cardinal areas to amended for boosted performance.

Following the audit, the app provides a customized, ready-to-implement enactment program designed to optimize your merchandise pages, summation conversions, and yet present a higher instrumentality connected concern (ROI).

Product Description Template

Having a template to enactment from tin assistance you standard your store oregon rapidly adhd a caller merchandise that customers are asking for. Here are 3 merchandise statement templates that disagree successful tone. Feel escaped to premix and match!

1. Casual/Informal Tone

Meet our [Product name], your caller champion friend. With its [mention features – e.g., sleek design, compact size, etc.], this atrocious lad volition acceptable close into your day-to-day routine. Need immoderate convincing? Check retired these benefits:

• [Benefit 1: e.g., Saves you tons of time]
• [Benefit 2: e.g., No much headaches oregon hassle]
• [Benefit 3: e.g., Makes you the speech of the town]

So, what are you waiting for? Click 'Add to Cart' and accidental hullo to an easier life!

2. Professional/Formal Tone

Introducing our [Product name], an illustration of functionality gathering innovation. Designed with [mention features – e.g., precocious technology, high-quality materials], this merchandise offers top-tier show and dependability for individuals with discerning tastes. You’ll experience:

• [Benefit 1: e.g., High-efficiency performance]
• [Benefit 2: e.g., Long-lasting durability]
• [Benefit 3: e.g., Enhances productivity and quality]

Invest successful [Product name] contiguous to acquisition a superior level of sophistication.

3. Playful/Fun Tone

Say hullo to [Product name] – cute arsenic a button, astute arsenic a whip! This small gem comes packed with [mention features – e.g., amusive colors, whimsical design] that can't assistance but bring a grin to your face. Just ticker it enactment its magic:

• [Benefit 1: e.g., Sprinkles a dose of joyousness successful your day]
• [Benefit 2: e.g., Makes chores a game]
• [Benefit 3: e.g., Turns heads everywhere]

Get the [Product name] and fto the bully times roll

FAQ

How bash you constitute a merchandise statement measurement by step?

1. Research your people audience
2. Highlight the product's features and benefits
3. Create a Unique Selling Point (USP)
4. Use descriptive and sensory connection portion avoiding jargon
5. Employ SEO techniques
6. Provide societal impervious wherever possible
7. Include a Call to Action (CTA)
8. Proofread

How bash you constitute a merchandise statement example?

Here’s an illustration of a palmy merchandise description:
Experience benignant and sustainability with our Vegan Tote Bag. Crafted from top-quality faux leather, this container offers a spacious interior and a sturdy handle. It’s much than conscionable attractive—our bags are eco-friendly and cruelty-free. Perfect for fashion-conscious, mindful buyers. Make a benignant connection that matters.

What should beryllium included successful merchandise information?

Include the product's features, benefits, USP, price, disposable colors/sizes/variations, materials used, warranty information, attraction instructions, and immoderate lawsuit reviews oregon ratings.

How agelong should a merchandise statement be?

Product descriptions should beryllium betwixt 100 to 200 words. However, the magnitude tin alteration depending connected the merchandise complexity and lawsuit needs.

How bash you picture the prime of a product?

To picture the prime of a product, notation the durability, materials, performance, craftsmanship, oregon immoderate certifications that attest to its precocious standard. Ensure to substantiate prime claims with specific, tangible details.