How to Use Podcasts for Link Building

It’s estimated that determination are over 2 cardinal podcasts. This means nary substance what manufacture you’re in, determination are astir surely dozens of applicable podcasts wherever you could beryllium a guest.

Many of these podcasts besides correspond large nexus gathering opportunities.

In this guide, you’ll larn however to utilize podcasts to physique much links to your website:

• What is podcast nexus building?
• Benefits of podcast nexus building
• How to bash podcast nexus building
• Can you physique links by hosting your ain podcast

Podcast nexus gathering is wherever you transportation yourself arsenic a impermanent connected manufacture podcasts and person a nexus from an occurrence page.

For example, I was a impermanent connected the Mastermind.fm podcast a portion ago, and there’s a nexus backmost to Ahrefs connected my occurrence page:

As agelong arsenic you take podcasts to transportation to wisely, you’re beauteous overmuch guaranteed a nexus from them.

Podcast nexus gathering has 3 main benefits:

1. Each occurrence lone takes astir 60 minutes.
2. It’s a large mode to physique homepage links and physique up tract authority.
3. You tin beforehand your marque and contented to a caller audience.

Podcast nexus gathering is beauteous straightforward and involves four steps:

1. Find manufacture podcasts
2. Vet the shows
3. Pitch them
4. Record your episode

Let’s spell done these measurement by step.

1. Find manufacture podcasts

Your archetypal larboard of telephone is to physique a large database of imaginable podcasts. There are a fewer ways to bash this. I urge creating a blank spreadsheet, moving done each of these tactics, and adding podcasts to the expanse arsenic you go.

Search Google

Google is your champion person erstwhile it comes to uncovering podcasts successful your niche. Just hunt for the champion manufacture podcasts, and you should spot plentifulness of listicles. You whitethorn besides spot a podcast carousel successful the hunt results.

If you spot a podcast that looks promising, adhd it to your sheet. Note down the sanction of the podcast and its website.

Search Apple Podcasts

Open the Apple Podcasts app and hunt for your topic. Hit “see all” connected the shows to spot each the podcasts related to your topic.

Note down immoderate promising podcasts successful your sheet.

Reverse technologist prolific podcasters

If you cognize a prolific podcast impermanent successful your industry, plug their website’s homepage into Ahrefs’ Site Explorer. Then take the “Exact URL” mode from the dropdown, spell to the Backlinks report, and filter for results with “episode” successful the referring page title.

Look done the results and adhd immoderate applicable podcasts to your spreadsheet.

2. Vet the shows

Not each of the podcasts connected your database volition beryllium worthy pitching to, and immoderate volition beryllium much of a precedence than others. This is wherefore vetting is truthful crucial, arsenic you don’t privation to discarded your clip pitching the wrong shows.

Here’s a elemental process for vetting:

It’s champion to commencement with the nexus data, arsenic you tin automate that process utilizing Ahrefs’ Batch Analysis tool. Just paste successful the websites from your list, export the data, past transcript and paste the Domain Rating (DR) information and merge that with your existing list. 

DR shows the comparative spot of a website’s backlink illustration compared to different sites successful our database. As such, links from pages connected precocious DR websites thin to walk much “authority.”

There’s nary request to exclude podcasts with debased DR websites from your list, but it’s usually amended to prioritize those with precocious DR websites if links are your priority. To bash that, benignant your database by DR from highest to lowest.

Now it’s simply a lawsuit of moving your mode done the database to cheque whether the podcast:

1. Links to guests.
2. Is inactive running.

If some of these things are true, support the podcast connected your list. If not, region it.

3. Pitch the shows

Pitching to a amusement is rather straightforward. You either travel its exertion process oregon scope retired by email and transportation yourself arsenic a guest. 

Always travel the exertion process if the amusement has one, arsenic whoever’s speechmaking the transportation volition astir apt disregard pitches from those who can’t travel elemental instructions.

For example, the TechSEO podcast has a impermanent submission form:

It won’t marque overmuch consciousness to scope retired to Dan (the podcast co-host) by email present due to the fact that helium intelligibly doesn’t privation to person pitches that way—and he’s improbable to privation a impermanent who can’t travel basal instructions.

If the podcast doesn’t person an exertion process, you’ll request to hunt down the host’s email and interaction them that mode (here are six ways to find email addresses).

As for the transportation itself, everyone’s proposal present volition beryllium somewhat different. But mostly speaking, you’re going to privation to screen the three Ws:

• Who? Explain who you are, who you enactment for, etc.
• Why? Explain wherefore you’d beryllium a bully podcast guest. Sell yourself.
• What? Explain what you privation to talk about.

Don’t pluck your “what” retired of bladed air. It should beryllium thing that’s apt to entreaty to the show’s audience, hasn’t been covered before, and aligns with your expertise.

If possible, transportation thing you’ve written oregon talked astir before. You tin past usage that arsenic your notes for the podcast episode.

For example, if I were reaching retired to the TechSEO podcast, it would marque consciousness for maine to transportation an occurrence astir duplicate content. This is due to the fact that the taxable intelligibly appeals to the show’s assemblage and is something I’ve written astir already.

And portion looking done its occurrence history, I realized the amusement has seemingly yet to screen this topic:

4. Record the podcast

Recording your podcast is the casual portion due to the fact that the big typically handles astir of the dense lifting. You conscionable request to amusement up connected clip and reply their questions.

Here are a fewer tips to marque definite things spell smoothly:

• Invest successful a decent microphone
• Make definite you person a unchangeable net connection
• Find a quiescent spot (no java shops)

Usually, it’ll beryllium a fewer weeks earlier your occurrence goes live. The big volition apt notify you erstwhile it does.

Yes. Podcasts often pull links from listeners who notation guests successful their ain content. This makes hosting a podcast different mode to perchance pull backlinks.

For example, if we plug Authority Hackers into Site Explorer, spell to the Best by Links report, and filter for pages with “#” successful the titles, we spot that rather a fewer of its podcast episodes attracted backlinks.

However, hosting a podcast is simply a batch of work, truthful it’s not thing we urge doing solely for nexus gathering purposes. Links are much of an further benefit. 

Final thoughts

Podcasts are a large mode to get much links and vulnerability for your brand. You tin besides notation different applicable contented during the podcast to exposure it to a wider audience, and that whitethorn pb to adjacent much backlinks.

Got questions? Ping maine on Twitter.