How To Use Instagram for SEO Competitor Analysis

Your concern competitors aren’t the lone ones providing the aforesaid products oregon services that you do. For example, you person hunt motor optimization (SEO) competitors, who whitethorn not needfully beryllium players successful your industry, but are players successful the online landscape. SEO competitors are websites that fertile precocious owed to the hunt queries you’re besides competing for.

SEO rival investigation is checking retired your industry’s online competitory landscape, identifying your competitors and their strategies, analyzing the accusation you cod and utilizing it to boost your website’s SEO.

SEO isn’t reserved for Google. In fact, immoderate level with an algorithm has immoderate signifier of optimization, including Facebook and Instagram. Today’s nonfiction focuses connected utilizing Instagram for SEO rival analysis. Keep speechmaking to larn more.

Instagram SEO Competitor Analysis

So, you’ve enactment retired large content, and your SEO strategy is connected point; but still, your website isn’t ranking connected the apical page, and different pages are. What precisely are these pages doing to get integrated searches? This is wherever SEO rival investigation comes in. It’s not capable to conscionable enactment retired large content. You person to screen each the loopholes, including what your rival is doing that you aren’t.

The aforesaid conception applies to Instagram’s SEO rival analysis. If your Instagram leafage is to thrive successful the oversea of competitory Instagram pages, you’ve got to optimize your SEO and guarantee that it tops that of your competitors. You tin bash this by analyzing their page, and determination are respective tools similar Insta stalker and others that tin assistance you.

Here’s a step-to-step usher connected however you tin usage Instagram for SEO rival analysis:

Step One: Identify Your Instagram Competitors

Your marque connected Instagram volition ever person nonstop and indirect competitors. For example, immoderate brands connection the aforesaid products and services arsenic your concern but entreaty to a antithetic people audience. On the different hand, immoderate brands whitethorn connection antithetic types of goods and services, but their people assemblage is the aforesaid arsenic yours. Therefore, it’s indispensable to place these 2 sets of competitors arsenic the archetypal measurement successful your rival analysis.

When identifying your competitors, SEO experts urge choosing 3 to 5 of them. However, you don’t privation to take excessively galore since the investigation volition beryllium overwhelming, yet excessively fewer competitors whitethorn not correspond the marketplace arsenic it is.

When compiling the database of competitors, guarantee there’s a large and tiny brand. The competitors you take should amusement a large woody of progressive growth. Including 1 manufacture person oregon contented creator would besides beryllium best, adjacent if they aren’t needfully a business. This helps your concern enactment connected trend. For example, if you’re successful the make-up industry, adding a apical MUA to your database of competitors volition assistance you support up with make-up and skincare trends and cognize what your people customers are looking for.  

You place your competitors by utilizing these metrics utilized successful SEO to fertile Instagram accounts:

• Search Text

Ideally, erstwhile you privation to hunt for thing connected Instagram, you spot the substance In the hunt container and pat connected the hunt icon. That’s the hunt text, but erstwhile searching for your competitors, you request to person the indispensable keywords arsenic your hunt text. Therefore, the archetypal happening to bash is place what your competitors are searching for, past hunt for it.

For example, if your concern deals successful luxurious items, your keyword mightiness beryllium luxurious jewelry. When you benignant the keyword into the hunt box, the results volition uncover respective accounts with the word luxurious jewelry included successful their profiles. These accounts are your competitors and are the brands that get the highest engagement successful your niche.

• Use Hashtags

These are tab-labeled tags that usage the aforesaid keywords you usage for hunt text. It shows your competitors’ tags to thrust postulation to their content. The topmost tags successful the hunt results are the astir popular; hence, that’s wherever you privation to basal your research. Each tag shows a clump of posts from antithetic accounts. You tin prime which accounts you’d similar to analyse from this selection.

• Use the ‘Suggested For You’ Option

On the 2022 updated Instagram account, there’s an ‘add’ icon connected the acold close aft the edit illustration button. That’s the ‘Suggested For You’ button. When you click connected it, it’ll springiness you a database of accounts that woody with the aforesaid products and services arsenic your business. From that list, you’re apt to find your competitors.

Step Two: Analyze Your Competitor’s Accounts While Comparing It to Yours 

Now that you person a database of competitors, it’s clip to look into their accounts to found wherefore they’re performing amended than you. When analyzing your competitors’ Instagram accounts, see these:  

• Their Following

Although a ample pursuing isn’t ever an denotation of a palmy business, you mightiness privation to cognize wherefore and however your biggest rival has a ample following.

A ample integrated pursuing shows that the competitor’s marque is well-liked. Therefore, by analyzing their following, you whitethorn found what they’re doing to marque their marque much likable than yours. Also, erstwhile looking astatine followers, cheque connected the maturation rate. Is it growing, oregon has it stagnated? Your absorption should beryllium connected relationship with a increasing following.

• Content Strategy

Next, you privation to cheque however your rival posts their Instagram content. Start by checking the fig of posts successful the account, past cheque however often they’re posted. Most apical brands are accordant with posting content.

You besides privation to cheque the benignant of contented they post, particularly if they’re nonstop competitors. This whitethorn assistance you place gaps successful the benignant of contented you post, and you whitethorn make caller ideas for your content.

Content strategy besides means checking connected erstwhile your competitors station their content. For example, depending connected your industry, you whitethorn announcement that contented posted connected Wednesday greeting has much engagements than immoderate different day. It means that connected Wednesday morning, you should station contented that’s much apt to make leads and conversions.

However, since consistency is key, you should ever person bully contented for the remainder of the days. To get astatine the champion posting days and clip for contented successful your industry, you whitethorn person to comparison information from much than 1 competitor. Otherwise, lone deciding connected posting clip based connected 1 rival whitethorn beryllium misinformation.

• Engagements

It’s 1 happening to station content, yet it’s different for your people assemblage to beryllium receptive to it. If you privation to find the prime of the contented and whether you should instrumentality tips from their contented strategy, look astatine the account’s engagement levels. The metrics of engagements are shown by the fig of likes, comments and shares and reposts.

• Hashtags

Brands usage hashtags to boost integrated postulation to their account. By analyzing the hashtags your competitors are using, you’ll deduce what hashtags to see to scope your people assemblage if you stock the aforesaid people audience, and the fig of hashtags they usage per post. You tin besides usage hashtags to assistance you look for caller influencers for your marketing.

• Check On Their Customers

Researching your competitors’ customers volition assistance you find who they are and wherefore they chose your competitor. You tin find their customers from reviews and testimonials. In this case, specified reviews whitethorn beryllium posted successful the remark section. However, spell a measurement further and cheque for reviews posted connected your competitor’s website.

Checking the reviews volition assistance you find the level of lawsuit restitution and precisely wherefore they’re blessed oregon satisfied with your competitor’s services. You tin past usage these points to assistance amended your marketplace position.

• Popularity Signals

Popular contented is apt to fertile higher for SEO. Sometimes, moving a concern whitethorn beryllium truthful overwhelming that you don’t person clip to enactment connected apical of fashionable trends. Therefore, portion conducting a rival analysis, cheque for popularity signals.

Popularity signals are measured according to the fig of likes, clicks, shares, hashtags, spot tags, oregon follows. If your rival is pursuing fashionable trends and it’s moving out, you whitethorn privation to articulation the bandwagon.

Step Three: Analyze Your Instagram Account

The last measurement is to analyse your Instagram account. You’ll bash this successful the aforesaid bid you’ve done portion analyzing your competitor’s accounts. Again, analyzing your information volition assistance you place the loopholes successful moving your Instagram account. 

With the insights you gained from the steps above, you request to inquire yourself however you tin usage the insights to heighten your Instagram account. Here are immoderate things to consider:

• For followers: Determine whether you person capable followers to lucifer your competitors. If not, what should you bash to summation an integrated following? It mightiness necessitate being much consistent, among different solutions.
• Content strategy: For your contented strategy, revisit your consistency successful posting, clip for posting and the benignant and prime of contented you post.
• Engagements: Ask yourself however your contented performs and what insights you tin get from your competitors to boost your performance.
• Hashtags: If you weren’t adding capable hashtags to your posts, you indispensable reappraisal that. Also, arsenic mentioned before, see utilizing the hashtags that are commonly utilized by your competitors, particularly if you stock the aforesaid people audience.
• Customers: The insights you cod from your competitor’s lawsuit reviews; usage them to polish up your services.
• Popularity signal: If your marque isn’t connected TikTok, you mightiness beryllium missing retired connected 1 of the astir profitable trends, particularly since it’s apt that your competitors are connected TikTok.

Wrapping Up

Remember, conducting SEO rival investigation is not lone for Google. You tin besides bash it connected Instagram since it has an algorithm. If you’ve wondered however to behaviour SEO rival investigation utilizing Instagram, see pursuing the steps discussed supra oregon enlisting the assistance of SEO experts.