How To Use ChatGPT For Keyword Research via @sejournal, @dansmull

1 week ago 22
ARTICLE AD BOX

Anyone not utilizing ChatGPT for keyword probe is missing a trick.

You tin prevention clip and recognize an full taxable successful seconds alternatively of hours.

In this article, I outline my astir effectual ChatGPT prompts for keyword probe and thatch you however I enactment them unneurotic truthful that you, too, tin take, edit, and heighten them adjacent further.

But earlier we leap into the prompts, I privation to stress that you shouldn’t regenerate keyword probe tools oregon disregard accepted keyword probe methods.

ChatGPT tin marque mistakes. It tin adjacent make caller keywords if you springiness it the close prompt. For example, I asked it to supply maine with a unsocial keyword for the taxable “SEO” that had ne'er been searched before.

Interstellar Internet SEO: Optimizing contented for the theoretical conception of an interstellar internet, considering the challenges of space-time and interplanetary connection delays.”

Although I privation to leap into my LinkedIn illustration and update my rubric to “Interstellar Internet SEO Consultant,” unfortunately, nary 1 has searched that (and they astir apt ne'er will)!

You indispensable not blindly trust connected the information you get backmost from ChatGPT.

What you tin trust connected ChatGPT for is the taxable ideation signifier of keyword probe and inspiration.

ChatGPT is simply a ample connection exemplary trained with monolithic amounts of information to accurately foretell what connection volition travel adjacent successful a sentence. However, it does not cognize however to bash keyword probe yet.

Instead, deliberation of ChatGPT arsenic having an adept connected immoderate taxable equipped with the accusation if you inquire it the close question.

In this guide, that is precisely what I purpose to thatch you however to bash – the astir indispensable prompts you request to cognize erstwhile performing topical keyword research.

Best ChatGPT Keyword Research Prompts

The pursuing ChatGPT keyword probe prompts tin beryllium utilized connected immoderate niche, adjacent a taxable to which you are marque new.

For this demonstration, let’s usage the taxable of “SEO” to show these prompts.

Generating Keyword Ideas Based On A Topic

What Are The {X} Most Popular Sub-topics Related To {Topic}?

chatgpt keyword probe   prompts subtopics related to topicScreenshot from ChatGPT 4, April 2024

The archetypal punctual is to springiness you an thought of the niche.

As shown above, ChatGPT did a large occupation knowing and breaking down SEO into 3 pillars: on-page, off-page & technical.

The cardinal to the pursuing punctual is to instrumentality 1 of the topics ChatGPT has fixed and query the sub-topics.

What Are The {X} Most Popular Sub-topics Related To {Sub-topic}?

For this example, let’s query, “What are the astir fashionable sub-topics related to keyword research?”

Having done keyword probe for implicit 10 years, I would expect it to output accusation related to keyword probe metrics, the types of keywords, and intent.

Let’s see.

ChatGPT keyword punctual  subtopicScreenshot from ChatGPT 4, April 2024

Again, close connected the money.

To get the keywords you privation without having ChatGPT picture each answer, usage the punctual “list without description.”

Here is an illustration of that.

List Without Description The Top {X} Most Popular Keywords For The Topic Of {X}chatgpt keyword probe   punctual  for astir   fashionable  keywords

You tin adjacent subdivision these keywords retired further into their long-tail.

Example prompt:

List Without Description The Top {X} Most Popular Long-tail Keywords For The Topic “{X}”

chatgpt keyword probe   punctual  longtail keywordsScreenshot ChatGPT 4,April 2024

List Without Description The Top Semantically Related Keywords And Entities For The Topic {X}

You tin adjacent inquire ChatGPT what immoderate topic’s semantically related keywords and entities are!

chatgpt keyword probe   semantic intentScreenshot ChatGPT 4, April 2024

Tip: The Onion Method Of Prompting ChatGPT

When you are blessed with a bid of prompts, adhd them each to 1 prompt. For example, truthful acold successful this article, we person asked ChatGPT the following:

  • What are the 4 astir fashionable sub-topics related to SEO?
  • What are the 4 astir fashionable sub-topics related to keyword research
  • List without statement the apical 5 astir fashionable keywords for “keyword intent”?
  • List without statement the apical 5 astir fashionable long-tail keywords for the taxable “keyword intent types”?
  • List without statement the apical semantically related keywords and entities for the taxable “types of keyword intent successful SEO.”

Combine each 5 into 1 punctual by telling ChatGPT to execute a bid of steps. Example:

“Perform the pursuing steps successful a consecutive bid Step 1, Step 2, Step 3, Step 4, and Step 5”

Example:

“Perform the pursuing steps successful a consecutive bid Step 1, Step 2, Step 3, Step 4 and Step 5. Step 1 – Generate an reply for the 3 astir fashionable sub-topics related to {Topic}?. Step 2 – Generate 3 of the astir fashionable sub-topics related to each answer. Step 3 – Take those answers and database without statement their apical 3 astir fashionable keywords. Step 4 – For the answers fixed of their astir fashionable keywords, supply 3 long-tail keywords. Step 5 – for each long-tail keyword offered successful the response, a database without descriptions 3 of their apical semantically related keywords and entities.”

Generating Keyword Ideas Based On A Question

Taking the steps attack from above, we tin get ChatGPT to assistance streamline getting keyword ideas based connected a question. For example, let’s ask, “What is SEO?

“Perform the pursuing steps successful a consecutive bid Step 1, Step 2, Step 3, and Step 4. Step 1 Generate 10 questions astir “{Question}”?. Step 2 – Generate 5 much questions astir “{Question}” that bash not repetition the above. Step 3 – Generate 5 much questions astir “{Question}” that bash not repetition the above. Step 4 – Based connected the supra Steps 1,2,3 suggest a last database of questions avoiding duplicates oregon semantically akin questions.”

chatgpt for question   keyword researchScreenshot ChatGPT 4, April 2024

Generating Keyword Ideas Using ChatGPT Based On The Alphabet Soup Method

One of my favourite methods, manually, without adjacent utilizing a keyword probe tool, is to make keyword probe ideas from Google autocomplete, going from A to Z.

Generating Keyword Ideas utilizing ChatGPT Based connected  the Alphabet Soup MethodScreenshot from Google autocomplete, April 2024

You tin besides bash this utilizing ChatGPT.

Example prompt:

“give maine fashionable keywords that includes the keyword “SEO”, and the adjacent missive of the connection starts with a”

ChatGPT Alphabet keyword probe   methodScreenshot from ChatGPT 4, April 2024

Tip: Using the onion prompting method above, we tin harvester each this successful 1 prompt.

“Give maine 5 fashionable keywords that see “SEO” successful the word, and the pursuing missive starts with a. Once the reply has been done, determination connected to giving 5 much fashionable keywords that see “SEO” for each missive of the alphabet b to z.”

Generating Keyword Ideas Based On User Personas

When it comes to keyword research, knowing user personas is indispensable for knowing your people assemblage and keeping your keyword probe focused and targeted. ChatGPT whitethorn assistance you get an archetypal knowing of lawsuit personas.

Example prompt:

“For the taxable of “{Topic}” database 10 keywords each for the antithetic types of idiosyncratic personas”

ChatGPT and idiosyncratic    personasScreenshot from ChatGPT 4, April 2024

You could adjacent spell a measurement further and inquire for questions based connected those topics that those circumstantial idiosyncratic personas whitethorn beryllium searching for:

ChatGPT and keyword probe   based connected  personaScreenshot ChatGPT 4, April 2024

As good arsenic get the keywords to people based connected those questions:

“For each question listed supra for each persona, database the keywords, arsenic good arsenic the long-tail keywords to target, and enactment them successful a table”

question and longtail and idiosyncratic    persona utilizing a array  for ChatGPT keyword researchScreenshot from ChatGPT 4, April 2024

Generating Keyword Ideas Using ChatGPT Based On Searcher Intent And User Personas

Understanding the keywords your people persona whitethorn beryllium searching is the archetypal measurement to effectual keyword research. The adjacent measurement is to recognize the hunt intent down those keywords and which contented format whitethorn enactment best.

For example, a concern proprietor who is caller to SEO oregon has conscionable heard astir it whitethorn beryllium searching for “what is SEO.”

However, if they are further down the funnel and successful the navigational stage, they whitethorn hunt for “top SEO firms.”

You tin query ChatGPT to animate you present based connected immoderate taxable and your people idiosyncratic persona.

SEO Example:

“For the taxable of “{Topic}” database 10 keywords each for the antithetic types of searcher intent that a {Target Persona} would beryllium searching for”

ChatGPT For Keyword Research Admin

Here is however you tin champion usage ChatGPT for keyword probe admin tasks.

Using ChatGPT As A Keyword Categorization Tool

One of the usage cases for utilizing ChatGPT is for keyword categorization.

In the past, I would person had to devise spreadsheet formulas to categorize keywords oregon adjacent walk hours filtering and manually categorizing keywords.

ChatGPT tin beryllium a large companion for moving a abbreviated mentation of this for you.

Let’s accidental you person done keyword probe successful a keyword probe tool, person a database of keywords, and privation to categorize them.

You could usage the pursuing prompt:

“Filter the beneath database of keywords into categories, people persona, searcher intent, hunt measurement and adhd accusation to a six-column table: List of keywords – [LIST OF KEYWORDS], Keyword Search Volume [SEARCH VOLUMES] and Keyword Difficulties [KEYWORD DIFFICUTIES].”

Using Chat GPT arsenic  a Keyword Categorization ToolScreenshot from ChatGPT, April 2024

Tip: Add keyword metrics from the keyword probe tools, arsenic utilizing the search volumes that a ChatGPT punctual whitethorn springiness you volition beryllium wildly inaccurate astatine best.

Using ChatGPT For Keyword Clustering

Another of ChatGPT’s usage cases for keyword probe is to assistance you cluster. Many keywords person the aforesaid intent, and by grouping related keywords, you whitethorn find that 1 portion of contented tin often people aggregate keywords astatine once.

However, beryllium cautious not to trust lone connected LLM information for clustering. What ChatGPT whitethorn clump arsenic a akin keyword, the SERP oregon the idiosyncratic whitethorn not hold with. But it is simply a bully starting point.

The large downside of utilizing ChatGPT for keyword clustering is really the magnitude of keyword information you tin clump based connected the representation limits.

So, you whitethorn find a keyword clustering instrumentality oregon script that is amended for ample keyword clustering tasks. But for tiny amounts of keywords, ChatGPT is really rather good.

A large usage tiny keyword clustering usage lawsuit utilizing ChatGPT is for grouping People Also Ask (PAA) questions.

Use the pursuing punctual to radical keywords based connected their semantic relationships. For example:

“Organize the pursuing keywords into groups based connected their semantic relationships, and springiness a abbreviated sanction to each group: [LIST OF PAA], make a two-column array wherever each keyword sits connected its ain row.

Using Chat GPT For Keyword ClusteringScreenshot from ChatGPT, April 2024

Using Chat GPT For Keyword Expansion By Patterns

One of my favourite methods of doing keyword probe is signifier spotting.

Most effect keywords person a adaptable that tin grow your people keywords.

Here are a fewer examples of patterns:

1. Question Patterns

(who, what, where, why, how, are, can, do, does, will)

“Generate [X] keywords for the taxable “[Topic]” that incorporate immoderate oregon each of the pursuing “who, what, where, why, how, are, can, do, does, will”

question based keywords keyword probe   ChatGPTScreenshot ChatGPT 4, April 2024

2. Comparison Patterns

Example:

“Generate 50 keywords for the taxable “{Topic}” that incorporate immoderate oregon each of the pursuing “for, vs, alternative, best, top, review”

chatgpt examination  patterns for keyword researchScreenshot ChatGPT 4, April 2024

3. Brand Patterns

Another 1 of my favourite modifiers is simply a keyword by brand.

We are astir apt each acquainted with the astir fashionable SEO brands; however, if you aren’t, you could inquire your AI person to bash the dense lifting.

Example prompt:

“For the apical {Topic} brands what are the apical “vs” keywords”

ChatGPT marque  patterns promptScreenshot ChatGPT 4, April 2024

4. Search Intent Patterns

One of the astir communal hunt intent patterns is “best.”

When idiosyncratic is searching for a “best {topic}” keyword, they are mostly searching for a broad database oregon usher that highlights the apical options, products, oregon services wrong that circumstantial topic, on with their features, benefits, and imaginable drawbacks, to marque an informed decision.

Example:

“For the taxable of “[Topic]” what are the 20 apical keywords that see “best”

ChatGPT champion  based keyword researchScreenshot ChatGPT 4, April 2024

Again, this usher to keyword probe utilizing ChatGPT has emphasized the easiness of generating keyword probe ideas by utilizing ChatGPT passim the process.

Keyword Research Using ChatGPT Vs. Keyword Research Tools

Free Vs. Paid Keyword Research Tools

Like keyword probe tools, ChatGPT has escaped and paid options.

However, 1 of the astir important drawbacks of utilizing ChatGPT for keyword probe unsocial is the lack of SEO metrics to assistance you marque smarter decisions.

To amended accuracy, you could instrumentality the results it gives you and verify them with your classical keyword probe instrumentality – oregon vice versa, arsenic shown above, uploading close information into the instrumentality and past prompting.

However, you indispensable see however agelong it takes to benignant and fine-tune your punctual to get your desired information versus utilizing the filters wrong fashionable keyword probe tools.

For example, if we usage a fashionable keyword probe instrumentality utilizing filters, you could person each of the “best” queries with each of their SEO metrics:

ahrefs screenshot for champion  seoScreenshot from Ahrefs Keyword Explorer, March 2024

And dissimilar ChatGPT, generally, determination is nary token limit; you tin extract respective hundred, if not thousands, of keywords astatine a time.

As I person mentioned aggregate times passim this piece, you cannot blindly spot the information oregon SEO metrics it whitethorn effort to supply you with.

The cardinal is to validate the keyword probe with a keyword probe tool.

ChatGPT For International SEO Keyword Research

ChatGPT tin beryllium a terrific multilingual keyword probe assistant.

For example, if you wanted to probe keywords successful a overseas connection specified arsenic French. You could inquire ChatGPT to construe your English keywords;

translating keywords with ChatGPTScreenshot ChatGPT 4, Apil 2024

The cardinal is to instrumentality the information supra and paste it into a fashionable keyword probe instrumentality to verify. As you tin spot below, galore of the keyword translations for the English keywords bash not person immoderate hunt measurement for nonstop translations successful French.

verifying the information  with ahrefsScreenshot from Ahrefs Keyword Explorer, April 2024

But don’t worry, determination is simply a workaround: If you person entree to a rival keyword probe tool, you tin spot what webpage is ranking for that query – and past place the apical keyword for that leafage based connected the ChatGPT translated keywords that bash person hunt volume.

top keyword from ahrefs keyword explorerScreenshot from Ahrefs Keyword Explorer, April 2024

Or, if you don’t person entree to a paid keyword probe tool, you could ever instrumentality the top-performing result, extract the leafage copy, and past inquire ChatGPT what the superior keyword for the leafage is.

Key Takeaway

ChatGPT tin beryllium an adept connected immoderate taxable and an invaluable keyword probe tool. However, it is different instrumentality to adhd to your toolbox erstwhile doing keyword research; it does not regenerate accepted keyword probe tools.

As shown passim this tutorial, from making up keywords astatine the opening to inaccuracies astir information and translations, ChatGPT tin marque mistakes erstwhile utilized for keyword research.

You cannot blindly spot the information you get backmost from ChatGPT.

However, it tin connection a shortcut to knowing immoderate taxable for which you request to bash keyword probe and, arsenic a result, prevention you countless hours.

But the cardinal is however you prompt.

The prompts I shared with you supra volition assistance you recognize a taxable successful minutes alternatively of hours and let you to amended effect keywords utilizing keyword probe tools.

It tin adjacent regenerate mundane keyword clustering tasks that you utilized to bash with formulas successful spreadsheets oregon make ideas based connected keywords you springiness it.

Paired with accepted keyword probe tools, ChatGPT for keyword probe tin beryllium a almighty instrumentality successful your arsenal.

More resources:


Featured Image: Tatiana Shepeleva/Shutterstock