ARTICLE AD BOX
Celebrate the Holidays with immoderate of SEJ’s champion articles of 2023.
Our Festive Flashback bid runs from December 21 – January 5, featuring regular reads connected important events, fundamentals, actionable strategies, and thought person opinions.
2023 has been rather eventful successful the SEO industry, and our contributors produced immoderate outstanding articles to support gait and bespeak these changes.
Catch up connected the champion reads of 2023 to springiness you plentifulness to bespeak connected arsenic you determination into 2024.
ChatGPT for keyword probe does not regenerate accepted keyword probe tools.
And conscionable similar keyword probe tools, you shouldn’t unthinkingly trust connected them unsocial to bash your keyword research.
Instead, I volition amusement you successful this station however ChatGPT tin beryllium 1 of the champion escaped keyword probe tools you should adhd to your SEO toolbox.
Save countless hours going down rival websites, keyword rabbit holes, and taxable analysis.
Steal my astir effectual prompts for conducting keyword research – and if you tin clasp disconnected connected trying them retired and get to the extremity of the article, I volition supply you with immoderate further precocious usage cases for ChatGPT and keyword research.
Let’s leap consecutive into what you attraction astir the most: the prompts.
Best ChatGPT Keyword Research Prompts
The quality of the pursuing ChatGPT keyword probe prompts is that they tin beryllium utilized connected immoderate niche, adjacent a taxable to which you are marque new.
However, for this demonstration, let’s usage the taxable of “SEO” to show these prompts.
Generating Keyword Ideas Based On A Topic
What Are The {X} Most Popular Sub-topics Related To {Topic}?
Screenshot from ChatGPT, March 2023
The archetypal punctual is to springiness you an thought of the niche.
As shown above, ChatGPT did a large occupation knowing and breaking down SEO into 3 pillars: on-page, off-page & technical.
The cardinal to the pursuing punctual is to instrumentality 1 of the topics ChatGPT has fixed and query the sub-topics.
What Are The {X} Most Popular Sub-topics Related To {Sub-topic}?
For this example, let’s query, “what are the astir fashionable sub-topics related to keyword research”.
Having done keyword probe for implicit 10 years, I would expect it to output accusation related to keyword probe metrics, the types of keywords, and intent.
Let’s see.
Screenshot from ChatGPT, March 2023
Again, close connected the money.
Now, to get the keywords.
But to reiterate, this usher connected ChatGPT keyword probe is not to get you to regenerate accepted tools; it is to amusement however you tin leverage ChatGPT to springiness you ideas to plug into those tools to verify.
To get the keywords you privation without having ChatGPT picture each answer, usage the punctual “list without description.”
Here is an illustration of that.
List Without Description The Top {X} Most Popular Keywords For The Topic Of {X}
Screenshot from ChatGPT, March 2023
You tin adjacent subdivision these keywords retired further into their long-tail.
Example prompt:
List Without Description The Top {X} Most Popular Long-tail Keywords For The Topic “{X}”
Screenshot from ChatGPT, March 2023
List Without Description The Top Semantically Related Keywords And Entities For The Topic {X}
Who needs those costly contented optimization tools? You tin adjacent inquire ChatGPT what immoderate topic’s semantically related keywords and entities are!
Screenshot from ChatGPT, March 2023
Tip: The Onion Method Of Prompting ChatGPT
When you are blessed with a bid of prompts, adhd them each to 1 prompt. For example, truthful acold successful this article, we person asked ChatGPT the following:
- What are the 4 astir fashionable sub-topics related to SEO?
- What are the 4 astir fashionable sub-topics related to keyword research
- List without statement the apical 5 astir fashionable keywords for “keyword intent”?
- List without statement the apical 5 astir fashionable long-tail keywords for the taxable “keyword intent types”?
- List without statement the apical semantically related keywords and entities for the taxable “types of keyword intent successful SEO.”
Take each five, and harvester them into 1 punctual by telling ChatGPT to execute a bid of steps. Example;
“Perform the pursuing steps successful a consecutive bid Step 1, Step 2, Step 3, Step 4, and Step 5”
Example:
“Perform the pursuing steps successful a consecutive bid Step 1, Step 2, Step 3, Step 4 and Step 5. Step 1 – Generate an reply for the 3 astir fashionable sub-topics related to {Topic}?. Step 2 – Generate 3 of the astir fashionable sub-topics related to each answer. Step 3 – Take those answers and database without statement their apical 3 astir fashionable keywords. Step 4 – For the answers fixed of their astir fashionable keywords, supply 3 long-tail keywords. Step 5 – for each long-tail keyword offered successful the response, a database without descriptions 3 of their apical semantically related keywords and entities.”
Generating Keyword Ideas Based On A Question
Taking the steps attack from above, we tin get ChatGPT to assistance streamline getting keyword ideas based connected a question. For example, let’s ask, “What is SEO?”
“Perform the pursuing steps successful a consecutive bid Step 1, Step 2, Step 3, and Step 4. Step 1 Generate 10 questions astir “{Question}”?. Step 2 – Generate 5 much questions astir “{Question}” that bash not repetition the above. Step 3 – Generate 5 much questions astir “{Question}” that bash not repetition the above. Step 4 – Based connected the supra Steps 1,2,3 suggest a last database of questions avoiding duplicates oregon semantically akin questions.”
Screenshot from ChatGPT, March 2023
Generating Keyword Ideas Using ChatGPT Based On The Alphabet Soup Method
One of my favourite methods, manually, without adjacent utilizing a keyword probe tool, is to make keyword probe ideas from Google autocomplete, going from a to z.
Screenshot from Google.com Autocomplete, March 2023
You tin besides bash this utilizing ChatGPT.
Example prompt:
“give maine fashionable keywords that includes the keyword ‘SEO,’ and the adjacent missive of the connection starts with a”
Screenshot from ChatGPT, March 2023
Tip: Using the bulb prompting method above, we tin harvester each this successful 1 prompt.
“Give maine 5 fashionable keywords that see ‘SEO’ successful the word, and the pursuing missive starts with a. Once the reply has been done, determination connected to giving 5 much fashionable keywords that see ‘SEO’ for each missive of the alphabet b to z.”
Screenshot from ChatGPT, March 2023
Generating Keyword Ideas Based On User Personas
When it comes to keyword research, knowing user personas is indispensable for knowing your people assemblage and keeping your keyword probe focused and targeted. ChatGPT whitethorn assistance you get an archetypal knowing of lawsuit personas.
Example prompt:
“For the taxable of “{Topic}” database 10 keywords each for the antithetic types of idiosyncratic personas”
Screenshot from ChatGPT, March 2023
You could adjacent spell a measurement further and inquire for questions based connected those topics that those circumstantial idiosyncratic personas whitethorn beryllium searching for:
Screenshot from ChatGPT, March 2023
As good arsenic get the keywords to people based connected those questions:
“For each question listed supra for each persona, database the keywords, arsenic good arsenic the long-tail keywords to target, and enactment them successful a table”
Screenshot from ChatGPT, March 2023
Generating Keyword Ideas Using ChatGPT Based On Searcher Intent And User Personas
Understanding the keywords your people persona whitethorn beryllium searching is the archetypal measurement to effectual keyword research. The adjacent measurement is to recognize the hunt intent down those keywords and which contented format whitethorn enactment best.
For example, a concern proprietor who is caller to SEO oregon has conscionable heard astir it whitethorn beryllium searching for “what is SEO.”
However, if they are further down the funnel and successful the navigational stage, they whitethorn hunt for “top SEO firms.”
You tin query ChatGPT to animate you present based connected immoderate taxable and your people idiosyncratic persona.
SEO Example:
“For the taxable of “{Topic}” database 10 keywords each for the antithetic types of searcher intent that a {Target Persona} would beryllium searching for”
Screenshot from ChatGPT, March 2023
ChatGPT As Your Keyword Research Assistant
Some of you whitethorn inactive beryllium connected the obstruction astir utilizing ChatGPT successful your daily SEO workflows. However, I tin honestly archer you that 1 of the 3 windows I person unfastened regular doing SEO enactment is ChatGPT.
In peculiar for thought procreation – arsenic shown supra – but besides for time-consuming spreadsheet tasks.
Using ChatGPT As A Keyword Categorization Tool
One of these usage cases is for keyword categorization.
In the past, I would person had to devise spreadsheet formulas to categorize keywords oregon adjacent walk hours filtering and manually categorizing keywords.
ChatGPT tin beryllium a large companion to tally a abbreviated mentation of this for you.
Let’s accidental you person done keyword probe successful a keyword probe tool, person a database of keywords, and privation to categorize them.
You could usage the pursuing prompt:
“Filter the beneath database of keywords into categories, people persona, searcher intent, hunt measurement and adhd accusation to a six-column table: List of keywords – [LIST OF KEYWORDS], Keyword Search Volume [SEARCH VOLUMES] and Keyword Difficulties [KEYWORD DIFFICUTIES].”
Screenshot from ChatGPT, March 2023
Tip: Add keyword metrics from the keyword probe tools, arsenic utilizing the search volumes that a ChatGPT punctual whitethorn springiness you volition beryllium wildly inaccurate astatine best.
Using Chat GPT For Keyword Clustering
Another of ChatGPT’s usage cases for keyword probe is to assistance you cluster. Many keywords person the aforesaid intent, and by grouping related keywords, you whitethorn find much often than not that 1 portion of contented tin people aggregate keywords astatine once.
A large usage lawsuit for this is for clustering People Also Ask (PAA) questions.
Let’s usage the escaped SEO Minion plugin to extract each PAAs for the question, “What is SEO?”
Screenshot from SEOMinion, March 2023
Note: Although my favourite mode of doing this is utilizing SEO Minion, here’s a database of free tools to assistance you find the questions radical hunt for.
Then, utilizing the pursuing prompt, we tin radical keywords based connected their semantic relationships. For example:
“Organize the pursuing keywords into groups based connected their semantic relationships, and springiness a abbreviated sanction to each group: [LIST OF PAA], make a two-column array wherever each keyword sits connected its ain row.
Screenshot from ChatGPT, March 2023
Using Chat GPT For Keyword Expansion By Patterns
One of my favourite methods of doing keyword probe is signifier spotting.
Most effect keywords person a adaptable that tin grow your people keywords.
Here are a fewer examples of patterns:
1. Question Patterns
(who, what, where, why, how, are, can, do, does, will)
“Generate [X] keywords for the taxable “[Topic]” that incorporate immoderate oregon each of the pursuing “who, what, where, why, how, are, can, do, does, will”
Screenshot from ChatGPT, March 2023
2. Comparison Patterns
Example:
“Generate 50 keywords for the taxable “SEO” that incorporate immoderate oregon each of the pursuing “for, vs, alternative, best, top, review”
Screenshot from ChatGPT, March 2023
Or let’s accidental you were striving for “topical authority“; you could instrumentality 1 of those modifiers and get a afloat database of examination queries for 1 variable.
Example:
“Generate 50 keywords for the taxable “[Topic]” that incorporate “vs”
Screenshot from ChatGPT, March 2023
3. Brand Patterns
Another 1 of my favourite modifiers is simply a keyword by brand.
We are astir apt each acquainted with the astir fashionable SEO brands; however, if you weren’t, you could thin connected your AI person to bash the dense lifting.
Example prompt:
“For the apical {Topic} brands what are the apical “vs” keywords”
Screenshot from ChatGPT, March 2023
4. Search Intent Patterns
One of the astir communal hunt intent patterns is “best.” When idiosyncratic is searching for a “best {topic}” keyword, they are mostly searching for a broad database oregon usher that highlights the apical options, products, oregon services wrong that circumstantial topic, on with their features, benefits, and imaginable drawbacks, to marque an informed decision.
Example:
“For the taxable of “[Topic]” what are the 20 apical keywords that see “best”
Screenshot from ChatGPT, March 2023
Again, this usher to keyword probe utilizing ChatGPT has emphasized the easiness of generating keyword probe ideas by utilizing ChatGPT passim the process.
Keyword Research Using ChatGPT Vs. Keyword Research Tools
Free Vs. Paid Keyword Research Tools
Just similar keyword probe tools, determination are free and paid options for ChatGPT.
But 1 of the astir important drawbacks of utilizing ChatGPT for keyword probe unsocial is the lack of SEO metrics to assistance you marque smarter decisions.
The different downside of ChatGPT is that it is lone successful its infancy, and the keywords it suggests whitethorn beryllium inaccurate.
To amended accuracy, you could instrumentality the results it gives you and verify them with your classical keyword probe instrumentality – oregon vice versa, arsenic shown above, uploading close information into the instrumentality and past prompting.
However, you indispensable see however agelong it takes to benignant and fine-tune your punctual to get your desired information versus utilizing the filters wrong fashionable keyword probe tools.
For example, if we usage a fashionable keyword probe instrumentality utilizing filters, you could person each of the “best” queries with each of their SEO metrics:
Screenshot from Ahrefs Keyword Explorer, March 2023
And dissimilar ChatGPT, generally, determination is nary token limit; you tin extract respective hundred, if not thousands, of keywords astatine a time.
That is not to accidental that ChatGPT does not person its spot successful keyword research; rather the contrary. It tin beryllium your caller super-intelligent SEO assistant, giving you endless ideas.
The cardinal is however you prompt. And, hopefully, the prompts I person shared with you volition springiness you a glimpse into however ChatGPT tin assistance with keyword research.
Bonus: Enhancing Keyword Research Using The Chat GPT API (Open AI API)
As promised astatine the start, if you made it to the extremity of this article, I would stock an precocious usage lawsuit for ChatGPT and keyword research.
And if you person work my erstwhile guide, you volition cognize that doing keyword probe for quality websites is different. It is each astir trending keywords – and sometimes, keywords that person ne'er been searched.
Sometimes, radical tin beryllium prompted to hunt based connected seeing thing connected social. This is wherefore societal media listening tools tin beryllium a large mode to get insights into trends and what radical whitethorn beryllium searching for.
Well, what if you could automate immoderate of that process?
Thanks to Kristin Tynski from Fractl, you can.
Kristin has kindly permitted maine to stock her Python script with you to try.
Her publication automatically scrapes Reddit for apical posts connected immoderate taxable (1 day, 1 week, 1 month, 6 months, 1 year, each time).
It uses the powerfulness of the Open AI API and its earthy connection processing powerfulness to execute inclination investigation connected the data.
You tin work a afloat mentation of her publication successful her LinkedIn post.
But let’s spell up and demo her publication to find the latest trending SEO topics connected Reddit wrong the past week, arsenic an example.
Screenshot from Google Collab, March 2023
You could instrumentality those titles and prompt;
“Extract the superior keyword from these titles [Titles], past adhd the keywords and corresponding titles successful a table.”
Screenshot from ChatGPT, March 2023
And if we look astatine Google Trends for the hunt word “AI SEO,” we tin verify that this is simply a trending keyword:
Screenshot from Google Trends, March 2023
Key Takeaway
ChatGPT tin beryllium a invaluable assets for keyword research.
An endless slope of keyword probe ideas.
A almighty adjunct to assistance you velocity up your keyword probe processes.
However, you cannot unquestioningly spot the information oregon SEO metrics it whitethorn effort to supply you with.
That is why, paired with accepted keyword probe tools, leveraging ChatGPT for keyword probe tin beryllium a almighty instrumentality successful your arsenal.
More resources:
- What Is ChatGPT & How Can You Use It?
- 11 Disadvantages Of ChatGPT Content
- ChatGPT Vs. Bard Vs. Bing: What Are The Differences?
Featured Image: Tatiana Shepeleva/Shutterstock
English (US)